Power BI vs SAS Visual Analytics

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Our analysts compared Power BI vs SAS Visual Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Microsoft Power BI is an analytics and reporting solution for individuals and enterprises. Ranked among the top five products in our BI product directory, it’s a user favorite, with 88% of reviewers giving it the thumbs up.

It’s versatile in connectivity, pulling data from files, databases and cloud sources. Power Query helps users transform data to the desired format for building accurate models. They will serve as the basis for analysis and reporting. With Azure Machine Learning, Power BI incorporates AI into the analysis.

Government agencies find them handy for tracking citizen programs, crime and health data, and utilities. For healthcare companies, it proves helpful in patient data tracking, population health management and operations. Retail is all about sales and revenue, and if this is you, the vendor offers ready-made report templates that can help you hit the ground running. That’s not all; other report samples are available too.

Reusable dataflows in Power BI help you create a process once and run it again. Dataflows are shareable, so your whole team benefits. DAX enables complex calculations, while natural language Q&A speeds up analysis. Team workspaces enable collaboration, and mobile insight is available.

Individual accounts include Power BI Desktop, Power BI Pro and Premium per User (PPU). Pro and PPU licenses use Power BI Service, which lets you share content with other Pro users and is suitable for small businesses.

Power BI Premium is an enterprise license; you can share content with anyone, even external users. Pro and PPU cost $9.99 and $20 per user monthly, while Premium comes at $4,995 per month. User reviews praise it for ease of use, connectivity and modeling, but most users find the pricing confusing, possibly because of the various Microsoft integrations that make Power BI a complete package.

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SAS Visual Analytics offers fast answers to complex questions drawn from datasets of all sizes. It provides guided exploration, interactive dashboards, smart visualizations and self-service analytics to users of all technical skill levels, promoting data literacy and visibility. Its versatile, scalable design helps users make better business decisions based on data transparency. Built on a cohesive in-memory architecture, it promotes intelligent action driven by insight.
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$10/User, Monthly, Freemium
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$8,000 Monthly
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Product Insights

