Tableau vs SAS Visual Analytics

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Our analysts compared Tableau vs SAS Visual Analytics based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Tableau is a data visualization and analytics solution for enterprises and individuals. A rich library of connectors helps you pull data from files, cloud sources and servers. A separate data management module, Tableau Prep, ensures your data is ready to transform when it comes into the platform.

Its latest features include AI with Tableau Pulse and the Einstein CoPilot.

Software, healthcare, manufacturing, banking and financial services, and retail companies will find it helpful. Whatever your domain, chart, plot and map data will give you a clear picture of business performance.

Besides, you can track daily operations and support line-of-business decisions with hardcore data. At the higher level, it boosts planning by giving senior management the freedom to dig deeper.

A Tableau Creator license costs $70 per user and includes Tableau Desktop and Tableau Cloud. Alternatively, you can deploy it on-premise and connect to the cloud using a bridge. A free trial of Tableau Desktop is available, and Tableau Public is always free to use.

Though it's a user favorite for data visualization, many users find it expensive and slow when handling large datasets.

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SAS Visual Analytics offers fast answers to complex questions drawn from datasets of all sizes. It provides guided exploration, interactive dashboards, smart visualizations and self-service analytics to users of all technical skill levels, promoting data literacy and visibility. Its versatile, scalable design helps users make better business decisions based on data transparency. Built on a cohesive in-memory architecture, it promotes intelligent action driven by insight.
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$15/User, Monthly
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$8,000 Monthly
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Tailored to your specific needs
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Product Insights

  • Include Location Insights: Tableau scored a perfect 100 in our rankings with full support for geographical searches, geocoding and in-and-out zoom actions in maps. It stores the names of cities, countries, airports and zip codes, converting them to latitudes and longitudes. Already a user favorite for visual analysis, it wins the award for Best Geospatial Visualization and Analysis in our BI product directory.
  • Handle Data Queries: According to our analysis, Tableau got a top score of 99 and our best-in-class award for data querying. It allows automatic batch updates, while Power BI must rely on the bulk operations feature to update its underlying data, and Oracle Analytics doesn’t support batch updates at all.
  • Prepare Data: Tableau got a score of 100 in our assessment for its robust Tableau Prep module. It cleans and shapes data, allows forecasting models with R and Python scripts and accepts unstructured content, provided you convert it into a standard format first.
  • Manage Access: The Tableau Blueprint involves assessing if your organization’s data architecture is ready to adopt the platform. As part of this exercise, you can opt for one of three governance models — centralized, delegated or self-governing — with varied access permissions for different roles. Such a level of detail gets Tableau a top score of 100 in our analysis.
  • Visualize Your Metrics: Tableau earns the top score of 100 in our rankings and wins our analyst award for dashboarding and data visualization. It surpasses Power BI with dashboard starters, animations and auto-refresh capabilities. Plus, it can switch to use extracts when live connections aren’t necessary.
  • Track License Usage: View license information in detail, such as the number of active licenses and the last used date/time. Once you’ve configured the registry key on every computer with a Tableau Desktop instance, it’ll start sending usage reports to the Tableau Server.
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  • Easily Create Models and Explore Data: Build models that are stable, accurate and easy to create, based on proven techniques. Interact with and prepare data for self-service analysis or visualization. Unify diverse datasets and present in an easy-to-interpret format.
  • Discover Data Relationships and Patterns: Make data relationships easy to see and understand through machine learning that visualizes narratives from the data. Identify patterns in data through algorithms and pre-defined related measures.
  • Visualize Data in Intuitive Graphics: Discover and display trends in the form of intuitive graphics, reports and dashboards, including geographical data displayed on interactive maps, making them easier to explain, share and understand.
  • Glean Data-Based Insights: Gain insights and understand the business more thoroughly by identifying patterns, trends or important points in data. Improve transparency at every level — answer specific business questions, identify pain points in workflows, highlight areas for improvement and forecast future results much more accurately.
  • Perform Guided and Augmented Analysis: Leverage a variety of augmented or automated features that facilitate the data discovery and analysis processes. Get suggestions on the best-fit graphic for a given set of data via augmented analytics. Identify potentially related groups of data based on pre-set factors through automated explanation, uncovering insights potentially missed by the naked eye.
  • Make Better Business Decisions: Make data-driven business decisions based on historical information. Glean insights from data trends and patterns and apply them to forecasting, budgeting and other business planning.
  • Share and Collaborate: Collaborate on dashboards and share them easily with internal teams, clients, management and other key groups. Add comments to reports, create alerts for report objects to notify key members when a trigger factor is met, distribute PDF reports securely and restrict access to maintain the report’s integrity.
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  • Connectors: Combine data from various sources by choosing from a wide range of connectors — no need to spend on expensive third-party data integration tools. Tableau Bridge connects private networks to live data sources via Tableau Cloud.
  • AI: Tableau now offers AI capabilities thanks to Einstein Analytics.
    • Tableau Pulse: Explore data independently and ask questions with AI analytics. Tableau Pulse is available with Tableau Cloud and Embedded Analytics.
    • Explain Data: Understand the displayed insights with natural language explanations of data points.
    • Einstein CoPilot (Beta): Close the gap in understanding data with AI insights. Discover hidden trends by asking follow-up questions without losing context, thanks to generative AI. Einstein CoPilot is available with a Tableau Cloud subscription.
  • Tableau Prep: Clean and transform data of all types, including survey results, feedback data and social media posts. Shape and combine it with Tableau Prep, which is available with the paid edition only.
  • Data Stories: Convey your message with compelling narratives to get stakeholder buy-in. Drag and drop sheets onto the storyboard to show the growth, decline or stability of critical metrics.
  • Animations: Explain how data changes over time with animated charts and customize them to include graphics, labels and colors.
  • Filtering: Focus on the data that matters; it’s as easy as dragging and dropping desired fields to the Filter shelf. Specify a value range, set a condition or choose the top values to display.
  • User-Based Licenses: Explore cost-effective license combinations that work for your team.
    • Creators can build dashboards, permissions, and governance rules, and establish connections to new sources. They’re content authors who transform and analyze data. This license is available at $70 per user monthly, billed annually. However, they can’t control the Tableau Server or Desktop environment.
    • Explorer licenses are suitable for line-of-business users whose role requires independent data exploration. They can author content but within a governed ecosystem. Each Explorer license costs $42 monthly, billed annually. They can’t connect to new sources, modify data, or use the Tableau desktop or custom SQL.
    • Viewers can interact with data, apply filters and follow pre-decided workflows. This license is available for $15 per user monthly, billed annually. Viewers have limited rights and can’t create and edit visualizations and the underlying data.
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  • Ad Hoc Reporting and Analysis: Assemble reports from data creatively in real time as opposed to relying on a predesigned template. Run queries and perform analysis on data on demand without knowing code.
  • Predictive Analysis: Make predictions about future conditions based on historical data through data mining, machine learning and predictive modeling.
  • Mobile Apps: Leverage the power of native apps on iOS, Android and Microsoft devices, with an optimized mobile interface. Interact with visualizations on the go, view previous reports, leave comments, capture screenshots and set mobile notifications.
  • Interactive Discovery: Identify outliers, clusters, relationships, trends, etc. by exploring data in a natural query-based way rather than through coding.
  • Location Analytics: Lasso data points on a map through OpenStreetmap or Esri ArcGIS to select them for analysis and then enrich demographic data through point clustering, map pins, custom polygons and more.
  • Trend Indicators: Identify which types of data to observe through built-in trend indicators that attempt to predict future movement of data points based on historical trends.
  • Visualizations: Get desired insights from data and easily discover patterns through a range of visualization options, such as bar graphs, pie charts, donut graphics, line graphs, scattergrams, heat maps, bubble maps, dot maps, needle graphics, numeric series, schedule charts, vectors, key value infographics and more.
  • Scheduled Reporting: Programmable to send reports at scheduled intervals or based on triggered events to ensure they are delivered regularly.
  • Customizable Dashboard: Access only relevant tools, visualizations and data through the customizable dashboard interface. Engage with data as well as collaborate with others on data visualizations, irrespective of technical skill levels.
  • Embedded BI: Embed the system into web applications or other software solutions for a seamless interface and direct data draw. Also, embed individual reports and dashboards using SAS SDK.
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Product Ranking

