Our analysts compared Power BI vs Oracle Analytics Cloud based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.
Analyst Rating
User Sentiment
Microsoft Power BI is an analytics and reporting solution for individuals and enterprises. Ranked among the top five products in our BI product directory, it’s a user favorite, with 88% of reviewers giving it the thumbs up.
It’s versatile in connectivity, pulling data from files, databases and cloud sources. Power Query helps users transform data to the desired format for building accurate models. They will serve as the basis for analysis and reporting. With Azure Machine Learning, Power BI incorporates AI into the analysis.
Government agencies find them handy for tracking citizen programs, crime and health data, and utilities. For healthcare companies, it proves helpful in patient data tracking, population health management and operations. Retail is all about sales and revenue, and if this is you, the vendor offers ready-made report templates that can help you hit the ground running. That’s not all; other report samples are available too.
Reusable dataflows in Power BI help you create a process once and run it again. Dataflows are shareable, so your whole team benefits. DAX enables complex calculations, while natural language Q&A speeds up analysis. Team workspaces enable collaboration, and mobile insight is available.
Individual accounts include Power BI Desktop, Power BI Pro and Premium per User (PPU). Pro and PPU licenses use Power BI Service, which lets you share content with other Pro users and is suitable for small businesses.
Power BI Premium is an enterprise license; you can share content with anyone, even external users. Pro and PPU cost $9.99 and $20 per user monthly, while Premium comes at $4,995 per month. User reviews praise it for ease of use, connectivity and modeling, but most users find the pricing confusing, possibly because of the various Microsoft integrations that make Power BI a complete package.
Oracle Analytics Cloud is a public cloud service on which you can build and run reporting and analytics solutions. It can also manage data from Oracle Database and Oracle Autonomous Data Warehouse. Pairing it with Oracle Data Integration can help you move and transform data at scale. But that’s not all. You can build and deploy analytics applications even with non-Oracle systems. However, the level of integration and capabilities may differ.
You’ll need an Oracle Cloud account, and a free trial is available. Oracle customizes the view for you, whether you’re a web app developer, account admin or cloud architect. Workbooks and dashboards enable data exploration. You can set it up so the system sends reports to selected users on schedule. Governed analytics is available; your data stays secure. Annotations, export options and integration with social platforms are other capabilities.
Two pricing tiers are available. The Professional edition has self-serve analytics, direct source connections and dataflows for preparing content. It costs $16 per user monthly.
The Enterprise edition lets you enrich data, connect to private sources and build semantic models. You can track usage and set encryption keys, all at a cost of $80 per user monthly. Opt for a user or consumption model based on OCPUs (Oracle CPUs).
The user reviews were an interesting read. I haven’t seen many products with such strongly divided opinions. In all positive reviews, over 70% of the users voted for a specific feature, indicating a high level of user satisfaction and perceived value. On the flip side, over 87% of users said price and a steep learning curve were blockers to successful adoption.
among all Business Intelligence Tools
Power BI has a 'great' User Satisfaction Rating of 88% when considering 5246 user reviews from 4 recognized software review sites.
Oracle Analytics Cloud has a 'great' User Satisfaction Rating of 84% when considering 719 user reviews from 4 recognized software review sites.
SelectHub research analysts have evaluated Power BI and concluded it earns best-in-class honors for Embedded Analytics Capabilities, Geospatial Visualizations and Analysis and Mobile Capabilities.
SelectHub research analysts have evaluated Oracle Analytics Cloud and concluded it earns best-in-class honors for Augmented Analytics, Data Pre-processing and Geospatial Visualizations and Analysis.
