Tableau vs InfoZoom

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Our analysts compared Tableau vs InfoZoom based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

InfoZoom Software Tool

Product Basics

Tableau is a data visualization and analytics solution for enterprises and individuals. A rich library of connectors helps you pull data from files, cloud sources and servers. A separate data management module, Tableau Prep, ensures your data is ready to transform when it comes into the platform.

Its latest features include AI with Tableau Pulse and the Einstein CoPilot.

Software, healthcare, manufacturing, banking and financial services, and retail companies will find it helpful. Whatever your domain, chart, plot and map data will give you a clear picture of business performance.

Besides, you can track daily operations and support line-of-business decisions with hardcore data. At the higher level, it boosts planning by giving senior management the freedom to dig deeper.

A Tableau Creator license costs $70 per user and includes Tableau Desktop and Tableau Cloud. Alternatively, you can deploy it on-premise and connect to the cloud using a bridge. A free trial of Tableau Desktop is available, and Tableau Public is always free to use.

Though it's a user favorite for data visualization, many users find it expensive and slow when handling large datasets.

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InfoZoom is a data analysis solution that analyzes millions of data points within seconds to make data-driven decisions. It performs data profiling to boost transparency, streamline processes and optimize communication. It enables users to clean data by eliminating duplicates, special characters, format errors and data gaps while identifying critical data constellations to prepare data for advanced analysis.

It offers modules such as data filtering, combining various data sources, data checking, data quality management, advanced analysis and more.
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$15/User, Monthly
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$14,995 Annually, Quote-Based
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Product Insights

