Domo vs Orbit Analytics

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Our analysts compared Domo vs Orbit Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Domo is a cloud-based analytics platform that integrates end-to-end data management into one solution. Being SaaS, it’s available from anywhere with an internet connection. The vendor offers the best of both worlds — self-serve ease of use and data science.

Domo has a friendly interface aimed at senior management who are hard-pressed to make tough decisions daily. A breadcrumb trail at the top of the workspace will help you navigate between folders. A performant, scalable warehouse supports fast queries with in-memory data.

Domo Buzz is an instant messaging option like Slack with file sharing and is available on the mobile app also. Annotation options allowed me to add comments to my chart and mark data points of interest. If you want something more than what it offers, you can build your own apps within Domo. It’s our analysts’ pick and a user favorite in its category for these and more features.

Domo Everywhere is the embedded version, though it doesn’t offer as many options to design views as some other platforms, such as Dundas BI.

You can use Domo dashboards and reports for several critical tasks. Decide where to reduce spending and identify the factors that affect your business. Forecast demand for your services and products. Predict how unexpected events can impact the economy and your business and do much more.

There’s a 30-day free trial after which you can upgrade to the Standard or Enterprise pricing model. Or opt for the Business Critical edition to get a private AWS link that promises watertight security and reduces latency.

Some users mention performance limitations, which could be caused by shared cloud resources. The vendor offers a consumption model — pay for what you use and add unlimited users at a flat fee of $750.

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Orbit, which stands for Operational Reporting and Business Intelligence Technology, provides self-service advanced analytics to businesses for on-demand, data-driven decision-making. It pulls data from a wide range of sources, including Microsoft Excel, and enables high-performance data analysis through visualization and reporting. Connecting to more than 200 business applications, it ensures data integrity and security compliance across platforms.

Leveraging R for statistical computing, it empowers businesses to make accurate and timely business decisions.
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Product Insights

Domo wins quite a few awards and high scores in our 400+ point analysis. The SelectHub scoring engine crunches this data to compute the final score. We base our evaluation on technical, functional and vendor criteria, as well as ease of deployment.

