MicroStrategy vs Cognos Analytics

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Our analysts compared MicroStrategy vs Cognos Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Cognos Analytics Software Tool

Product Basics

MicroStrategy is a data visualization and reporting platform that deploys on-premise and on the web. The cloud version runs on AWS or Microsoft Azure. MicroStrategy Library is the web edition, while Workstation is the desktop version.

It reigns supreme as the top analytics tool in our product directory and provides 91% of the required features out of the box. Regarding source data integration, it leaves very little to chance, winning our best-in-class award for connectivity. With over 200 connectors, there’s a high chance it’ll satisfy your data needs.

If not, you can build one using a software development kit. SDKs are also the force behind REST and embedding APIs, HyperIntelligence and data visualization. Plus, the semantic layer enables automating data prep and analysis and generating visualizations on cue.

Dossiers in MicroStrategy are like books; they have chapters further divided into pages, and each page has one or more visualizations. Every view is free-form — you can move charts around and organize them as you like. With write-back capability, you can update underlying databases from visualizations.

The vendor launched its unified cloud AI analytics platform, MicroStrategy One, with GPT-4o in September 2024. It’s twice as fast, digging into the selected data to produce dashboard summaries and answer user queries in seconds. Update 12 has auditing capabilities and shows details of active licenses, including their compliance status.

Its heart and soul is an Intelligence Server that manages metadata and processes queries. A mobile app is available. There’s a 30-day trial, but access to group permissions, KPIs and subscriptions requires a paid upgrade.

User reviews mentioned that the solution was effective, but the ecosystem and pricing were complex.

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IBM Cognos Analytics is a self-service, web-based analytics platform which empowers users of all skill levels to explore data through reporting, data analytics, KPI monitoring, events and metrics. Reports give users the ability to not just visualize their insights, but also share them with colleagues.

It integrates with Watson Analytics, which leverages IBM’s artificial intelligence and natural language processing to make insights more accessible to non-technical users. It has various components which give additional functionality, flexibility and agility when processing large sets of data.
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Product Insights

