Home > Business Intelligence Tools > NVivo > NVivo vs InfoZoom

NVivo vs InfoZoom

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Our analysts compared NVivo vs InfoZoom based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features User Ratings Analyst Summary Screenshots
NVivo Software Tool
InfoZoom Software Tool
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Product Basics

NVivo is a qualitative data analysis solution for academic and industrial research. It lets users code and visualize their findings from interviews, surveys, text documents and demographic information. It’s helpful in social sciences, education and healthcare.

It has a friendly interface, powerful searches and advanced graphics. Once set up, the system can perform automatic sentiment analysis. Users can record the coding schemes and use them across the data. Documenting the steps enables future researchers to validate the research.

The vendor offers exclusive modules for collaboration and transcription. Its Collaboration Cloud lets many people work on the same project.

Pros
  • Powerful data management
  • Rich coding and query tools
  • Visualizations and data exploration
  • Team collaboration features
  • Support for various data formats
Cons
  • Steep learning curve
  • Can be expensive for individuals
  • Limited free trial/demo
  • Not ideal for simple projects
  • Occasional bugs and glitches
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InfoZoom is a data analysis solution that analyzes millions of data points within seconds to make data-driven decisions. It performs data profiling to boost transparency, streamline processes and optimize communication. It enables users to clean data by eliminating duplicates, special characters, format errors and data gaps while identifying critical data constellations to prepare data for advanced analysis.

It offers modules such as data filtering, combining various data sources, data checking, data quality management, advanced analysis and more.
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$99/User, Monthly
Free Trial is available →
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Tailored to your specific needs
$14,995 Annually, Quote-Based
Free Trial is available →
Get a free price quote
Tailored to your specific needs
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Android
Chromebook
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Android
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Cloud
On-Premise
Mobile
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Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
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Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Boost ROI: Tap into buyer sentiment by noting their needs and preferences and applying them to product development. Push sales by fine-tuning marketing campaigns.
  • Innovate: Launch new products and improve existing offerings. Go beyond numbers and discover what customers think and feel with thematic and sentiment analysis.
  • Act: Save time while searching for information. Organize data from various sources, such as interviews, surveys and social media, in one system.
  • Improve Services: Build stronger customer associations by serving them better. Identify their pain points and improvement areas by analyzing feedback.
  • Save Money: Free resources for more strategic work by automating tasks like transcription — auto-code interviews with NVivo 14.
  • Test Drive: Try it for 14 days free, including the Collaboration Cloud.
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  • Enhanced Data Visualization: InfoZoom transforms complex datasets into intuitive visual formats, making it easier to identify trends and patterns.
  • Improved Decision-Making: By providing clear insights, InfoZoom supports data-driven decisions, reducing the reliance on gut feeling.
  • Time Efficiency: The software accelerates data analysis processes, allowing users to quickly generate reports and insights without extensive manual effort.
  • Data Accuracy: InfoZoom ensures high data integrity by enabling users to easily spot and correct inconsistencies or errors in the dataset.
  • Customizable Dashboards: Users can tailor dashboards to their specific needs, ensuring that the most relevant information is always at their fingertips.
  • Scalability: InfoZoom can handle large volumes of data, making it suitable for both small businesses and large enterprises.
  • Enhanced Collaboration: The software facilitates better teamwork by allowing multiple users to access and analyze data simultaneously.
  • Cost Savings: By streamlining data management and analysis, InfoZoom reduces the need for additional resources and minimizes operational costs.
  • Regulatory Compliance: InfoZoom helps organizations maintain compliance with industry regulations by providing accurate and up-to-date data records.
  • Seamless Integration: The software integrates smoothly with existing systems, ensuring a hassle-free implementation and minimal disruption to business operations.
  • Enhanced Security: InfoZoom offers robust security features to protect sensitive data from unauthorized access and breaches.
  • Real-Time Insights: Users can access real-time data, enabling them to respond swiftly to changing business conditions and market dynamics.
  • Reduced Training Time: The intuitive interface of InfoZoom minimizes the learning curve, allowing users to become proficient quickly.
  • Increased Productivity: By automating routine data tasks, InfoZoom frees up time for employees to focus on more strategic activities.
  • Enhanced Customer Insights: Businesses can gain a deeper understanding of customer behavior and preferences, leading to more targeted marketing efforts.
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  • Data Import: Pull data from mobile apps like Evernote and organize it using folders, sets or file classifications. It supports transcripts, articles, audio/video recordings and social media content.
  • Qualitative Analysis: Uncover hidden insights using powerful search tools. It turns interviews, surveys and documents into charts, word clouds and maps.
  • Thematic Analysis: Understand findings after digging deep into gathered data and spot emerging themes.
  • Integrations: Combine research materials in one place. Allows direct imports from Microsoft Office. Plus, it can use data from SurveyMonkey and social media platforms.
  • Sharing and Publishing: Export results, models and charts to various formats, including Excel, Word, text, rich-text and PDF files. Use the system clipboard to copy and paste graphics into reports and presentations.
  • Transcription: Review and edit transcripts, tag speakers, and add notes, then import transcripts directly into NVivo for analysis. NVivo Transcription auto-transcribes uploaded audio files, with support for 28 languages.
  • Multilingual Options: Analyze data in Chinese, Japanese, English, French, German and Portuguese, among other languages.
  • Collaboration Cloud: Work together to co-author research projects. A user uploads a master project to a secure cloud workspace, enabling others to download and work on it offline and then seamlessly merge their edits back into the main project.
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  • Data Quality: Check data quality before conducting a thorough analysis. Reveal critical data constellations, detect duplicates, standardize spellings, identify missing values, find format errors and make data plausible for analysis. 
  • Dashboards: Create KPIs, reports, charts, graphs, maps and more. Combine them to create an interactive dashboard that offers drill-down capabilities and export results to Excel for further analysis. 
  • Data Import: Import data within the solution from different databases, URLs and files, including Excel, CSV and XML. Combine these data sources with one another and compare them for a detailed overview. 
  • Data Profiling: Sort data and combine identical values to gain insights into large data volumes quickly. Identify relationships between data values while filtering and selecting and navigating through the data intuitively. 
  • E-Commerce BI: Evaluate ERP, CRM and customer data to identify trends, address target audiences, reveal cross-selling potential, optimize procurement, reduce return rates and more. Control sales and marketing channels based on the data. Leverage e-commerce BI to assess distribution channels, total sales, gross profit and returns and analyze dynamic market conditions to tap into unknown territories. 
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Product Ranking