  • Gather Data: Use data from your preferred systems and sources with over 1,000 connectors. Set up integration tasks with automation. Make cloud warehouses work for you with the Domo Cloud Amplifier. Our analysts give the platform 96 for source connectivity.
  • Perform Complex Calculations: Blend and transform data, and create calculated columns with Domo Analyzer and Magic ETL. Target specific buyer segments with behavioral, store and sales data. Domo gets 91 for advanced analytics in our assessment, putting it ahead of Power BI and Qlik Sense.
  • Manage Data: Combine, aggregate, pivot and filter datasets with Magic ETL. A handy checklist on the screen guides you through the steps. Domo is intelligent — it shows green dots if two datasets have common fields while blending. We give it a 100 for data management.
  • Acquire IoT Insights: Domo differentiates itself with full support for IoT technologies, scoring a 100 in our analysis. It integrates with AWS IoT systems for edge analytics. Writebacks are super helpful for updating remote systems.
  • Gain ML Insights: Check if you’re spending wisely — create accurate cash flow models with machine learning. Boost your chances of closing customers by calculating the lifetime value for each buyer. Domo scores 100 in our analysis for built-in data science capabilities and its constant emphasis on AI/ML.
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  • Improved Business Decisions: Drive innovation, boost efficiencies and increase revenue through better-informed business decisions. Identify opportunities and spot data trends by surfacing accurate and updated information. Analyze past insights to uncover previously undiscovered data relationships and define future strategy. 
  • Data Integration: Connects out-of-the-box to more than 200 applications like Oracle E-Business Suite, MS-Excel, PeopleSoft, Microsoft Office, Taleo, Salesforce and more. Breaks down data silos to aggregate information from a multitude of disparate data sources. Pulls data from cloud-based, on-premise and hybrid databases. 
  • Advanced Analytics: Forecast business trends by using what-if analyses, scenario modeling and decision trees. Discover patterns, relationships and outliers in data to make informed decisions. Pull data from disparate sources for multidimensional predictive analysis through crosstabs and other visualization types. 
  • Ad-Hoc Reporting: Get answers to data questions faster through its intelligent query generator. Gain in-depth, real-time data insights through easy drag-and-drop, filtering and slice-and-dice actions. Add visual context to reporting insights with geospatial data relationships and plan ahead. 
  • Tell Data Stories: Create visually compelling, interactive data visualizations from proprietary information, unifying disparate data sets into one single dashboard. Display complex information through simple visuals like charts, maps and graphs and easily digestible dashboard summaries. Share visualizations with others by embedding into business applications and exporting to PDFs. 
  • Cloud BI: Reduce the cost of ownership through a flexible cloud solution that combines enterprise-class analytics with an autonomous data warehouse. Integrates with existing on-premise and cloud-based data sources to deliver real-time reporting and analytics. 
  • Data Security: Secures data through built-in row and column-level access permissions based on roles. Automatically syncs with business applications and aligns with pre-existing security rules, account profiles and team member roles. 
  • Deploy Anywhere: Deploys on-premise, in the cloud and in hybrid solutions. 
  • Mobility: View and share mobile-optimized dashboards and reports on the go. Create custom reports, or build from more than 1,000 pre-built templates to share business insights with others. Click on dashboard objects like charts and graphs to drill down into proprietary data for deeper insight. 
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  • Domo App Studio: Design custom apps for needs Domo might not address out of the box. Build your own functionality without coding knowledge. Create branded visualizations with your trademark colors, logos and fonts. ESPN enhances the fan experience by capturing and analyzing customer data using a Domo Studio app.
  • Analyzer: Save time spent cleaning data manually. Use a special editor to set up checks for data inputs. Keep tabs on which charts and dataflows use a specific dataset with the lineage option. You can choose the best chart to present your data and annotate it. Use the Beast Mode for complex math.
  • DomoGPT: Get answers to data queries using AI Chat (currently in beta). Convert text to SQL or calculations and understand your data using text summaries. Use Domo.AI in a safe, governed space.
  • Personalized Data Permissions: Create custom data views for your users and hide sensitive data. Your regional managers get exclusive views specific to their roles, while senior management can switch between full and filtered views.
  • Domo Mobile: View cards and text summaries on the mobile app. Cards fit within the small screen, giving a great user experience. Domo Buzz allows sharing files to WhatsApp, Gmail, QuickShare and Google Drive. You can even save a screenshot to your phone gallery.
  • Alerts: Stay informed about KPIs that matter to you. Set new alerts and share them with selected users or subscribe to existing ones. Choose where you want to receive the notifications — email, mobile app or SMS.
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  • Reporting: Create reports from more than 1,000 pre-built reporting templates or build custom ones. Aggregate data from multiple sources and combine it into pixel-perfect reports. Create document templates within Word and Excel, and then add data and publish in Excel, HTML or PDF formats for sharing. 
  • Integrate with Excel: Upload data as Excel files to perform ad-hoc data analysis through easy drag-and-drop actions. Filter specific data fields or slice and dice to view pertinent business metrics. Or, pull live data directly into Excel from one or more business applications and run multiple reports at the same time. 
  • Data Modeling: Build models through associative querying and aggregation of multi-dimensional data through Star Schema and Snowflake queries. Get data insights from OLAP cubes and third-party data sources with customizable options for deeper analysis. 
  • Metadata Management: Customize, reuse, capture and publish data dimensions, hierarchies, performance metrics, KPIs and report layout parameters. Store key metadata objects separately from application databases, enabling faster retrieval, when needed. 
  • Integration with Python and R: Create analytical models from live data by using R and Python. The R Statistics and Python libraries are embedded within its BI server. 
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Product Ranking

#25

among all
Business Intelligence Tools

#373

among all
Business Intelligence Tools

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Analyst Rating Summary

87
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98
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Orbit Analytics
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 87 73 98 94 100 100 86 50 79 100 100 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 1818 reviews
Excellent User Sentiment 4 reviews
87%
of users recommend this product

Domo has a 'great' User Satisfaction Rating of 87% when considering 1818 user reviews from 4 recognized software review sites.

95%
of users recommend this product

Orbit Analytics has a 'excellent' User Satisfaction Rating of 95% when considering 4 user reviews from 2 recognized software review sites.

4.4 (790)
4.8 (3)
4.3 (312)
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4.4 (481)
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4.3 (235)
4.5 (1)

Awards

SelectHub research analysts have evaluated Domo and concluded it earns best-in-class honors for Platform Capabilities and Integrations and Extensibility.

