Cognos Analytics vs SAS Visual Analytics

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Our analysts compared Cognos Analytics vs SAS Visual Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Cognos Analytics Software Tool

Product Basics

IBM Cognos Analytics is a self-service, web-based analytics platform which empowers users of all skill levels to explore data through reporting, data analytics, KPI monitoring, events and metrics. Reports give users the ability to not just visualize their insights, but also share them with colleagues.

It integrates with Watson Analytics, which leverages IBM’s artificial intelligence and natural language processing to make insights more accessible to non-technical users. It has various components which give additional functionality, flexibility and agility when processing large sets of data.
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SAS Visual Analytics offers fast answers to complex questions drawn from datasets of all sizes. It provides guided exploration, interactive dashboards, smart visualizations and self-service analytics to users of all technical skill levels, promoting data literacy and visibility. Its versatile, scalable design helps users make better business decisions based on data transparency. Built on a cohesive in-memory architecture, it promotes intelligent action driven by insight.
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$50/User, Monthly
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Tailored to your specific needs
$8,000 Monthly
Get a free price quote
Tailored to your specific needs
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Product Assistance

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Knowledge Base
24/7 Live Support
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Product Insights

  • Enhanced Decision Making: Cognos Analytics synthesizes data from various sources, providing comprehensive insights that empower users to make informed, data-driven decisions.
  • Time Efficiency: Automates the process of data collection and report generation, significantly reducing the time spent on these tasks and allowing teams to focus on analysis and strategy.
  • Customizable Dashboards: Offers the flexibility to create personalized dashboards that highlight key metrics, making it easier for users to access the information most relevant to their roles and objectives.
  • Scalability: Adapts to the growing data needs of a business, ensuring that as your company expands, Cognos Analytics can handle the increasing volume and complexity of data.
  • Data Accuracy: Minimizes human error by automating data collection and analysis, leading to more accurate insights and reducing the risk of costly mistakes.
  • Collaboration Enhancement: Facilitates better teamwork by providing a shared platform where team members can access, analyze, and discuss data insights in real-time.
  • Advanced Analytics: Utilizes AI and machine learning to uncover deep insights, predict trends, and identify patterns that might not be apparent through traditional analysis methods.
  • Comprehensive Reporting: Generates detailed reports that can be customized to suit different audiences, ensuring stakeholders receive the information they need in an understandable format.
  • Mobile Accessibility: Offers mobile support that allows users to access data and insights on the go, ensuring decision-makers are always informed, regardless of their location.
  • Regulatory Compliance: Helps ensure that data management practices comply with relevant regulations and standards, reducing the risk of legal issues and fines.
  • Cost Reduction: By streamlining data analysis processes and reducing the need for manual intervention, Cognos Analytics can lead to significant cost savings over time.
  • Improved Customer Insights: Analyzes customer data to provide a deeper understanding of customer behavior and preferences, enabling more targeted and effective marketing strategies.
  • Operational Efficiency: Identifies bottlenecks and inefficiencies in operations, allowing organizations to optimize processes for better performance and productivity.
  • Future-Proofing: Continuously updates to incorporate the latest technologies and analytics trends, ensuring that businesses remain competitive in a rapidly evolving digital landscape.
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  • Easily Create Models and Explore Data: Build models that are stable, accurate and easy to create, based on proven techniques. Interact with and prepare data for self-service analysis or visualization. Unify diverse datasets and present in an easy-to-interpret format.
  • Discover Data Relationships and Patterns: Make data relationships easy to see and understand through machine learning that visualizes narratives from the data. Identify patterns in data through algorithms and pre-defined related measures.
  • Visualize Data in Intuitive Graphics: Discover and display trends in the form of intuitive graphics, reports and dashboards, including geographical data displayed on interactive maps, making them easier to explain, share and understand.
  • Glean Data-Based Insights: Gain insights and understand the business more thoroughly by identifying patterns, trends or important points in data. Improve transparency at every level — answer specific business questions, identify pain points in workflows, highlight areas for improvement and forecast future results much more accurately.
  • Perform Guided and Augmented Analysis: Leverage a variety of augmented or automated features that facilitate the data discovery and analysis processes. Get suggestions on the best-fit graphic for a given set of data via augmented analytics. Identify potentially related groups of data based on pre-set factors through automated explanation, uncovering insights potentially missed by the naked eye.
  • Make Better Business Decisions: Make data-driven business decisions based on historical information. Glean insights from data trends and patterns and apply them to forecasting, budgeting and other business planning.
  • Share and Collaborate: Collaborate on dashboards and share them easily with internal teams, clients, management and other key groups. Add comments to reports, create alerts for report objects to notify key members when a trigger factor is met, distribute PDF reports securely and restrict access to maintain the report’s integrity.
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  • Components: Boost the feature set of the core platform with components that enhance data modeling, visualization and analytics capabilities. 
  • Powerful Reporting: Create detailed charts, graphs, maps, voiceovers and repeat functions with the robust, professional reporting suite. Simplify reporting for non-technical users with express mode. 
  • Web-based Interface: Access the platform on any hardware via the web.
  • Natural Language-powered AI: Interrogate data and receive natural, consistent responses with a built-in AI, powered by NLP. 
  • Automated Modeling: Verify and combine data via automated modeling, and assess relationships between separate data points. 
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  • Ad Hoc Reporting and Analysis: Assemble reports from data creatively in real time as opposed to relying on a predesigned template. Run queries and perform analysis on data on demand without knowing code.
  • Predictive Analysis: Make predictions about future conditions based on historical data through data mining, machine learning and predictive modeling.
  • Mobile Apps: Leverage the power of native apps on iOS, Android and Microsoft devices, with an optimized mobile interface. Interact with visualizations on the go, view previous reports, leave comments, capture screenshots and set mobile notifications.
  • Interactive Discovery: Identify outliers, clusters, relationships, trends, etc. by exploring data in a natural query-based way rather than through coding.
  • Location Analytics: Lasso data points on a map through OpenStreetmap or Esri ArcGIS to select them for analysis and then enrich demographic data through point clustering, map pins, custom polygons and more.
  • Trend Indicators: Identify which types of data to observe through built-in trend indicators that attempt to predict future movement of data points based on historical trends.
  • Visualizations: Get desired insights from data and easily discover patterns through a range of visualization options, such as bar graphs, pie charts, donut graphics, line graphs, scattergrams, heat maps, bubble maps, dot maps, needle graphics, numeric series, schedule charts, vectors, key value infographics and more.
  • Scheduled Reporting: Programmable to send reports at scheduled intervals or based on triggered events to ensure they are delivered regularly.
  • Customizable Dashboard: Access only relevant tools, visualizations and data through the customizable dashboard interface. Engage with data as well as collaborate with others on data visualizations, irrespective of technical skill levels.
  • Embedded BI: Embed the system into web applications or other software solutions for a seamless interface and direct data draw. Also, embed individual reports and dashboards using SAS SDK.
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Product Ranking

