Domo vs Cognos Analytics

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Our analysts compared Domo vs Cognos Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Cognos Analytics Software Tool

Product Basics

Domo is a cloud-based analytics platform that integrates end-to-end data management into one solution. Being SaaS, it’s available from anywhere with an internet connection. The vendor offers the best of both worlds — self-serve ease of use and data science.

Domo has a friendly interface aimed at senior management who are hard-pressed to make tough decisions daily. A breadcrumb trail at the top of the workspace will help you navigate between folders. A performant, scalable warehouse supports fast queries with in-memory data.

Domo Buzz is an instant messaging option like Slack with file sharing and is available on the mobile app also. Annotation options allowed me to add comments to my chart and mark data points of interest. If you want something more than what it offers, you can build your own apps within Domo. It’s our analysts’ pick and a user favorite in its category for these and more features.

Domo Everywhere is the embedded version, though it doesn’t offer as many options to design views as some other platforms, such as Dundas BI.

You can use Domo dashboards and reports for several critical tasks. Decide where to reduce spending and identify the factors that affect your business. Forecast demand for your services and products. Predict how unexpected events can impact the economy and your business and do much more.

There’s a 30-day free trial after which you can upgrade to the Standard or Enterprise pricing model. Or opt for the Business Critical edition to get a private AWS link that promises watertight security and reduces latency.

Some users mention performance limitations, which could be caused by shared cloud resources. The vendor offers a consumption model — pay for what you use and add unlimited users at a flat fee of $750.

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IBM Cognos Analytics is a self-service, web-based analytics platform which empowers users of all skill levels to explore data through reporting, data analytics, KPI monitoring, events and metrics. Reports give users the ability to not just visualize their insights, but also share them with colleagues.

It integrates with Watson Analytics, which leverages IBM’s artificial intelligence and natural language processing to make insights more accessible to non-technical users. It has various components which give additional functionality, flexibility and agility when processing large sets of data.
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Product Insights

Domo wins quite a few awards and high scores in our 400+ point analysis. The SelectHub scoring engine crunches this data to compute the final score. We base our evaluation on technical, functional and vendor criteria, as well as ease of deployment.