Our analysts ranked it best-in-class for the following attributes.
  • Visualize Metrics: Various chart types, templates and customization are standard fare in modern data tools, and MicroStrategy is no different. What’s notable is seamless map integration while staying performant. It gets our best-in-class award and a 100 score for versatility in visualization.
  • Share Insights: Conditional formatting, templates, custom reports, scheduling and bookmarks—MicroStrategy ticks all the boxes, and we give it a 100 and the top product award for reporting. It supports report versioning, leaving Qlik and Oracle Analytics behind in this regard.
  • Secure Data: The vendor provides the entire gamut of security features—role-based views, audit logs, row and column-level security, encryption, MFA, and SSO — making it the best-in-class tool in its category. We give it a 100 score, at par with Qlik, Oracle and Domo.
  • Stay Connected 24/7: It also gets top honors and a 100 score for mobile data access, beating leading products like Tableau and Oracle. With MicroStrategy technology, anyone can deploy mobile apps with custom workflows, branding and multifactor security authentication. Barcode scanning is available for retail businesses and app vendors.
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  • Enhanced Decision Making: Cognos Analytics synthesizes data from various sources, providing comprehensive insights that empower users to make informed, data-driven decisions.
  • Time Efficiency: Automates the process of data collection and report generation, significantly reducing the time spent on these tasks and allowing teams to focus on analysis and strategy.
  • Customizable Dashboards: Offers the flexibility to create personalized dashboards that highlight key metrics, making it easier for users to access the information most relevant to their roles and objectives.
  • Scalability: Adapts to the growing data needs of a business, ensuring that as your company expands, Cognos Analytics can handle the increasing volume and complexity of data.
  • Data Accuracy: Minimizes human error by automating data collection and analysis, leading to more accurate insights and reducing the risk of costly mistakes.
  • Collaboration Enhancement: Facilitates better teamwork by providing a shared platform where team members can access, analyze, and discuss data insights in real-time.
  • Advanced Analytics: Utilizes AI and machine learning to uncover deep insights, predict trends, and identify patterns that might not be apparent through traditional analysis methods.
  • Comprehensive Reporting: Generates detailed reports that can be customized to suit different audiences, ensuring stakeholders receive the information they need in an understandable format.
  • Mobile Accessibility: Offers mobile support that allows users to access data and insights on the go, ensuring decision-makers are always informed, regardless of their location.
  • Regulatory Compliance: Helps ensure that data management practices comply with relevant regulations and standards, reducing the risk of legal issues and fines.
  • Cost Reduction: By streamlining data analysis processes and reducing the need for manual intervention, Cognos Analytics can lead to significant cost savings over time.
  • Improved Customer Insights: Analyzes customer data to provide a deeper understanding of customer behavior and preferences, enabling more targeted and effective marketing strategies.
  • Operational Efficiency: Identifies bottlenecks and inefficiencies in operations, allowing organizations to optimize processes for better performance and productivity.
  • Future-Proofing: Continuously updates to incorporate the latest technologies and analytics trends, ensuring that businesses remain competitive in a rapidly evolving digital landscape.
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  • HyperIntelligence: Learn about departments or employees by hovering over their names. To get ready information, add the HyperIntelligence extension to your Chrome instance and configure it to your MicroStrategy environment.
  • Auto Express: Shift the heavy lifting to AI bots — have them analyze your dashboards and suggest deep-dive questions, many of which you might not have thought of. Pull data from Amazon Redshift, Azure SQL Database, Databricks, Google BigQuery and Snowflake, among others.
  • Action Triggers: Update data in Salesforce CRM, trigger email campaigns in Marketo, or approve expenses in Workday from a MicroStrategy dashboard. Triggering workflows from dashboards is available in MicroStrategy One and Auto Express.
  • Intelligent Cubes Technology: Drive targeted marketing campaigns by digging deep into buyer demographics, purchase histories and engagement levels. Create an Intelligent Cube to store data in memory and reuse it for as many reports as desired.
  • Metadata Management: Organize data using a handy index that points to where everything is. It also gives contextual names to datasets so everyone uses the same terminology. Metadata management establishes data lineage by narrating its entire journey — where it started, how it was changed and which tasks use it now.
  • Role-Based Displays: Remember skimming through your course book a day before an important test? You read the important parts while you skipped the rest. If that’s what you feel when decisions are at stake, role-based views are what you need. CEOs can choose high-level overviews, while middle management might want detailed reports.
  • Free-form Subscriptions: This is a new feature that allows users to view updates as PDF or Excel files without signing in to MicroStrategy. It’s a great functionality for those who are away from their desks and for their teams in the field.
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  • Components: Boost the feature set of the core platform with components that enhance data modeling, visualization and analytics capabilities. 
  • Powerful Reporting: Create detailed charts, graphs, maps, voiceovers and repeat functions with the robust, professional reporting suite. Simplify reporting for non-technical users with express mode. 
  • Web-based Interface: Access the platform on any hardware via the web.
  • Natural Language-powered AI: Interrogate data and receive natural, consistent responses with a built-in AI, powered by NLP. 
  • Automated Modeling: Verify and combine data via automated modeling, and assess relationships between separate data points. 
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Product Ranking

#15

among all
Business Intelligence Tools

#12

among all
Business Intelligence Tools

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Analyst Rating Summary

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Availability and Scalability
Data Management
Data Pre-processing
Data Visualization
Embedded Analytics Capabilities
Availability and Scalability
Data Visualization
Platform Compliance
Platform Security
Reporting

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

MicroStrategy
Cognos Analytics
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 94 66 100 100 97 100 100 100 100 96 100 87 59 96 85 90 100 84 58 77 91 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 973 reviews
Great User Sentiment 1251 reviews
84%
of users recommend this product

MicroStrategy has a 'great' User Satisfaction Rating of 84% when considering 973 user reviews from 5 recognized software review sites.

81%
of users recommend this product

Cognos Analytics has a 'great' User Satisfaction Rating of 81% when considering 1251 user reviews from 4 recognized software review sites.

4.9 (24)
n/a
4.2 (544)
3.9 (306)
4.3 (63)
n/a
n/a
4.1 (120)
4.2 (73)
4.3 (358)
4.2 (269)
4.0 (467)

Awards

SelectHub research analysts have evaluated MicroStrategy and concluded it deserves the award for the Best Overall Business Intelligence Tools available today and earns best-in-class honors for Data Pre-processing, Embedded Analytics Capabilities, Geospatial Visualizations and Analysis and Mobile Capabilities.

