Datorama vs SAS Visual Analytics

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Our analysts compared Datorama vs SAS Visual Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Datorama Software Tool

Product Basics

Datorama, a Salesforce business intelligence platform, helps businesses manage and analyze their data. It provides a unified view of data from various sources, including on-premises, cloud-based, and third-party platforms. Datorama is ideal for businesses seeking to enhance their data management and analytics capabilities, particularly those interested in leveraging predictive analytics for improved decision-making.

Key benefits include a comprehensive view of data sources, user-friendly dashboards and reports, predictive analytics functionalities, and integration with other business applications. Datorama's pricing is based on a per-user model, with annual costs starting at $1,000. User experiences suggest that Datorama offers robust data management and analytics capabilities, but some users have noted a steeper learning curve compared to similar products.

***Disclaimer: Pricing and features may change over time. Please refer to the official Salesforce website or other reliable sources for the most up-to-date information.***

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SAS Visual Analytics offers fast answers to complex questions drawn from datasets of all sizes. It provides guided exploration, interactive dashboards, smart visualizations and self-service analytics to users of all technical skill levels, promoting data literacy and visibility. Its versatile, scalable design helps users make better business decisions based on data transparency. Built on a cohesive in-memory architecture, it promotes intelligent action driven by insight.
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$3,000 Monthly
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$8,000 Monthly
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Single Cohesive Data Warehouse: Draws data from different sources and marketing channels into a single source. This dynamic landing zone applies machine-learning algorithms to the data in order to blend, clean, analyze and visualize it. 
  • Quick Insights: Automated insights take real-time data and generate quick, accurate visualizations to help users draw insights into their business data and trends. 
  • End-to-End Platform: From unstructured data source to intuitive visualization, this system does every step in a smooth interface to promote usability and an efficient workflow. 
  • Data Accessibility: Users of all technical abilities have access to their data via self-service BI. They no longer have to wait for analysis from a data scientist before they can start drawing insights from business data. 
  • Cross-Channel Visibility: Draws data from a variety of sources and blends them seamlessly to give users a smooth experience to explore data. Some of these channels include sales data, CRM data, social media, data warehouses and more. 
  • Actionable Insights: Analyze data to identify trends and patterns, and use it to make predictions, get better insight into business operations and glean actionable insights. 
  • Better Business Decisions: Decisions made based on general data are good, but decisions made based on historical proprietary data trends are much better. BI tools help users make data-driven business decisions and informed predictions, so they can always feel confident in their choices. 
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  • Easily Create Models and Explore Data: Build models that are stable, accurate and easy to create, based on proven techniques. Interact with and prepare data for self-service analysis or visualization. Unify diverse datasets and present in an easy-to-interpret format.
  • Discover Data Relationships and Patterns: Make data relationships easy to see and understand through machine learning that visualizes narratives from the data. Identify patterns in data through algorithms and pre-defined related measures.
  • Visualize Data in Intuitive Graphics: Discover and display trends in the form of intuitive graphics, reports and dashboards, including geographical data displayed on interactive maps, making them easier to explain, share and understand.
  • Glean Data-Based Insights: Gain insights and understand the business more thoroughly by identifying patterns, trends or important points in data. Improve transparency at every level — answer specific business questions, identify pain points in workflows, highlight areas for improvement and forecast future results much more accurately.
  • Perform Guided and Augmented Analysis: Leverage a variety of augmented or automated features that facilitate the data discovery and analysis processes. Get suggestions on the best-fit graphic for a given set of data via augmented analytics. Identify potentially related groups of data based on pre-set factors through automated explanation, uncovering insights potentially missed by the naked eye.
  • Make Better Business Decisions: Make data-driven business decisions based on historical information. Glean insights from data trends and patterns and apply them to forecasting, budgeting and other business planning.
  • Share and Collaborate: Collaborate on dashboards and share them easily with internal teams, clients, management and other key groups. Add comments to reports, create alerts for report objects to notify key members when a trigger factor is met, distribute PDF reports securely and restrict access to maintain the report’s integrity.
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  • Reports: Generate a variety of ad-hoc or custom report types to answer specific business questions. 
  • Dashboards: Intuitive dashboards make it easy to create, edit, explore and share data visualizations and reports. 
  • Data Modeling: This feature connects and blends data from a variety of sources into a single data warehouse that is easily accessible by users. 
  • API Library: An extensive library of marketing APIs allow users to access and make changes to their applications and data. These create an ad tech and martech ecosystem that lets users plug data from any connected source directly into a visualization. 
  • Data Integration: TotalConnect powers limitless integration through machine learning artificial intelligence. Cleans and structures data in addition to scheduling automated updates to ensure data is always up to date. 
  • Custom KPIs: Custom fields and classifications allow users to query the exact information they need rather than relying on out-of-the-box options. 
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  • Ad Hoc Reporting and Analysis: Assemble reports from data creatively in real time as opposed to relying on a predesigned template. Run queries and perform analysis on data on demand without knowing code.
  • Predictive Analysis: Make predictions about future conditions based on historical data through data mining, machine learning and predictive modeling.
  • Mobile Apps: Leverage the power of native apps on iOS, Android and Microsoft devices, with an optimized mobile interface. Interact with visualizations on the go, view previous reports, leave comments, capture screenshots and set mobile notifications.
  • Interactive Discovery: Identify outliers, clusters, relationships, trends, etc. by exploring data in a natural query-based way rather than through coding.
  • Location Analytics: Lasso data points on a map through OpenStreetmap or Esri ArcGIS to select them for analysis and then enrich demographic data through point clustering, map pins, custom polygons and more.
  • Trend Indicators: Identify which types of data to observe through built-in trend indicators that attempt to predict future movement of data points based on historical trends.
  • Visualizations: Get desired insights from data and easily discover patterns through a range of visualization options, such as bar graphs, pie charts, donut graphics, line graphs, scattergrams, heat maps, bubble maps, dot maps, needle graphics, numeric series, schedule charts, vectors, key value infographics and more.
  • Scheduled Reporting: Programmable to send reports at scheduled intervals or based on triggered events to ensure they are delivered regularly.
  • Customizable Dashboard: Access only relevant tools, visualizations and data through the customizable dashboard interface. Engage with data as well as collaborate with others on data visualizations, irrespective of technical skill levels.
  • Embedded BI: Embed the system into web applications or other software solutions for a seamless interface and direct data draw. Also, embed individual reports and dashboards using SAS SDK.
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Product Ranking