  • Gather Data: Use data from your preferred systems and sources with over 1,000 connectors. Set up integration tasks with automation. Make cloud warehouses work for you with the Domo Cloud Amplifier. Our analysts give the platform 96 for source connectivity.
  • Perform Complex Calculations: Blend and transform data, and create calculated columns with Domo Analyzer and Magic ETL. Target specific buyer segments with behavioral, store and sales data. Domo gets 91 for advanced analytics in our assessment, putting it ahead of Power BI and Qlik Sense.
  • Manage Data: Combine, aggregate, pivot and filter datasets with Magic ETL. A handy checklist on the screen guides you through the steps. Domo is intelligent — it shows green dots if two datasets have common fields while blending. We give it a 100 for data management.
  • Acquire IoT Insights: Domo differentiates itself with full support for IoT technologies, scoring a 100 in our analysis. It integrates with AWS IoT systems for edge analytics. Writebacks are super helpful for updating remote systems.
  • Gain ML Insights: Check if you’re spending wisely — create accurate cash flow models with machine learning. Boost your chances of closing customers by calculating the lifetime value for each buyer. Domo scores 100 in our analysis for built-in data science capabilities and its constant emphasis on AI/ML.
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  • Enhanced Decision Making: Cognos Analytics synthesizes data from various sources, providing comprehensive insights that empower users to make informed, data-driven decisions.
  • Time Efficiency: Automates the process of data collection and report generation, significantly reducing the time spent on these tasks and allowing teams to focus on analysis and strategy.
  • Customizable Dashboards: Offers the flexibility to create personalized dashboards that highlight key metrics, making it easier for users to access the information most relevant to their roles and objectives.
  • Scalability: Adapts to the growing data needs of a business, ensuring that as your company expands, Cognos Analytics can handle the increasing volume and complexity of data.
  • Data Accuracy: Minimizes human error by automating data collection and analysis, leading to more accurate insights and reducing the risk of costly mistakes.
  • Collaboration Enhancement: Facilitates better teamwork by providing a shared platform where team members can access, analyze, and discuss data insights in real-time.
  • Advanced Analytics: Utilizes AI and machine learning to uncover deep insights, predict trends, and identify patterns that might not be apparent through traditional analysis methods.
  • Comprehensive Reporting: Generates detailed reports that can be customized to suit different audiences, ensuring stakeholders receive the information they need in an understandable format.
  • Mobile Accessibility: Offers mobile support that allows users to access data and insights on the go, ensuring decision-makers are always informed, regardless of their location.
  • Regulatory Compliance: Helps ensure that data management practices comply with relevant regulations and standards, reducing the risk of legal issues and fines.
  • Cost Reduction: By streamlining data analysis processes and reducing the need for manual intervention, Cognos Analytics can lead to significant cost savings over time.
  • Improved Customer Insights: Analyzes customer data to provide a deeper understanding of customer behavior and preferences, enabling more targeted and effective marketing strategies.
  • Operational Efficiency: Identifies bottlenecks and inefficiencies in operations, allowing organizations to optimize processes for better performance and productivity.
  • Future-Proofing: Continuously updates to incorporate the latest technologies and analytics trends, ensuring that businesses remain competitive in a rapidly evolving digital landscape.
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  • Domo App Studio: Design custom apps for needs Domo might not address out of the box. Build your own functionality without coding knowledge. Create branded visualizations with your trademark colors, logos and fonts. ESPN enhances the fan experience by capturing and analyzing customer data using a Domo Studio app.
  • Analyzer: Save time spent cleaning data manually. Use a special editor to set up checks for data inputs. Keep tabs on which charts and dataflows use a specific dataset with the lineage option. You can choose the best chart to present your data and annotate it. Use the Beast Mode for complex math.
  • DomoGPT: Get answers to data queries using AI Chat (currently in beta). Convert text to SQL or calculations and understand your data using text summaries. Use Domo.AI in a safe, governed space.
  • Personalized Data Permissions: Create custom data views for your users and hide sensitive data. Your regional managers get exclusive views specific to their roles, while senior management can switch between full and filtered views.
  • Domo Mobile: View cards and text summaries on the mobile app. Cards fit within the small screen, giving a great user experience. Domo Buzz allows sharing files to WhatsApp, Gmail, QuickShare and Google Drive. You can even save a screenshot to your phone gallery.
  • Alerts: Stay informed about KPIs that matter to you. Set new alerts and share them with selected users or subscribe to existing ones. Choose where you want to receive the notifications — email, mobile app or SMS.
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  • Components: Boost the feature set of the core platform with components that enhance data modeling, visualization and analytics capabilities. 
  • Powerful Reporting: Create detailed charts, graphs, maps, voiceovers and repeat functions with the robust, professional reporting suite. Simplify reporting for non-technical users with express mode. 
  • Web-based Interface: Access the platform on any hardware via the web.
  • Natural Language-powered AI: Interrogate data and receive natural, consistent responses with a built-in AI, powered by NLP. 
  • Automated Modeling: Verify and combine data via automated modeling, and assess relationships between separate data points. 
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Product Ranking

#25

among all
Business Intelligence Tools

#12

among all
Business Intelligence Tools

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Analyst Rating Summary

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Availability and Scalability
Data Transformation
Data Visualization
Platform Capabilities
Platform Compliance
Availability and Scalability
Data Visualization
Platform Compliance
Platform Security
Reporting

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Domo
Cognos Analytics
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 87 73 98 94 100 100 86 50 79 100 100 87 59 96 85 90 100 84 58 77 91 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 1818 reviews
Great User Sentiment 1251 reviews
87%
of users recommend this product

Domo has a 'great' User Satisfaction Rating of 87% when considering 1818 user reviews from 4 recognized software review sites.

81%
of users recommend this product

Cognos Analytics has a 'great' User Satisfaction Rating of 81% when considering 1251 user reviews from 4 recognized software review sites.

4.4 (790)
3.9 (306)
4.3 (312)
n/a
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4.1 (120)
4.4 (481)
4.3 (358)
4.3 (235)
4.0 (467)

Awards

SelectHub research analysts have evaluated Domo and concluded it earns best-in-class honors for Platform Capabilities and Integrations and Extensibility.

Platform Capabilities Award
Integrations and Extensibility Award

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Synopsis of User Ratings and Reviews

