Qlik Sense vs InsightSquared

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Our analysts compared Qlik Sense vs InsightSquared based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Qlik Sense Software Tool
InsightSquared Software Tool

Product Basics

Qlik Sense is a self-service analytics solution that supports enterprise decisions and strategy. Its value lies in interactive dashboards and reports for exploring data independently. Embedded analytics lets your users work freely with data within their applications and websites.

Like QlikView, Qlik Sense has an associative engine. It links data tables in memory, keeping the information ready for when your users build models. Plus, its cognitive engine uses natural language for data tasks.

The Enterprise subscription includes Talend Data Integration and Qlik Advanced Analytics in Qlik Cloud. You can also choose Qlik Data Integration. Qlik Sense Enterprise SaaS includes 5000 automations and 100 reports. It might be a good fit if your data loads are predictable and don't change much. The vendor charges for the data you move or the volumes you analyze; you can choose between the two.

Qlik Sense deploys on Windows, Mac, Linux and any phone device. By contrast, Tableau runs on Windows, Mac and mobile, while Power BI is available only on Windows and Android devices.

Individual users can choose the desktop edition, though they’ll need a Qlik Cloud account to download it. A 30-day trial period is available, after which it'll cost $30 per user monthly.

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InsightSquared is a sales analytics SaaS platform that builds a path for revenue operations professionals from sales data to sales intelligence, empowering them to make better decisions informed by insights. It helps businesses dig deep into their sales pipelines to thoroughly understand what drives results. With AI-powered forecasting, detailed reporting, complete sales funnel visibility and employee performance tracking, it enables enterprises to track their key metrics and sales growth with precision and strategize for the future with confidence.