  • Make Informed Decisions: Make your life easier — change data to visuals by dragging and dropping fields into the visualization pane. Power BI generates suitable charts automatically. You can display important metrics in square boxes called tiles. Power BI maintains a separate cache for each tile, updating it after every data refresh. Custom branding is available. For these and many other graphics capabilities, it wins the top award in our visualization analysis.
  • Improve Efficiency: Never miss out on insights — ingest data using the import mode or DirectQuery. Connect to over 100 data sources, detecting data types as they come into the system. And then there’s Power Query. No wonder our analysts awarded Power BI the top honors for connectivity and a perfect 100 for data prep.
  • Leverage AI: Drill deeper into the entire dataset or dig into a specific visual with Quick Insights. Round off your customer insights with data from social media — extract key phrases and tag images for sentiment analysis with Azure. In our analysis, Power BI wins the best-in-class award for augmented analytics.
  • Stay Competitive: Write complex queries using SQL or use the drag-and-drop feature to speed things up. Analyze data with in-memory storage, which is always faster than pulling data from sources. Query scheduling and batch updates are available. Our analysts rated Power BI the best solution in its category for data querying.
  • Generate Insights: Produce interactive reports that save time in meetings. Explore data at will and dig deeper by clicking on visuals. Power BI gets the top distinction in our analysis for excellent reporting. With conditional formatting, you can use color gradients to show increasing or decreasing values. Keep track of your investment with a built-in performance analyzer.
  • Secure Data: Protects sensitive data with encryption and object security. Authenticate users when they sign in. The vendor tests the solution regularly for security vulnerabilities. Our team gives it an outstanding ranking for watertight data security.
  • Stay Connected Anywhere: Keep tabs on your business when away from the office with a mobile app for iOS, Android and Windows devices. According to our team, Power BI is the best in class for mobile insights with natural language processing.
  • Embed: Deliver reports to users where they work without switching context. Embed reports into business systems and allow users to filter and sort the data without disturbing the underlying metrics. White-labeling and write-backs are available. What’s not to like? Our analysts give it a perfect 100.
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  • Easily Create Models and Explore Data: Build models that are stable, accurate and easy to create, based on proven techniques. Interact with and prepare data for self-service analysis or visualization. Unify diverse datasets and present in an easy-to-interpret format.
  • Discover Data Relationships and Patterns: Make data relationships easy to see and understand through machine learning that visualizes narratives from the data. Identify patterns in data through algorithms and pre-defined related measures.
  • Visualize Data in Intuitive Graphics: Discover and display trends in the form of intuitive graphics, reports and dashboards, including geographical data displayed on interactive maps, making them easier to explain, share and understand.
  • Glean Data-Based Insights: Gain insights and understand the business more thoroughly by identifying patterns, trends or important points in data. Improve transparency at every level — answer specific business questions, identify pain points in workflows, highlight areas for improvement and forecast future results much more accurately.
  • Perform Guided and Augmented Analysis: Leverage a variety of augmented or automated features that facilitate the data discovery and analysis processes. Get suggestions on the best-fit graphic for a given set of data via augmented analytics. Identify potentially related groups of data based on pre-set factors through automated explanation, uncovering insights potentially missed by the naked eye.
  • Make Better Business Decisions: Make data-driven business decisions based on historical information. Glean insights from data trends and patterns and apply them to forecasting, budgeting and other business planning.
  • Share and Collaborate: Collaborate on dashboards and share them easily with internal teams, clients, management and other key groups. Add comments to reports, create alerts for report objects to notify key members when a trigger factor is met, distribute PDF reports securely and restrict access to maintain the report’s integrity.
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  • Dataflows: Save time with reusable workflows that lock the logic in. While shared datasets are open to interpretation, dataflows will take your users in one direction only, ensuring consistent results. It’s like a written recipe, just follow the steps to get the taste right.
  • Analyze in Excel: Focus on the end game. Give your teams the freedom to analyze their data in Excel and move the results back to Power BI.
  • DAX: Empower your people to go beyond raw data. Derive calculated columns and measures with Data Analysis Expressions. Watch them update as you apply filters and slicers and interact with data in other ways.
  • Data Alerts: Act in time to keep things running smoothly. Stay informed of changes with alerts. Subscribe to receive notifications via email or the Power BI notification center (available only with Power BI Service). Among visualizations, KPI cards, cards and gauges have the alert option. 
  • Data Refreshes: Stay ahead of trends with the latest insight. Update data on demand in Power BI or schedule refreshes with Power Automate. Power BI Pro and Premium allow up to eight and 48 refreshes daily, respectively.
  • Key Influencers Visual: Decide the next steps by spotting the factors affecting a critical metric. As a transporter, does only the terrain impact how consistently your trucks deliver, or is the average age of the fleet vehicles also a factor?
  • Decomposition Tree: Identify which product category or region contributed most to sales increase or decrease. For instance, you can analyze sales trends by channel with the decomposition tree.
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  • Ad Hoc Reporting and Analysis: Assemble reports from data creatively in real time as opposed to relying on a predesigned template. Run queries and perform analysis on data on demand without knowing code.
  • Predictive Analysis: Make predictions about future conditions based on historical data through data mining, machine learning and predictive modeling.
  • Mobile Apps: Leverage the power of native apps on iOS, Android and Microsoft devices, with an optimized mobile interface. Interact with visualizations on the go, view previous reports, leave comments, capture screenshots and set mobile notifications.
  • Interactive Discovery: Identify outliers, clusters, relationships, trends, etc. by exploring data in a natural query-based way rather than through coding.
  • Location Analytics: Lasso data points on a map through OpenStreetmap or Esri ArcGIS to select them for analysis and then enrich demographic data through point clustering, map pins, custom polygons and more.
  • Trend Indicators: Identify which types of data to observe through built-in trend indicators that attempt to predict future movement of data points based on historical trends.
  • Visualizations: Get desired insights from data and easily discover patterns through a range of visualization options, such as bar graphs, pie charts, donut graphics, line graphs, scattergrams, heat maps, bubble maps, dot maps, needle graphics, numeric series, schedule charts, vectors, key value infographics and more.
  • Scheduled Reporting: Programmable to send reports at scheduled intervals or based on triggered events to ensure they are delivered regularly.
  • Customizable Dashboard: Access only relevant tools, visualizations and data through the customizable dashboard interface. Engage with data as well as collaborate with others on data visualizations, irrespective of technical skill levels.
  • Embedded BI: Embed the system into web applications or other software solutions for a seamless interface and direct data draw. Also, embed individual reports and dashboards using SAS SDK.
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Product Ranking

