Qlik Sense vs Datorama

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Our analysts compared Qlik Sense vs Datorama based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Qlik Sense Software Tool
Datorama Software Tool

Product Basics

Qlik Sense is a self-service analytics solution that supports enterprise decisions and strategy. Its value lies in interactive dashboards and reports for exploring data independently. Embedded analytics lets your users work freely with data within their applications and websites.

Like QlikView, Qlik Sense has an associative engine. It links data tables in memory, keeping the information ready for when your users build models. Plus, its cognitive engine uses natural language for data tasks.

The Enterprise subscription includes Talend Data Integration and Qlik Advanced Analytics in Qlik Cloud. You can also choose Qlik Data Integration. Qlik Sense Enterprise SaaS includes 5000 automations and 100 reports. It might be a good fit if your data loads are predictable and don't change much. The vendor charges for the data you move or the volumes you analyze; you can choose between the two.

Qlik Sense deploys on Windows, Mac, Linux and any phone device. By contrast, Tableau runs on Windows, Mac and mobile, while Power BI is available only on Windows and Android devices.

Individual users can choose the desktop edition, though they’ll need a Qlik Cloud account to download it. A 30-day trial period is available, after which it'll cost $30 per user monthly.

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Datorama, a Salesforce business intelligence platform, helps businesses manage and analyze their data. It provides a unified view of data from various sources, including on-premises, cloud-based, and third-party platforms. Datorama is ideal for businesses seeking to enhance their data management and analytics capabilities, particularly those interested in leveraging predictive analytics for improved decision-making.

Key benefits include a comprehensive view of data sources, user-friendly dashboards and reports, predictive analytics functionalities, and integration with other business applications. Datorama's pricing is based on a per-user model, with annual costs starting at $1,000. User experiences suggest that Datorama offers robust data management and analytics capabilities, but some users have noted a steeper learning curve compared to similar products.

***Disclaimer: Pricing and features may change over time. Please refer to the official Salesforce website or other reliable sources for the most up-to-date information.***

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$30 Monthly, Quote-based
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$3,000 Monthly
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Product Insights

  • Gain AI Insights: Qlik Sense wins our award for augmented analytics with the Insight Advisor that enables automation and text searches with an AI chatbot. You can query unstructured data with Qlik Answers using an LLM and retrieval-augmented generation (RAG).
  • Combine Data: Qlik Sense earns our top honors for wide source connectivity. It ranks at par with Oracle Analytics and Tableau with a score of 80 on a scale of zero to 100. While ingesting data is half the battle won, combining related information gives you the complete picture. Qlik Sense passes with flying colors for intelligent data linking and retaining even unmatched data, such as records of customers who haven’t made a purchase recently.
  • Ensure Data Security: Our analysts awarded Qlik Sense for its ability to keep data secure with regular testing. Plus, it maintains records of CPU, RAM and file usage. You can set up gated entry by having users authenticate their identities and include Qlik Sense into SSO.
  • Perform Advanced Analytics: Qlik Sense scored a 91 in our rankings for supporting cluster, regression and what-if analysis. Plus, it can analyze text data for buyer sentiment with server-side processing. Offloading data to the R server enables analyzing much larger volumes.
  • IoT Analytics: Our analysts gave Qlik Sense a score of 82, the highest among its competitors for analyzing edge and streaming data. Qlik has a robust API set for computing data in edge devices. Plus, it can capture streaming data changes as they happen.
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  • Single Cohesive Data Warehouse: Draws data from different sources and marketing channels into a single source. This dynamic landing zone applies machine-learning algorithms to the data in order to blend, clean, analyze and visualize it. 
  • Quick Insights: Automated insights take real-time data and generate quick, accurate visualizations to help users draw insights into their business data and trends. 
  • End-to-End Platform: From unstructured data source to intuitive visualization, this system does every step in a smooth interface to promote usability and an efficient workflow. 
  • Data Accessibility: Users of all technical abilities have access to their data via self-service BI. They no longer have to wait for analysis from a data scientist before they can start drawing insights from business data. 
  • Cross-Channel Visibility: Draws data from a variety of sources and blends them seamlessly to give users a smooth experience to explore data. Some of these channels include sales data, CRM data, social media, data warehouses and more. 
  • Actionable Insights: Analyze data to identify trends and patterns, and use it to make predictions, get better insight into business operations and glean actionable insights. 
  • Better Business Decisions: Decisions made based on general data are good, but decisions made based on historical proprietary data trends are much better. BI tools help users make data-driven business decisions and informed predictions, so they can always feel confident in their choices. 
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  • AI Integration: Ask and answer questions in natural language and automate processes using OpenAI and H2O.ai. Feed massive datasets to the LLM and watch as it summarizes the insight for you. Move beyond traditional analysis by working with the IBM Watson API for natural language.
  • Qlik Sense Management Console: Develop apps, manage tasks and connections, and track performance. With QMC, create content and consume data insights.
  • Reporting Service: Keep partners and clients on the same page by sending reports to everyone involved, even non-Qlik users. Download reports, subscribe to charts and sheets, or automate report delivery with its Reporting Service, available with Qlik Sense Enterprise SaaS.
  • Apps: Create interactive dashboards and visualizations for separate tasks within Qlik Sense. An organization can use hundreds of Qlik Sense apps in its tech stack. 
  • Associative Recommendations: Save time defining how data tables relate with its intelligent suggestions, something Tableau and Power BI lack. Bubbles represent data tables and color-coded rings — green, orange and red — inside them indicate the possibility of links between the tables.
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  • Reports: Generate a variety of ad-hoc or custom report types to answer specific business questions. 
  • Dashboards: Intuitive dashboards make it easy to create, edit, explore and share data visualizations and reports. 
  • Data Modeling: This feature connects and blends data from a variety of sources into a single data warehouse that is easily accessible by users. 
  • API Library: An extensive library of marketing APIs allow users to access and make changes to their applications and data. These create an ad tech and martech ecosystem that lets users plug data from any connected source directly into a visualization. 
  • Data Integration: TotalConnect powers limitless integration through machine learning artificial intelligence. Cleans and structures data in addition to scheduling automated updates to ensure data is always up to date. 
  • Custom KPIs: Custom fields and classifications allow users to query the exact information they need rather than relying on out-of-the-box options. 
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Product Ranking