Suitable for companies of all sizes, it simplifies the sales process and helps businesses improve ROI and maximize their results. As each offering is customized to fit the client’s needs, pricing and functionality will vary based on the tier of plan and number of components selected.
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$30 Monthly, Quote-based
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Tailored to your specific needs
$65/User, Monthly
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Gain AI Insights: Qlik Sense wins our award for augmented analytics with the Insight Advisor that enables automation and text searches with an AI chatbot. You can query unstructured data with Qlik Answers using an LLM and retrieval-augmented generation (RAG).
  • Combine Data: Qlik Sense earns our top honors for wide source connectivity. It ranks at par with Oracle Analytics and Tableau with a score of 80 on a scale of zero to 100. While ingesting data is half the battle won, combining related information gives you the complete picture. Qlik Sense passes with flying colors for intelligent data linking and retaining even unmatched data, such as records of customers who haven’t made a purchase recently.
  • Ensure Data Security: Our analysts awarded Qlik Sense for its ability to keep data secure with regular testing. Plus, it maintains records of CPU, RAM and file usage. You can set up gated entry by having users authenticate their identities and include Qlik Sense into SSO.
  • Perform Advanced Analytics: Qlik Sense scored a 91 in our rankings for supporting cluster, regression and what-if analysis. Plus, it can analyze text data for buyer sentiment with server-side processing. Offloading data to the R server enables analyzing much larger volumes.
  • IoT Analytics: Our analysts gave Qlik Sense a score of 82, the highest among its competitors for analyzing edge and streaming data. Qlik has a robust API set for computing data in edge devices. Plus, it can capture streaming data changes as they happen.
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  • Holistic Visibility: Pinpoint any step in the revenue-generating lifecycle from lead to opportunity to sale. Find answers to questions in one centralized home for data — no need to switch between complicated, often error-filled spreadsheets, CRM reports and BI systems.
  • Ease of Use: Accessible to all, irrespective of technical skill levels, to visualize, explore and discuss insights. Customizable dashboards make the system user-friendly, and the system creates presentation-ready visuals that make it easy to share insights with team members, clients or a board of directors, fostering a culture of data literacy throughout the company.
  • Accelerated Implementation: Deploy and launch within 48 hours without time-consuming data imports or overreliance on IT departments.
  • Add Value to CRM: Improves CRM systems and provides a clear link between metrics and sales processes. Uses the historical data stored in an organization’s CRM to uncover additional insights and expose trends.
  • Conduct Data-Driven Planning: Make more informed decisions with relevant information at the ready, such as which factors and team players drive revenue.
  • Forecast More Accurately: Machine learning algorithms spot missing or outlying data and make predictions that guide decision-making processes. Execute sales more confidently through improved forecast accuracy over time.
  • Teamwork Makes the Dream Work: Boost team morale and create a culture of accountability with individual rep coaching and employee performance tracking that captures metrics such as win rates, sales numbers, quotas and more. Align and unite sales and marketing departments with the power of analytics to strategize more efficiently.
  • Customized Pricing: The vendor’s pricing model is based on what features an organization requires. Pay per package, and flexibly scale up or down as necessary.
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  • AI Integration: Ask and answer questions in natural language and automate processes using OpenAI and H2O.ai. Feed massive datasets to the LLM and watch as it summarizes the insight for you. Move beyond traditional analysis by working with the IBM Watson API for natural language.
  • Qlik Sense Management Console: Develop apps, manage tasks and connections, and track performance. With QMC, create content and consume data insights.
  • Reporting Service: Keep partners and clients on the same page by sending reports to everyone involved, even non-Qlik users. Download reports, subscribe to charts and sheets, or automate report delivery with its Reporting Service, available with Qlik Sense Enterprise SaaS.
  • Apps: Create interactive dashboards and visualizations for separate tasks within Qlik Sense. An organization can use hundreds of Qlik Sense apps in its tech stack. 
  • Associative Recommendations: Save time defining how data tables relate with its intelligent suggestions, something Tableau and Power BI lack. Bubbles represent data tables and color-coded rings — green, orange and red — inside them indicate the possibility of links between the tables.
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  • Data Blending: Pull data from any and all sources to form a 360-degree view of the business. Supports an extensive list of pre-built connectors to complementary applications and can build a custom connector to other applications provided there’s an API.
  • Third-Party Integrations: Gain direct access to sales data without needing to import or manually enter it. Integrates seamlessly with systems like Salesforce, Marketo and Quickbooks.
  • Pre-Built Report Library: Access insights in a variety of ways with more than 400 off-the-shelf reports.
  • Insight Feed: View highlighted opportunities, alerts and more — get a near real-time view of key metrics through customizable dashboards. Acquire a quick at-a-glance look into the next steps to take at any given moment.
  • Sales Analytics: Integrate with a CRM solution for complete pipeline analysis. Identify trends segmenting and filter pre-built pivot tables.
  • Sales Forecasting: Make better sales decisions across the company with more accurate predictions. Automate and streamline forecasts. Understand the gap between target and goal by slicing and dicing by region, line of business, product, sales period, or any other segment. 
  • Pipeline Management: Gain insight into the entire customer journey; explore key activities, behaviors and results from every step of the sales process.  
  • Activity Capture: Automatically syncs key sales activity and engagement to a CRM. Capitalize on opportunities to drive results without the burden of manual data entry.
  • Guided Selling: Coaches sales representatives on best practices and key steps in the company’s sales process. Enables faster onboarding, more relevant guidance and greater accountability all through machine learning.
  • Marketing Analytics: Measure the success of the marketing campaigns — gain visibility into conversion rates, marketing-generated demand and how marketing contributes to the business’ bottom line.
  • Employee Activity Dashboard and Scorecard: Measure productivity and efficiency as well as track progress on goals with comprehensive, detailed activity dashboards and scorecards for each employee. 
  • SaaS Reporting: Gives SaaS businesses access to simplified revenue reporting and sales intelligence. Measure monthly recurring revenue, spot patterns in churn over time and forecast future renewal rates.
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Product Ranking

#5

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#116

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Analyst Rating Summary

87
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 94 80 100 90 100 100 96 80 79 96 88 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 3168 reviews
Great User Sentiment 797 reviews
87%
of users recommend this product

Qlik Sense has a 'great' User Satisfaction Rating of 87% when considering 3168 user reviews from 5 recognized software review sites.

89%
of users recommend this product

InsightSquared has a 'great' User Satisfaction Rating of 89% when considering 797 user reviews from 4 recognized software review sites.

4.8 (18)
5.0 (11)
4.5 (668)
4.4 (664)
4.5 (256)
4.7 (48)
4.5 (1233)
n/a
4.0 (993)
4.5 (74)

