Domo vs Datorama

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Our analysts compared Domo vs Datorama based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Datorama Software Tool

Product Basics

Domo is a cloud-based analytics platform that integrates end-to-end data management into one solution. Being SaaS, it’s available from anywhere with an internet connection. The vendor offers the best of both worlds — self-serve ease of use and data science.

Domo has a friendly interface aimed at senior management who are hard-pressed to make tough decisions daily. A breadcrumb trail at the top of the workspace will help you navigate between folders. A performant, scalable warehouse supports fast queries with in-memory data.

Domo Buzz is an instant messaging option like Slack with file sharing and is available on the mobile app also. Annotation options allowed me to add comments to my chart and mark data points of interest. If you want something more than what it offers, you can build your own apps within Domo. It’s our analysts’ pick and a user favorite in its category for these and more features.

Domo Everywhere is the embedded version, though it doesn’t offer as many options to design views as some other platforms, such as Dundas BI.

You can use Domo dashboards and reports for several critical tasks. Decide where to reduce spending and identify the factors that affect your business. Forecast demand for your services and products. Predict how unexpected events can impact the economy and your business and do much more.

There’s a 30-day free trial after which you can upgrade to the Standard or Enterprise pricing model. Or opt for the Business Critical edition to get a private AWS link that promises watertight security and reduces latency.

Some users mention performance limitations, which could be caused by shared cloud resources. The vendor offers a consumption model — pay for what you use and add unlimited users at a flat fee of $750.

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Datorama, a Salesforce business intelligence platform, helps businesses manage and analyze their data. It provides a unified view of data from various sources, including on-premises, cloud-based, and third-party platforms. Datorama is ideal for businesses seeking to enhance their data management and analytics capabilities, particularly those interested in leveraging predictive analytics for improved decision-making.

Key benefits include a comprehensive view of data sources, user-friendly dashboards and reports, predictive analytics functionalities, and integration with other business applications. Datorama's pricing is based on a per-user model, with annual costs starting at $1,000. User experiences suggest that Datorama offers robust data management and analytics capabilities, but some users have noted a steeper learning curve compared to similar products.

***Disclaimer: Pricing and features may change over time. Please refer to the official Salesforce website or other reliable sources for the most up-to-date information.***

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Product Insights

Domo wins quite a few awards and high scores in our 400+ point analysis. The SelectHub scoring engine crunches this data to compute the final score. We base our evaluation on technical, functional and vendor criteria, as well as ease of deployment.

  • Gather Data: Use data from your preferred systems and sources with over 1,000 connectors. Set up integration tasks with automation. Make cloud warehouses work for you with the Domo Cloud Amplifier. Our analysts give the platform 96 for source connectivity.
  • Perform Complex Calculations: Blend and transform data, and create calculated columns with Domo Analyzer and Magic ETL. Target specific buyer segments with behavioral, store and sales data. Domo gets 91 for advanced analytics in our assessment, putting it ahead of Power BI and Qlik Sense.
  • Manage Data: Combine, aggregate, pivot and filter datasets with Magic ETL. A handy checklist on the screen guides you through the steps. Domo is intelligent — it shows green dots if two datasets have common fields while blending. We give it a 100 for data management.
  • Acquire IoT Insights: Domo differentiates itself with full support for IoT technologies, scoring a 100 in our analysis. It integrates with AWS IoT systems for edge analytics. Writebacks are super helpful for updating remote systems.
  • Gain ML Insights: Check if you’re spending wisely — create accurate cash flow models with machine learning. Boost your chances of closing customers by calculating the lifetime value for each buyer. Domo scores 100 in our analysis for built-in data science capabilities and its constant emphasis on AI/ML.
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  • Single Cohesive Data Warehouse: Draws data from different sources and marketing channels into a single source. This dynamic landing zone applies machine-learning algorithms to the data in order to blend, clean, analyze and visualize it. 
  • Quick Insights: Automated insights take real-time data and generate quick, accurate visualizations to help users draw insights into their business data and trends. 
  • End-to-End Platform: From unstructured data source to intuitive visualization, this system does every step in a smooth interface to promote usability and an efficient workflow. 
  • Data Accessibility: Users of all technical abilities have access to their data via self-service BI. They no longer have to wait for analysis from a data scientist before they can start drawing insights from business data. 
  • Cross-Channel Visibility: Draws data from a variety of sources and blends them seamlessly to give users a smooth experience to explore data. Some of these channels include sales data, CRM data, social media, data warehouses and more. 
  • Actionable Insights: Analyze data to identify trends and patterns, and use it to make predictions, get better insight into business operations and glean actionable insights. 
  • Better Business Decisions: Decisions made based on general data are good, but decisions made based on historical proprietary data trends are much better. BI tools help users make data-driven business decisions and informed predictions, so they can always feel confident in their choices. 
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  • Domo App Studio: Design custom apps for needs Domo might not address out of the box. Build your own functionality without coding knowledge. Create branded visualizations with your trademark colors, logos and fonts. ESPN enhances the fan experience by capturing and analyzing customer data using a Domo Studio app.
  • Analyzer: Save time spent cleaning data manually. Use a special editor to set up checks for data inputs. Keep tabs on which charts and dataflows use a specific dataset with the lineage option. You can choose the best chart to present your data and annotate it. Use the Beast Mode for complex math.
  • DomoGPT: Get answers to data queries using AI Chat (currently in beta). Convert text to SQL or calculations and understand your data using text summaries. Use Domo.AI in a safe, governed space.
  • Personalized Data Permissions: Create custom data views for your users and hide sensitive data. Your regional managers get exclusive views specific to their roles, while senior management can switch between full and filtered views.
  • Domo Mobile: View cards and text summaries on the mobile app. Cards fit within the small screen, giving a great user experience. Domo Buzz allows sharing files to WhatsApp, Gmail, QuickShare and Google Drive. You can even save a screenshot to your phone gallery.
  • Alerts: Stay informed about KPIs that matter to you. Set new alerts and share them with selected users or subscribe to existing ones. Choose where you want to receive the notifications — email, mobile app or SMS.
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  • Reports: Generate a variety of ad-hoc or custom report types to answer specific business questions. 
  • Dashboards: Intuitive dashboards make it easy to create, edit, explore and share data visualizations and reports. 
  • Data Modeling: This feature connects and blends data from a variety of sources into a single data warehouse that is easily accessible by users. 
  • API Library: An extensive library of marketing APIs allow users to access and make changes to their applications and data. These create an ad tech and martech ecosystem that lets users plug data from any connected source directly into a visualization. 
  • Data Integration: TotalConnect powers limitless integration through machine learning artificial intelligence. Cleans and structures data in addition to scheduling automated updates to ensure data is always up to date. 
  • Custom KPIs: Custom fields and classifications allow users to query the exact information they need rather than relying on out-of-the-box options. 
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Product Ranking

