Datorama vs Toucan

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Our analysts compared Datorama vs Toucan based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Datorama Software Tool

Product Basics

Datorama, a Salesforce business intelligence platform, helps businesses manage and analyze their data. It provides a unified view of data from various sources, including on-premises, cloud-based, and third-party platforms. Datorama is ideal for businesses seeking to enhance their data management and analytics capabilities, particularly those interested in leveraging predictive analytics for improved decision-making.

Key benefits include a comprehensive view of data sources, user-friendly dashboards and reports, predictive analytics functionalities, and integration with other business applications. Datorama's pricing is based on a per-user model, with annual costs starting at $1,000. User experiences suggest that Datorama offers robust data management and analytics capabilities, but some users have noted a steeper learning curve compared to similar products.

***Disclaimer: Pricing and features may change over time. Please refer to the official Salesforce website or other reliable sources for the most up-to-date information.***

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Toucan Guided Analytics (formerly branded as Toucan Toco) is a cloud-based platform consisting of two unified offerings that deliver data analytics and storytelling, as well as embedded analytics. Through data storytelling, it empowers businesses to explore their insights through visualizations and interactive dashboards. It centralizes information from disparate data sources and has a guided framework to help enterprises tell compelling stories with their data. Accessible to all, it encourages live collaboration throughout the analytics process to drive data-informed decision-making throughout an organization.

In its embedded analytics form, it allows customers to extend these accessible and actionable insights to their clients through an intuitive front-end experience.

Though it was built cloud-first, businesses can choose between the SaaS deployment via a private cloud, or an on-premise installation through Docker Image technology. It is suitable for small, medium and large businesses, and supports Windows, Mac and Linux.
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$3,000 Monthly
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Tailored to your specific needs
$1,000 Monthly
Get a free price quote
Tailored to your specific needs
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Accor
Allianz
BNP Paribas
Carrefour
Deloitte
L'Oreal
PricingHub
Renault Nissan
Sodexo
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Product Assistance

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Product Insights

  • Single Cohesive Data Warehouse: Draws data from different sources and marketing channels into a single source. This dynamic landing zone applies machine-learning algorithms to the data in order to blend, clean, analyze and visualize it. 
  • Quick Insights: Automated insights take real-time data and generate quick, accurate visualizations to help users draw insights into their business data and trends. 
  • End-to-End Platform: From unstructured data source to intuitive visualization, this system does every step in a smooth interface to promote usability and an efficient workflow. 
  • Data Accessibility: Users of all technical abilities have access to their data via self-service BI. They no longer have to wait for analysis from a data scientist before they can start drawing insights from business data. 
  • Cross-Channel Visibility: Draws data from a variety of sources and blends them seamlessly to give users a smooth experience to explore data. Some of these channels include sales data, CRM data, social media, data warehouses and more. 
  • Actionable Insights: Analyze data to identify trends and patterns, and use it to make predictions, get better insight into business operations and glean actionable insights. 
  • Better Business Decisions: Decisions made based on general data are good, but decisions made based on historical proprietary data trends are much better. BI tools help users make data-driven business decisions and informed predictions, so they can always feel confident in their choices. 
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Platform

  • Centralize Business Data: Helps teams get on the same page by creating a single source of truth. Connects to the cloud, on-premise databases, spreadsheets and more to collect all of an organization’s data into one centralized hub.
  • Speed Up Queries: Optimize data processing by minimizing queries through cache engines and custom indexes that accelerate webpage performance.
  • Automated Reporting: Takes the heavy-duty work of development, design and maintenance out of data analytics with automatically updated data and scheduled reports. 
  • Ease of Use: Explore and understand business insights through an intuitive UI – without requiring training, tutorials or coding experience. Caters to people who may not have the technical knowledge or programming skills to handle a more complicated BI tool.
  • Accelerate Adoption: Educates and guides teams on how to create compelling data stories. Encourage autonomous, skilled data analysis with self-learning tools such as a glossary and contextual tips that help in data comprehension.
  • Improve Data Literacy: Makes information accessible by displaying it visually, enabling transparency across departments and empowering all stakeholders to take BI into their own hands.
  • Made for Collaboration: Interact with other teams and share power in decision-making through workspaces. Improve communication between departments and help them align with each other by annotating, discussing, exporting and sharing dashboards. 
  • Never Say “So What?”: Support decision-making through data-driven strategies with built-in calls to action and adaptable recommendations. 
  • Fast Implementation: Save more time and resources for analysis and data storytelling by accessing on any device through the web – nothing to install.
  • Security: Protect data through no-code row-level security, custom user filters and granular permissions management for apps, dashboards, stories and datasets. The solution is hosted in a private cloud with SSL Grade A+ security certification and an infrastructure compliant with all RSSI expectations and RGPD standards. 

