Categories   >   Multi-channel Ecommerce Software
Last Reviewed: November 21st, 2024

Best Multi-channel Ecommerce Software Of 2024

What is Multi-channel Ecommerce Software?

Multi-Channel Ecommerce Software, a critical tool for online retailers, is designed to simplify and streamline selling across multiple digital channels. It resolves challenges like inconsistent data and inventory management, enabling efficient management of online product listings and pricing across ecommerce platforms. This software brings major benefits including centralized inventory, sales tracking, channel performance insights, and improved operational efficiency. Powerful features include data synchronization, order management, and real-time inventory updates, with rising trends such as AI integration to predict sales trends and customer purchasing behavior. This software primarily serves ecommerce businesses across industries, especially those looking to expand their digital reach. However, a notable limitation may be the degree of integration with various channels differing based on the software. In conclusion, multi-channel ecommerce software is a pivotal tool offering a unified interface to manage and analyze multiple selling channels, benefitting retailers by driving higher sales efficiencies.

What Are The Key Benefits of Multi-channel Ecommerce Software?

  • Centralized Inventory Management
  • Unified Sales Tracking
  • Improved Operational Efficiency
  • Real-Time Data Synchronization
  • Channel-Wise Performance Insights
  • Streamlined Order Management
  • Expansion of Digital Reach
  • Accurate Pricing Across Channels
  • AI Integration for Trend Analysis
  • Enhanced Customer Engagement
Read more

Overall

Based on the latest available data collected by SelectHub for 222 solutions, we determined the following solutions are the best Multi-channel Ecommerce Software overall:

PayPal
PayPal
Start Price
$0.30
Per Transaction, 5.4% Flat Rate
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked PayPal

PayPal users generally give it a thumbs-up for its convenience and security. Setting up an account is a breeze, and the platform is widely accepted by online merchants, making it a go-to for quick and easy payments. The security features, like encryption and fraud protection, give users peace of mind when making transactions. However, some users find the fees, especially for international transactions and credit card payments, to be a bit of a bummer. Additionally, while PayPal is widely accepted, it's not universally accepted, so users may occasionally encounter situations where they need to whip out a different payment method. Compared to other digital payment platforms like Zelle, Venmo, and Cash App, PayPal stands out with its robust buyer and seller protection policies, making it a safer choice for larger transactions or purchases from unfamiliar sellers. But for splitting bills with friends or sending small amounts of money, the simplicity and social features of Venmo or Cash App might be more appealing.

So, who's PayPal's ideal user? It's perfect for folks who frequently shop online and value security and convenience. If you're someone who makes international payments or deals with large transactions, PayPal's buyer and seller protection features are a major plus. However, if you're mainly looking for a way to split the bill at dinner or send a few bucks to a friend, you might find other platforms more user-friendly and cost-effective.

Pros & Cons

  • Convenient and Widely Accepted: PayPal is a popular online payment method that is accepted by many online retailers, making it a convenient option for shoppers.
  • Enhanced Security: PayPal offers buyer and seller protection policies, which can help to protect users from fraud and scams. For instance, if a buyer does not receive an item they purchased, or if the item is significantly different from its description, they may be eligible for a refund under PayPal's Buyer Protection program.
  • Dispute Resolution: The platform provides a dispute resolution process to help resolve issues between buyers and sellers.
  • Limited Seller Protection: PayPal's seller protection policies can be difficult to navigate and may not cover all types of transactions or disputes, leaving sellers vulnerable to fraud or chargebacks.
  • Account Holds and Freezes: PayPal has been known to hold or freeze accounts without warning or clear explanation, which can disrupt business operations and cause frustration for users who rely on the platform for their livelihood.
  • Customer Service Challenges: Getting timely and effective support from PayPal's customer service can be difficult, with long wait times and inconsistent responses being common complaints among users.