#5

among all
Business Intelligence Tools

#35

among all
Business Intelligence Tools

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Analyst Rating Summary

87
we're gathering data
94
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100
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Qlik Sense
Datorama
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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 94 80 100 90 100 100 96 80 79 96 88 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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88%
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User Sentiment Summary

Great User Sentiment 3168 reviews
Great User Sentiment 156 reviews
87%
of users recommend this product

Qlik Sense has a 'great' User Satisfaction Rating of 87% when considering 3168 user reviews from 5 recognized software review sites.

85%
of users recommend this product

Datorama has a 'great' User Satisfaction Rating of 85% when considering 156 user reviews from 5 recognized software review sites.

4.8 (18)
n/a
4.5 (668)
4.3 (89)
n/a
4.36 (22)
4.5 (256)
4.6 (16)
4.5 (1233)
4.6 (9)
4.0 (993)
3.5 (20)

Synopsis of User Ratings and Reviews

Integrations: Approximately 86% of users reviewing data sources were satisfied with its wide connectivity.
Ease of Use: About 84% of users who cited usability praised the platform for self-service BI.
Functionality: Around 80% of the reviews that mentioned features praised it for ETL and data visualization.
Data Visualization: About 66% of the users discussing dashboards were satisfied with its interactive displays that allowed them to dig deep.
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Dashboard: It offers a flexible and highly customizable dashboard, as noted by more than 89% of reviewers who mention dashboards.
Easy Integration: It integrates easily with multiple platforms, as observed by 75% of the users specifying integration.
Customer Support: It has responsive and receptive customer support, as stated by 75% of reviewers who refer to customer support.
Automated Reporting: All users that mentioned reports noted that it provides automated in-depth reporting functionality.
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Cost: About 87% of users who mentioned pricing found the tool expensive.
Performance: Around 86% of users citing speed said it lagged when processing large and complex datasets.
Training: Approximately 69% of users who discussed adoption said there was a significant learning curve.
Customization: Around 65% of users who mentioned the freedom to design dashboards said the tool offered limited options.
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Learning Curve: It has a steep learning curve for beginners, as stated by 100% of reviewers who referred to a learning curve.
Software Setup: Around 50% of the users who specify setup report that the software setup process is cumbersome.
Slow Performance: Platform performance can become slow sometimes, as observed by all the reviewers who spoke about performance.
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Qlik Sense focuses on independent data analysis for enterprises with advanced tools that include AI, natural language processing and automation. User reviews praise it for its associative engine, interactive visualizations and sophisticated analytics.Its dataset-linking functionality gets my vote as the most significant differentiator since it makes data modeling seamless and saves time. In comparison, manually linking tables in Tableau and Power BI feels like a huge task.It supports fewer features out of the box (69%) compared to Tableau (72%) and Power BI (74%), but this could be intentional. Qlik has ready-to-go modules for analytics, automation and printing, so keeping it lean is a smart vendor move. Users should be aware that additional modules will cost extra, though.Qlik Sense SaaS is multi-cloud, so unless the admin assigns separate workspaces, your users won’t be able to create personal dashboards — everything is shared otherwise. Some users said the platform slowed when processing large workloads, which is a common issue with many other platforms. Assess your need for speed before committing to a purchase.If upgrading from QlikView, you’ll need to create new objects initially, as both platforms have different architectures. However, the vendor assists in seamless migration with the Qlik Analytics Modernization program.Overall, Qlik Sense is an efficient platform that offers many analysis capabilities worth considering. We recommend checking it out if you’re looking for an alternative to Power BI, entrenched in Microsoft technology, or Tableau, with its emphasis on visualization.

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Datorama is an AI-powered marketing intelligence company that helps its users make smarter business decisions by connecting and working on their KPIs and marketing data. Its flexible and highly customizable dashboard can improve customer experiences, but slow performance can hinder productivity. It provides automated reporting and easy integration capabilities with multiple platforms. Many users have noted that the setup process is cumbersome, and it involves a steep learning curve for new users. Nevertheless, its receptive and responsive customer support has helped reviewers solve multiple issues.

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