ThoughtSpot vs Datorama

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Our analysts compared ThoughtSpot vs Datorama based on data from our 400+ point analysis of Business Intelligence Tools, user reviews and our own crowdsourced data from our free software selection platform.

ThoughtSpot Software Tool
Datorama Software Tool

Product Basics

ThoughtSpot is a cloud-based business intelligence and analytics platform that empowers users of all skill levels to explore and analyze data through a search-driven interface. It leverages artificial intelligence and natural language processing to simplify data analysis, making it accessible to a wider audience. ThoughtSpot is particularly well-suited for organizations seeking to democratize data access and promote data-driven decision-making across various departments. Key benefits include ease of use, accessibility from any device, and the ability to connect to diverse data sources for real-time insights. Popular features encompass interactive dashboards, AI-powered insights, and natural language search capabilities.

In comparison to similar business intelligence tools, ThoughtSpot stands out for its user-friendly interface and emphasis on search-driven analytics. While some users find its pricing to be on the higher end of the spectrum, many appreciate the platform's ease of use and the value it delivers in terms of improved decision-making and operational efficiency. ThoughtSpot's pricing structure typically involves annual subscriptions based on the number of users and data volume.

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Datorama, a Salesforce business intelligence platform, helps businesses manage and analyze their data. It provides a unified view of data from various sources, including on-premises, cloud-based, and third-party platforms. Datorama is ideal for businesses seeking to enhance their data management and analytics capabilities, particularly those interested in leveraging predictive analytics for improved decision-making.

Key benefits include a comprehensive view of data sources, user-friendly dashboards and reports, predictive analytics functionalities, and integration with other business applications. Datorama's pricing is based on a per-user model, with annual costs starting at $1,000. User experiences suggest that Datorama offers robust data management and analytics capabilities, but some users have noted a steeper learning curve compared to similar products.

***Disclaimer: Pricing and features may change over time. Please refer to the official Salesforce website or other reliable sources for the most up-to-date information.***

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Product Insights

  • Ease of Use: Make self-service analytics available to all via search-engine style natural language querying, intuitive and descriptive dashboards and visualization recommendations. Access data anywhere and everywhere through mobile support.
  • Data Security: Keep data safe from hacking and accidental leakage by restricting access via granular user privileges. Make onboarding easy by integrating with other single sign-on solutions and offering native support for company directories.
  • System Monitoring: Offer total visibility into the health of the system, including real-time and triggered alerts via pre-built administrative dashboards. Stay in the loop at all times by setting alerts on mobile devices or via email.
  • Collaboration: Easily share graphics, communicate about trends and discuss data models within the organization or with clients in real time via the one-click sharing feature.
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  • Single Cohesive Data Warehouse: Draws data from different sources and marketing channels into a single source. This dynamic landing zone applies machine-learning algorithms to the data in order to blend, clean, analyze and visualize it. 
  • Quick Insights: Automated insights take real-time data and generate quick, accurate visualizations to help users draw insights into their business data and trends. 
  • End-to-End Platform: From unstructured data source to intuitive visualization, this system does every step in a smooth interface to promote usability and an efficient workflow. 
  • Data Accessibility: Users of all technical abilities have access to their data via self-service BI. They no longer have to wait for analysis from a data scientist before they can start drawing insights from business data. 
  • Cross-Channel Visibility: Draws data from a variety of sources and blends them seamlessly to give users a smooth experience to explore data. Some of these channels include sales data, CRM data, social media, data warehouses and more. 
  • Actionable Insights: Analyze data to identify trends and patterns, and use it to make predictions, get better insight into business operations and glean actionable insights. 
  • Better Business Decisions: Decisions made based on general data are good, but decisions made based on historical proprietary data trends are much better. BI tools help users make data-driven business decisions and informed predictions, so they can always feel confident in their choices. 
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  • Data Connectors: Draw data from a range of data sources via native connectors or by leveraging an existing ETL solution. Load large datasets at speeds of up to 1 terabyte per hour.
  • Embeddability: Deploy as a stand-alone platform or embed into other business software applications, such as CRMs or ERPs. Draw data and interact with it without switching interfaces to a separate login page.
  • Distributed Cluster Manager: Optimize workload distribution and scale it as the organization grows. Retain data and system usability at all times with built-in replication features, data redundancy assurances, as well as automated backups and node failovers.
  • Visualization Suggestions: Offers suggestions for best-fit visualizations based on data characteristics. Create intuitive graphics that help communicate patterns and draw insights.
  • Automatic Search Index: Indexes search history and data, then caches it for easier search performance. Provides search suggestions based on each character typed into the search feature.
  • In-Memory Engine: Performs all calculations in-engine. Assure query performance with built-in search result caches and retrieve results across various sources and records almost instantaneously. Organize data for efficient data exploration and retrieval.
  • Search Inspector: Explains how search terms are transformed into queries. Gain more transparency into the data exploration process.
  • Real-Time Calculations: Reduce the wait for insights; calculate answers in real time. Automatically joins, aggregates, filters and groups data into analytical results.
  • Drill-Down: Get a micro or macro view of data on an ad-hoc basis by drilling up or down across a data model without predefined drill paths.
  • Reusable Templates: Offers pre-built templates for data worksheets. Create and save a data model once, then recreate it for recurring reporting needs.
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  • Reports: Generate a variety of ad-hoc or custom report types to answer specific business questions. 
  • Dashboards: Intuitive dashboards make it easy to create, edit, explore and share data visualizations and reports. 
  • Data Modeling: This feature connects and blends data from a variety of sources into a single data warehouse that is easily accessible by users. 
  • API Library: An extensive library of marketing APIs allow users to access and make changes to their applications and data. These create an ad tech and martech ecosystem that lets users plug data from any connected source directly into a visualization. 
  • Data Integration: TotalConnect powers limitless integration through machine learning artificial intelligence. Cleans and structures data in addition to scheduling automated updates to ensure data is always up to date. 
  • Custom KPIs: Custom fields and classifications allow users to query the exact information they need rather than relying on out-of-the-box options. 
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Product Ranking