#12

among all
Business Intelligence Tools

#28

among all
Business Intelligence Tools

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Analyst Rating Summary

82
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87
79
59
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80
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Availability and Scalability
Data Visualization
Platform Compliance
Platform Security
Reporting
Availability and Scalability
Data Pre-processing
Data Transformation
Platform Compliance
Reporting

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Cognos Analytics
SAS Visual Analytics
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 87 59 96 85 90 100 84 58 77 91 100 79 64 80 100 100 92 86 88 79 83 100 0 25 50 75 100
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38%
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16%
100%
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71%
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38%
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90%
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86%
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86%
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78%
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22%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
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72%
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88%
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12%

User Sentiment Summary

Great User Sentiment 1251 reviews
Great User Sentiment 137 reviews
81%
of users recommend this product

Cognos Analytics has a 'great' User Satisfaction Rating of 81% when considering 1251 user reviews from 4 recognized software review sites.

83%
of users recommend this product

SAS Visual Analytics has a 'great' User Satisfaction Rating of 83% when considering 137 user reviews from 5 recognized software review sites.

3.9 (306)
3.8 (11)
n/a
4.3 (33)
4.1 (120)
4.3 (38)
4.3 (358)
4.3 (10)
4.0 (467)
3.9 (45)

Awards

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SelectHub research analysts have evaluated SAS Visual Analytics and concluded it earns best-in-class honors for Data Pre-processing.

