Cognos Analytics vs Oracle Business Intelligence

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Our analysts compared Cognos Analytics vs Oracle Business Intelligence based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Cognos Analytics Software Tool
Oracle Business Intelligence Software Tool

Product Basics

IBM Cognos Analytics is a self-service, web-based analytics platform which empowers users of all skill levels to explore data through reporting, data analytics, KPI monitoring, events and metrics. Reports give users the ability to not just visualize their insights, but also share them with colleagues.

It integrates with Watson Analytics, which leverages IBM’s artificial intelligence and natural language processing to make insights more accessible to non-technical users. It has various components which give additional functionality, flexibility and agility when processing large sets of data.
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Oracle Business Intelligence (BI) is a robust suite designed to empower users by providing comprehensive capabilities, including data integration, analytics, and reporting. This is a product that's most suited for medium to large enterprises which have complex data environments and require in-depth insights into their operations. Its important benefits are scalability, advanced analytics, data visualization, and a strong support infrastructure that Oracle is known for. An important feature set includes self-service analytics, ad-hoc analysis, mobile analytics, and robust dashboard capabilities. This sophistication lends itself to comparison with other enterprise-grade BI tools, where users often highlight Oracle BI's extensive integration facilities and powerful back-end capabilities as differentiators. However, given its depth and complexities, it can also present a steep learning curve for new users. Pricing considerations are important as Oracle BI is viewed as a premium offering. Typically, it's priced on a per-user basis, with payment frequencies ranging from monthly to annual licensing. Prospective buyers should note that the total cost of ownership may include additional expenses for implementation, customization, and training. In summary, Oracle Business Intelligence serves as a comprehensive data suite that leans towards the higher end of the market in both capability and price.

Pros
  • Powerful data warehousing
  • Scalable for large organizations
  • Wide range of features
  • Integrates with other Oracle products
  • Large user and developer community
Cons
  • High cost of ownership
  • Complex setup and management
  • Steep learning curve
  • Limited non-Oracle platform support
  • Less user-friendly than some alternatives
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$50/User, Monthly
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$33/Processor, Monthly
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Product Assistance

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Product Insights

  • Enhanced Decision Making: Cognos Analytics synthesizes data from various sources, providing comprehensive insights that empower users to make informed, data-driven decisions.
  • Time Efficiency: Automates the process of data collection and report generation, significantly reducing the time spent on these tasks and allowing teams to focus on analysis and strategy.
  • Customizable Dashboards: Offers the flexibility to create personalized dashboards that highlight key metrics, making it easier for users to access the information most relevant to their roles and objectives.
  • Scalability: Adapts to the growing data needs of a business, ensuring that as your company expands, Cognos Analytics can handle the increasing volume and complexity of data.
  • Data Accuracy: Minimizes human error by automating data collection and analysis, leading to more accurate insights and reducing the risk of costly mistakes.
  • Collaboration Enhancement: Facilitates better teamwork by providing a shared platform where team members can access, analyze, and discuss data insights in real-time.
  • Advanced Analytics: Utilizes AI and machine learning to uncover deep insights, predict trends, and identify patterns that might not be apparent through traditional analysis methods.
  • Comprehensive Reporting: Generates detailed reports that can be customized to suit different audiences, ensuring stakeholders receive the information they need in an understandable format.
  • Mobile Accessibility: Offers mobile support that allows users to access data and insights on the go, ensuring decision-makers are always informed, regardless of their location.
