Domo vs Oracle Analytics Cloud

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Our analysts compared Domo vs Oracle Analytics Cloud based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Domo is a cloud-based analytics platform that integrates end-to-end data management into one solution. Being SaaS, it’s available from anywhere with an internet connection. The vendor offers the best of both worlds — self-serve ease of use and data science.

Domo has a friendly interface aimed at senior management who are hard-pressed to make tough decisions daily. A breadcrumb trail at the top of the workspace will help you navigate between folders. A performant, scalable warehouse supports fast queries with in-memory data.

Domo Buzz is an instant messaging option like Slack with file sharing and is available on the mobile app also. Annotation options allowed me to add comments to my chart and mark data points of interest. If you want something more than what it offers, you can build your own apps within Domo. It’s our analysts’ pick and a user favorite in its category for these and more features.

Domo Everywhere is the embedded version, though it doesn’t offer as many options to design views as some other platforms, such as Dundas BI.

You can use Domo dashboards and reports for several critical tasks. Decide where to reduce spending and identify the factors that affect your business. Forecast demand for your services and products. Predict how unexpected events can impact the economy and your business and do much more.

There’s a 30-day free trial after which you can upgrade to the Standard or Enterprise pricing model. Or opt for the Business Critical edition to get a private AWS link that promises watertight security and reduces latency.

Some users mention performance limitations, which could be caused by shared cloud resources. The vendor offers a consumption model — pay for what you use and add unlimited users at a flat fee of $750.

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Oracle Analytics Cloud is a public cloud service on which you can build and run reporting and analytics solutions. It can also manage data from Oracle Database and Oracle Autonomous Data Warehouse. Pairing it with Oracle Data Integration can help you move and transform data at scale. But that’s not all. You can build and deploy analytics applications even with non-Oracle systems. However, the level of integration and capabilities may differ.

You’ll need an Oracle Cloud account, and a free trial is available. Oracle customizes the view for you, whether you’re a web app developer, account admin or cloud architect. Workbooks and dashboards enable data exploration. You can set it up so the system sends reports to selected users on schedule. Governed analytics is available; your data stays secure. Annotations, export options and integration with social platforms are other capabilities.

Two pricing tiers are available. The Professional edition has self-serve analytics, direct source connections and dataflows for preparing content. It costs $16 per user monthly.

The Enterprise edition lets you enrich data, connect to private sources and build semantic models. You can track usage and set encryption keys, all at a cost of $80 per user monthly. Opt for a user or consumption model based on OCPUs (Oracle CPUs).

The user reviews were an interesting read. I haven’t seen many products with such strongly divided opinions. In all positive reviews, over 70% of the users voted for a specific feature, indicating a high level of user satisfaction and perceived value. On the flip side, over 87% of users said price and a steep learning curve were blockers to successful adoption.

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$15/User, Monthly
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$16/User, Monthly
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Tailored to your specific needs
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Product Assistance

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Product Insights

Domo wins quite a few awards and high scores in our 400+ point analysis. The SelectHub scoring engine crunches this data to compute the final score. We base our evaluation on technical, functional and vendor criteria, as well as ease of deployment.