#35

among all
Business Intelligence Tools

#28

among all
Business Intelligence Tools

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Analyst Rating Summary

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79
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80
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Datorama
SAS Visual Analytics
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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 79 64 80 100 100 92 86 88 79 83 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

we're gathering data
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User Sentiment Summary

Great User Sentiment 156 reviews
Great User Sentiment 137 reviews
85%
of users recommend this product

Datorama has a 'great' User Satisfaction Rating of 85% when considering 156 user reviews from 5 recognized software review sites.

83%
of users recommend this product

SAS Visual Analytics has a 'great' User Satisfaction Rating of 83% when considering 137 user reviews from 5 recognized software review sites.

4.3 (89)
3.8 (11)
4.36 (22)
4.3 (33)
4.6 (16)
4.3 (38)
4.6 (9)
4.3 (10)
3.5 (20)
3.9 (45)

Awards

we're gathering data

SelectHub research analysts have evaluated SAS Visual Analytics and concluded it earns best-in-class honors for Data Pre-processing.

Data Pre-processing Award

Synopsis of User Ratings and Reviews

Dashboard: It offers a flexible and highly customizable dashboard, as noted by more than 89% of reviewers who mention dashboards.
Easy Integration: It integrates easily with multiple platforms, as observed by 75% of the users specifying integration.
Customer Support: It has responsive and receptive customer support, as stated by 75% of reviewers who refer to customer support.
Automated Reporting: All users that mentioned reports noted that it provides automated in-depth reporting functionality.
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Data Analysis: Around 81% of users who reviewed its data analysis capabilities said that the tool offers out-of-the-box advanced analytics to identify patterns and relationships in business data.
Functionality: Citing its powerful in-memory technology, approximately 62% of users who reviewed functionality said that the solution provides a single, compact interface for data exploration and modeling for faster analytic computations.
Data Visualization: Around 60% of users who reviewed data visualization said that they can perform exploratory data analysis with a multitude of graphics options, such as bubble charts, line charts, dual axis charts.
Ease of Use: Approximately 54% of users who mentioned ease of using the software said that it is easy to generate reports with some basic SQL knowledge.
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Learning Curve: It has a steep learning curve for beginners, as stated by 100% of reviewers who referred to a learning curve.
Software Setup: Around 50% of the users who specify setup report that the software setup process is cumbersome.
Slow Performance: Platform performance can become slow sometimes, as observed by all the reviewers who spoke about performance.
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Cost: Around 80% of users who discussed the platform’s cost said that they find the pricing to be cost-prohibitive.
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Datorama is an AI-powered marketing intelligence company that helps its users make smarter business decisions by connecting and working on their KPIs and marketing data. Its flexible and highly customizable dashboard can improve customer experiences, but slow performance can hinder productivity. It provides automated reporting and easy integration capabilities with multiple platforms. Many users have noted that the setup process is cumbersome, and it involves a steep learning curve for new users. Nevertheless, its receptive and responsive customer support has helped reviewers solve multiple issues.

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SAS Analytics is a versatile business intelligence and analytics tool that empowers users to explore and understand data through interactive data visualizations. Many users who reviewed data analysis said that, coupled with the power of predictive analytics, the platform offers a plethora of graphics options — charts, graphs and dashboards — with deep-dive capabilities, such as filtering, to zero in on pertinent business data. Many users who reviewed functionality and data preparation said that, possibly because of its capable ETL engine and in-memory architecture, data processing speed is very high and reports load faster. A majority of users who reviewed data connectivity said that the tool is efficient in pulling data from multiple sources for data modeling and analysis. On the flip side, quite a few users who reviewed functionality said that the platform’s integration with Python and R is still in the development stage and this limits its functional scope. Some users who discussed user-friendliness said that the processes are not the most intuitive — errors and warnings in logs are misleading, and new users may find adoption difficult. Though the industry scope of user tutorials is limited, a majority of users said that the steep learning curve of the platform is sufficiently addressed by training. For many users, its cost-prohibitive licensing plans caused them to not consider it their first choice when it came to purchasing a BI solution. Overall, SAS Visual Analytics is a versatile tool with fast data processing capabilities and strong visualizations to generate reports for insightful data analysis.

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