#17

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Business Intelligence Tools

#35

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Business Intelligence Tools

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User Sentiment Summary

Great User Sentiment 492 reviews
Great User Sentiment 156 reviews
89%
of users recommend this product

ThoughtSpot has a 'great' User Satisfaction Rating of 89% when considering 492 user reviews from 6 recognized software review sites.

85%
of users recommend this product

Datorama has a 'great' User Satisfaction Rating of 85% when considering 156 user reviews from 5 recognized software review sites.

4.2 (14)
n/a
4.3 (145)
4.3 (89)
n/a
4.36 (22)
4.0 (2)
n/a
4.0 (2)
4.6 (16)
4.6 (162)
4.6 (9)
4.4 (167)
3.5 (20)

Synopsis of User Ratings and Reviews

Data Analysis: Citing the power of AI-driven natural language searches, approximately 86% of users say that this platform enables efficient self-service data visualization and analysis for better insights into business data.
Data Integration: Around 77% of users who review data source connectivity say that the solution integrates well with databases and data warehouses, both on-premise and cloud-based.
Functionality: Approximately 80% of users say that they are satisfied with the platform’s capabilities for fast and accurate self-service data analysis to display actionable insights.
Ease of Use: Approximately 94% of users reviewing its ease of use say that this solution is user-friendly and intuitive.
Speed and Performance: Citing speed and efficiency in handling large amounts of data, 96% of users say that they are satisfied with the tool’s performance.
Service and Support: Around 87% of users who mention customer support say that they are responsive and knowledgeable, and that the vendor is receptive to user feedback on new features and improvements.
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Dashboard: It offers a flexible and highly customizable dashboard, as noted by more than 89% of reviewers who mention dashboards.
Easy Integration: It integrates easily with multiple platforms, as observed by 75% of the users specifying integration.
Customer Support: It has responsive and receptive customer support, as stated by 75% of reviewers who refer to customer support.
Automated Reporting: All users that mentioned reports noted that it provides automated in-depth reporting functionality.
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Data Visualization: Around 61% of users reviewing this feature say that customization options for features such as fonts, layouts, colors and graphs are limited.
Training: Around 50% of users who mention training say that additional learning tools and best practices documentation would help in driving user onboarding and retention.
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Learning Curve: It has a steep learning curve for beginners, as stated by 100% of reviewers who referred to a learning curve.
Software Setup: Around 50% of the users who specify setup report that the software setup process is cumbersome.
Slow Performance: Platform performance can become slow sometimes, as observed by all the reviewers who spoke about performance.
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ThoughtSpot is a powerful and reliable solution with the capability to deep-dive into data with an impressive level of granularity to perform business data analysis. With its AI-powered offering, SpotIQ, this platform enables easy data querying with intuitive drop-downs and suggestions to retrieve relevant business data for analysis and presentation. In addition, users can save and share their queries with other users with one simple click. In-memory data caching makes for faster data retrieval and creation of data visualizations on the fly, though some users feel that the platform should have more formatting options for better dashboard customization. With the capability to transform massive amounts of data sets into real-time analytics in seconds, this platform has a user-friendly interface that affords even non-technical users the autonomy to use data to discover anomalies and trends with minimal effort. Astutely recognizing the latency inherent in moving data between data sources and analytics platforms, the solution now offers direct querying into the in-cloud data warehouse Snowflake via its offering - Embrace. Users praise the pricing model of this tool since the cost incurred depends on the storage space consumed, not the number of users. The solution does have its limitations, though. Quite a few users say that implementing natural language processing (NLP) requires a lot of pre-work and that AI-powered searches can slow systems down. Data models have to be specifically tailored to the platform, which makes them inflexible for reuse. Though the tool is supported by all major browsers, users can face UI or performance issues with using it on Internet Explorer. As uploading Excel files is still the best way to push data into the platform, data import can be time consuming. Users feel that updated technical documentation and reporting tool tips for the dashboard UI could help shorten the learning curve. Deployment can be challenging for small businesses without IT support. Some users who reviewed it based on cost feel that this tool can be expensive for mid-level businesses. To summarize, businesses can leverage ThoughtSpot’s excellent AI-powered capabilities to share dynamic, real-time data analyses with employees and clients to drive effective decision-making within their organizations.

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Datorama is an AI-powered marketing intelligence company that helps its users make smarter business decisions by connecting and working on their KPIs and marketing data. Its flexible and highly customizable dashboard can improve customer experiences, but slow performance can hinder productivity. It provides automated reporting and easy integration capabilities with multiple platforms. Many users have noted that the setup process is cumbersome, and it involves a steep learning curve for new users. Nevertheless, its receptive and responsive customer support has helped reviewers solve multiple issues.

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