Tableau vs Oracle Business Intelligence

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Our analysts compared Tableau vs Oracle Business Intelligence based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Oracle Business Intelligence Software Tool

Product Basics

Tableau is a data visualization and analytics solution for enterprises and individuals. A rich library of connectors helps you pull data from files, cloud sources and servers. A separate data management module, Tableau Prep, ensures your data is ready to transform when it comes into the platform.

Its latest features include AI with Tableau Pulse and the Einstein CoPilot.

Software, healthcare, manufacturing, banking and financial services, and retail companies will find it helpful. Whatever your domain, chart, plot and map data will give you a clear picture of business performance.

Besides, you can track daily operations and support line-of-business decisions with hardcore data. At the higher level, it boosts planning by giving senior management the freedom to dig deeper.

A Tableau Creator license costs $70 per user and includes Tableau Desktop and Tableau Cloud. Alternatively, you can deploy it on-premise and connect to the cloud using a bridge. A free trial of Tableau Desktop is available, and Tableau Public is always free to use.

Though it's a user favorite for data visualization, many users find it expensive and slow when handling large datasets.

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Oracle Business Intelligence (BI) is a robust suite designed to empower users by providing comprehensive capabilities, including data integration, analytics, and reporting. This is a product that's most suited for medium to large enterprises which have complex data environments and require in-depth insights into their operations. Its important benefits are scalability, advanced analytics, data visualization, and a strong support infrastructure that Oracle is known for. An important feature set includes self-service analytics, ad-hoc analysis, mobile analytics, and robust dashboard capabilities. This sophistication lends itself to comparison with other enterprise-grade BI tools, where users often highlight Oracle BI's extensive integration facilities and powerful back-end capabilities as differentiators. However, given its depth and complexities, it can also present a steep learning curve for new users. Pricing considerations are important as Oracle BI is viewed as a premium offering. Typically, it's priced on a per-user basis, with payment frequencies ranging from monthly to annual licensing. Prospective buyers should note that the total cost of ownership may include additional expenses for implementation, customization, and training. In summary, Oracle Business Intelligence serves as a comprehensive data suite that leans towards the higher end of the market in both capability and price.

Pros
  • Powerful data warehousing
  • Scalable for large organizations
  • Wide range of features
  • Integrates with other Oracle products
  • Large user and developer community
Cons
  • High cost of ownership
  • Complex setup and management
  • Steep learning curve
  • Limited non-Oracle platform support
  • Less user-friendly than some alternatives
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Product Insights