  • Regulatory Compliance: Helps ensure that data management practices comply with relevant regulations and standards, reducing the risk of legal issues and fines.
  • Cost Reduction: By streamlining data analysis processes and reducing the need for manual intervention, Cognos Analytics can lead to significant cost savings over time.
  • Improved Customer Insights: Analyzes customer data to provide a deeper understanding of customer behavior and preferences, enabling more targeted and effective marketing strategies.
  • Operational Efficiency: Identifies bottlenecks and inefficiencies in operations, allowing organizations to optimize processes for better performance and productivity.
  • Future-Proofing: Continuously updates to incorporate the latest technologies and analytics trends, ensuring that businesses remain competitive in a rapidly evolving digital landscape.
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  • Interactive Visualizations: Users have access to a wide selection of interactive dashboards, charts, graphs and other data visualization tools. They can filter, drill down or pivot data directly from the dashboard while prompts and suggestions from the system guide them through the exploration process to uncover additional insights.
  • Oracle Exalytics: Using Oracle Exalytics, users can analyze massive datasets efficiently and without the need for a technical professional such as a data analyst.
  • Self-Service: Even non-technical users will be able to explore, organize and interpret data using this analysis system. The intuitive visualizations make the information easy to understand and share for employees at any level of data literacy.
  • Actionable Intelligence: By analyzing data and identifying trends, users are more prepared to make decisions about business practices, quotas, forecasting and much more.
  • Proactive Alerts: Users can set predefined alerts that send users real-time updates when the system is triggered or scheduled. These alerts are sent via a preferred channel, including email, internal file storage and text message based on the severity of the alert.
  • Mobile Access: Everything in the solution is presented with a consistent interface on the mobile device of the user’s choosing. This includes multitouch and gestural interactions with map graphics and other advanced features.
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  • Components: Boost the feature set of the core platform with components that enhance data modeling, visualization and analytics capabilities. 
  • Powerful Reporting: Create detailed charts, graphs, maps, voiceovers and repeat functions with the robust, professional reporting suite. Simplify reporting for non-technical users with express mode. 
  • Web-based Interface: Access the platform on any hardware via the web.
  • Natural Language-powered AI: Interrogate data and receive natural, consistent responses with a built-in AI, powered by NLP. 
  • Automated Modeling: Verify and combine data via automated modeling, and assess relationships between separate data points. 
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  • Dashboards: The rich dashboard feature lets users see and interact with personalized dashboards based on their predefined role. They can explore the data freely along a guided navigation path that leads them to new insights.
  • Report Types: The system can create a variety of report types including ad-hoc analysis, interactive reports, custom reports and a selection of pre-built reports.
  • Big Data: The in-memory processing power of this solution allows users to incorporate big data sets without needing to integrate another solution. It can draw from large databases such as Hadoop, HIVE, Google Analytics, etc.
  • Augmented Analytics: The inclusion of machine learning and AI in the analytics process enhances the user experience by streamlining every aspect of it. The system remembers previous searches, offers natural language search queries and provides intelligence suggestions for the ideal visualization for each individual dataset.
  • Enterprise Reporting: This feature refers to the creation of simple reports in the most efficient, organized manner possible. This analytics tool facilitates the creation of files from templates such as checks, flash reports, tables and more.
  • Spatial Visualizations: The visualization tools aren’t limited to two dimensions; the system also offers a map view in which the data is projected on a fully interactive map. This graphic can include color fill, adjustable size markers, customizable image markers, multiple forms of binning and continuous color-fill features.
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Product Ranking