  • Gather Data: Use data from your preferred systems and sources with over 1,000 connectors. Set up integration tasks with automation. Make cloud warehouses work for you with the Domo Cloud Amplifier. Our analysts give the platform 96 for source connectivity.
  • Perform Complex Calculations: Blend and transform data, and create calculated columns with Domo Analyzer and Magic ETL. Target specific buyer segments with behavioral, store and sales data. Domo gets 91 for advanced analytics in our assessment, putting it ahead of Power BI and Qlik Sense.
  • Manage Data: Combine, aggregate, pivot and filter datasets with Magic ETL. A handy checklist on the screen guides you through the steps. Domo is intelligent — it shows green dots if two datasets have common fields while blending. We give it a 100 for data management.
  • Acquire IoT Insights: Domo differentiates itself with full support for IoT technologies, scoring a 100 in our analysis. It integrates with AWS IoT systems for edge analytics. Writebacks are super helpful for updating remote systems.
  • Gain ML Insights: Check if you’re spending wisely — create accurate cash flow models with machine learning. Boost your chances of closing customers by calculating the lifetime value for each buyer. Domo scores 100 in our analysis for built-in data science capabilities and its constant emphasis on AI/ML.
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  • Leverage ML: According to our research, Oracle Analytics Cloud gets the top score of 76 for augmented analytics. The Explain and AutoML functionalities and one-click predictions give it an edge over other competitors like Qlik Sense and
  • Generate Reports: Oracle Analytics Cloud scores 93 in our analyst rankings with instant and planned reports that are interactive and accept conditional formatting. Plus, it supports text and voice searches even on the mobile app.
  • Monitor Usage: Track expenses with the Billing tab on the Oracle Cloud Console. Keep tabs on usage with a dedicated tool, Oracle Cost Analysis, included with your Oracle Cloud subscription.
  • Try for Free: Sign up for a free Oracle Cloud trial and get access to the Autonomous Database and Object Storage. You’ll need to sign in with your credit card details. The vendor deducts a token account verification amount from your card, which they return promptly. For me, it was annoying as they deducted it again three days later. Get $300 credits for 30 days to use the Analytics Cloud, Data Integration and the Container Engine for Kubernetes.
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  • Domo App Studio: Design custom apps for needs Domo might not address out of the box. Build your own functionality without coding knowledge. Create branded visualizations with your trademark colors, logos and fonts. ESPN enhances the fan experience by capturing and analyzing customer data using a Domo Studio app.
  • Analyzer: Save time spent cleaning data manually. Use a special editor to set up checks for data inputs. Keep tabs on which charts and dataflows use a specific dataset with the lineage option. You can choose the best chart to present your data and annotate it. Use the Beast Mode for complex math.
  • DomoGPT: Get answers to data queries using AI Chat (currently in beta). Convert text to SQL or calculations and understand your data using text summaries. Use Domo.AI in a safe, governed space.
  • Personalized Data Permissions: Create custom data views for your users and hide sensitive data. Your regional managers get exclusive views specific to their roles, while senior management can switch between full and filtered views.
  • Domo Mobile: View cards and text summaries on the mobile app. Cards fit within the small screen, giving a great user experience. Domo Buzz allows sharing files to WhatsApp, Gmail, QuickShare and Google Drive. You can even save a screenshot to your phone gallery.
  • Alerts: Stay informed about KPIs that matter to you. Set new alerts and share them with selected users or subscribe to existing ones. Choose where you want to receive the notifications — email, mobile app or SMS.
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  • Deployment: Install and run anywhere, including as a hybrid solution. Scale the instance depending on your workload — deploy OCPUs in multiples of two, extending up to 52. Or pause it when idle. Though identity management is available, there is the option to use one’s own SSO provider. Admins can set user, group and role-based permissions.
  • Connectivity: Make decisions based on data; connect to social media feeds, data lakes and IoT sources. Store and process data at scale, irrespective of its volume, velocity and variety. Get started as soon as you log in with over 40 readymade connectors.
  • Direct Query: Oracle Analytics Cloud uses live queries and data caching to fetch responses. Each has its downside. Live connections are heavier on the system, and you might have to compromise on data freshness with data caching. A combination of both might be best. Consider live queries for critical KPIs and data caching for less frequent queries.
  • Data Preparation: Enrich data from the interface — get data quality insights as you work. Remove the grunt work — create reusable flows for transforming data you can test, share and schedule. Add custom calculations or write regular expressions in the dataset editor.
  • Semantic Data Modeling: Engage business, dev and data teams in meaningful discussions. Give them data views with a presentation layer that simplifies metrics. Hide the physical data structure with a logical one that speaks the business language. Give stakeholders the power to explore data independently.
  • AI/ML: Boost productivity with embedded machine learning and natural language insights every step of the way. Display quick forecasts, trend lines and clusters from a popup menu with one click. View the basic facts, key drivers and anomalies with the Explain option. Hit the ground running with recommendations on dimensions, measures and attributes to use when you don’t know where to start.
  • Oracle Analytics Publisher: Generate reports from any dataset or semantic model. Create formatted documents unique to your business, be it shipping labels, checks, letters or PDF forms.
  • Data Visualizations: Put your best foot forward with suitable charts and graphs that convey your message effectively. Modify them to answer users’ questions better. Choose from over 45 visualization types, or build your own using extensions from its vast library.
  • Embedded AI On Mobile: Get real-time alerts and intelligent recommendations on mobile. The Oracle Analytics mobile app captures your preferences and location. Upload datasets just like on the desktop or create a workbook from existing data. Powerful searches enable access to your favorite worksheets; add them to your home screen for a quick view. Use voice-enabled searches and listen to the results as a podcast.
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Product Ranking

#25

among all
Business Intelligence Tools

#10

among all
Business Intelligence Tools

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Analyst Rating Summary

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Availability and Scalability
Data Transformation
Data Visualization
Platform Capabilities
Platform Compliance
Availability and Scalability
Data Management
Data Pre-processing
Data Transformation
Data Visualization

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Domo
Oracle Analytics Cloud
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 87 73 98 94 100 100 86 50 79 100 100 88 82 100 100 100 100 71 100 79 83 98 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 1818 reviews
Great User Sentiment 719 reviews
87%
of users recommend this product

Domo has a 'great' User Satisfaction Rating of 87% when considering 1818 user reviews from 4 recognized software review sites.

84%
of users recommend this product

Oracle Analytics Cloud has a 'great' User Satisfaction Rating of 84% when considering 719 user reviews from 4 recognized software review sites.