Key Features

  • Accept Payments: Receive funds and streamline the checkout experience with the available tools: 
    • Invoices and Estimates: Generate free customizable invoices to simplify the payment process. Alternatively, create estimates with business logos and personalized details, and automatically convert them into invoices after customer acceptance. 
    • Checkout: Provide customers with a one-touch payment point to check out and make payments without leaving the business website. 
    • Recurring Payments: Improve customer retention by allowing repeat customers to skip the checkout process and set up subscription-based payments. 
    • Installment Payments: Get paid up-front while providing customers a pay-later option with “Pay in 4,” an interest-free installment solution, at no additional cost. 
    • Sell on Social: Quickly create product listings with photos and descriptions. Receive a shareable link to promote and push sales through social media, email, chat and more. Host listings on the vendor’s servers and let customers securely pay through a payment portal. 
    • Point of Sale: Accept in-person card payments with a selection of chip, tap and swipe readers and accessories compatible with mobile devices and desktops. 
    • QR Codes: Generate and print unique QR codes that customers can scan to make payments through mobile apps. 
  • Make Payments: Securely link bank accounts to transfer money to digital wallets and vice versa. 
    • Business Debit Mastercard: Withdraw or spend money as soon as it arrives in the digital wallet and earn rewards and cashback from participating retailers. Use at all locations accepting Mastercards. 
    • Send Money: Electronically pay vendors anywhere within the USA without incurring any additional costs and receive payment receipts instantly through the mobile app. Thorough monitoring helps prevent fraudulent transactions. 
    • Payouts: Send mass payouts to vendors and employees across the world, and auto-convert currencies. Supports more than 24 currencies and 180 markets across the globe. 
    • Crypto Payments: Make payments and checkout from participating online stores with cryptocurrency seamlessly. 
    • Payment Regulations: Leverage tools like transaction monitoring, recipient verification and compliance screening to manage compliance with regulations. Available with the enterprise solution. 
  • Risk Management: Uses intelligent two-sided networks, machine learning and analytics to protect businesses from existing and potential threats. Safeguard card details and transactional ledgers with a secure vault. Receive expert advice on maintaining compliance and security strategies. 
  • Growth Acceleration: Expedite business growth rate with critical funding, sales push and growth insights: 
    • PayPal Working Capital: A fixed-fee loan available without requiring a credit check, based on the account’s history. Repay it automatically with a percentage of each sale through the digital wallet. 
    • PayPal Business Loan: Finance operating expenses with a term loan based on the business’s history and growth since inception. Automate regular weekly payments from the bank. 
    • Cart Recovery: Reduce cart abandonment and drive return visits by sending notifications to shoppers who left midway. Offer incentives and discounts through a Store Cash campaign and boost customer loyalty. 
    • Insights: Get actionable insights and expert advice based on estimated audience size and potential ROI to optimize operations, improve marketing and push sales. 
  • Operation Management: Streamline daily operations and automate repetitive tasks with the following tools: 
    • Shipping Labels: Receive discounts on shipping through United Parcel Services (UPS) and United States Postal Service (USPS). Automatically receive tracking information. Select service type, package size and other details to auto-calculate costs. 
    • Dispute Management: Interact with buyers and customers through the “Resolution Center” to resolve disputes mutually. Clients can escalate claims for unresolved conflicts. Gain expert advice on building a case against a chargeback or a claim against the business. 
    • Funds Now: Receive money from completed sales instantly without any hold or delay at no extra cost to the business. 
Etsy
Etsy
Start Price
$0.20
Per Item, Usage-Based
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked Etsy

Is Etsy really as easy as everyone says it is to buy and sell unique items? Etsy is an eCommerce platform known for its distinctive, handcrafted goods from independent sellers. Users rave about the platform's user-friendly design, which makes it simple to navigate and discover those one-of-a-kind treasures. Etsy's strength lies in fostering a community of passionate creators and buyers seeking unique, personalized items. This dedication to small businesses and artisans distinguishes Etsy from mass-produced goods found on platforms like Amazon. For instance, a buyer looking for a handmade ceramic mug with a specific design is more likely to find it on Etsy than on a more generalized platform. However, Etsy's dependence on individual sellers can lead to inconsistencies. Shipping delays, variable product quality, and customer service challenges arise from dealing with numerous independent entities. While Etsy has policies in place, enforcing them across a vast network poses a challenge. Potential buyers should prioritize individual seller ratings and reviews to ensure a smooth experience. Ultimately, Etsy is best suited for shoppers seeking unique, handcrafted items and willing to embrace the nuances of buying directly from independent creators.