#12

among all
Business Intelligence Tools

#50

among all
Business Intelligence Tools

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Analyst Rating Summary

82
we're gathering data
87
we're gathering data
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96
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Cognos Analytics
Oracle Business Intelligence
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 87 59 96 85 90 100 84 58 77 91 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 1251 reviews
Great User Sentiment 508 reviews
81%
of users recommend this product

Cognos Analytics has a 'great' User Satisfaction Rating of 81% when considering 1251 user reviews from 4 recognized software review sites.

83%
of users recommend this product

Oracle Business Intelligence has a 'great' User Satisfaction Rating of 83% when considering 508 user reviews from 3 recognized software review sites.

3.9 (306)
3.3 (11)
4.1 (120)
4.1 (89)
4.3 (358)
4.2 (408)
4.0 (467)
n/a

Synopsis of User Ratings and Reviews

Data Analysis and Visualization: All users who mention data analysis and presentation unanimously agree that this solution covers the full spectrum of BI analytics capabilities.
Data management: All users who mention data preparation praise its data integrations and effective metadata management, which ensure data consistency and accuracy across multiple reporting systems.
Functionality: Of users who mentioned this platform’s features, around 90% were satisfied with regular updates and enhancements which allow them to create faster, more responsive dashboards.
Reporting: Around 89% of users who mention reporting are satisfied, appreciating its ad-hoc reporting and report-sharing capabilities.
Setup: Excellent vendor support coupled with the ease of establishing data connectivity with data sources make installation of this solution a breeze, as approximately 87% of users have mentioned.
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User-friendly interface: Oracle BI is lauded for its intuitive and easy-to-use interface, making it accessible to users with varying technical expertise. Drag-and-drop functionality and self-service reporting empower users to analyze data independently.
Robust data integration: Oracle BI seamlessly integrates with diverse data sources, including relational databases, cloud applications, and flat files. This eliminates data silos and provides a unified view of critical business information.
Powerful data visualization: Oracle BI offers a comprehensive library of interactive visualizations, including charts, graphs, maps, and dashboards. These visuals help users identify trends, patterns, and insights within their data.
Flexible deployment options: Oracle BI offers both on-premise and cloud deployment models, catering to various organizational needs and preferences. This flexibility ensures scalability and accessibility for users across different locations.
Extensive security features: Oracle BI prioritizes data security with role-based access control, data encryption, and auditing capabilities. This ensures authorized users can access relevant information while protecting sensitive data.
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Cost: Around 87% of users who mention cost feel that its licensing model is expensive when compared to other BI solutions.
Training: Approximately 45% of users who reviewed training say that the learning curve can be quite steep and though self-service training is available, they would prefer a formal learning program.
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High cost: Oracle BI can be expensive to purchase and implement, especially for small and medium-sized businesses. The initial investment and ongoing maintenance costs can be a significant barrier for some organizations.
Steep learning curve: While the interface is user-friendly, mastering the full potential of Oracle BI requires time and effort. This can be challenging for users who are not familiar with data analysis tools or who have limited technical experience.
Limited customization options: While Oracle BI offers a range of features, some users find the customization options to be restrictive. This can be limiting for organizations with specific needs or unique data analysis requirements.
Potential performance issues: Large datasets and complex queries can lead to performance slowdowns in Oracle BI. This can be frustrating for users who rely on real-time insights and data accessibility.
Vendor lock-in: As a proprietary platform, Oracle BI can lock users into Oracle's ecosystem. This can make it difficult to switch to other BI solutions in the future, limiting flexibility and potentially increasing costs.
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IBM Cognos Analytics is an excellent BI tool and rates very highly with users on all major counts. Users are unanimous in their praise of its data management and data analysis capabilities to provide a single source of truth. Having ventured into AI-powered tools with the 11.1.3 version in 2018, IBM is making bold strides to incorporate augmented intelligence into the platform. IBM has astutely combined this solution with the capabilities of one of its other offerings, Watson Analytics, for natural language processing - a game-changer for empowering non-technical users to create a vast range of dashboards. With AI-enabled exploration, users can review key drivers of metrics and identify gaps in data, though some users feel that more tools are needed for content store exploration through its relational database. It also rates excellently with users for its data integration and ad-hoc reporting capabilities, efficient metadata management and extensive data modeling features. Several strong features of this platform, as noted by reviewers, include Jupyter notebooks, regular updates to the platform and enhancements to data modules, though when it comes to integrating with Online Analytical Processing (OLAP) data sources and IBM Planning Analytics in particular, it comes up short. Version 11 of the platform comes with over-the-top installs for upgrades, which reduces time to set up; though some users feel that integrations built with the current SDK solution can be tedious to implement and maintain. Being part of the IBM software suite, it connects seamlessly to other IBM products under the same umbrella. However, integration with MS-Sharepoint is not supported; this can be managed with workarounds, but only for on-premise setups, not cloud-based deployments. The platform has a rich reporting repertoire with report burst capabilities, pivots and Cognos Event Studio for event-driven reports. However, many users feel that Report Studio should provide the write back capability, which is crucial for business. As for the cost, a majority of users feel that its licensing models are restrictive, especially when compared to other BI solutions; though the vendor seems to address pricing and ease of use with version 11.1.3. In summary, Cognos Analytics is among the best BI solutions in the market today and IBM, with its ear to the ground, is delivering enhanced data analysis and reporting capabilities at scale.

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Oracle Business Intelligence (OBI) garners mixed reviews from users. Many praise its robust functionality and ability to handle large datasets, with one user noting, "OBI can handle almost anything I throw at it." Another highlights its insightful dashboards and reporting capabilities, stating, "OBI provides the perfect blend of data visualization and analysis tools." However, some users criticize OBI's steep learning curve and complex interface. One user lamented, "It took me months to feel comfortable using OBI effectively." Others point to its integration limitations, especially with non-Oracle products, with one user stating, "OBI shines within the Oracle ecosystem but struggles with others." When compared to competitors like Microsoft Power BI and Tableau, users often cite OBI's scalability and data-handling prowess as its main differentiators. One user highlighted, "OBI is the go-to solution for large-scale enterprise data analysis, leaving Power BI and Tableau behind when dealing with massive datasets." Additionally, users appreciate OBI's tight integration with other Oracle products, creating a seamless workflow within the Oracle ecosystem. However, users also acknowledge OBI's shortcomings in terms of user-friendliness and flexibility. One user stated, "Power BI and Tableau offer a more intuitive and user-friendly experience, making them more accessible to a broader range of users." Additionally, some users find OBI's reliance on Oracle technologies limiting, preferring the broader platform compatibility offered by competitors. Ultimately, the choice between OBI and its competitors depends on specific needs. For organizations requiring in-depth analysis and scalability, OBI remains a powerful contender. However, those prioritizing user-friendliness and integration flexibility may find alternatives like Power BI and Tableau more attractive.

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