Alteryx vs BigQuery

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Our analysts compared Alteryx vs BigQuery based on data from our 400+ point analysis of Big Data Analytics Tools, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

The Alteryx platform is a suite of five products offering self-service statistical, predictive and spatial data analytics to achieve enterprise, financial and industrial intelligence. It allows users to create repeatable extract-transform-load workflows, with or without a programming language. Its scalable performance and deployment options enable analysis from the enterprise to big data levels.

A drag-and-drop interface enables high-speed analytics and modeling, supported by a community of model developers in the vendor’s customer base. Depending on the products selected from the suite, it can perform end-to-end BI, from data harvesting from deep data pools to automated operationalizing.
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BigQuery, a cloud-based data warehouse offered by Google, provides businesses with a scalable and cost-effective solution for analyzing massive datasets. It eliminates the need for infrastructure management, allowing users to focus on extracting valuable insights from their data using familiar SQL and built-in machine learning capabilities. BigQuery's serverless architecture enables efficient scaling, allowing you to query terabytes of data in seconds and petabytes in minutes.

BigQuery is particularly well-suited for organizations dealing with large and complex datasets that require rapid analysis. Its ability to integrate data from various sources, including Google Cloud Platform and other cloud providers, makes it a versatile tool for businesses with diverse data landscapes. Key benefits include scalability, ease of use, and cost-effectiveness. BigQuery offers a pay-as-you-go pricing model, allowing you to only pay for the resources you consume. You are billed based on the amount of data processed by your queries and the amount of data stored.

While BigQuery offers numerous advantages, it's important to consider factors such as your specific data analytics needs and budget when comparing it to similar products. User experiences with BigQuery have generally been positive, highlighting its speed, scalability, and ease of use. However, some users have noted that the pricing structure can become complex for highly demanding workloads.

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Product Insights

  • Coding Flexibility: Design workflows in a flexible code-free or code-based interface, depending on individual abilities, needs and programming knowledge. Optionally, create code with C++, Python or R. 
  • In-House Model Library: Save on time and resources during app development; lean partially on the platform’s extensive customer base for the know-how. Access, run and modify any of hundreds of analytics applications in the Analytics Gallery created by the vendor’s community. 
  • Thorough End-to-End Analytics: Perform end-to-end analytics with products each specifically developed for a certain step of the analytical process. Collect, organize and prioritize data with Alteryx Connect and Dataset, execute it with Alteryx Designer and streamline operationalizing models with Promote. 
  • Spatial Analytics: Make location-based calculations — i.e. trade areas, drive time and more — using geospatial data and street map or satellite imagery integration. 
  • ClearStory Data: Perform continuous, automated analytics on complex and unstructured data at the enterprise level through ClearStory Data, acquired by Alteryx in 2019. 
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  • Forecast and Plan Ahead: Ingest large amounts of data quickly to strengthen forecasting and boost decision-making processes. 
  • Deliver Insights: Find discrepancies in data and act on them accordingly. 
  • Focus on Analytics and Not Infrastructure: Handles large volumes of data without putting strain on an organization’s IT resources. 
  • Provide a User-Friendly Environment: It’s user-friendly for both technical and non-technical users. High-level knowledge is not necessary to operate the software effectively. 
  • Speed Up Processes: Utilizes fast SQL databases to quickly and efficiently analyze terabytes worth of data. 
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  • Internal Data Visualization: Display data insights at each stage of ETL, enabling validation and verification at every step of analysis through its in-platform data visualization solution, Visualytics. 
  • Data Visualization Export: Export to data visualizers like Qlikview and Tableau in several formats seamlessly, if the platform’s in-house visualization capabilities don’t satisfy the business’s needs. 
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  • Machine Learning: Comes with machine learning modules that can perform mass-segmentation and recommendations in seconds. These modules can be built and trained within minutes without ingesting data for training. 
  • Cloud Hosted: Handles all the hardware provisioning, warehousing and hardware management from the cloud. 
  • Real-Time Analytics: Large volumes of business data are quickly analyzed and presented to the user to ensure that insights and data discrepancies can be immediately uncovered. 
  • Automated Backups: Data is automatically stored and backed up multiple times a day. Data histories can be easily restored to prevent loss and major changes. 
  • Big Data Ecosystem Integrations: Integrate with other big data products such as Hadoop, Spark and Beam. Data can be directly written from the system into these products. 
  • Data Governance: Features such as access management, filter views, encryption and more are included in the software. The product is compliant with data regulations such as the GDPR. 
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Product Ranking

#8

among all
Big Data Analytics Tools

#10

among all
Big Data Analytics Tools

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Analyst Rating Summary

86
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69
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89
we're gathering data
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Alteryx
BigQuery
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Augmented Analytics Computer Vision And Internet Of Things (IoT) Dashboarding And Data Visualization Data Management Data Preparation Geospatial Visualizations And Analysis Machine Learning Mobile Capabilities Platform Capabilities Reporting 69 54 89 100 96 93 0 86 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

86%
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User Sentiment Summary

Excellent User Sentiment 496 reviews
Excellent User Sentiment 724 reviews
90%
of users recommend this product

Alteryx has a 'excellent' User Satisfaction Rating of 90% when considering 496 user reviews from 4 recognized software review sites.