Pros & Cons

  • Niche Marketplace: Etsy is known for its focus on unique and handmade goods, attracting buyers looking for distinctive items.
  • Creative Variety: The platform boasts a vast selection of products, offering a diverse range of options for shoppers seeking one-of-a-kind pieces.
  • Customer Service Issues: Etsy has received complaints regarding its customer service, potentially leading to unresolved issues for businesses.
  • Shipping Challenges: Shipping delays are a recurring concern on Etsy, potentially impacting customer satisfaction and business operations. Businesses may need to meticulously manage shipping profiles and expectations.
  • Price-Focused Competition: Etsy's platform can lead to intense price competition, potentially impacting businesses focused on product quality and unique offerings.

Key Features

  • Online Store: Create stores using customizable templates and promote products using featured listings. 
  • Analytics: Provides detailed statistics to track orders and revenue, identify products with the most page views and understand performance trends. 
  • SEO Tools: Customers can find listings with the proper headings and descriptions. Helps recognize the keywords that get more traffic to the store. 
  • Logistics: Auto calculates shipping costs based on weight, dimension, shipping method and delivery speed. Prints shipping labels and directly sends tracking details to customers. 
  • Mobile App: Manage orders, update items, check shop analytics, create listings and talk to customers from anywhere. 
  • Promotional Tools: Promote items and listings in internal search and on social media. 
  • Payment Management: Collect and manage payments through PayPal or credit card, based on customers’ convenience. Also manages currency conversions, making it globally accessible. 
Shopify
Shopify
Start Price
$29
Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked Shopify

Shopify is a robust platform for every type of eCommerce business. During testing, I loved its “Markets” feature that consolidates wholesale, retail, B2B and D2C operations into a single view. You can tailor experiences for each market without creating multiple stores and get a bird's eye view of it all from a unified screen.

Its analytics module is a strong suit. Unlike other platforms that typically involve a 24-hour waiting period to access current data, Shopify lets you stream your business’s data in real time. The drag-and-drop interface is intuitive, and pre-built reports provide a solid foundation. However, the platform truly shines in its ability to access and customize ShopifyQL code for advanced analytics.

Shopify's scalability is also impressive. The platform grows with your business. Starting with a basic store and transitioning to a complex, multi-channel operation is seamless. The headless architecture offers flexibility for customization, allowing you to create unique shopping experiences using its native Hydrogen visual editor or other third-party solutions.

The mobile app has offline image editing, AI image generation and website editing capabilities. Also, Shopify's native AI, Magic, automates routine tasks and provides data-driven recommendations.

Shopify’s AI-powered virtual assistant, Sidekick, trains itself on your store’s data, customers and transactions. You can ask anything, from using a feature to understanding your business data, and it always provides helpful, contextual answers. It lets you generate customer segments, design marketing campaigns and optimize your sales funnel. Sidekick also identifies customer segments and offers tips to boost conversion rates, like targeted emails, discount coupons and cart recovery strategies.

However, Shopify's cost structure can be prohibitive for some. As the business grows, so do the expenses. And reliance on third-party apps for essential functionalities can lead to increased costs and potential performance issues down the line.

While the platform offers a high degree of customization, mastering Shopify's Liquid coding language is necessary for complex changes, creating a barrier for non-technical users. Lastly, the short duration of the free trial might hinder the evaluation process for potential customers.

Overall, Shopify is one of the best eCommerce solutions that can adapt to evolving business needs. However, you should carefully consider the platform's limitations in terms of cost, technical complexity and app dependency before jumping into a contract.


Pros & Cons

  • Ease of Use: Many users praise Shopify for its user-friendly interface, especially for those with little to no coding or web design experience. It allows users to set up a store quickly and easily.
  • Extensive Customizability: Shopify offers various free and paid customizable themes. It also has a large app store with numerous plugins for additional functionality.
  • Enhanced Security: Users appreciate Shopify’s integrated CDN hosting, SSL certification and multi-factor authentication, ensuring high security for businesses.
  • Support and Community: 24/7 customer support is available, and a large community of users and developers offers advice and solutions.
  • Scalability: Scaling your business with Shopify simply involves shifting to a higher-tier plan to access enterprise features like headless architecture, built-in AI and support for multiple business models.
  • All-In-One Solution: It provides a comprehensive package for managing eCommerce businesses, including marketing, inventory management, order processing, shipping, payments and analytics.
  • Cost: Some users find Shopify expensive, especially since costs can escalate with paid apps and transaction fees.
  • Technical Expertise: In-depth customization requires accessing Shopify’s proprietary coding language, Liquid, which can be challenging for users with low technical expertise.
  • App Dependencies: The reliance on third-party apps for additional features can lead to slower website performance and increased costs.
  • Free Trial Duration: The free trial period is relatively short (3 days), which some users find insufficient for making a fully informed decision.