#2

among all
Business Intelligence Tools

#28

among all
Business Intelligence Tools

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Analyst Rating Summary

87
82
84
79
68
64
100
80
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Data Management
Data Transformation
Embedded Analytics Capabilities
Geospatial Visualizations and Analysis
Mobile Capabilities
Availability and Scalability
Data Pre-processing
Data Transformation
Platform Compliance
Reporting

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Power BI
SAS Visual Analytics
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 84 68 100 73 100 97 100 100 100 96 100 79 64 80 100 100 92 86 88 79 83 100 0 25 50 75 100
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23%
8%
46%
54%
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69%
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31%
38%
46%
16%
100%
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71%
14%
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25%
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100%
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92%
8%
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92%
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8%
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86%
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14%
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88%
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12%
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71%
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29%
89%
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11%
78%
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22%
100%
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100%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
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88%
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12%
72%
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28%
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88%
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User Sentiment Summary

Great User Sentiment 5246 reviews
Great User Sentiment 137 reviews
88%
of users recommend this product

Power BI has a 'great' User Satisfaction Rating of 88% when considering 5246 user reviews from 4 recognized software review sites.

83%
of users recommend this product

SAS Visual Analytics has a 'great' User Satisfaction Rating of 83% when considering 137 user reviews from 5 recognized software review sites.

4.5 (1107)
3.8 (11)
4.6 (1673)
4.3 (33)
n/a
4.3 (38)
4.4 (686)
4.3 (10)
4.2 (1780)
3.9 (45)

Awards

SelectHub research analysts have evaluated Power BI and concluded it earns best-in-class honors for Embedded Analytics Capabilities, Geospatial Visualizations and Analysis and Mobile Capabilities.

Embedded Analytics Capabilities Award
Geospatial Visualizations and Analysis Award
Mobile Capabilities Award

SelectHub research analysts have evaluated SAS Visual Analytics and concluded it earns best-in-class honors for Data Pre-processing.