  • Include Location Insights: Tableau scored a perfect 100 in our rankings with full support for geographical searches, geocoding and in-and-out zoom actions in maps. It stores the names of cities, countries, airports and zip codes, converting them to latitudes and longitudes. Already a user favorite for visual analysis, it wins the award for Best Geospatial Visualization and Analysis in our BI product directory.
  • Handle Data Queries: According to our analysis, Tableau got a top score of 99 and our best-in-class award for data querying. It allows automatic batch updates, while Power BI must rely on the bulk operations feature to update its underlying data, and Oracle Analytics doesn’t support batch updates at all.
  • Prepare Data: Tableau got a score of 100 in our assessment for its robust Tableau Prep module. It cleans and shapes data, allows forecasting models with R and Python scripts and accepts unstructured content, provided you convert it into a standard format first.
  • Manage Access: The Tableau Blueprint involves assessing if your organization’s data architecture is ready to adopt the platform. As part of this exercise, you can opt for one of three governance models — centralized, delegated or self-governing — with varied access permissions for different roles. Such a level of detail gets Tableau a top score of 100 in our analysis.
  • Visualize Your Metrics: Tableau earns the top score of 100 in our rankings and wins our analyst award for dashboarding and data visualization. It surpasses Power BI with dashboard starters, animations and auto-refresh capabilities. Plus, it can switch to use extracts when live connections aren’t necessary.
  • Track License Usage: View license information in detail, such as the number of active licenses and the last used date/time. Once you’ve configured the registry key on every computer with a Tableau Desktop instance, it’ll start sending usage reports to the Tableau Server.
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  • Enhanced Data Visualization: InfoZoom transforms complex datasets into intuitive visual formats, making it easier to identify trends and patterns.
  • Improved Decision-Making: By providing clear insights, InfoZoom supports data-driven decisions, reducing the reliance on gut feeling.
  • Time Efficiency: The software accelerates data analysis processes, allowing users to quickly generate reports and insights without extensive manual effort.
  • Data Accuracy: InfoZoom ensures high data integrity by enabling users to easily spot and correct inconsistencies or errors in the dataset.
  • Customizable Dashboards: Users can tailor dashboards to their specific needs, ensuring that the most relevant information is always at their fingertips.
  • Scalability: InfoZoom can handle large volumes of data, making it suitable for both small businesses and large enterprises.
  • Enhanced Collaboration: The software facilitates better teamwork by allowing multiple users to access and analyze data simultaneously.
  • Cost Savings: By streamlining data management and analysis, InfoZoom reduces the need for additional resources and minimizes operational costs.
  • Regulatory Compliance: InfoZoom helps organizations maintain compliance with industry regulations by providing accurate and up-to-date data records.
  • Seamless Integration: The software integrates smoothly with existing systems, ensuring a hassle-free implementation and minimal disruption to business operations.
  • Enhanced Security: InfoZoom offers robust security features to protect sensitive data from unauthorized access and breaches.
  • Real-Time Insights: Users can access real-time data, enabling them to respond swiftly to changing business conditions and market dynamics.
  • Reduced Training Time: The intuitive interface of InfoZoom minimizes the learning curve, allowing users to become proficient quickly.
  • Increased Productivity: By automating routine data tasks, InfoZoom frees up time for employees to focus on more strategic activities.
  • Enhanced Customer Insights: Businesses can gain a deeper understanding of customer behavior and preferences, leading to more targeted marketing efforts.
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  • Connectors: Combine data from various sources by choosing from a wide range of connectors — no need to spend on expensive third-party data integration tools. Tableau Bridge connects private networks to live data sources via Tableau Cloud.
  • AI: Tableau now offers AI capabilities thanks to Einstein Analytics.
    • Tableau Pulse: Explore data independently and ask questions with AI analytics. Tableau Pulse is available with Tableau Cloud and Embedded Analytics.
    • Explain Data: Understand the displayed insights with natural language explanations of data points.
    • Einstein CoPilot (Beta): Close the gap in understanding data with AI insights. Discover hidden trends by asking follow-up questions without losing context, thanks to generative AI. Einstein CoPilot is available with a Tableau Cloud subscription.
  • Tableau Prep: Clean and transform data of all types, including survey results, feedback data and social media posts. Shape and combine it with Tableau Prep, which is available with the paid edition only.
  • Data Stories: Convey your message with compelling narratives to get stakeholder buy-in. Drag and drop sheets onto the storyboard to show the growth, decline or stability of critical metrics.
  • Animations: Explain how data changes over time with animated charts and customize them to include graphics, labels and colors.
  • Filtering: Focus on the data that matters; it’s as easy as dragging and dropping desired fields to the Filter shelf. Specify a value range, set a condition or choose the top values to display.
  • User-Based Licenses: Explore cost-effective license combinations that work for your team.
    • Creators can build dashboards, permissions, and governance rules, and establish connections to new sources. They’re content authors who transform and analyze data. This license is available at $70 per user monthly, billed annually. However, they can’t control the Tableau Server or Desktop environment.
    • Explorer licenses are suitable for line-of-business users whose role requires independent data exploration. They can author content but within a governed ecosystem. Each Explorer license costs $42 monthly, billed annually. They can’t connect to new sources, modify data, or use the Tableau desktop or custom SQL.
    • Viewers can interact with data, apply filters and follow pre-decided workflows. This license is available for $15 per user monthly, billed annually. Viewers have limited rights and can’t create and edit visualizations and the underlying data.
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  • Data Quality: Check data quality before conducting a thorough analysis. Reveal critical data constellations, detect duplicates, standardize spellings, identify missing values, find format errors and make data plausible for analysis. 
  • Dashboards: Create KPIs, reports, charts, graphs, maps and more. Combine them to create an interactive dashboard that offers drill-down capabilities and export results to Excel for further analysis. 
  • Data Import: Import data within the solution from different databases, URLs and files, including Excel, CSV and XML. Combine these data sources with one another and compare them for a detailed overview. 
  • Data Profiling: Sort data and combine identical values to gain insights into large data volumes quickly. Identify relationships between data values while filtering and selecting and navigating through the data intuitively. 
  • E-Commerce BI: Evaluate ERP, CRM and customer data to identify trends, address target audiences, reveal cross-selling potential, optimize procurement, reduce return rates and more. Control sales and marketing channels based on the data. Leverage e-commerce BI to assess distribution channels, total sales, gross profit and returns and analyze dynamic market conditions to tap into unknown territories. 
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Product Ranking

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#412

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 95 32 100 95 90 100 93 96 95 96 100 0 25 50 75 100
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User Sentiment Summary

Great User Sentiment 10554 reviews
Great User Sentiment 6 reviews
88%
of users recommend this product

Tableau has a 'great' User Satisfaction Rating of 88% when considering 10554 user reviews from 5 recognized software review sites.

86%
of users recommend this product

InfoZoom has a 'great' User Satisfaction Rating of 86% when considering 6 user reviews from 1 recognized software review sites.

4.5 (18)
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4.4 (2083)
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4.5 (2284)
4.3 (6)
4.4 (3909)
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Awards

SelectHub research analysts have evaluated Tableau and concluded it earns best-in-class honors for Advanced Analytics.