Synopsis of User Ratings and Reviews

Integrations: Approximately 86% of users reviewing data sources were satisfied with its wide connectivity.
Ease of Use: About 84% of users who cited usability praised the platform for self-service BI.
Functionality: Around 80% of the reviews that mentioned features praised it for ETL and data visualization.
Data Visualization: About 66% of the users discussing dashboards were satisfied with its interactive displays that allowed them to dig deep.
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Data Connectivity: Around 87% of the users who reviewed data integration said that the platform pulls data efficiently from a wide range of data sources.
Support: Support is responsive and knowledgeable, according to 87% of the users who mentioned contacting them.
Ease of Use: Citing ease of use to filter and pivot on key metrics, approximately 86% of the users said that the platform is intuitive and user-friendly.
Data Visualization: Approximately 82% of the users who discussed data visualization said that the platform provides a multitude of prebuilt and customizable dashboards to tell stories.
Data Analysis: Citing strong trend analytics based on historical data, around 74% of the users said that the platform provides seamless self-service analysis of business metrics.
Functionality: The platform has powerful features to present insights into sales and marketing pipeline health, according to around 74% of the users who reviewed its functionality.
Reporting: Reviewing reporting, approximately 63% of the users said that the platform provides a multitude of prebuilt charts and reports with visible, ready-to-consume insights.
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Cost: About 87% of users who mentioned pricing found the tool expensive.
Performance: Around 86% of users citing speed said it lagged when processing large and complex datasets.
Training: Approximately 69% of users who discussed adoption said there was a significant learning curve.
Customization: Around 65% of users who mentioned the freedom to design dashboards said the tool offered limited options.
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Speed: Around 90% of the users who mentioned speed said that data refresh is slow, especially when processing large datasets.
Pricing: Approximately 60% of the users who reviewed pricing said that necessary customizations add to the overall cost, limiting adoption by small enterprises.
Training: Around 54% of the users who discussed training said that there is a learning curve due to lack of training and documentation.
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Qlik Sense focuses on independent data analysis for enterprises with advanced tools that include AI, natural language processing and automation. User reviews praise it for its associative engine, interactive visualizations and sophisticated analytics.Its dataset-linking functionality gets my vote as the most significant differentiator since it makes data modeling seamless and saves time. In comparison, manually linking tables in Tableau and Power BI feels like a huge task.It supports fewer features out of the box (69%) compared to Tableau (72%) and Power BI (74%), but this could be intentional. Qlik has ready-to-go modules for analytics, automation and printing, so keeping it lean is a smart vendor move. Users should be aware that additional modules will cost extra, though.Qlik Sense SaaS is multi-cloud, so unless the admin assigns separate workspaces, your users won’t be able to create personal dashboards — everything is shared otherwise. Some users said the platform slowed when processing large workloads, which is a common issue with many other platforms. Assess your need for speed before committing to a purchase.If upgrading from QlikView, you’ll need to create new objects initially, as both platforms have different architectures. However, the vendor assists in seamless migration with the Qlik Analytics Modernization program.Overall, Qlik Sense is an efficient platform that offers many analysis capabilities worth considering. We recommend checking it out if you’re looking for an alternative to Power BI, entrenched in Microsoft technology, or Tableau, with its emphasis on visualization.

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InsightSquared is a powerful sales analytics platform that helps users drive sales pipelines and access self-service data analytics through robust features and interactive data visualizations. According to many users who discussed data integration, the tool interacts seamlessly with other applications and data sources to enable predictive analytics that help forecast future trends. Most of the users who mentioned support said that they are responsive and knowledgeable. A majority of the users who reviewed the interface said that it’s user-friendly and easily navigable, though some users said that the versatility of the platform makes it complex to learn. Many users who discussed the platform’s visualization capabilities said that it provides a wide range of interactive and intuitive out-of-the-box dashboards. A majority of the users who discussed data analytics said that the platform excels in analyzing historical data to better forecast future trends, though some users said that the scope of predictive analytics should be wider to provide better insights. According to many users who mentioned functionality, the solution provides many ways to explore data-based insights through deep-dive and pivoting on key metrics, though some users said that the platform is not easily customizable. Many users who mentioned reporting said that the solution provides a plethora of out-of-the-box reports that can be customized and exported easily, though some users said that there is limited flexibility in report customization. On the flip side, a majority of the users who reviewed speed said that the platform is slow when moving between templates and can become CPU-intensive with large dashboards, though some users said that it can slice and dice data to present relevant information in seconds. Many users who mentioned pricing said that necessary customization modules add to the cost of the software, which makes adoption difficult for small businesses. Many users said that though training is needed to maximize the tool’s potential, lack of adequate documentation makes the learning curve steep. In summary, InsightSquared is a self-service revenue intelligence tool that provides a single source of truth for sales analytics and forecasting pipeline management. It boosts productivity across the organization, though its pricing can be cost-prohibitive for small businesses.

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