Data Pre-processing Award

Synopsis of User Ratings and Reviews

Integrations: Around 95% of users who mentioned data sources said they were satisfied with its flexibility in connecting to sources.
Data Visualization: About 93% of the users who discussed visual analysis said they relied on it for daily reporting.
Functionality: Over 75% of the users reviewing features said they were impressed with its live queries, DAX calculations and data modeling.
Ease of Use: Approximately 72% of the users who mentioned its UI said it was straightforward to use.
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Data Analysis: Around 81% of users who reviewed its data analysis capabilities said that the tool offers out-of-the-box advanced analytics to identify patterns and relationships in business data.
Functionality: Citing its powerful in-memory technology, approximately 62% of users who reviewed functionality said that the solution provides a single, compact interface for data exploration and modeling for faster analytic computations.
Data Visualization: Around 60% of users who reviewed data visualization said that they can perform exploratory data analysis with a multitude of graphics options, such as bubble charts, line charts, dual axis charts.
Ease of Use: Approximately 54% of users who mentioned ease of using the software said that it is easy to generate reports with some basic SQL knowledge.
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Speed: About 95% of recent reviews citing performance said the platform lagged when dealing with large data volumes.
Adoption: Around 81.5% of the reviewers mentioning adoption said the learning curve was steep.
Cost: Approximately 71% of users discussing pricing complained about the platform being expensive.
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Cost: Around 80% of users who discussed the platform’s cost said that they find the pricing to be cost-prohibitive.
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Our researchers ranked products on a whole bunch of features. They include data management, querying and visualization, advanced and embedded analytics, mobile BI, and IoT and location analytics.In our rankings, Power BI scores 87 for connectivity, leaving behind Tableau, Oracle Analytics and Dundas BI. Robust Microsoft technology is one reason, for sure. Besides, intelligent techniques like DirectQuery and easy data modeling make it popular among users.In product reviews, some users mentioned a lag when sharing reports from the desktop to the cloud. For me, the platform was a tad slow to start, but otherwise, it stayed performant for my average-sized dataset.When dealing with sales data, total sales, the top-performing products, seasonality and period trends are common queries. Creating a sales KPI report in Power BI was an excellent way for me to answer them. My CSV files included sales, calendar, products and store data.Connecting to sources is straightforward with Get Data on the home screen and toolbar. Once I had pulled in the data, I clicked on Transform Data and opened the Power Query editor. It automatically detects the data type for strings and numbers but can get confused with dates and currency, which it marks as text. It involved some manual wrangling, but I had it sorted in no time. Read my article on KPI Reports to learn how I did it.But I wouldn’t call it a deal-breaker as it’s not a tedious task. I had the same experience with Qlik Sense, but Tableau was way better as it recognizes seven data types — string, number, date, date and time, boolean, geographic and cluster values.Tracking sales over periods required a greater level of detail, so I added new columns to the calendar data — start of month and start of week. Column statistics were immensely helpful in identifying unique, distinct and null values and correcting incomplete records. Clicking on the number of products selling at a particular price allowed me to see which toys sold at that price.Creating a relational data model by defining primary keys is a manual process and seems dated once you’ve used Qlik Sense. Adding calculated measures is where DAX shows its magic. For data workers well-versed with SQL, DAX is a ready-to-go tool they’ll be glad to have in their corner.Creating visualizations wasn’t as intuitive as Tableau as it involved drag-and-drop onto the canvas, and frankly, I felt like I was flying blind. I didn’t feel that way with Tableau, and it’s slicker.Power BI offers a paintbrush tool that lets you define the layout, the card arrangement and the maximum number of cards. You can define the canvas settings, background and headers and determine the filter pane settings. It took me longer to create a dashboard from scratch than it took in Tableau.Some users found the pricing structure too complex. While using Azure data in Power BI for basic queries is free, costs can add up when you go for text and sentiment analysis. With Microsoft Fabric, the pricing complexity is set to rise. Though Power BI is available separately too, you’ll need to rely on Fabric to manage users, licenses and other administrative tasks.About 31% of the users mentioning cost complained about onboarding difficulties, possibly because DAX introduces the complexity of learning syntax. It can daunt non-technical users initially, but guided formulas can make the task easier. That said, I agree with the majority of user reviews that training will speed up onboarding and help your team maximize the investment.Overall, Power BI has many powerful features and will give you value for your money. If you’re not a Microsoft user yet, it’s worth checking out for the baked-in vendor technologies like Azure and SSAS. If you are an MS user, Power BI might be a no-brainer, though be prepared to shell out a little extra for advanced functionality and additional modules.

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SAS Analytics is a versatile business intelligence and analytics tool that empowers users to explore and understand data through interactive data visualizations. Many users who reviewed data analysis said that, coupled with the power of predictive analytics, the platform offers a plethora of graphics options — charts, graphs and dashboards — with deep-dive capabilities, such as filtering, to zero in on pertinent business data. Many users who reviewed functionality and data preparation said that, possibly because of its capable ETL engine and in-memory architecture, data processing speed is very high and reports load faster. A majority of users who reviewed data connectivity said that the tool is efficient in pulling data from multiple sources for data modeling and analysis. On the flip side, quite a few users who reviewed functionality said that the platform’s integration with Python and R is still in the development stage and this limits its functional scope. Some users who discussed user-friendliness said that the processes are not the most intuitive — errors and warnings in logs are misleading, and new users may find adoption difficult. Though the industry scope of user tutorials is limited, a majority of users said that the steep learning curve of the platform is sufficiently addressed by training. For many users, its cost-prohibitive licensing plans caused them to not consider it their first choice when it came to purchasing a BI solution. Overall, SAS Visual Analytics is a versatile tool with fast data processing capabilities and strong visualizations to generate reports for insightful data analysis.

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