#25

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#35

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Business Intelligence Tools

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 87 73 98 94 100 100 86 50 79 100 100 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 1818 reviews
Great User Sentiment 156 reviews
87%
of users recommend this product

Domo has a 'great' User Satisfaction Rating of 87% when considering 1818 user reviews from 4 recognized software review sites.

85%
of users recommend this product

Datorama has a 'great' User Satisfaction Rating of 85% when considering 156 user reviews from 5 recognized software review sites.

4.4 (790)
4.3 (89)
4.3 (312)
4.36 (22)
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4.6 (16)
4.4 (481)
4.6 (9)
4.3 (235)
3.5 (20)

Awards

SelectHub research analysts have evaluated Domo and concluded it earns best-in-class honors for Platform Capabilities and Integrations and Extensibility.

Platform Capabilities Award
Integrations and Extensibility Award

we're gathering data

Synopsis of User Ratings and Reviews

Source Connectivity: About 86% of users citing data integration said they could connect to their preferred sources easily.
Ease of Use: Around 82% of users discussing the interface said options and tabs were straightforward and intuitive.
Data Visualization: About 74% of people who reviewed Domo for graphics appreciated the ease of creating and sharing data stories.
Functionality: Around 73% of users who mentioned features said Domo performed as expected.
Support Services: About 71% of reviews discussing assistance praised the support team for being helpful and responsive.
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Dashboard: It offers a flexible and highly customizable dashboard, as noted by more than 89% of reviewers who mention dashboards.
Easy Integration: It integrates easily with multiple platforms, as observed by 75% of the users specifying integration.
Customer Support: It has responsive and receptive customer support, as stated by 75% of reviewers who refer to customer support.
Automated Reporting: All users that mentioned reports noted that it provides automated in-depth reporting functionality.
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Speed: About 78% of users discussing speed said the platform lagged sometimes.
Cost: Around 89% of users discussing price termed the platform as expensive.
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Learning Curve: It has a steep learning curve for beginners, as stated by 100% of reviewers who referred to a learning curve.
Software Setup: Around 50% of the users who specify setup report that the software setup process is cumbersome.
Slow Performance: Platform performance can become slow sometimes, as observed by all the reviewers who spoke about performance.
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Domo has everything data teams could wish for — self-service ETL, advanced analytics and data science. Its rich set of connectors makes users happy as they praise its robust integration APIs. Its scripting language is similar to Power BI, and knowing SQL will shorten your team's learning curve. The vendor offers daily refreshes, currently capping them at 48.On the flip side, the interface seemed a bit clunky to me. Dashboards don’t display in the edit mode by default, which was a tad annoying. The Getting Started documentation is dated and doesn’t match the new interface. I could find my way around with help from user forums.While the vendor earns praise for releasing frequent updates, quite a few users say some much-needed features lack depth. According to our research, Domo offers only 64% of the required functionality out of the box, which is much less than what Power BI and Tableau provide. It also underperforms in data querying, scoring only 53 in our analysis.Some reviews mention bugs and that performance can lag when handling anything complex than simple visualizations. The slowness could be due to the multitenant SaaS model that provides shared computing. As for the mobile app, it didn’t work in the offline mode for me. I should mention here that I had opted for the trial version. A proof-of-concept will help you check if the issue persists in the paid edition.Domo’s pay-as-you-go model is great for estimating usage but be prepared to pay more for workload spikes. According to our research, about 89% of users who reviewed the price found Domo’s consumption model expensive. Small organizations working with a lean team might find it challenging to handle billing.Here’s what’s great about subscribing to Domo. You can create as many reports and dashboards as required — there’s no limit or additional cost. Plus, Domo allows adding an unlimited number of users. Domo accepts external data models from OpenAI, Amazon Bedrock, Hugging Face, Databricks and Jupyter Workspaces.Despite a competitive market, Domo is an excellent product for organizations seeking data visualization and strong integration. Its flexible pricing model and recent AI updates make it a strong challenger to leading data platforms.

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Datorama is an AI-powered marketing intelligence company that helps its users make smarter business decisions by connecting and working on their KPIs and marketing data. Its flexible and highly customizable dashboard can improve customer experiences, but slow performance can hinder productivity. It provides automated reporting and easy integration capabilities with multiple platforms. Many users have noted that the setup process is cumbersome, and it involves a steep learning curve for new users. Nevertheless, its receptive and responsive customer support has helped reviewers solve multiple issues.

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