Cognos Analytics vs Zoho Analytics

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Our analysts compared Cognos Analytics vs Zoho Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Cognos Analytics Software Tool
Zoho Analytics Software Tool

Product Basics

IBM Cognos Analytics is a self-service, web-based analytics platform which empowers users of all skill levels to explore data through reporting, data analytics, KPI monitoring, events and metrics. Reports give users the ability to not just visualize their insights, but also share them with colleagues.

It integrates with Watson Analytics, which leverages IBM’s artificial intelligence and natural language processing to make insights more accessible to non-technical users. It has various components which give additional functionality, flexibility and agility when processing large sets of data.
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Zoho Analytics (formerly Zoho Reports) allows users to create visualizations and dashboards to present their data via a quick, easy, self-service model. It brings insight and analysis to an organization’s business data on-demand without needing IT assistance or data analysts through extensive automation efforts in several dimensions of the analytical process.

Users can crunch huge datasets, clean and blend data, perform various analytical tasks and visualize the results in dynamic graphics to uncover insights. They can make data-informed business decisions in a stand-alone or embedded environment with support for mobile devices. It has flexible on-premise or cloud deployment models.
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$50/User, Monthly
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Tailored to your specific needs
$24 Monthly
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Enhanced Decision Making: Cognos Analytics synthesizes data from various sources, providing comprehensive insights that empower users to make informed, data-driven decisions.
  • Time Efficiency: Automates the process of data collection and report generation, significantly reducing the time spent on these tasks and allowing teams to focus on analysis and strategy.
  • Customizable Dashboards: Offers the flexibility to create personalized dashboards that highlight key metrics, making it easier for users to access the information most relevant to their roles and objectives.
  • Scalability: Adapts to the growing data needs of a business, ensuring that as your company expands, Cognos Analytics can handle the increasing volume and complexity of data.
  • Data Accuracy: Minimizes human error by automating data collection and analysis, leading to more accurate insights and reducing the risk of costly mistakes.
  • Collaboration Enhancement: Facilitates better teamwork by providing a shared platform where team members can access, analyze, and discuss data insights in real-time.
  • Advanced Analytics: Utilizes AI and machine learning to uncover deep insights, predict trends, and identify patterns that might not be apparent through traditional analysis methods.
  • Comprehensive Reporting: Generates detailed reports that can be customized to suit different audiences, ensuring stakeholders receive the information they need in an understandable format.
  • Mobile Accessibility: Offers mobile support that allows users to access data and insights on the go, ensuring decision-makers are always informed, regardless of their location.
  • Regulatory Compliance: Helps ensure that data management practices comply with relevant regulations and standards, reducing the risk of legal issues and fines.
  • Cost Reduction: By streamlining data analysis processes and reducing the need for manual intervention, Cognos Analytics can lead to significant cost savings over time.
  • Improved Customer Insights: Analyzes customer data to provide a deeper understanding of customer behavior and preferences, enabling more targeted and effective marketing strategies.
  • Operational Efficiency: Identifies bottlenecks and inefficiencies in operations, allowing organizations to optimize processes for better performance and productivity.
  • Future-Proofing: Continuously updates to incorporate the latest technologies and analytics trends, ensuring that businesses remain competitive in a rapidly evolving digital landscape.
