Qlik Sense vs Einstein Analytics

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Our analysts compared Qlik Sense vs Einstein Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Qlik Sense Software Tool
Einstein Analytics Software Tool

Product Basics

Qlik Sense is a self-service analytics solution that supports enterprise decisions and strategy. Its value lies in interactive dashboards and reports for exploring data independently. Embedded analytics lets your users work freely with data within their applications and websites.

Like QlikView, Qlik Sense has an associative engine. It links data tables in memory, keeping the information ready for when your users build models. Plus, its cognitive engine uses natural language for data tasks.

The Enterprise subscription includes Talend Data Integration and Qlik Advanced Analytics in Qlik Cloud. You can also choose Qlik Data Integration. Qlik Sense Enterprise SaaS includes 5000 automations and 100 reports. It might be a good fit if your data loads are predictable and don't change much. The vendor charges for the data you move or the volumes you analyze; you can choose between the two.

Qlik Sense deploys on Windows, Mac, Linux and any phone device. By contrast, Tableau runs on Windows, Mac and mobile, while Power BI is available only on Windows and Android devices.

Individual users can choose the desktop edition, though they’ll need a Qlik Cloud account to download it. A 30-day trial period is available, after which it'll cost $30 per user monthly.

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Einstein Analytics is a suite of analytics applications that use artificial intelligence to supply insights. With predictive, tailored analytics, it can build AI data visualizations and deliver recommendations to help companies accomplish their business goals. Developed by Salesforce, it integrates natively with their CRM to boost understanding of sales pipelines and customer satisfaction.

It offers three editions: Predictions, Analytics Growth and Analytics Plus. Until 2017, it was known as Salesforce Analytics Cloud or Wave.
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$30 Monthly, Quote-based
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$75/User, Monthly
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Tailored to your specific needs
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Product Insights

  • Gain AI Insights: Qlik Sense wins our award for augmented analytics with the Insight Advisor that enables automation and text searches with an AI chatbot. You can query unstructured data with Qlik Answers using an LLM and retrieval-augmented generation (RAG).
  • Combine Data: Qlik Sense earns our top honors for wide source connectivity. It ranks at par with Oracle Analytics and Tableau with a score of 80 on a scale of zero to 100. While ingesting data is half the battle won, combining related information gives you the complete picture. Qlik Sense passes with flying colors for intelligent data linking and retaining even unmatched data, such as records of customers who haven’t made a purchase recently.
  • Ensure Data Security: Our analysts awarded Qlik Sense for its ability to keep data secure with regular testing. Plus, it maintains records of CPU, RAM and file usage. You can set up gated entry by having users authenticate their identities and include Qlik Sense into SSO.
  • Perform Advanced Analytics: Qlik Sense scored a 91 in our rankings for supporting cluster, regression and what-if analysis. Plus, it can analyze text data for buyer sentiment with server-side processing. Offloading data to the R server enables analyzing much larger volumes.
  • IoT Analytics: Our analysts gave Qlik Sense a score of 82, the highest among its competitors for analyzing edge and streaming data. Qlik has a robust API set for computing data in edge devices. Plus, it can capture streaming data changes as they happen.
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  • Predictive Analytics: Automatically generates models and precise recommendations based on insights gleaned from relevant data, with the power of artificial intelligence.
  • Achieve Faster ROI: Spend less time cleaning up data and more time selling products and converting leads.
  • Native Salesforce Integration: Connects seamlessly with Salesforce, supplementing the CRM platform with crucial BI.
  • Unify Your Systems: Bring all data onto one screen to get the complete picture with data connectors to any platform, including external systems.
  • Simplicity of Use: Create data visualizations that make sense with ready-to-use customizable templates that eliminate the need to have coding knowledge.
  • Free Trial: Sign up for a free 30-day trial on the vendor’s website.
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  • AI Integration: Ask and answer questions in natural language and automate processes using OpenAI and H2O.ai. Feed massive datasets to the LLM and watch as it summarizes the insight for you. Move beyond traditional analysis by working with the IBM Watson API for natural language.
  • Qlik Sense Management Console: Develop apps, manage tasks and connections, and track performance. With QMC, create content and consume data insights.
  • Reporting Service: Keep partners and clients on the same page by sending reports to everyone involved, even non-Qlik users. Download reports, subscribe to charts and sheets, or automate report delivery with its Reporting Service, available with Qlik Sense Enterprise SaaS.
  • Apps: Create interactive dashboards and visualizations for separate tasks within Qlik Sense. An organization can use hundreds of Qlik Sense apps in its tech stack. 
  • Associative Recommendations: Save time defining how data tables relate with its intelligent suggestions, something Tableau and Power BI lack. Bubbles represent data tables and color-coded rings — green, orange and red — inside them indicate the possibility of links between the tables.
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  • Role-Specific Analytics: Leverage its prebuilt templates and native apps designed to maximize insights with customizable best-practice KPIs in specific industries, including sales, customer service, financial advising, B2B marketing, fundraising and more.
  • Actionable AI: Build AI-powered applications and models that explore millions of data combinations and trends in minutes, even without knowing code. Generate predictions and what-if scenarios for the business. 
  • Self-Service BI: Customize the queries and looks of analytics applications to target the information needed for specific decisions. 
  • All-Around Insights: Gather all information in one place by connecting to any external data source, including AWS Redshift, Salesforce CRM, Microsoft Dynamics, Google BigQuery and more.  
  • Team Collaboration: Quickly share assets and take action together with colleagues with smart notifications, annotations, presentation mode, downloadable analytics, updates via email subscription and native integration with Salesforce Chatter.  
  • Mobile Ready: Download apps compatible with iOS and Android platforms that support many of the available analytics features.  
  • Continuous Upgrades: Avail new features and enhancements released by the Salesforce platform three times a year in winter, spring and summer.  
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Product Ranking

#5

among all
Business Intelligence Tools

#168

among all
Business Intelligence Tools

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Einstein Analytics
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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 94 80 100 90 100 100 96 80 79 96 88 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 3168 reviews
Great User Sentiment 1161 reviews
87%
of users recommend this product

Qlik Sense has a 'great' User Satisfaction Rating of 87% when considering 3168 user reviews from 5 recognized software review sites.