#1

among all
Business Intelligence Tools

#28

among all
Business Intelligence Tools

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Analyst Rating Summary

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Availability and Scalability
Data Management
Data Visualization
Platform Compliance
Reporting
Availability and Scalability
Data Pre-processing
Data Transformation
Platform Compliance
Reporting

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Tableau
SAS Visual Analytics
+ Add Product + Add Product
Advanced Analytics Augmented Analytics Data Management Data Pre-processing Data Transformation Data Visualization Embedded Analytics Capabilities Geospatial Visualizations And Analysis Mobile Capabilities Platform Capabilities Reporting 95 32 100 95 90 100 93 96 95 96 100 79 64 80 100 100 92 86 88 79 83 100 0 25 50 75 100
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92%
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86%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 10554 reviews
Great User Sentiment 137 reviews
88%
of users recommend this product

Tableau has a 'great' User Satisfaction Rating of 88% when considering 10554 user reviews from 5 recognized software review sites.

83%
of users recommend this product

SAS Visual Analytics has a 'great' User Satisfaction Rating of 83% when considering 137 user reviews from 5 recognized software review sites.

4.5 (18)
n/a
4.4 (2083)
3.8 (11)
n/a
4.3 (33)
4.5 (2284)
4.3 (38)
4.4 (3909)
4.3 (10)
4.2 (2260)
3.9 (45)

Awards

SelectHub research analysts have evaluated Tableau and concluded it earns best-in-class honors for Advanced Analytics.

Advanced Analytics Award

SelectHub research analysts have evaluated SAS Visual Analytics and concluded it earns best-in-class honors for Data Pre-processing.