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  • Visualize Data in Intuitive Graphics: Create insightful, useful dashboards to gain valuable information. Offers an expansive library of visualization types that is expanded frequently. Employees can also blend multiple reports into a single dashboard to gain insight into larger data trends. 
  • Discover Business Operations Insights: Get in-depth, actionable overviews of operations, ranging from sales, finance and marketing to resource management and geographic activity through geo visualizations that facilitate comparison across and between regions. 
  • Perform In-Depth Analysis: Managers can perform deep analytical queries that increase their business intelligence through powerful features like pre-built formulas and functions that identify business metrics and smart forecasting to project future outcomes. 
  • Share and Collaborate on Reports: Provides managers with fine-grained access over the content clients and colleagues can see and edit. Users with access can publish reports, embed them into websites or share them via email for collaboration. Peers can create comment threads on reports as well as add images and annotations. 
  • Embed Into Other Systems: Embed the software’s analytics capabilities into other solutions like CRM platforms, ERP tools or others. Offers seamless integration and a fully re-branded user portal for a continuous user experience across platforms. 
  • Extend the Software as Business Grows: The platform’s extensible, scalable architecture helps build and integrate analytics into applications of any size. Scales up to enterprises using huge volumes of data by utilizing scalable columnar database technology. 
  • Draw Data From Many Sources: Develop a 360-degree view of the organization by blending different types and sources, including outside sources, of data into a single cohesive database, allowing businesses to better answer questions regarding customer behavior, business operations, financial status and more. 
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  • Components: Boost the feature set of the core platform with components that enhance data modeling, visualization and analytics capabilities. 
  • Powerful Reporting: Create detailed charts, graphs, maps, voiceovers and repeat functions with the robust, professional reporting suite. Simplify reporting for non-technical users with express mode. 
  • Web-based Interface: Access the platform on any hardware via the web.
  • Natural Language-powered AI: Interrogate data and receive natural, consistent responses with a built-in AI, powered by NLP. 
  • Automated Modeling: Verify and combine data via automated modeling, and assess relationships between separate data points. 
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  • Geo Visualization: Sales reps can quickly and easily compare regional performance with interactive map charts. Comparisons can be performed across countries, states, counties and more. 
  • Data Alerts: Managers can set alert conditions that trigger automated alerts when there is a significant change or anomaly in the data. 
  • Report Scheduling: Reports can be scheduled to be published or emailed automatically. Also, schedule recurring reports to generate on a set schedule. 
  • Drag-and-Drop Interface: An intuitive drag-and-drop interface makes generating useful reports quick and easy, without the need for code. View underlying data, set contextual filters, perform data exploration and drill down into the data to gain insights. 
  • White Labeling: The solution is white-labeled to facilitate embedding into websites or applications. Use this technology to embed individual reports or dashboards. 
  • Ask Zia: Zia is a smart analytical assistant built out of a blend of AI and machine learning algorithms. Employees can type out questions in natural query language (NQL), and the assistant will offer answers and suggestions via reports or automatically build and source KPI widgets. 
  • Data Connectors: Connects to a broad range of data connectors, including files and feeds, cloud storage, multiple databases, CRM systems, Google Analytics, marketing platforms, social media, financial platforms, e-commerce platforms, HR and more. 
  • Auto-Joined Data: Auto-joining tables can automatically merge tables linked by a Lookup column (schema attribute). This assists and partially automates cohesive database creation. 
  • Mobile Support: Apps on iOS and Android allow managers to view reports and dashboards from their mobile devices and overwatch operations from anywhere. 
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Product Ranking