83%
of users recommend this product

Einstein Analytics has a 'great' User Satisfaction Rating of 83% when considering 1161 user reviews from 4 recognized software review sites.

4.8 (18)
n/a
4.5 (668)
4.2 (302)
4.5 (256)
4.3 (60)
4.5 (1233)
4.3 (169)
4.0 (993)
4.1 (630)

Synopsis of User Ratings and Reviews

Integrations: Approximately 86% of users reviewing data sources were satisfied with its wide connectivity.
Ease of Use: About 84% of users who cited usability praised the platform for self-service BI.
Functionality: Around 80% of the reviews that mentioned features praised it for ETL and data visualization.
Data Visualization: About 66% of the users discussing dashboards were satisfied with its interactive displays that allowed them to dig deep.
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Data Analysis: Citing its strong AI and machine learning features, all users who discussed the platform’s analytical capabilities said that it helps deliver business intelligence insights.
Data Visualization: Reviewing visualization capabilities, approximately 79% of users said that its clear and custom dashboards make business data easy to understand from a KPI point of view.
Data Integration: Around 76% of users who discussed data connectivity said that the platform connects easily to a wide range of data sources for advanced analytics.
Functionality: Reviewing functionality, around 65% of users said that, supported by regular updates that address user requests, the tool is feature-rich and stable.
Ease of Use: Discussing the interface, approximately 61% of users said the software is easy to use and aesthetically elegant.
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Cost: About 87% of users who mentioned pricing found the tool expensive.
Performance: Around 86% of users citing speed said it lagged when processing large and complex datasets.
Training: Approximately 69% of users who discussed adoption said there was a significant learning curve.
Customization: Around 65% of users who mentioned the freedom to design dashboards said the tool offered limited options.
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Cost: Citing per-user licensing plans and additional fees for on-premise installation, maintenance and add-ons, around 80% of users said that costs can quickly add up.
Performance: Around 78% of users who reviewed the solution for performance said that it is slow and prone to infrequent crashes, especially when uploading large amounts of data.
Setup: Approximately 67% of users who reviewed ease of deployment said that configuring the platform can be difficult if done without professional support.
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Qlik Sense focuses on independent data analysis for enterprises with advanced tools that include AI, natural language processing and automation. User reviews praise it for its associative engine, interactive visualizations and sophisticated analytics.Its dataset-linking functionality gets my vote as the most significant differentiator since it makes data modeling seamless and saves time. In comparison, manually linking tables in Tableau and Power BI feels like a huge task.It supports fewer features out of the box (69%) compared to Tableau (72%) and Power BI (74%), but this could be intentional. Qlik has ready-to-go modules for analytics, automation and printing, so keeping it lean is a smart vendor move. Users should be aware that additional modules will cost extra, though.Qlik Sense SaaS is multi-cloud, so unless the admin assigns separate workspaces, your users won’t be able to create personal dashboards — everything is shared otherwise. Some users said the platform slowed when processing large workloads, which is a common issue with many other platforms. Assess your need for speed before committing to a purchase.If upgrading from QlikView, you’ll need to create new objects initially, as both platforms have different architectures. However, the vendor assists in seamless migration with the Qlik Analytics Modernization program.Overall, Qlik Sense is an efficient platform that offers many analysis capabilities worth considering. We recommend checking it out if you’re looking for an alternative to Power BI, entrenched in Microsoft technology, or Tableau, with its emphasis on visualization.

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Einstein Analytics from Salesforce is a predictive analytics BI tool that uses the power of AI and machine learning to glean insights and create visualizations and reports to drive business decisions. All users who reviewed its analytics capabilities said that it excels at augmented analytics. Many users who reviewed data visualization said that templates and dashboards are easy to customize for deep-dive data exploration. With a range of reporting options and intuitive drag-and-drop functionality, the platform empowers business users to create their own reports without needing to code. Being part of the Salesforce suite, the platform integrates well with other SF offerings, as expected, as well as with external data sources. As for the tool’s data management capabilities, some users said that ETL functions are self-contained in that they replace the need to write code, however others said that data needs to be cleansed before the ETL engine can consume it for data analysis. Commenting on the software’s functionality, around 68% of users said that it is easy to drill down into KPIs with little training in analytics, whereas some users said that the platform is sparse in terms of features and does not have the same reporting capabilities as other Salesforce tools. Mentioning the interface, a majority of users said that it is clean and interactive, though quite a few users said that they preferred the classic version to the new one. A majority of the users who reviewed pricing said that, in addition to expensive per-user licenses, other costs can quickly add up, since implementation is not easy and often requires professional vendor support. Many users who discussed setup said that the platform struggles when processing large amounts of data, and plugins are needed to process heavier data sets, which further compounds costs. Quite a few users said that the platform performs well within the Salesforce ecosystem; however, it does not have the robustness and flexibility of Tableau. Overall, Einstein Analytics is a BI tool with strong out of the box ETL and data visualization capabilities that glean deeper insights into business metrics and seems to be suited for organizations with lightweight data analysis needs or those that already implement Salesforce solutions.

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