Embedded Analytics

  • Build Once, Deploy Anywhere: Design one app for all devices and deploy anywhere to anyone in minutes, whether on the standard platform or as an embedded analytics product.
  • Preserve Brand Identity: Maintain business branding through full customization and white labeling options, while offering the power of data storytelling and analytics to clients. 
  • Multi-Tenancy: Handle who can see what by managing access to each embedding with granular control.
  • Focus On What Matters: Saves the company time and money by helping teams focus dedicated efforts on products, alleviating the burden of developing analytics from scratch.
  • Empower Non-Technical Teams: Build and deploy apps with a guided framework, even without coding experience.
  • No On-Boarding Necessary: Boost adoption and customer retention through a client experience that feels familiar, with access to actionable insights from day one.
  • Accelerate Time to Value: Empowers businesses to roll out robust solutions to clients in just two weeks. 
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  • Reports: Generate a variety of ad-hoc or custom report types to answer specific business questions. 
  • Dashboards: Intuitive dashboards make it easy to create, edit, explore and share data visualizations and reports. 
  • Data Modeling: This feature connects and blends data from a variety of sources into a single data warehouse that is easily accessible by users. 
  • API Library: An extensive library of marketing APIs allow users to access and make changes to their applications and data. These create an ad tech and martech ecosystem that lets users plug data from any connected source directly into a visualization. 
  • Data Integration: TotalConnect powers limitless integration through machine learning artificial intelligence. Cleans and structures data in addition to scheduling automated updates to ensure data is always up to date. 
  • Custom KPIs: Custom fields and classifications allow users to query the exact information they need rather than relying on out-of-the-box options. 
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  • Connect Any Data Source: Connect to cloud and on-premise databases, cloud data warehouses, third-party BI solutions and REST APIs via over 100 built-in connectors, or create custom ones with an open-source library. Easily set up connectors to data sources, no programming knowledge necessary. Some supported connections include SAP, MicroStrategy, Google BigQuery, Oracle, SQL Server, Google Analytics, Salesforce and more. Pull data from CSV, Excel and static files to transform it into dynamic data.
  • Keep Data Up-To-Date: Refresh data on demand, automatically on a regular basis with a scheduler, or request it in real time. Define which sources to refresh and how often to refresh them through batch processing. Blends live and loaded data sources, tracking changes and debugging datasets with its Storytelling Tracker.
  • Integrated ETL: Extract, transform and load data, collecting it in an embedded data lake and cleaning it up before integrating it into the solution. Query data on the fly with Weaverbird, the vendor’s built-in, open-source no-code visual query builder. Integrates with existing ETL tools such as Talend, iPython, Notebook, Dataiku, Denodo and more, and is designed to be compatible with all information systems. Perform joins, slices, pivots and melts seamlessly, without the need to code. Supports ad-hoc transformation for evolution computation, date aggregation and other critical statistics.
  • Interactive Dashboards: Display KPIs in the form of an interactive story with the aid of graphic messages on ergonomic dashboards. Add additional context through comments, sources, captions, glossaries and more.
  • Toucan Toco Studio: Focus on the data story rather than design mechanics. Create charts, layouts and stories faster through guided design without needing technical skills. Add context and generate visualizations with a few clicks, all the while becoming more data-literate.
    • Data Visualization: Highlight key-value elements and add color and context to information through visualizations. Display data in visually appealing ways by creating more than 20 kinds of charts and graphs. Give context by including definitions and data sources in visualizations and annotating specific elements. Collaborate with others within the platform or in tools like Slack and MS Teams. 
    • App Gallery: Jumpstart the business by building dashboards in minutes from pre-designed templates. Choose from a gallery of ready-to-go applications; preview apps with a single click, then use as-is or customize as needed. Leverage sample data to view what the final product will look like, then download and populate data models with custom data. 
  • Collaboration: Drive action by continuing the conversation through annotations and comments on dashboards, and exchange ideas with others through the live chatbox. Ensure privacy by making direct comments visible to specific groups only. Export and share insights with others inside and outside the organization through tools like Slack and Teams.
  • Calls to Action: Decide exactly what to do with proprietary information through a built-in decision-support system that gives relevant recommendations, links to relevant insights and proposed next steps. 
  • Alerts: Add, edit and configure rules and conditions for email or push notifications through a dedicated notification environment.
  • Presentation Mode: Empower data-driven meetings by sharing insights with others in a presentation format. Schedule presentations with calendar events and invite people from anywhere to follow the data story. Identify metrics and interact with the dashboard in the presentation mode, and create a dialogue with the presenter through a chat box. 
  • Role-Based Administration: Maintain granular control of permissions across the organization. Ensure that roles and responsibilities are clear by defining roles like App Builder, App Validator, Viewer, Data Manager, Full Administrator and more. 
  • Mobile Access: Access proprietary information on any device — even on those that aren’t connected to the internet, thanks to an offline mode. With a mobile-first strategy, the vendor prioritizes the mobile version of a site and then adapts it for larger screens.
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Product Ranking