#12

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#23

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Business Intelligence Tools

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Analyst Rating Summary

82
we're gathering data
87
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96
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Cognos Analytics
Zoho Analytics
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 87 59 96 85 90 100 84 58 77 91 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 1251 reviews
Great User Sentiment 748 reviews
81%
of users recommend this product

Cognos Analytics has a 'great' User Satisfaction Rating of 81% when considering 1251 user reviews from 4 recognized software review sites.

89%
of users recommend this product

Zoho Analytics has a 'great' User Satisfaction Rating of 89% when considering 748 user reviews from 5 recognized software review sites.

n/a
5.0 (14)
3.9 (306)
4.2 (130)
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4.5 (226)
4.1 (120)
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4.3 (358)
4.5 (168)
4.0 (467)
4.4 (210)

Synopsis of User Ratings and Reviews

Data Analysis and Visualization: All users who mention data analysis and presentation unanimously agree that this solution covers the full spectrum of BI analytics capabilities.
Data management: All users who mention data preparation praise its data integrations and effective metadata management, which ensure data consistency and accuracy across multiple reporting systems.
Functionality: Of users who mentioned this platform’s features, around 90% were satisfied with regular updates and enhancements which allow them to create faster, more responsive dashboards.
Reporting: Around 89% of users who mention reporting are satisfied, appreciating its ad-hoc reporting and report-sharing capabilities.
Setup: Excellent vendor support coupled with the ease of establishing data connectivity with data sources make installation of this solution a breeze, as approximately 87% of users have mentioned.
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Ease of Use: It is a user-friendly platform that makes it easy to upload and control data, as noted by more than 77% of reviewers who mention ease of use.
Integration: Facilitates integration with multiple databases and platforms for greater insights, as reported by 82% of the users noting integrations.
Dashboards: It enables easy creation and sharing of multifaceted, custom dashboards, as observed by 75% of reviewers specifying dashboards.
Flexible Reports: It helps generate dynamic and customizable reports quickly, as stated by 88% of the users who refer to reports.
Implement: This tool is simple to deploy and implement, as noted by 75% of reviewers mentioning the implementation process.
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Cost: Around 87% of users who mention cost feel that its licensing model is expensive when compared to other BI solutions.
Training: Approximately 45% of users who reviewed training say that the learning curve can be quite steep and though self-service training is available, they would prefer a formal learning program.
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Learning Curve: Around 63% of reviewers who mention the learning curve report that it has a steep learning curve for non-technical users.
User Interface: Its user interface can be confusing because of the multiple options and features available, as noted by over 54% of reviewers that mentioned the user interface.
Limited Queries: All users who refer to queries state that composing and joining queries is limited.
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IBM Cognos Analytics is an excellent BI tool and rates very highly with users on all major counts. Users are unanimous in their praise of its data management and data analysis capabilities to provide a single source of truth. Having ventured into AI-powered tools with the 11.1.3 version in 2018, IBM is making bold strides to incorporate augmented intelligence into the platform. IBM has astutely combined this solution with the capabilities of one of its other offerings, Watson Analytics, for natural language processing - a game-changer for empowering non-technical users to create a vast range of dashboards. With AI-enabled exploration, users can review key drivers of metrics and identify gaps in data, though some users feel that more tools are needed for content store exploration through its relational database. It also rates excellently with users for its data integration and ad-hoc reporting capabilities, efficient metadata management and extensive data modeling features. Several strong features of this platform, as noted by reviewers, include Jupyter notebooks, regular updates to the platform and enhancements to data modules, though when it comes to integrating with Online Analytical Processing (OLAP) data sources and IBM Planning Analytics in particular, it comes up short. Version 11 of the platform comes with over-the-top installs for upgrades, which reduces time to set up; though some users feel that integrations built with the current SDK solution can be tedious to implement and maintain. Being part of the IBM software suite, it connects seamlessly to other IBM products under the same umbrella. However, integration with MS-Sharepoint is not supported; this can be managed with workarounds, but only for on-premise setups, not cloud-based deployments. The platform has a rich reporting repertoire with report burst capabilities, pivots and Cognos Event Studio for event-driven reports. However, many users feel that Report Studio should provide the write back capability, which is crucial for business. As for the cost, a majority of users feel that its licensing models are restrictive, especially when compared to other BI solutions; though the vendor seems to address pricing and ease of use with version 11.1.3. In summary, Cognos Analytics is among the best BI solutions in the market today and IBM, with its ear to the ground, is delivering enhanced data analysis and reporting capabilities at scale.

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Zoho Analytics is a BI and data analytics software platform that helps users visually analyze data, create visualizations and get a deeper understanding of raw data. It helps users generate dynamic, highly customizable and actionable reports and allows integration with multiple platforms for achieving greater insights. Its multifaceted and customizable dashboards can enhance the user experience. However, many reviewers have reported that the user-interface can be confusing to use with the many options and features available. Also, it has a steep learning curve, and non-technical users might find it difficult to use in the beginning. Overall, it is a user-friendly platform that enables effortless data handling.

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