Source Connectivity: About 86% of users citing data integration said they could connect to their preferred sources easily.
Ease of Use: Around 82% of users discussing the interface said options and tabs were straightforward and intuitive.
Data Visualization: About 74% of people who reviewed Domo for graphics appreciated the ease of creating and sharing data stories.
Functionality: Around 73% of users who mentioned features said Domo performed as expected.
Support Services: About 71% of reviews discussing assistance praised the support team for being helpful and responsive.
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Data Analysis and Visualization: All users who mention data analysis and presentation unanimously agree that this solution covers the full spectrum of BI analytics capabilities.
Data management: All users who mention data preparation praise its data integrations and effective metadata management, which ensure data consistency and accuracy across multiple reporting systems.
Functionality: Of users who mentioned this platform’s features, around 90% were satisfied with regular updates and enhancements which allow them to create faster, more responsive dashboards.
Reporting: Around 89% of users who mention reporting are satisfied, appreciating its ad-hoc reporting and report-sharing capabilities.
Setup: Excellent vendor support coupled with the ease of establishing data connectivity with data sources make installation of this solution a breeze, as approximately 87% of users have mentioned.
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Speed: About 78% of users discussing speed said the platform lagged sometimes.
Cost: Around 89% of users discussing price termed the platform as expensive.
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Cost: Around 87% of users who mention cost feel that its licensing model is expensive when compared to other BI solutions.
Training: Approximately 45% of users who reviewed training say that the learning curve can be quite steep and though self-service training is available, they would prefer a formal learning program.
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Domo has everything data teams could wish for — self-service ETL, advanced analytics and data science. Its rich set of connectors makes users happy as they praise its robust integration APIs. Its scripting language is similar to Power BI, and knowing SQL will shorten your team's learning curve. The vendor offers daily refreshes, currently capping them at 48.On the flip side, the interface seemed a bit clunky to me. Dashboards don’t display in the edit mode by default, which was a tad annoying. The Getting Started documentation is dated and doesn’t match the new interface. I could find my way around with help from user forums.While the vendor earns praise for releasing frequent updates, quite a few users say some much-needed features lack depth. According to our research, Domo offers only 64% of the required functionality out of the box, which is much less than what Power BI and Tableau provide. It also underperforms in data querying, scoring only 53 in our analysis.Some reviews mention bugs and that performance can lag when handling anything complex than simple visualizations. The slowness could be due to the multitenant SaaS model that provides shared computing. As for the mobile app, it didn’t work in the offline mode for me. I should mention here that I had opted for the trial version. A proof-of-concept will help you check if the issue persists in the paid edition.Domo’s pay-as-you-go model is great for estimating usage but be prepared to pay more for workload spikes. According to our research, about 89% of users who reviewed the price found Domo’s consumption model expensive. Small organizations working with a lean team might find it challenging to handle billing.Here’s what’s great about subscribing to Domo. You can create as many reports and dashboards as required — there’s no limit or additional cost. Plus, Domo allows adding an unlimited number of users. Domo accepts external data models from OpenAI, Amazon Bedrock, Hugging Face, Databricks and Jupyter Workspaces.Despite a competitive market, Domo is an excellent product for organizations seeking data visualization and strong integration. Its flexible pricing model and recent AI updates make it a strong challenger to leading data platforms.

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IBM Cognos Analytics is an excellent BI tool and rates very highly with users on all major counts. Users are unanimous in their praise of its data management and data analysis capabilities to provide a single source of truth. Having ventured into AI-powered tools with the 11.1.3 version in 2018, IBM is making bold strides to incorporate augmented intelligence into the platform. IBM has astutely combined this solution with the capabilities of one of its other offerings, Watson Analytics, for natural language processing - a game-changer for empowering non-technical users to create a vast range of dashboards. With AI-enabled exploration, users can review key drivers of metrics and identify gaps in data, though some users feel that more tools are needed for content store exploration through its relational database. It also rates excellently with users for its data integration and ad-hoc reporting capabilities, efficient metadata management and extensive data modeling features. Several strong features of this platform, as noted by reviewers, include Jupyter notebooks, regular updates to the platform and enhancements to data modules, though when it comes to integrating with Online Analytical Processing (OLAP) data sources and IBM Planning Analytics in particular, it comes up short. Version 11 of the platform comes with over-the-top installs for upgrades, which reduces time to set up; though some users feel that integrations built with the current SDK solution can be tedious to implement and maintain. Being part of the IBM software suite, it connects seamlessly to other IBM products under the same umbrella. However, integration with MS-Sharepoint is not supported; this can be managed with workarounds, but only for on-premise setups, not cloud-based deployments. The platform has a rich reporting repertoire with report burst capabilities, pivots and Cognos Event Studio for event-driven reports. However, many users feel that Report Studio should provide the write back capability, which is crucial for business. As for the cost, a majority of users feel that its licensing models are restrictive, especially when compared to other BI solutions; though the vendor seems to address pricing and ease of use with version 11.1.3. In summary, Cognos Analytics is among the best BI solutions in the market today and IBM, with its ear to the ground, is delivering enhanced data analysis and reporting capabilities at scale.

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