Datorama vs Klipfolio

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Our analysts compared Datorama vs Klipfolio based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Datorama Software Tool

Product Basics

Datorama, a Salesforce business intelligence platform, helps businesses manage and analyze their data. It provides a unified view of data from various sources, including on-premises, cloud-based, and third-party platforms. Datorama is ideal for businesses seeking to enhance their data management and analytics capabilities, particularly those interested in leveraging predictive analytics for improved decision-making.

Key benefits include a comprehensive view of data sources, user-friendly dashboards and reports, predictive analytics functionalities, and integration with other business applications. Datorama's pricing is based on a per-user model, with annual costs starting at $1,000. User experiences suggest that Datorama offers robust data management and analytics capabilities, but some users have noted a steeper learning curve compared to similar products.

***Disclaimer: Pricing and features may change over time. Please refer to the official Salesforce website or other reliable sources for the most up-to-date information.***

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Klipfolio is an analytics software tool that helps users wield data intelligently and confidently by building dashboards and reports that track KPIs and monitor trends. Users can glean insights from information across the organization collected in one convenient place and deploy interactive data visualizations that they can share with ease.

It is available through an annual or monthly subscription to one of four plans: Publish, Grow, Team and Team+. The number of dashboards and users allowed, as well as the data refresh rate and level of support varies depending on the pricing plan selected.
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$3,000 Monthly
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$3,000 Annually, Freemium
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Tailored to your specific needs
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Product Assistance

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Knowledge Base
24/7 Live Support
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24/7 Live Support

Product Insights

  • Single Cohesive Data Warehouse: Draws data from different sources and marketing channels into a single source. This dynamic landing zone applies machine-learning algorithms to the data in order to blend, clean, analyze and visualize it. 
  • Quick Insights: Automated insights take real-time data and generate quick, accurate visualizations to help users draw insights into their business data and trends. 
  • End-to-End Platform: From unstructured data source to intuitive visualization, this system does every step in a smooth interface to promote usability and an efficient workflow. 
  • Data Accessibility: Users of all technical abilities have access to their data via self-service BI. They no longer have to wait for analysis from a data scientist before they can start drawing insights from business data. 
  • Cross-Channel Visibility: Draws data from a variety of sources and blends them seamlessly to give users a smooth experience to explore data. Some of these channels include sales data, CRM data, social media, data warehouses and more. 
  • Actionable Insights: Analyze data to identify trends and patterns, and use it to make predictions, get better insight into business operations and glean actionable insights. 
  • Better Business Decisions: Decisions made based on general data are good, but decisions made based on historical proprietary data trends are much better. BI tools help users make data-driven business decisions and informed predictions, so they can always feel confident in their choices. 
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  • Faster Decisions: Enables faster and better data-driven decision making with a dashboarding tool that shows meaningful KPIs first.
  • Ease of Use: Quickly upload and analyze data with dashboards with a simple architecture on the back-end — no coding required.
  • Simplified Data Sets: Create a range of data visualizations from a single data source, or a single visualization from a range of data sources. Pull raw data directly into the dashboard, removing complicated organization and exploration steps.
  • Integration with BI Tools: Make analytics reporting and visualization easier by integrating with traditional enterprise BI tools like Tableau, Domo, Qlik, Looker and Microsoft Power BI to enhance the data they hold.
  • Holistic BI: Get a more comprehensive view of business metrics across data sources and brand performance on social media, all collected and displayed in one place through data connectivity and data merging.
  • Data Visibility: Gain visibility into business data and understand where the business is at via real-time dashboards and reports.
  • Analytics On-the-Go: Retrieve data from the cloud-based architecture any time, anywhere with an internet connection, unlike on-premise solutions. Access the platform via a native app for both iOS and Android mobile devices as well as via web browsers.
  • Boost Collaboration: Align all stakeholders and employees with organizational goals by collaborating and sharing data with others internally and externally, whether in real time or periodically.
  • Scalability: Pay only for the required level of functionality and upgrade, downgrade or cancel the plan at any time. Add additional dashboards to any plan at a flat rate or consult the support team for a custom solution that can support hundreds to thousands of dashboards at once.
  • Free Trial: Test it firsthand through a free 14-day trial.
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  • Reports: Generate a variety of ad-hoc or custom report types to answer specific business questions. 
  • Dashboards: Intuitive dashboards make it easy to create, edit, explore and share data visualizations and reports. 
  • Data Modeling: This feature connects and blends data from a variety of sources into a single data warehouse that is easily accessible by users. 
  • API Library: An extensive library of marketing APIs allow users to access and make changes to their applications and data. These create an ad tech and martech ecosystem that lets users plug data from any connected source directly into a visualization. 
  • Data Integration: TotalConnect powers limitless integration through machine learning artificial intelligence. Cleans and structures data in addition to scheduling automated updates to ensure data is always up to date. 
  • Custom KPIs: Custom fields and classifications allow users to query the exact information they need rather than relying on out-of-the-box options. 
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  • Data Connectivity: Retrieve data from thousands of different data sources with hundreds of built-in data connectors that include many of the most commonly sought-after data points. Connect to even more types of data with custom queries made through open web services. Or, pull data from SQL databases by uploading files the old-fashioned way and establishing FTP server connections.
  • Insight into Social Media: Blend social media data with other proprietary business data to interpret and present brand performance on social platforms such as LinkedIn, Twitter, Facebook and more.
  • Automated Data Retrieval: Automate data retrieval for visualizations from a range of data sources that automatically update on detecting a change in users’ data. Refreshes every 30 minutes by default, but can refresh at a faster rate on certain subscription plans.
  • Data Merging: Mash up information from disparate data sources to create insights that track desired KPIs with a more holistic view of business performance.
  • Data History With PowerMetrics: Leverage PowerMetrics to track and store multi-dimensional data points for metrics and provide continuous insights into current and historical information even for data services that don’t offer history, i.e. social media feeds. Explore historical trends by comparing time periods.
  • Data Visualizations: Maximize a dashboard’s visual impact by choosing from 15 different types of customizable visualizations.
  • Self-Service Interactivity: Deep-dive into dashboards by filtering and segmenting data by specific dimensions or adjusting date ranges. Gain context from insights with automatic trend lines and applied actions like grouping, filtering, aggregating and sorting.
  • Pre-built and Customizable Dashboards: Easily create dashboards by choosing a pre-built dashboard from a range of template options or create an entirely customized one.
  • Targets and Indicators: Keep track when metrics fall below or reach conditional pre-set thresholds with notifications and indicators that alert of both trends and potential issues or successes.
  • Sharing: Share access to dashboards and visualizations with a single click and download them as images or PDFs for sharing across social media or messaging apps. Set up scheduled reports to be distributed to a specific list of members on a regular basis. Embed dashboards into websites or other applications, display on TVs, or make them public for easy visibility with custom generated URLs.
  • Search Function: Search for data points, visualizations or dashboards using natural query language (NQL) search function, similar to how one would search using Google or other search engines.
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Product Ranking

