IBM Watson Analytics vs Alteryx Designer

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Our analysts compared IBM Watson Analytics vs Alteryx Designer based on data from our 400+ point analysis of Business Analytics Tools, user reviews and our own crowdsourced data from our free software selection platform.

IBM Watson Analytics Software Tool

Product Basics

IBM Watson Analytics is a software platform that leverages artificial intelligence and machine learning to empower businesses with data-driven insights for improved decision-making. It caters to businesses of all sizes and across various industries seeking to enhance their competitive edge. Benefits include optimized decision-making, increased productivity, cost reduction, and improved customer satisfaction. Popular features encompass predictive and prescriptive analytics, natural language processing, and data visualization. Pricing is determined on a per-user basis, taking into account the number of users, features utilized, and the chosen subscription plan. User experiences suggest that IBM Watson Analytics offers a user-friendly interface and robust capabilities, making it a valuable tool for businesses seeking to harness the power of data analytics. However, it's recommended to explore alternative options and consider factors such as pricing, features, and user reviews to determine the best fit for your specific business needs.

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Alteryx Designer is a solution that accelerates the process of data preparation, blending and analysis. It streamlines predictive, statistical and spatial analysis with the help of repeatable workflows, allowing creation and sharing of insights in hours instead of weeks. It has both a code-free and code-friendly interface, providing accessibility to self-service BI, irrespective of skill levels.

It is available on its own or as part of a larger comprehensive suite of products that explore, consolidate and analyze data from end-to-end to help identify and solve business problems quickly.
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$500 Monthly
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Tailored to your specific needs
$4,950 Annually
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Tailored to your specific needs
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Product Assistance

Documentation
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Live Online
Videos
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Email
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FAQ
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Knowledge Base
24/7 Live Support
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24/7 Live Support

Product Insights

  • Enrich Data Interactions: Reduced reaction times give users nearly instantaneous access to data. The solution can be trained to prioritize common requests in order to optimize future interactions with users. 
  • Apply and Discover Data: Speedy data discovery helps process millions of data points in a timely manner to get on with the work that matters most. 
  • Anticipate and Prevent Disruptions: Identify potential issues in workflows that can cause long-lasting damage to an organization using AI and pattern identification. 
  • Detect and Mitigate Risks: Security measures like role-based access, single sign-on and advanced learning combine to create a secure system that protects data from theft and leakage. Train the solution to adapt to and follow the latest privacy regulations to preemptively discover compliance breaches. 
  • Democratize Access and Use: Foster data literacy throughout the organization by utilizing employee knowledge combined with industry teachings and empower the whole workforce through AI-augmented learning. 
  • Customize and Teach the System: It learns as it is used to adapt to individual user’s needs and habits through AI, NLP and machine learning. 
  • Gain a Competitive Advantage: Using the data already available to an organization, managers can predict the shape of future trends that will affect their business. It also positions businesses to remain agile in the face of changes. 
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  • Technical Accessibility: Accessible irrespective of coding knowledge — choose between a code-free or code-based interface. Create code with C++, Python or R languages.
  • Reduces Data Preparation Time: Gain more time for critical analysis by speeding up time to insight. Quickly extracts and blends data from an unlimited number of sources.
  • Automatic Workflows: Save time and allow analytics to scale — schedule repeatable workflows or refresh them on-demand.
  • Alteryx Integration: Extend the value of the solution with a wide range of software from the larger suite as business grows. Integrates natively with Alteryx Server, Alteryx Connect, Alteryx Promote and Alteryx Analytics Gallery.
  • Spatial Analytics: Make contextually relevant business decisions with location intelligence and geospatial datasets.
  • Predictive Analytics: Leverage the power of visually accessible predictive analytics. Apply machine learning to data sets efficiently, with or without the use of code.
  • Free Trial and Demo: Download a free 14-day trial of the full version of the product from the vendor’s website. Or, avail an interactive online demo; try the product for 90 minutes with a guided walkthrough using sample data — no download required.
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  • Watson Discovery: Watson Discovery, IBM’s advanced AI, offers smart document understanding that lets users visually label text in documents and incorporate structured understanding. 
  • Simplified Predictive Analysis: Automated analysis techniques simplify the roles analysts must play in the data analytics process. Build advanced predictive models with the bare minimum requirements. 
  • Dashboards: Customizable dashboards let users interact with data in real time, as well as collaborate on visualizations. 
  • Speech to Text: Converts spoken words to text as well as written text to audio. 
  • Image Analysis: Analyze visual content such as video or images through machine learning capabilities. 
  • One-Click Visualization: Data discovery and analysis via visualization are accessible with single-click exploration. 
  • Natural Language Processing: Users can perform queries in plain English, and the system will carry on a natural language dialogue to facilitate intuitive searches. 
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  • No-Code Data Connectivity: Access all relevant data from a myriad of on-premise and cloud databases, files, apps, social media and third-party sources, including Oracle, Microsoft, Amazon, NoSQL, Google Analytics, Salesforce, spreadsheets and more. 
  • Data Preparation and Blending: Extract, join, filter, group and cleanse data before analysis through a visual platform. Assesses how to blend and improve data to make it analytics-ready by profiling a dataset’s statistical health, quality and completeness. 
  • Data Workflows: Build analytics models and reports through self-service workflow creation. Repeat, automate and refresh as needed. 
  • Drag-and-Drop Modeling: Drag and drop predictive analytics tools with macros and more than 50 prebuilt functions. Build custom models with R or Python coding. 
  • Visualytics: See data in motion throughout the problem-solving process. Instantly validate data results and adjust models by referring to inline visualizations.
  • Spatial Analytics: Gain location-based insights — i.e. drive time, trade area, spatial matching and point creation — through the platform’s location data blending and spatial analytics tools.
  • Exports to BI Tools: Enhances data by adding spatial and predictive insights before loading data directly into leading third-party data visualization tools such as Tableau, Microsoft Power BI and Qlik.
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Product Ranking