  • Include Location Insights: Tableau scored a perfect 100 in our rankings with full support for geographical searches, geocoding and in-and-out zoom actions in maps. It stores the names of cities, countries, airports and zip codes, converting them to latitudes and longitudes. Already a user favorite for visual analysis, it wins the award for Best Geospatial Visualization and Analysis in our BI product directory.
  • Handle Data Queries: According to our analysis, Tableau got a top score of 99 and our best-in-class award for data querying. It allows automatic batch updates, while Power BI must rely on the bulk operations feature to update its underlying data, and Oracle Analytics doesn’t support batch updates at all.
  • Prepare Data: Tableau got a score of 100 in our assessment for its robust Tableau Prep module. It cleans and shapes data, allows forecasting models with R and Python scripts and accepts unstructured content, provided you convert it into a standard format first.
  • Manage Access: The Tableau Blueprint involves assessing if your organization’s data architecture is ready to adopt the platform. As part of this exercise, you can opt for one of three governance models — centralized, delegated or self-governing — with varied access permissions for different roles. Such a level of detail gets Tableau a top score of 100 in our analysis.
  • Visualize Your Metrics: Tableau earns the top score of 100 in our rankings and wins our analyst award for dashboarding and data visualization. It surpasses Power BI with dashboard starters, animations and auto-refresh capabilities. Plus, it can switch to use extracts when live connections aren’t necessary.
  • Track License Usage: View license information in detail, such as the number of active licenses and the last used date/time. Once you’ve configured the registry key on every computer with a Tableau Desktop instance, it’ll start sending usage reports to the Tableau Server.
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  • Interactive Visualizations: Users have access to a wide selection of interactive dashboards, charts, graphs and other data visualization tools. They can filter, drill down or pivot data directly from the dashboard while prompts and suggestions from the system guide them through the exploration process to uncover additional insights.
  • Oracle Exalytics: Using Oracle Exalytics, users can analyze massive datasets efficiently and without the need for a technical professional such as a data analyst.
  • Self-Service: Even non-technical users will be able to explore, organize and interpret data using this analysis system. The intuitive visualizations make the information easy to understand and share for employees at any level of data literacy.
  • Actionable Intelligence: By analyzing data and identifying trends, users are more prepared to make decisions about business practices, quotas, forecasting and much more.
  • Proactive Alerts: Users can set predefined alerts that send users real-time updates when the system is triggered or scheduled. These alerts are sent via a preferred channel, including email, internal file storage and text message based on the severity of the alert.
  • Mobile Access: Everything in the solution is presented with a consistent interface on the mobile device of the user’s choosing. This includes multitouch and gestural interactions with map graphics and other advanced features.
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  • Connectors: Combine data from various sources by choosing from a wide range of connectors — no need to spend on expensive third-party data integration tools. Tableau Bridge connects private networks to live data sources via Tableau Cloud.
  • AI: Tableau now offers AI capabilities thanks to Einstein Analytics.
    • Tableau Pulse: Explore data independently and ask questions with AI analytics. Tableau Pulse is available with Tableau Cloud and Embedded Analytics.
    • Explain Data: Understand the displayed insights with natural language explanations of data points.
    • Einstein CoPilot (Beta): Close the gap in understanding data with AI insights. Discover hidden trends by asking follow-up questions without losing context, thanks to generative AI. Einstein CoPilot is available with a Tableau Cloud subscription.
  • Tableau Prep: Clean and transform data of all types, including survey results, feedback data and social media posts. Shape and combine it with Tableau Prep, which is available with the paid edition only.
  • Data Stories: Convey your message with compelling narratives to get stakeholder buy-in. Drag and drop sheets onto the storyboard to show the growth, decline or stability of critical metrics.
  • Animations: Explain how data changes over time with animated charts and customize them to include graphics, labels and colors.
  • Filtering: Focus on the data that matters; it’s as easy as dragging and dropping desired fields to the Filter shelf. Specify a value range, set a condition or choose the top values to display.
  • User-Based Licenses: Explore cost-effective license combinations that work for your team.
    • Creators can build dashboards, permissions, and governance rules, and establish connections to new sources. They’re content authors who transform and analyze data. This license is available at $70 per user monthly, billed annually. However, they can’t control the Tableau Server or Desktop environment.
    • Explorer licenses are suitable for line-of-business users whose role requires independent data exploration. They can author content but within a governed ecosystem. Each Explorer license costs $42 monthly, billed annually. They can’t connect to new sources, modify data, or use the Tableau desktop or custom SQL.
    • Viewers can interact with data, apply filters and follow pre-decided workflows. This license is available for $15 per user monthly, billed annually. Viewers have limited rights and can’t create and edit visualizations and the underlying data.
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  • Dashboards: The rich dashboard feature lets users see and interact with personalized dashboards based on their predefined role. They can explore the data freely along a guided navigation path that leads them to new insights.
  • Report Types: The system can create a variety of report types including ad-hoc analysis, interactive reports, custom reports and a selection of pre-built reports.
  • Big Data: The in-memory processing power of this solution allows users to incorporate big data sets without needing to integrate another solution. It can draw from large databases such as Hadoop, HIVE, Google Analytics, etc.
  • Augmented Analytics: The inclusion of machine learning and AI in the analytics process enhances the user experience by streamlining every aspect of it. The system remembers previous searches, offers natural language search queries and provides intelligence suggestions for the ideal visualization for each individual dataset.
  • Enterprise Reporting: This feature refers to the creation of simple reports in the most efficient, organized manner possible. This analytics tool facilitates the creation of files from templates such as checks, flash reports, tables and more.
  • Spatial Visualizations: The visualization tools aren’t limited to two dimensions; the system also offers a map view in which the data is projected on a fully interactive map. This graphic can include color fill, adjustable size markers, customizable image markers, multiple forms of binning and continuous color-fill features.
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Product Ranking