Key Features

  • Website Builder: Create professional online stores with over 70 customizable themes, mobile optimization and advanced HTML/CSS editing.
  • Checkout: You can offer customers a seamless shopping experience with features like one-page checkouts, multiple payment options and abandoned cart recovery.
Wix
Wix
Start Price
$16
Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked Wix

Wix offers intuitive drag-and-drop editors and a rich library of designer templates. Users have identified the drag-and-drop editor and intuitive UI as Wix’s standout features. It aids website design without complicated coding and allows users to maintain analytics and manage content with a few clicks from the dashboard.

However, reviews mention that users can’t access the source code, and website designers can only use predefined customizations where personalization isn’t possible.

Also, critical features like payment processing, WordPress plugins, personal email domain and others come as paid add-ons or plugins. It can be a less economical option for businesses with large inventories, comprehensive websites and rapid scaling plans. However, the templates are well-crafted and ideal for new businesses to design unique landing pages and boost their digital presence at a comparatively low cost.

Pros & Cons

  • Website Builder: Offers an intuitive and feature-rich drag-and-drop website editor, according to 93% of reviews on the site building process.
  • Templates: Wix provides a wide range of state-of-the-art website templates, according to 100% of users who reviewed the template library.
  • Easy to Launch Website: About 90% of users reviewing ease of use said they had no trouble launching websites without prior technical knowledge.
  • Cost: It’s a cheaper option than its competitors, according to 72% of reviews on this aspect.
  • Scalability: Inability to access the source code can hinder operational scalability, according to 94% of reviews on backend connectivity.
  • Add-Ons and Plugins: Most essential features are expensive and only available as add-ons, according to 100% of reviews on this element.
  • Mobile Optimization: Optimizing websites for mobile devices is complicated and requires professional assistance, according to 92% of reviews on this feature.

Key Features

  • Website: Use Wix ADI (Artificial Design Intelligence) to automatically create a website or choose from more than 500 templates and 100 fonts to design a custom website with drag-and-drop abilities. Make them mobile-friendly, and add animations, images, text, videos and scroll effects like parallax, fade-in, zoom-in and more. 
    • Online Store: Showcase and sell products, track and manage inventory, and handle online stores. 
    • Blog: Create and edit blog posts, view and manage comments, and add multiple writers. 
    • Music: Showcase albums, playlists and tracks on a customizable music player. Allow customers to directly share and buy music from the website and keep track of the most shared, played, downloaded and purchased songs. 
    • Photography: Display images and autoplay videos in more than 30 kinds of galleries, set image quality and sharpness, and protect content using passwords and watermarks. 
    • Video: Manage, create and customize video channels, add videos from computers or social media, and rent, sell or offer monthly subscriptions. 
    • Events: Customize, create and share email invites, track RSVPs, manage and edit guest details, and sell event tickets. 
    • Restaurants: Create a personalized menu with customized pricing and images. Accept orders and manage reservations online, and set an auto-confirmation email. 
  • Domain: Connect or create a custom domain name and get a personalized email ID. 
  • Analytics: Track site performance, statistics, visitors, sales and more. 
  • Contact Management: Manage and collect contact and subscriber information in a single space. 
  • Login and Chat: Allow customers or members to access password-protected pages. Communicate with site visitors via live chat. 
  • Social Media: Connect accounts with Twitter, Pinterest, Facebook and other social media platforms. Share blogs, pictures and videos at the same time. 
  • Security: Secure websites and boost SEO with SSL certification. 
  • Payments: Accept payments online via PayPal and credit cards, and offline without commission. 
  • Shipping and Tax: Determine and customize taxation and shipping rules based on location. Also, offer free shipping and dropshipping. 
SquareSpace
SquareSpace
Start Price
$16
Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked SquareSpace

Squarespace helps businesses and individuals promote their brands digitally by launching professional websites and integrating every social account in a unified platform. According to reviews, the drag-and-drop website builder and intuitive user interface are the primary pros of the software.