Our researchers ranked products on a whole bunch of features. They include data management, querying and visualization, advanced and embedded analytics, mobile BI, and IoT and location analytics.In our rankings, Power BI scores 87 for connectivity, leaving behind Tableau, Oracle Analytics and Dundas BI. Robust Microsoft technology is one reason, for sure. Besides, intelligent techniques like DirectQuery and easy data modeling make it popular among users.In product reviews, some users mentioned a lag when sharing reports from the desktop to the cloud. For me, the platform was a tad slow to start, but otherwise, it stayed performant for my average-sized dataset.When dealing with sales data, total sales, the top-performing products, seasonality and period trends are common queries. Creating a sales KPI report in Power BI was an excellent way for me to answer them. My CSV files included sales, calendar, products and store data.Connecting to sources is straightforward with Get Data on the home screen and toolbar. Once I had pulled in the data, I clicked on Transform Data and opened the Power Query editor. It automatically detects the data type for strings and numbers but can get confused with dates and currency, which it marks as text. It involved some manual wrangling, but I had it sorted in no time. Read my article on KPI Reports to learn how I did it.But I wouldn’t call it a deal-breaker as it’s not a tedious task. I had the same experience with Qlik Sense, but Tableau was way better as it recognizes seven data types — string, number, date, date and time, boolean, geographic and cluster values.Tracking sales over periods required a greater level of detail, so I added new columns to the calendar data — start of month and start of week. Column statistics were immensely helpful in identifying unique, distinct and null values and correcting incomplete records. Clicking on the number of products selling at a particular price allowed me to see which toys sold at that price.Creating a relational data model by defining primary keys is a manual process and seems dated once you’ve used Qlik Sense. Adding calculated measures is where DAX shows its magic. For data workers well-versed with SQL, DAX is a ready-to-go tool they’ll be glad to have in their corner.Creating visualizations wasn’t as intuitive as Tableau as it involved drag-and-drop onto the canvas, and frankly, I felt like I was flying blind. I didn’t feel that way with Tableau, and it’s slicker.Power BI offers a paintbrush tool that lets you define the layout, the card arrangement and the maximum number of cards. You can define the canvas settings, background and headers and determine the filter pane settings. It took me longer to create a dashboard from scratch than it took in Tableau.Some users found the pricing structure too complex. While using Azure data in Power BI for basic queries is free, costs can add up when you go for text and sentiment analysis. With Microsoft Fabric, the pricing complexity is set to rise. Though Power BI is available separately too, you’ll need to rely on Fabric to manage users, licenses and other administrative tasks.About 31% of the users mentioning cost complained about onboarding difficulties, possibly because DAX introduces the complexity of learning syntax. It can daunt non-technical users initially, but guided formulas can make the task easier. That said, I agree with the majority of user reviews that training will speed up onboarding and help your team maximize the investment.Overall, Power BI has many powerful features and will give you value for your money. If you’re not a Microsoft user yet, it’s worth checking out for the baked-in vendor technologies like Azure and SSAS. If you are an MS user, Power BI might be a no-brainer, though be prepared to shell out a little extra for advanced functionality and additional modules.
Oracle Analytics Cloud is among the vendor’s many data services, including a business intelligence suite and a data intelligence platform. Besides, Oracle offers bespoke solutions for HCM, supply chain and customer experience. What differentiates Oracle Analytics is that extra dash of augmented capabilities.Embedded BI is where it truly shines, giving you natural language insights with a single click. This feature extends to its mobile app, and it outperforms many leading platforms with natural language queries and podcasts on mobile.According to our researchers, Oracle Analytics Cloud has fewer out-of-the-box features than its competitors, such as Power BI and Qlik Sense. Plus, licensing becomes complex when combining the database, middleware and analytics applications.It’s common for large vendors to offer specialized platforms, but the downside is that they can be out of reach of small organizations. But there’s a silver lining. Many vendors offer customized solutions, so we advise reaching out to the vendor for quotes.Users appreciate its regular updates, but some report initial bugs due to its relative newness. Despite a positive user experience, the learning curve can be steep. Some users found technical support slow and inadequate, as did I. They took two business days to get back to me when I needed assistance with my account.Oracle Analytics, though a robust platform, is suitable for mid- and large organizations. If you seek a powerful, scalable platform, consider opting for a trial, but be prepared for sticker shock, especially if you’re new to the Oracle ecosystem.
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