90%
of users recommend this product

BigQuery has a 'excellent' User Satisfaction Rating of 90% when considering 724 user reviews from 3 recognized software review sites.

4.5 (158)
4.4 (292)
4.7 (74)
n/a
4.4 (56)
4.6 (283)
4.5 (208)
4.4 (149)

Awards

SelectHub research analysts have evaluated Alteryx and concluded it earns best-in-class honors for Integrations and Extensibility. Alteryx stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Integrations and Extensibility Award

BigQuery stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Data Analysis: All users who reviewed analytics said that the platform adds value to data through features such as statistical modeling and predictive analysis.
Data Processing: Around 86% of the users who mentioned data processing said that, with a lightweight ETL tool, the solution excels at data wrangling for further analysis.
Data Integration: Citing strong integration with multiple data sources and tools, around 84% of the users said that it works well with big data.
Ease of Use: Approximately 83% of the users who mentioned ease of use said that the platform’s low-code approach, with drag-and-drop functionality, makes the interface user-friendly.
Online Community: The online community is responsive and helpful, according to around 74% of users who discussed support for the platform.
Functionality: With fuzzy matching and join capabilities, the platform is feature-rich and versatile, said approximately 63% of users who discussed functionality.
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Performance: The system can execute queries on massive amounts of data with agility, as specified by about 89% of users who mentioned performance.
Functionality: About 68% of users who reviewed functionality talked about its robust inbuilt features.
Ease of Use: The UI is simple and easy to navigate, according to about 72% of users who talked about user-friendliness.
Integration: Approximately 75% of reviewers who talked about integration said that it connects to numerous other tools seamlessly.
Scalability: All users who reviewed scalability said that the platform scales to thousands of servers.
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Cost: In addition to the high cost of licenses, the price of add-ons is limiting, said around 89% of the users who reviewed pricing.
Data Visualization: Around 75% of users who reviewed its presentation capabilities said that with outdated graphics, the platform lags behind other solutions in data visualization.
Performance: The solution is prone to infrequent crashes, especially when processing large amounts of data, as said by 65% of users who discussed performance.
Training: Approximately 54% of the users who reviewed learning said that with the documentation not being up to date with latest features, there is a steep learning curve and training is required.
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Cost: Approximately 76% of users who mentioned cost complained that it’s expensive, and charges can rack up quickly if queries aren’t properly constructed.
Learning Curve: About 82% of users mentioned that the software has a steep learning curve.
Resources: About 89% of users who spoke about resources said that documentation and video tutorials are lacking and need improvement.
Visualization: Data visualization capabilities aren’t up to the mark, according to all users who talked about visualization.
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Alteryx is a data science solution that leverages the power of AI and ML to blend, parse, transform and visualize big business data to promote self-serve analysis of business metrics. Many users who reviewed data analysis said that the tool performs statistical, spatial and predictive analysis in the same workflow. Most of the users who reviewed data processing said that, with a lightweight ETL tool, the platform has strong data manipulation and modeling efficiencies, though some users said that it can be tricky to use SQL queries. Citing integration with Power BI, Tableau and Python, most of the users said that the tool connects seamlessly to data from databases and files, apps, and third-party data sources, among others, to expand the reach of search-based and AI-driven analytics. Most of the users who discussed ease of use said that the tool is intuitive with drag-and-drop functionality and a well-designed interface, though some users said error handling can be challenging for automated workflows. Most of the users who reviewed support said that online communities are helpful in providing answers to queries. Citing automated workflows, many users said that the tool helps save time, though some users said that these can be overly complex and need improvement. On the flip side, many users who reviewed pricing said that its expensive licenses and add-ons are cost-prohibitive, and cost per core is high for enterprises looking to scale. A majority of users who reviewed its visualization capabilities said that they need to export data to visually stronger applications, such as Tableau or Power BI, to make the reports presentation-worthy. Citing slow runtimes when executing complex workflows, especially with large datasets, many users said that performance-wise, the solution is prone to infrequent crashes. Most of the users who discussed learning said that with documentation not being in sync with latest releases, training is a must to optimally use the tool. Overall, Alteryx is a data science tool that, with its low-code approach and strong data wrangling capabilities, makes the journey from data acquisition to data insights seamless and promotes data literacy across organizations, though it might be better suited for medium- to large-sized organizations.

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Bigquery is a scalable big data warehouse solution. It enables users to pull correlated data streams using SQL like queries. Queries are executed fast regardless of the size of the datasets. It manages the dynamic distribution of workloads across computational clusters. The easy-to-navigate UI is robust and allows the user to create and execute machine learning models seamlessly. Users liked that it can connect to a variety of data analytics and visualization tools. However, users complained that query optimization is an additional hassle they have to deal with, as the solution is expensive and poorly constructed queries can quickly accumulate charges. It can be overwhelming for the non-technical user, and SQL coding knowledge is required to leverage its data analysis capabilities. Data visualization features are lacking and in need of improvement.

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