#22

among all
Business Analytics Tools

#30

among all
Business Analytics Tools

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User Sentiment Summary

Great User Sentiment 291 reviews
Excellent User Sentiment 422 reviews
84%
of users recommend this product

IBM Watson Analytics has a 'great' User Satisfaction Rating of 84% when considering 291 user reviews from 3 recognized software review sites.

90%
of users recommend this product

Alteryx Designer has a 'excellent' User Satisfaction Rating of 90% when considering 422 user reviews from 5 recognized software review sites.

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5.0 (14)
4.1 (141)
4.5 (134)
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4.7 (67)
4.4 (89)
4.8 (56)
4.1 (61)
4.3 (151)

Awards

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Alteryx Designer stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

User-Friendly Interface: It has an advanced, intuitive and user-friendly interface, as noted by 61% of reviewers who mention user-interface.
Integration: Around 70% of the users referring to integration state that it enables easy integration with various technologies and data sources.
Implementation: It has a quick and straightforward implementation process, as observed by 89% of reviewers who specify implementation.
Customizable Reports: All the users specifying reports state that it provides highly customizable reporting capabilities.
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Data Analysis: All users who reviewed analytics said that the platform adds value to data through features such as statistical modeling and predictive analysis.
Data Processing: Around 86% of the users who mentioned data processing said that, with a lightweight ETL tool, the solution excels at data wrangling for further analysis.
Data Integration: Citing strong integration with multiple data sources and tools, around 84% of the users said that it works well with big data.
Ease of Use: Approximately 83% of the users who mentioned ease of use said that the platform’s low-code approach, with drag-and-drop functionality, makes the interface user-friendly.
Online Community: The online community is responsive and helpful, according to around 74% of users who discussed support for the platform.
Functionality: With fuzzy matching and join capabilities, the platform is feature-rich and versatile, said approximately 63% of users who discussed functionality.
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Learning Curve: It has a steep learning curve for beginners, as noted by 50% of the users referring to the learning curve.
Customer Support: Over 60% of reviewers who mention customer support specify that customer support responses often get delayed.
Slow Performance: Some of its functions and features work slowly at times, as stated by 71% of the users who observe performance.
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Cost: In addition to the high cost of licenses, the price of add-ons is limiting, said around 89% of the users who reviewed pricing.
Data Visualization: Around 75% of users who reviewed its presentation capabilities said that with outdated graphics, the platform lags behind other solutions in data visualization.
Performance: The solution is prone to infrequent crashes, especially when processing large amounts of data, as said by 65% of users who discussed performance.
Training: Approximately 54% of the users who reviewed learning said that with the documentation not being up to date with latest features, there is a steep learning curve and training is required.
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IBM Watson is an open and multi-cloud platform that helps users automate their AI lifecycle and create powerful models. It is easy to implement and ensures a smooth customer experience through its advanced, intuitive and user-friendly interface. It offers comprehensive integration and reporting capabilities for achieving greater insights. Many reviewers have noted that it works slowly sometimes, affecting overall performance. Also, delayed responses from its customer service team and steep learning curve for beginners can be tedious.

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Alteryx Designer is a data science solution that leverages the power of AI and ML to blend, parse, transform and visualize big business data to promote self-serve analysis of business metrics. Many users who reviewed data analysis said that the tool performs statistical, spatial and predictive analysis in the same workflow. Most of the users who reviewed data processing said that, with a lightweight ETL tool, the platform has strong data manipulation and modeling efficiencies, though some users said that it can be tricky to use SQL queries. Citing integration with Power BI, Tableau and Python, most of the users said that the tool connects seamlessly to data from databases and files, apps, and third-party data sources, among others, to expand the reach of search-based and AI-driven analytics. Most of the users who discussed ease of use said that the tool is intuitive with drag-and-drop functionality and a well-designed interface, though some users said error handling can be challenging for automated workflows. Most of the users who reviewed support said that online communities are helpful in providing answers to queries. Citing automated workflows, many users said that the tool helps save time, though some users said that these can be overly complex and need improvement. On the flip side, many users who reviewed pricing said that its expensive licenses and add-ons are cost-prohibitive, and cost per core is high for enterprises looking to scale. A majority of users who reviewed its visualization capabilities said that they need to export data to visually stronger applications, such as Tableau or Power BI, to make the reports presentation-worthy. Citing slow runtimes when executing complex workflows, especially with large datasets, many users said that performance-wise, the solution is prone to infrequent crashes. Most of the users who discussed learning said that with documentation not being in sync with latest releases, training is a must to optimally use the tool. Overall, Alteryx Designer is a data science tool that, with its low-code approach and strong data wrangling capabilities, makes the journey from data acquisition to data insights seamless and promotes data literacy across organizations, though it might be better suited for medium- to large-sized organizations.

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