Data Pre-processing Award

Synopsis of User Ratings and Reviews

Data Visualization: Almost 98% of users who reviewed its visual capabilities praised the platform for its dashboards and the freedom to play around with data and modify charts as desired.
User-Friendly: According to 93% of users who mentioned ease of use, it makes data accessible with its easy user actions and handy tooltips.
Data Connectivity: About 92% of users who discussed data sourcing praised its ability to pull data from disparate systems.
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Data Analysis: Around 81% of users who reviewed its data analysis capabilities said that the tool offers out-of-the-box advanced analytics to identify patterns and relationships in business data.
Functionality: Citing its powerful in-memory technology, approximately 62% of users who reviewed functionality said that the solution provides a single, compact interface for data exploration and modeling for faster analytic computations.
Data Visualization: Around 60% of users who reviewed data visualization said that they can perform exploratory data analysis with a multitude of graphics options, such as bubble charts, line charts, dual axis charts.
Ease of Use: Approximately 54% of users who mentioned ease of using the software said that it is easy to generate reports with some basic SQL knowledge.
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Pricing: Around 90% of the users citing cost found it expensive.
Speed: About 71% of the users who discussed performance found it slow when processing large data volumes.
Onboarding Woes: Approximately 67% of the users who reviewed the platform's adoption said there was a steep learning curve.
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Cost: Around 80% of users who discussed the platform’s cost said that they find the pricing to be cost-prohibitive.
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Tableau Desktop is a BI solution for data visualization, dashboarding and location analysis. In online reviews, users said they found its drag-and-drop charting a boon for creating charts and maps. Regarding customization, many users praised the platform for its various labeling and design options.I recently tried the Tableau Desktop 2024.1.3 version. The trial is only for 14 days and is enough for a sneak peek into Tableau’s dashboarding and data storytelling capabilities. For more straightforward use cases, Tableau is incredibly user-friendly and fast. Creating a new sheet gives you a canvas to create a visualization. Once you have the required sheets, combining them into a dashboard view is straightforward — select and add.My dataset included healthcare data, including details of patients, their hospital visits and insurance payer details. One use case was to find the total claim settlement amount. I dragged the Total Claims Cost and Payer fields to the column and row shelves, and Tableau gave me a bar graph. The toolbar had single-click options for sorting data from increasing to decreasing values or the other way around.To view the number of encounters by payer, I dragged the Payer field to the row shelf and used the SUM(ROW_COUNT()) function on the column shelf. The chart popped up with more visualization and layout options.I wanted an interactive filter to view the average claim cost by birthdate. I dragged the Birthdate field to the Filters shelf and right-clicked on it to set the end date as October 22, 1961. Selecting Show Filter added a slider conveniently to the right of my visualization. I could see the data for people born before October 22, 1961, and if required, I could change the end date.Another use case would be viewing the data by the type of hospital visits — how many people were inpatients, outpatients or those who needed emergency care. I dragged and dropped the Total Claims Cost and Payer fields into columns and rows, respectively. Similarly, I dropped Encounterclass into the Filters shelf and clicked on Show Filter to enable a checkbox on the screen. It had all the categories of visits, giving users the option to select the desired views.One-fourth of the users discussing adoption said there was a steep learning curve. Tableau relies on Python and R scripts for statistics in its visualizations. It's where the named licenses can prove to be a blessing, as you can opt to train upcoming Creators and Explorers. We recommend factoring in training if you want to hit the ground running.Some reviewers felt discounted packages for business editions should be available, similar to the free student licenses. At $70 per user, the Creator license can seem costly when compared to Power BI ($9.99 per user) and Qlik Sense ($30 per user).Here's the good news, though. Its built-in user management acts as a permissions layer for your organization - users can only access the relevant content. Plus, an organization will have very few Creators and a greater number of Viewers and Explorers, and the license fee reduces from Creator to Explorer to Viewer.We recommend opting for a wise license combination to get the most out of the product.On the upside, the vendor constantly releases new features, the latest one being Einstein CoPilot in beta.Overall, Tableau is a competitive BI solution, but if the pricing seems inflexible, quite a few other solutions offer live insights and advanced analytics out of the box.

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SAS Analytics is a versatile business intelligence and analytics tool that empowers users to explore and understand data through interactive data visualizations. Many users who reviewed data analysis said that, coupled with the power of predictive analytics, the platform offers a plethora of graphics options — charts, graphs and dashboards — with deep-dive capabilities, such as filtering, to zero in on pertinent business data. Many users who reviewed functionality and data preparation said that, possibly because of its capable ETL engine and in-memory architecture, data processing speed is very high and reports load faster. A majority of users who reviewed data connectivity said that the tool is efficient in pulling data from multiple sources for data modeling and analysis. On the flip side, quite a few users who reviewed functionality said that the platform’s integration with Python and R is still in the development stage and this limits its functional scope. Some users who discussed user-friendliness said that the processes are not the most intuitive — errors and warnings in logs are misleading, and new users may find adoption difficult. Though the industry scope of user tutorials is limited, a majority of users said that the steep learning curve of the platform is sufficiently addressed by training. For many users, its cost-prohibitive licensing plans caused them to not consider it their first choice when it came to purchasing a BI solution. Overall, SAS Visual Analytics is a versatile tool with fast data processing capabilities and strong visualizations to generate reports for insightful data analysis.

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