But, users have noted that the drag-and-drop editor lacks intricate customizations like moving image blocks, using multiple fonts, changing website structures and more. If you’re looking to deploy the software, we advise having technical expertise in WordPress coding or CSS editing for in-depth personalization. In conclusion, Squarespace is ideal for creating fashionable landing pages for individuals and smaller businesses, especially those looking for a simple option. It’s less effective for larger organizations with big inventory and that need hyper-detailed websites.

Pros & Cons

  • Website Builder: It’s simple to create a professional website without any coding using the drag-and-drop editor, according to 70% of users mentioning this feature.
  • Ease of Use: The platform is intuitive and straightforward, according to 100% of users mentioning this aspect.
  • Domain: Squarespace helps transfer existing domains without any hassle, according to 90% of reviews mentioning domains.
  • Customer Support: Vendor’s support team offers quick and quality responses, as noted by 92% of reviews on customer support.
  • Rigidity: The drag-and-drop website editor lacks customization features, according to all users discussing personal customizations.
  • Cost: According to 92% of users reviewing the pricing structure, the solution is costlier than its competitors based on the features provided.
  • Performance Speed: 82% of users who mentioned this element said that the platform uses a lot of RAM while running and is prone to crashes.
  • Data Analytics: In-depth analytics is only available with the enterprise pricing plan, according to 67% of reviews discussing this aspect.

Key Features

  • Templates and Design Tools: Access customizable templates that support all major content types, like blogs, galleries, pages, calendars and more. Use the latest HTML, Javascript and CSS transcripts to edit templates. Use customized color palettes, video and background banners, images via Unsplash, Google and TypeKit fonts, a built-in photo editor and more. 
  • Layout and Pages: Use pre-designed structures to create websites and add blocks, menus, links, maps, forms, files, buttons, charts, custom codes and social media icons. Duplicate text pages, use CSS editor and create custom redirect pages. Design websites that automatically adapt to the device it is accessed on without changing the overall style of the website. 
  • Commenting System: Incorporate a commenting system that helps with community management, flagging spam messages, disabling comments, threading comments, counting individual likes and moderating content. 
  • Multiple Contributors and Access Levels: Restrict permission to access based on role and use a single login to handle multiple sites simultaneously. Provide access levels, including content editing, reporting, store managing, administrating, billing and more. 
  • Passwords and Page Lock: Lock websites with a password while editing it, use a password to create private sections and customize page displays for visitors when locked by a password. 
  • Built-In Mobile Websites: Design websites that automatically adapt to the device it is accessed on without changing the overall style of the website. 
  • App: Use an app available on Android and iOS to manage websites, add or edit pages, add images, write and edit blogs and review traffic analytics. Manage inventory, orders and customers as well as add products and issue returns while on the go. 
  • Extensions: Use third-party tools to manage sales transactions, handle inventory and accounting, file taxes, streamline bookkeeping, promote products, ship products and more. Connect with Google Analytics and Disqus. 
  • Blogging: Publish, draft, schedule and mark posts for review. Use markdown block to add text, change layouts as per the blog content and automate the process of reformatting content for email campaigns. Manage audio blocks, blog post options and podcast support for better visibility. Save excerpts and source URLs, use accelerated mobile pages to create lightweight web pages, add subscribe buttons, access built-in RSS feeds and link titles to external URLs. 
  • Portfolios: Drag and drop images, add videos and audio files to pages or blog posts, and set videos or images as backgrounds. Access a built-in image editor, create landing pages with links to sub-pages, use lightbox to highlight images, define focal points for images and auto-fill tags, tiles and descriptions when importing images. 
Weebly
Weebly
Start Price
$10
Monthly, Freemium
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked Weebly

Weebly, a website builder owned by Square, empowers entrepreneurs to establish and expand their online presence. Users consistently commend its user-friendly drag-and-drop interface, making website creation accessible even for those without coding expertise. The platform's affordability, with both free and paid plans, further enhances its appeal. Weebly's extensive template library and integrated marketing tools streamline the website building process, while its e-commerce features, including shopping cart functionality and payment processing, enable seamless online selling. However, some users note limitations in design flexibility and customization options compared to platforms like Wix or Squarespace.