Data Pre-processing Award

Synopsis of User Ratings and Reviews

Data Analysis and Visualization: All users who mention data analysis and presentation unanimously agree that this solution covers the full spectrum of BI analytics capabilities.
Data management: All users who mention data preparation praise its data integrations and effective metadata management, which ensure data consistency and accuracy across multiple reporting systems.
Functionality: Of users who mentioned this platform’s features, around 90% were satisfied with regular updates and enhancements which allow them to create faster, more responsive dashboards.
Reporting: Around 89% of users who mention reporting are satisfied, appreciating its ad-hoc reporting and report-sharing capabilities.
Setup: Excellent vendor support coupled with the ease of establishing data connectivity with data sources make installation of this solution a breeze, as approximately 87% of users have mentioned.
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Data Analysis: Around 81% of users who reviewed its data analysis capabilities said that the tool offers out-of-the-box advanced analytics to identify patterns and relationships in business data.
Functionality: Citing its powerful in-memory technology, approximately 62% of users who reviewed functionality said that the solution provides a single, compact interface for data exploration and modeling for faster analytic computations.
Data Visualization: Around 60% of users who reviewed data visualization said that they can perform exploratory data analysis with a multitude of graphics options, such as bubble charts, line charts, dual axis charts.
Ease of Use: Approximately 54% of users who mentioned ease of using the software said that it is easy to generate reports with some basic SQL knowledge.
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Cost: Around 87% of users who mention cost feel that its licensing model is expensive when compared to other BI solutions.
Training: Approximately 45% of users who reviewed training say that the learning curve can be quite steep and though self-service training is available, they would prefer a formal learning program.
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Cost: Around 80% of users who discussed the platform’s cost said that they find the pricing to be cost-prohibitive.
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IBM Cognos Analytics is an excellent BI tool and rates very highly with users on all major counts. Users are unanimous in their praise of its data management and data analysis capabilities to provide a single source of truth. Having ventured into AI-powered tools with the 11.1.3 version in 2018, IBM is making bold strides to incorporate augmented intelligence into the platform. IBM has astutely combined this solution with the capabilities of one of its other offerings, Watson Analytics, for natural language processing - a game-changer for empowering non-technical users to create a vast range of dashboards. With AI-enabled exploration, users can review key drivers of metrics and identify gaps in data, though some users feel that more tools are needed for content store exploration through its relational database. It also rates excellently with users for its data integration and ad-hoc reporting capabilities, efficient metadata management and extensive data modeling features. Several strong features of this platform, as noted by reviewers, include Jupyter notebooks, regular updates to the platform and enhancements to data modules, though when it comes to integrating with Online Analytical Processing (OLAP) data sources and IBM Planning Analytics in particular, it comes up short. Version 11 of the platform comes with over-the-top installs for upgrades, which reduces time to set up; though some users feel that integrations built with the current SDK solution can be tedious to implement and maintain. Being part of the IBM software suite, it connects seamlessly to other IBM products under the same umbrella. However, integration with MS-Sharepoint is not supported; this can be managed with workarounds, but only for on-premise setups, not cloud-based deployments. The platform has a rich reporting repertoire with report burst capabilities, pivots and Cognos Event Studio for event-driven reports. However, many users feel that Report Studio should provide the write back capability, which is crucial for business. As for the cost, a majority of users feel that its licensing models are restrictive, especially when compared to other BI solutions; though the vendor seems to address pricing and ease of use with version 11.1.3. In summary, Cognos Analytics is among the best BI solutions in the market today and IBM, with its ear to the ground, is delivering enhanced data analysis and reporting capabilities at scale.

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SAS Analytics is a versatile business intelligence and analytics tool that empowers users to explore and understand data through interactive data visualizations. Many users who reviewed data analysis said that, coupled with the power of predictive analytics, the platform offers a plethora of graphics options — charts, graphs and dashboards — with deep-dive capabilities, such as filtering, to zero in on pertinent business data. Many users who reviewed functionality and data preparation said that, possibly because of its capable ETL engine and in-memory architecture, data processing speed is very high and reports load faster. A majority of users who reviewed data connectivity said that the tool is efficient in pulling data from multiple sources for data modeling and analysis. On the flip side, quite a few users who reviewed functionality said that the platform’s integration with Python and R is still in the development stage and this limits its functional scope. Some users who discussed user-friendliness said that the processes are not the most intuitive — errors and warnings in logs are misleading, and new users may find adoption difficult. Though the industry scope of user tutorials is limited, a majority of users said that the steep learning curve of the platform is sufficiently addressed by training. For many users, its cost-prohibitive licensing plans caused them to not consider it their first choice when it came to purchasing a BI solution. Overall, SAS Visual Analytics is a versatile tool with fast data processing capabilities and strong visualizations to generate reports for insightful data analysis.

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