Advanced Analytics Award

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Synopsis of User Ratings and Reviews

Data Visualization: Almost 98% of users who reviewed its visual capabilities praised the platform for its dashboards and the freedom to play around with data and modify charts as desired.
User-Friendly: According to 93% of users who mentioned ease of use, it makes data accessible with its easy user actions and handy tooltips.
Data Connectivity: About 92% of users who discussed data sourcing praised its ability to pull data from disparate systems.
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Easy to Use: Users highlight that InfoZoom is easy to learn and use, even without prior experience with similar tools. They find that the interface is intuitive and makes complex data exploration straightforward.
Fast and Efficient: Users appreciate InfoZoom's ability to handle large datasets without performance issues. They praise its speed in generating insights from data, which allows for quick analysis and decision-making.
Powerful Visualization: Users find InfoZoom's data visualization capabilities to be very effective. They like that the tool allows them to see patterns and trends in their data that would be difficult to spot otherwise. They also appreciate the flexibility to customize visualizations to suit their specific needs.
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Pricing: Around 90% of the users citing cost found it expensive.
Speed: About 71% of the users who discussed performance found it slow when processing large data volumes.
Onboarding Woes: Approximately 67% of the users who reviewed the platform's adoption said there was a steep learning curve.
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Limited Customization: Users have expressed frustration with the inflexibility of InfoZoom's interface, particularly when trying to tailor dashboards and reports to their specific needs.
Steep Learning Curve: Many find InfoZoom's unique data visualization approach, while powerful, to be initially difficult to grasp, leading to a longer onboarding period.
Performance Issues with Large Datasets: Some users have reported sluggish performance and delays when working with very large datasets, impacting their workflow efficiency.
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Tableau Desktop is a BI solution for data visualization, dashboarding and location analysis. In online reviews, users said they found its drag-and-drop charting a boon for creating charts and maps. Regarding customization, many users praised the platform for its various labeling and design options.I recently tried the Tableau Desktop 2024.1.3 version. The trial is only for 14 days and is enough for a sneak peek into Tableau’s dashboarding and data storytelling capabilities. For more straightforward use cases, Tableau is incredibly user-friendly and fast. Creating a new sheet gives you a canvas to create a visualization. Once you have the required sheets, combining them into a dashboard view is straightforward — select and add.My dataset included healthcare data, including details of patients, their hospital visits and insurance payer details. One use case was to find the total claim settlement amount. I dragged the Total Claims Cost and Payer fields to the column and row shelves, and Tableau gave me a bar graph. The toolbar had single-click options for sorting data from increasing to decreasing values or the other way around.To view the number of encounters by payer, I dragged the Payer field to the row shelf and used the SUM(ROW_COUNT()) function on the column shelf. The chart popped up with more visualization and layout options.I wanted an interactive filter to view the average claim cost by birthdate. I dragged the Birthdate field to the Filters shelf and right-clicked on it to set the end date as October 22, 1961. Selecting Show Filter added a slider conveniently to the right of my visualization. I could see the data for people born before October 22, 1961, and if required, I could change the end date.Another use case would be viewing the data by the type of hospital visits — how many people were inpatients, outpatients or those who needed emergency care. I dragged and dropped the Total Claims Cost and Payer fields into columns and rows, respectively. Similarly, I dropped Encounterclass into the Filters shelf and clicked on Show Filter to enable a checkbox on the screen. It had all the categories of visits, giving users the option to select the desired views.One-fourth of the users discussing adoption said there was a steep learning curve. Tableau relies on Python and R scripts for statistics in its visualizations. It's where the named licenses can prove to be a blessing, as you can opt to train upcoming Creators and Explorers. We recommend factoring in training if you want to hit the ground running.Some reviewers felt discounted packages for business editions should be available, similar to the free student licenses. At $70 per user, the Creator license can seem costly when compared to Power BI ($9.99 per user) and Qlik Sense ($30 per user).Here's the good news, though. Its built-in user management acts as a permissions layer for your organization - users can only access the relevant content. Plus, an organization will have very few Creators and a greater number of Viewers and Explorers, and the license fee reduces from Creator to Explorer to Viewer.We recommend opting for a wise license combination to get the most out of the product.On the upside, the vendor constantly releases new features, the latest one being Einstein CoPilot in beta.Overall, Tableau is a competitive BI solution, but if the pricing seems inflexible, quite a few other solutions offer live insights and advanced analytics out of the box.

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Is InfoZoom the "in" thing for business intelligence, or are users giving it the cold shoulder? User reviews from the past year paint a mixed picture. While some appreciate its user-friendly interface, powerful data handling capabilities, and integration with other applications, others find it lacking in advanced features and flexibility compared to competitors like Tableau and Power BI. For instance, users praise InfoZoom's ability to easily generate complex reports and visualizations, but criticize its limited customization options and lack of support for predictive modeling. InfoZoom's strength lies in its simplicity and ease of use, making it ideal for smaller businesses or teams with limited technical expertise who need a straightforward solution for data analysis and reporting. However, its lack of advanced features may leave experienced analysts wanting more. Ultimately, InfoZoom is best suited for those who prioritize ease of use over advanced functionality and require a tool for basic data exploration and visualization.

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