4.4 (790)
4.0 (228)
4.3 (312)
n/a
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4.1 (59)
4.4 (481)
4.3 (316)
4.3 (235)
4.3 (116)

Awards

SelectHub research analysts have evaluated Domo and concluded it earns best-in-class honors for Platform Capabilities and Integrations and Extensibility.

Platform Capabilities Award
Integrations and Extensibility Award

SelectHub research analysts have evaluated Oracle Analytics Cloud and concluded it earns best-in-class honors for Augmented Analytics, Data Pre-processing and Geospatial Visualizations and Analysis.

Augmented Analytics Award
Data Pre-processing Award
Geospatial Visualizations and Analysis Award

Synopsis of User Ratings and Reviews

Source Connectivity: About 86% of users citing data integration said they could connect to their preferred sources easily.
Ease of Use: Around 82% of users discussing the interface said options and tabs were straightforward and intuitive.
Data Visualization: About 74% of people who reviewed Domo for graphics appreciated the ease of creating and sharing data stories.
Functionality: Around 73% of users who mentioned features said Domo performed as expected.
Support Services: About 71% of reviews discussing assistance praised the support team for being helpful and responsive.
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User-Friendly: Citing its interface, about 91% of users agreed that a drag-and-drop UI makes it easy to use.
Machine Learning: Around 86% of users who discussed augmented analytics were impressed with its ML capabilities.
Integrations: Approximately 84% of users who mentioned connectivity said the platform worked well with other systems, especially Oracle products.
Functionality: According to 83% of users who reviewed capabilities, it has all the required features to support data tasks.
Data Visualization: Around 73% of users who mentioned visualization praised the platform for its storytelling features.
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Speed: About 78% of users discussing speed said the platform lagged sometimes.
Cost: Around 89% of users discussing price termed the platform as expensive.
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Price: About 88% of reviews citing pricing said that it’s too expensive.
Adoption: Approximately 87% of users who discussed onboarding said there’s a significant learning curve.
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Domo has everything data teams could wish for — self-service ETL, advanced analytics and data science. Its rich set of connectors makes users happy as they praise its robust integration APIs. Its scripting language is similar to Power BI, and knowing SQL will shorten your team's learning curve. The vendor offers daily refreshes, currently capping them at 48.On the flip side, the interface seemed a bit clunky to me. Dashboards don’t display in the edit mode by default, which was a tad annoying. The Getting Started documentation is dated and doesn’t match the new interface. I could find my way around with help from user forums.While the vendor earns praise for releasing frequent updates, quite a few users say some much-needed features lack depth. According to our research, Domo offers only 64% of the required functionality out of the box, which is much less than what Power BI and Tableau provide. It also underperforms in data querying, scoring only 53 in our analysis.Some reviews mention bugs and that performance can lag when handling anything complex than simple visualizations. The slowness could be due to the multitenant SaaS model that provides shared computing. As for the mobile app, it didn’t work in the offline mode for me. I should mention here that I had opted for the trial version. A proof-of-concept will help you check if the issue persists in the paid edition.Domo’s pay-as-you-go model is great for estimating usage but be prepared to pay more for workload spikes. According to our research, about 89% of users who reviewed the price found Domo’s consumption model expensive. Small organizations working with a lean team might find it challenging to handle billing.Here’s what’s great about subscribing to Domo. You can create as many reports and dashboards as required — there’s no limit or additional cost. Plus, Domo allows adding an unlimited number of users. Domo accepts external data models from OpenAI, Amazon Bedrock, Hugging Face, Databricks and Jupyter Workspaces.Despite a competitive market, Domo is an excellent product for organizations seeking data visualization and strong integration. Its flexible pricing model and recent AI updates make it a strong challenger to leading data platforms.

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Oracle Analytics Cloud is among the vendor’s many data services, including a business intelligence suite and a data intelligence platform. Besides, Oracle offers bespoke solutions for HCM, supply chain and customer experience. What differentiates Oracle Analytics is that extra dash of augmented capabilities.Embedded BI is where it truly shines, giving you natural language insights with a single click. This feature extends to its mobile app, and it outperforms many leading platforms with natural language queries and podcasts on mobile.According to our researchers, Oracle Analytics Cloud has fewer out-of-the-box features than its competitors, such as Power BI and Qlik Sense. Plus, licensing becomes complex when combining the database, middleware and analytics applications.It’s common for large vendors to offer specialized platforms, but the downside is that they can be out of reach of small organizations. But there’s a silver lining. Many vendors offer customized solutions, so we advise reaching out to the vendor for quotes.Users appreciate its regular updates, but some report initial bugs due to its relative newness. Despite a positive user experience, the learning curve can be steep. Some users found technical support slow and inadequate, as did I. They took two business days to get back to me when I needed assistance with my account.Oracle Analytics, though a robust platform, is suitable for mid- and large organizations. If you seek a powerful, scalable platform, consider opting for a trial, but be prepared for sticker shock, especially if you’re new to the Oracle ecosystem.

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