#42

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#412

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User Sentiment Summary

Great User Sentiment 179 reviews
Great User Sentiment 6 reviews
82%
of users recommend this product

NVivo has a 'great' User Satisfaction Rating of 82% when considering 179 user reviews from 2 recognized software review sites.

86%
of users recommend this product

InfoZoom has a 'great' User Satisfaction Rating of 86% when considering 6 user reviews from 1 recognized software review sites.

4.1 (133)
n/a
4.1 (46)
4.3 (6)

Synopsis of User Ratings and Reviews

Data Management: Organize and store various data types (text, audio, video, images) in one secure location.
Flexible Coding: Employ diverse coding approaches (tree, auto and query) to categorize and analyze data based on research questions.
Relationship Exploration: Uncover connections and hierarchies between codes using visual network maps and relationship coding.
Advanced Querying: Search coded data for specific terms, patterns or code combinations to identify key themes and trends.
Visualizations: Generate various visualizations (word clouds and concept maps) to present complex data findings clearly.
Collaboration: Share and collaborate on projects with other researchers using cloud-based options or file exports (depending on the version).
Support & Resources: Benefit from extensive online resources, tutorials, and user communities for troubleshooting and learning best practices.
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Easy to Use: Users highlight that InfoZoom is easy to learn and use, even without prior experience with similar tools. They find that the interface is intuitive and makes complex data exploration straightforward.
Fast and Efficient: Users appreciate InfoZoom's ability to handle large datasets without performance issues. They praise its speed in generating insights from data, which allows for quick analysis and decision-making.
Powerful Visualization: Users find InfoZoom's data visualization capabilities to be very effective. They like that the tool allows them to see patterns and trends in their data that would be difficult to spot otherwise. They also appreciate the flexibility to customize visualizations to suit their specific needs.
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Steep Learning Curve: New users often report difficulty in mastering NVivo's features quickly, which impacts their productivity and project timelines.
High Cost: Some users find NVivo's pricing to be prohibitive, particularly those from smaller institutions or independent researchers with limited budgets.
Limited Cross-Platform Support: NVivo's limited compatibility with non-Windows operating systems can be a barrier for Mac or Linux users, who may have to seek alternatives or use virtual machines.
Resource Intensiveness: NVivo can be demanding on computer resources, leading to performance issues on less powerful machines, which can frustrate users when handling large data sets.
Occasional Software Bugs: Users occasionally encounter bugs that can disrupt workflow and require waiting for patches or updates, affecting the software’s dependability.
Rigid Licensing Policy: NVivo's licenses can be inflexible, and transferring a license to another computer can be problematic, causing inconvenience to users who need mobility.
Complex Data Importation: Some users find importing data from various sources into NVivo cumbersome, which could lead to a time-consuming setup process.
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Limited Customization: Users have expressed frustration with the inflexibility of InfoZoom's interface, particularly when trying to tailor dashboards and reports to their specific needs.
Steep Learning Curve: Many find InfoZoom's unique data visualization approach, while powerful, to be initially difficult to grasp, leading to a longer onboarding period.
Performance Issues with Large Datasets: Some users have reported sluggish performance and delays when working with very large datasets, impacting their workflow efficiency.
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NVivo is qualitative data analysis software that received positive reviews from users. They appreciate its user-friendly interface, powerful features and ability to handle large datasets.However, some users complained about lax customer support and the occasional bug.NVivo is popular but not as robust as some of the other options. It’s also expensive. However, many users believe that the extra cost is worth it for the additional features and functionality. It has robust coding features to analyze large amounts of data quickly.Overall, NVivo is a user-friendly qualitative data analysis software that can be expensive and complex for individual users but is a handy assistant for teams.

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Is InfoZoom the "in" thing for business intelligence, or are users giving it the cold shoulder? User reviews from the past year paint a mixed picture. While some appreciate its user-friendly interface, powerful data handling capabilities, and integration with other applications, others find it lacking in advanced features and flexibility compared to competitors like Tableau and Power BI. For instance, users praise InfoZoom's ability to easily generate complex reports and visualizations, but criticize its limited customization options and lack of support for predictive modeling. InfoZoom's strength lies in its simplicity and ease of use, making it ideal for smaller businesses or teams with limited technical expertise who need a straightforward solution for data analysis and reporting. However, its lack of advanced features may leave experienced analysts wanting more. Ultimately, InfoZoom is best suited for those who prioritize ease of use over advanced functionality and require a tool for basic data exploration and visualization.

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