#35

among all
Business Intelligence Tools

#98

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Business Intelligence Tools

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User Sentiment Summary

Great User Sentiment 156 reviews
Excellent User Sentiment 178 reviews
85%
of users recommend this product

Datorama has a 'great' User Satisfaction Rating of 85% when considering 156 user reviews from 5 recognized software review sites.

97%
of users recommend this product

Toucan has a 'excellent' User Satisfaction Rating of 97% when considering 178 user reviews from 5 recognized software review sites.

4.3 (89)
4.9 (84)
4.36 (22)
5.0 (8)
4.6 (16)
4.7 (23)
4.6 (9)
4.8 (62)
3.5 (20)
3.5 (1)

Awards

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Toucan stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Dashboard: It offers a flexible and highly customizable dashboard, as noted by more than 89% of reviewers who mention dashboards.
Easy Integration: It integrates easily with multiple platforms, as observed by 75% of the users specifying integration.
Customer Support: It has responsive and receptive customer support, as stated by 75% of reviewers who refer to customer support.
Automated Reporting: All users that mentioned reports noted that it provides automated in-depth reporting functionality.
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Data Storytelling: Almost 96% of the users who mention data visualization say that they can create high-quality, interactive dashboards seamlessly.
Integrations: All users who discuss the tool’s integration capabilities say that it connects seamlessly to tools in their existing tech stacks, including cloud databases.
Ease of Use: The software’s intuitive interface offers an excellent user experience for report builders and consumers alike, according to all users who review its ease of use.
Support: Technical support is responsive and competent, as discussed by all users who mention support services.
Functionality: Around 56% of the users who review the solution’s capabilities say that it reduces the time to insight and embeds into enterprise applications seamlessly.
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Learning Curve: It has a steep learning curve for beginners, as stated by 100% of reviewers who referred to a learning curve.
Software Setup: Around 50% of the users who specify setup report that the software setup process is cumbersome.
Slow Performance: Platform performance can become slow sometimes, as observed by all the reviewers who spoke about performance.
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There are no cons for this product at the time of publishing this review synopsis.
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Datorama is an AI-powered marketing intelligence company that helps its users make smarter business decisions by connecting and working on their KPIs and marketing data. Its flexible and highly customizable dashboard can improve customer experiences, but slow performance can hinder productivity. It provides automated reporting and easy integration capabilities with multiple platforms. Many users have noted that the setup process is cumbersome, and it involves a steep learning curve for new users. Nevertheless, its receptive and responsive customer support has helped reviewers solve multiple issues.

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Toucan Toco is a cloud-based data communications tool that provides analytics and storytelling capabilities to enterprises. All users who discuss integration say that the tool aligns with their organizations’ cloud-first strategies, integrating with their existing tech stacks with ease. All users who review accessibility are unanimous in their reviews that its user-friendly interface provides an excellent user experience. All of the users who say they’ve contacted customer support say the team’s quick and informative responses are a plus. Almost 96% of users who review dashboarding say that they can create interactive and easy-to-understand data stories through its visualization module, Toucan Studio. 56% of the users who mention functionality say that the solution has a rich feature set and the vendor releases weekly updates, astutely incorporating users’ feature requests. In summary, Toucan Toco helps businesses increase revenue opportunities for businesses to differentiate themselves in the market through data visualization.

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