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#50

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Analyst Rating Summary

84
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95
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Oracle Business Intelligence
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Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 95 32 100 95 90 100 93 96 95 96 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 10554 reviews
Great User Sentiment 508 reviews
88%
of users recommend this product

Tableau has a 'great' User Satisfaction Rating of 88% when considering 10554 user reviews from 5 recognized software review sites.

83%
of users recommend this product

Oracle Business Intelligence has a 'great' User Satisfaction Rating of 83% when considering 508 user reviews from 3 recognized software review sites.

4.5 (18)
n/a
4.4 (2083)
3.3 (11)
4.5 (2284)
4.1 (89)
4.4 (3909)
4.2 (408)
4.2 (2260)
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Awards

SelectHub research analysts have evaluated Tableau and concluded it earns best-in-class honors for Advanced Analytics.

Advanced Analytics Award

we're gathering data

Synopsis of User Ratings and Reviews

Data Visualization: Almost 98% of users who reviewed its visual capabilities praised the platform for its dashboards and the freedom to play around with data and modify charts as desired.
User-Friendly: According to 93% of users who mentioned ease of use, it makes data accessible with its easy user actions and handy tooltips.
Data Connectivity: About 92% of users who discussed data sourcing praised its ability to pull data from disparate systems.
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User-friendly interface: Oracle BI is lauded for its intuitive and easy-to-use interface, making it accessible to users with varying technical expertise. Drag-and-drop functionality and self-service reporting empower users to analyze data independently.
Robust data integration: Oracle BI seamlessly integrates with diverse data sources, including relational databases, cloud applications, and flat files. This eliminates data silos and provides a unified view of critical business information.
Powerful data visualization: Oracle BI offers a comprehensive library of interactive visualizations, including charts, graphs, maps, and dashboards. These visuals help users identify trends, patterns, and insights within their data.
Flexible deployment options: Oracle BI offers both on-premise and cloud deployment models, catering to various organizational needs and preferences. This flexibility ensures scalability and accessibility for users across different locations.
Extensive security features: Oracle BI prioritizes data security with role-based access control, data encryption, and auditing capabilities. This ensures authorized users can access relevant information while protecting sensitive data.
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Pricing: Around 90% of the users citing cost found it expensive.
Speed: About 71% of the users who discussed performance found it slow when processing large data volumes.
Onboarding Woes: Approximately 67% of the users who reviewed the platform's adoption said there was a steep learning curve.
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High cost: Oracle BI can be expensive to purchase and implement, especially for small and medium-sized businesses. The initial investment and ongoing maintenance costs can be a significant barrier for some organizations.
Steep learning curve: While the interface is user-friendly, mastering the full potential of Oracle BI requires time and effort. This can be challenging for users who are not familiar with data analysis tools or who have limited technical experience.
Limited customization options: While Oracle BI offers a range of features, some users find the customization options to be restrictive. This can be limiting for organizations with specific needs or unique data analysis requirements.
Potential performance issues: Large datasets and complex queries can lead to performance slowdowns in Oracle BI. This can be frustrating for users who rely on real-time insights and data accessibility.
Vendor lock-in: As a proprietary platform, Oracle BI can lock users into Oracle's ecosystem. This can make it difficult to switch to other BI solutions in the future, limiting flexibility and potentially increasing costs.
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Tableau Desktop is a BI solution for data visualization, dashboarding and location analysis. In online reviews, users said they found its drag-and-drop charting a boon for creating charts and maps. Regarding customization, many users praised the platform for its various labeling and design options.I recently tried the Tableau Desktop 2024.1.3 version. The trial is only for 14 days and is enough for a sneak peek into Tableau’s dashboarding and data storytelling capabilities. For more straightforward use cases, Tableau is incredibly user-friendly and fast. Creating a new sheet gives you a canvas to create a visualization. Once you have the required sheets, combining them into a dashboard view is straightforward — select and add.My dataset included healthcare data, including details of patients, their hospital visits and insurance payer details. One use case was to find the total claim settlement amount. I dragged the Total Claims Cost and Payer fields to the column and row shelves, and Tableau gave me a bar graph. The toolbar had single-click options for sorting data from increasing to decreasing values or the other way around.To view the number of encounters by payer, I dragged the Payer field to the row shelf and used the SUM(ROW_COUNT()) function on the column shelf. The chart popped up with more visualization and layout options.I wanted an interactive filter to view the average claim cost by birthdate. I dragged the Birthdate field to the Filters shelf and right-clicked on it to set the end date as October 22, 1961. Selecting Show Filter added a slider conveniently to the right of my visualization. I could see the data for people born before October 22, 1961, and if required, I could change the end date.Another use case would be viewing the data by the type of hospital visits — how many people were inpatients, outpatients or those who needed emergency care. I dragged and dropped the Total Claims Cost and Payer fields into columns and rows, respectively. Similarly, I dropped Encounterclass into the Filters shelf and clicked on Show Filter to enable a checkbox on the screen. It had all the categories of visits, giving users the option to select the desired views.One-fourth of the users discussing adoption said there was a steep learning curve. Tableau relies on Python and R scripts for statistics in its visualizations. It's where the named licenses can prove to be a blessing, as you can opt to train upcoming Creators and Explorers. We recommend factoring in training if you want to hit the ground running.Some reviewers felt discounted packages for business editions should be available, similar to the free student licenses. At $70 per user, the Creator license can seem costly when compared to Power BI ($9.99 per user) and Qlik Sense ($30 per user).Here's the good news, though. Its built-in user management acts as a permissions layer for your organization - users can only access the relevant content. Plus, an organization will have very few Creators and a greater number of Viewers and Explorers, and the license fee reduces from Creator to Explorer to Viewer.We recommend opting for a wise license combination to get the most out of the product.On the upside, the vendor constantly releases new features, the latest one being Einstein CoPilot in beta.Overall, Tableau is a competitive BI solution, but if the pricing seems inflexible, quite a few other solutions offer live insights and advanced analytics out of the box.