Analysts' Pick Award
Data Pre-processing Award
Embedded Analytics Capabilities Award
Geospatial Visualizations and Analysis Award
Mobile Capabilities Award

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Synopsis of User Ratings and Reviews

Data Visualization: Users were satisfied with its powerful dashboards and personalization options for self-service analytics.
Functionality: Reviewers praised the platform for delivering on capabilities and scaling with their data needs.
Ease of Use: User reviews appreciated its reusable objects and semantic layer for automating data wrangling and visualization workflows.
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Data Analysis and Visualization: All users who mention data analysis and presentation unanimously agree that this solution covers the full spectrum of BI analytics capabilities.
Data management: All users who mention data preparation praise its data integrations and effective metadata management, which ensure data consistency and accuracy across multiple reporting systems.
Functionality: Of users who mentioned this platform’s features, around 90% were satisfied with regular updates and enhancements which allow them to create faster, more responsive dashboards.
Reporting: Around 89% of users who mention reporting are satisfied, appreciating its ad-hoc reporting and report-sharing capabilities.
Setup: Excellent vendor support coupled with the ease of establishing data connectivity with data sources make installation of this solution a breeze, as approximately 87% of users have mentioned.
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Cost: A majority of the users found the platform to be expensive.
Adoption: Most reviews said the platform had a steep learning curve.
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Cost: Around 87% of users who mention cost feel that its licensing model is expensive when compared to other BI solutions.
Training: Approximately 45% of users who reviewed training say that the learning curve can be quite steep and though self-service training is available, they would prefer a formal learning program.
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MicroStrategy is a patchwork quilt of products on the web, desktop and mobile. There’s MicroStrategy Library where you can access published content and Auto Express for dashboarding and bot creation. Anyone with basic data skills can feed information to a bot and gain insights in seconds.You don’t need a credit card to sign up for the free trial, but you won’t be able to publish content to the server without a paid upgrade. As for choosing which edition to use, there’s the web and the desktop instance. Which one will suit you? Maybe both?MicroStrategy Workstation is for developers and data analysts and is more robust for manipulating data. It provides administrative control, even when offline, and helps prototype content before it goes live. Combining multiple visualizations on a single page provided me with more context for the same data.On the other hand, the Workstation version lacks the same level of natural language processing as the web version.MicroStrategy Web is for delivering content to your clients. Being online, it’s open to seamless upgrades and customization, and identity management and collaboration are built in. If you have a small organization, the web version might suffice, but you might want to consider going for both if you deal with large data volumes.Metadata mapping was immensely useful to me when designing a bot using MicroStrategy Auto Express. All I needed to do was feed it the data, and it generated a slew of questions I might want to ask.With a semantic layer, Microstrategy is among the BI tools that work best with large data warehouses. If you’ve just started in business or haven’t got large data volumes yet, you might want to consider a simpler tool.An oft-repeated sentiment in user reviews was that this motley crew of products — web, desktop and mobile — didn’t always sync. The vendor positions MicroStrategy One as a unified solution that’ll, hopefully, eliminate these annoyances.On the flip side, quite a few users said it could be clunky for inexperienced users. Also, some reviewers said it slowed on occasion. Most people said the solution was expensive and found its learning curve quite steep.In summary, MicroStrategy is worth considering, especially if you’re a medium or large-sized company looking for a web reporting tool with a user-friendly interface.

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IBM Cognos Analytics is an excellent BI tool and rates very highly with users on all major counts. Users are unanimous in their praise of its data management and data analysis capabilities to provide a single source of truth. Having ventured into AI-powered tools with the 11.1.3 version in 2018, IBM is making bold strides to incorporate augmented intelligence into the platform. IBM has astutely combined this solution with the capabilities of one of its other offerings, Watson Analytics, for natural language processing - a game-changer for empowering non-technical users to create a vast range of dashboards. With AI-enabled exploration, users can review key drivers of metrics and identify gaps in data, though some users feel that more tools are needed for content store exploration through its relational database. It also rates excellently with users for its data integration and ad-hoc reporting capabilities, efficient metadata management and extensive data modeling features. Several strong features of this platform, as noted by reviewers, include Jupyter notebooks, regular updates to the platform and enhancements to data modules, though when it comes to integrating with Online Analytical Processing (OLAP) data sources and IBM Planning Analytics in particular, it comes up short. Version 11 of the platform comes with over-the-top installs for upgrades, which reduces time to set up; though some users feel that integrations built with the current SDK solution can be tedious to implement and maintain. Being part of the IBM software suite, it connects seamlessly to other IBM products under the same umbrella. However, integration with MS-Sharepoint is not supported; this can be managed with workarounds, but only for on-premise setups, not cloud-based deployments. The platform has a rich reporting repertoire with report burst capabilities, pivots and Cognos Event Studio for event-driven reports. However, many users feel that Report Studio should provide the write back capability, which is crucial for business. As for the cost, a majority of users feel that its licensing models are restrictive, especially when compared to other BI solutions; though the vendor seems to address pricing and ease of use with version 11.1.3. In summary, Cognos Analytics is among the best BI solutions in the market today and IBM, with its ear to the ground, is delivering enhanced data analysis and reporting capabilities at scale.

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