Platform Capabilities Award
Integrations and Extensibility Award

Orbit Analytics stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Source Connectivity: About 86% of users citing data integration said they could connect to their preferred sources easily.
Ease of Use: Around 82% of users discussing the interface said options and tabs were straightforward and intuitive.
Data Visualization: About 74% of people who reviewed Domo for graphics appreciated the ease of creating and sharing data stories.
Functionality: Around 73% of users who mentioned features said Domo performed as expected.
Support Services: About 71% of reviews discussing assistance praised the support team for being helpful and responsive.
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Free to Use: Orbit is free for everyone to use, which makes it a great option for businesses of all sizes.
Easy to Set Up: Orbit is easy to set up and use, even for users who are not familiar with web analytics. Users have praised the platform for its intuitive design and straightforward implementation process.
Comprehensive Data: Orbit provides a comprehensive view of website traffic, including page views, unique visitors, bounce rate, and more. This data can be used to track website performance and identify areas for improvement.
Customizable Reports: Orbit allows users to create custom reports to track the specific metrics that are most important to them. This flexibility is highly valued by users who need tailored insights.
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Speed: About 78% of users discussing speed said the platform lagged sometimes.
Cost: Around 89% of users discussing price termed the platform as expensive.
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Sampling Issues: For high-traffic websites, Orbit Analytics may extrapolate data based on a subset, leading to potential inaccuracies in metrics like bounce rate or session duration.
Limited Real-Time Reporting: Orbit Analytics doesn't offer truly real-time data updates, making it less suitable for situations demanding immediate insights, such as monitoring the impact of a flash sale.
Complex Interface: Some users find the interface overwhelming, especially those new to web analytics or accustomed to more user-friendly tools.
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Domo has everything data teams could wish for — self-service ETL, advanced analytics and data science. Its rich set of connectors makes users happy as they praise its robust integration APIs. Its scripting language is similar to Power BI, and knowing SQL will shorten your team's learning curve. The vendor offers daily refreshes, currently capping them at 48.On the flip side, the interface seemed a bit clunky to me. Dashboards don’t display in the edit mode by default, which was a tad annoying. The Getting Started documentation is dated and doesn’t match the new interface. I could find my way around with help from user forums.While the vendor earns praise for releasing frequent updates, quite a few users say some much-needed features lack depth. According to our research, Domo offers only 64% of the required functionality out of the box, which is much less than what Power BI and Tableau provide. It also underperforms in data querying, scoring only 53 in our analysis.Some reviews mention bugs and that performance can lag when handling anything complex than simple visualizations. The slowness could be due to the multitenant SaaS model that provides shared computing. As for the mobile app, it didn’t work in the offline mode for me. I should mention here that I had opted for the trial version. A proof-of-concept will help you check if the issue persists in the paid edition.Domo’s pay-as-you-go model is great for estimating usage but be prepared to pay more for workload spikes. According to our research, about 89% of users who reviewed the price found Domo’s consumption model expensive. Small organizations working with a lean team might find it challenging to handle billing.Here’s what’s great about subscribing to Domo. You can create as many reports and dashboards as required — there’s no limit or additional cost. Plus, Domo allows adding an unlimited number of users. Domo accepts external data models from OpenAI, Amazon Bedrock, Hugging Face, Databricks and Jupyter Workspaces.Despite a competitive market, Domo is an excellent product for organizations seeking data visualization and strong integration. Its flexible pricing model and recent AI updates make it a strong challenger to leading data platforms.

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Is Orbit Analytics the business intelligence software that will make your insights truly out of this world? Users praise Orbit Analytics for its user-friendly interface, making it easy for even non-techy folks to grasp. They also dig its robust reporting features, which help them whip up insightful reports that actually make sense. One user raved about how Orbit Analytics helped them wrangle a massive dataset into a clear and concise report that impressed higher-ups. However, some users find its predictive analytics capabilities a bit lacking compared to competitors like Tableau or Power BI. They wish it had more advanced forecasting tools to get a better handle on future trends. Overall, Orbit Analytics seems like a good fit for businesses who need a straightforward, user-friendly platform to analyze their data and create reports. If you're looking for cutting-edge predictive analytics, you might want to explore other options.

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