#35

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#19

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User Sentiment Summary

Great User Sentiment 156 reviews
Excellent User Sentiment 578 reviews
85%
of users recommend this product

Datorama has a 'great' User Satisfaction Rating of 85% when considering 156 user reviews from 5 recognized software review sites.

93%
of users recommend this product

Klipfolio has a 'excellent' User Satisfaction Rating of 93% when considering 578 user reviews from 5 recognized software review sites.

n/a
4.7 (28)
4.3 (89)
4.6 (165)
4.36 (22)
4.73 (169)
4.6 (16)
4.7 (164)
4.6 (9)
n/a
3.5 (20)
4.6 (52)

Awards

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Klipfolio stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Dashboard: It offers a flexible and highly customizable dashboard, as noted by more than 89% of reviewers who mention dashboards.
Easy Integration: It integrates easily with multiple platforms, as observed by 75% of the users specifying integration.
Customer Support: It has responsive and receptive customer support, as stated by 75% of reviewers who refer to customer support.
Automated Reporting: All users that mentioned reports noted that it provides automated in-depth reporting functionality.
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Data Management: Approximately 94% of users who mentioned data preparation said that the platform helps create focused data models to power insightful and dynamic project dashboards.
Data Source Connectivity: Around 81% of users who mentioned its integration capabilities said that the tailored integration options of the platform are complemented by easy-to-use APIs and SQL queries to pull data from disparate data sources.
Functionality: Approximately 79% of users who reviewed its functionality said that the platform has a multitude of features for self-service data analysis to efficiently acquire valuable business insights.
Service and Support: Around 96% of users who reviewed support services said that they were very responsive and helpful, with fast turnaround times.
Cost: The free trial period is a big plus, and the solution gives value for money, approximately 81% of users who reviewed the tool’s cost said.
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Learning Curve: It has a steep learning curve for beginners, as stated by 100% of reviewers who referred to a learning curve.
Software Setup: Around 50% of the users who specify setup report that the software setup process is cumbersome.
Slow Performance: Platform performance can become slow sometimes, as observed by all the reviewers who spoke about performance.
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Speed: All users who reviewed its speed say that the platform is slow to load, with noticeable latency in data refresh.
Steep Learning Curve: Approximately 78% of users who reviewed training say that there is a steep learning curve to the platform, especially for formulas and functions.
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Datorama is an AI-powered marketing intelligence company that helps its users make smarter business decisions by connecting and working on their KPIs and marketing data. Its flexible and highly customizable dashboard can improve customer experiences, but slow performance can hinder productivity. It provides automated reporting and easy integration capabilities with multiple platforms. Many users have noted that the setup process is cumbersome, and it involves a steep learning curve for new users. Nevertheless, its receptive and responsive customer support has helped reviewers solve multiple issues.

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Klipfolio is a business intelligence tool that empowers users to visualize, analyze and share business data to track product trends. With powerful data querying capabilities via SQL and APIs, the solution integrates well with a multitude of applications. Users leverage its rich visualization libraries and strong data modeling capabilities to create impactful data dashboards, though some users said that the platform was sometimes buggy and had a limited scope in managing complex KPIs. With its vast range of features, users create and share reports on data that matters via URLs, PDFs, scheduled emails and snapshots to power decision-making processes. Approximately 96% of users who mentioned the platform’s support services said that the team was helpful and responsive. Most of the users who mentioned pricing said that the solution was affordable for organizations of all sizes and provided value for money. The solution does have some limitations though. All users who reviewed it for speed said that the platform slowed down, especially when applying filters, large file uploads and data refresh. Of users who reviewed its data integration capabilities, some said that the data source limit of 10 MB that comes with certain pricing plans can be limiting, especially when working with larger Excel and CSV files. Of users who mentioned cost, a few said that the additional fee for the periodic data refresh feature was a burden, though the introductory free trial offer could be quite attractive for new users. In summary, Klipfolio is a web and cloud-based BI solution that offers a range of data integration, KPI monitoring and dashboarding capabilities to empower data-driven decision-making across organizations.

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