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Oracle Business Intelligence (OBI) garners mixed reviews from users. Many praise its robust functionality and ability to handle large datasets, with one user noting, "OBI can handle almost anything I throw at it." Another highlights its insightful dashboards and reporting capabilities, stating, "OBI provides the perfect blend of data visualization and analysis tools." However, some users criticize OBI's steep learning curve and complex interface. One user lamented, "It took me months to feel comfortable using OBI effectively." Others point to its integration limitations, especially with non-Oracle products, with one user stating, "OBI shines within the Oracle ecosystem but struggles with others." When compared to competitors like Microsoft Power BI and Tableau, users often cite OBI's scalability and data-handling prowess as its main differentiators. One user highlighted, "OBI is the go-to solution for large-scale enterprise data analysis, leaving Power BI and Tableau behind when dealing with massive datasets." Additionally, users appreciate OBI's tight integration with other Oracle products, creating a seamless workflow within the Oracle ecosystem. However, users also acknowledge OBI's shortcomings in terms of user-friendliness and flexibility. One user stated, "Power BI and Tableau offer a more intuitive and user-friendly experience, making them more accessible to a broader range of users." Additionally, some users find OBI's reliance on Oracle technologies limiting, preferring the broader platform compatibility offered by competitors. Ultimately, the choice between OBI and its competitors depends on specific needs. For organizations requiring in-depth analysis and scalability, OBI remains a powerful contender. However, those prioritizing user-friendliness and integration flexibility may find alternatives like Power BI and Tableau more attractive.

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