Weebly's strength lies in its simplicity and affordability, making it ideal for small businesses and individuals seeking a straightforward solution to establish their online presence. Its e-commerce capabilities cater to those venturing into online selling, providing essential tools for product management and transactions. The platform's ease of use allows users to focus on their core business rather than grappling with technical complexities. "Weebly: Your website, without the wobbles" perfectly captures the essence of this platform, offering a stable and user-friendly experience for building and managing online stores.

Pros & Cons

  • Simple to Use: Weebly provides a drag-and-drop interface, making it easy for users to build and customize their online stores without needing coding knowledge. The platform offers a straightforward and intuitive experience, allowing users to quickly add products, manage inventory, and set up payment processing.
  • Affordable Pricing: Weebly offers a range of pricing plans to suit different business needs and budgets. The platform provides a free plan with basic features, as well as paid plans with more advanced functionality and scalability. This affordability makes Weebly an attractive option for small businesses and startups.
  • Mobile-Friendly Design: Weebly's themes are designed to be responsive and mobile-friendly, ensuring that online stores look great and function properly on all devices. This is crucial for providing a positive user experience and reaching customers who shop on their smartphones or tablets.
  • Integrated Marketing Tools: Weebly offers built-in marketing tools to help businesses promote their online stores. These tools include email marketing, SEO optimization, and social media integration, allowing users to reach a wider audience and drive traffic to their websites.
  • Limited Design Flexibility: Weebly's drag-and-drop interface, while user-friendly, can feel restrictive for users who desire more control over their website's appearance and functionality. The platform's templates and design options might not cater to all aesthetic preferences or accommodate complex layouts.
  • eCommerce Functionality: Weebly's eCommerce features, while suitable for smaller online stores, may not meet the needs of businesses with extensive product catalogs or complex shipping and inventory management requirements. Users seeking advanced eCommerce capabilities might find the platform's offerings somewhat limited.
  • SEO Limitations: Some users have expressed concerns about Weebly's SEO capabilities, noting that the platform's built-in tools might not provide the level of control and customization required for comprehensive search engine optimization strategies. This could potentially impact a website's visibility in search engine results.

Key Features

  • Professional Website: Build a professional website, online store or blog: 
    • Designing: Drag and drop widgets, use mobile-friendly templates, add photos and dynamic content, and easily edit text blocks to build websites. Leverage the built-in code editor for further customization. 
    • Domain Names: Search for suitable domain names, purchase a domain, manage CNAME, A records, WHOIS information and more from the dashboard. Alternatively, create a free subdomain in case of small-scale requirements. 
    • SEO: Leverage a site map, SEO-friendly HTML formatting, meta descriptions, alt tag placement and more to rank websites on top of Google search results. 
    • Hosting: Experience navigation speed and reliability with its free cloud-based website hosting infrastructure. Provide visitors with a seamless online experience. 
    • Forms: Create custom contact forms, RSVP lists and surveys. Integrate these into the website to create unique engagement and data gathering opportunities. 
    • Blogs: Customize the structure, layout, category, tab and sidebar of posts, and manage comments to build a personalized blog. Enable easy distribution through RSS and social sharing built into every blog. 
    • Dynamic Content: Upload and edit photos and create slideshows. Embed videos from Youtube, Vimeo and other video sharing platforms, or upload and host videos on the website. Adjust spacing, presentation and more to deliver high-quality content to visitors. 
  • E-Commerce: Build a complete e-commerce solution. 
    • Payment Processing: Leverage partnership with Square to accept all major credit cards and streamline the checkout process. Use its POS system to unify payment processing across digital and non-digital storefronts. Other payment gateway integrations include PayPal, Stripe and more. 
    • Inventory Management: Track inventory, manage supply, categorize products and create urgency by displaying the number of items remaining in stock. Easily import and export products to external marketplaces like Etsy and Amazon and collect data in a CSV format. 
    • Email Marketing: Customize messages, use templates, showcase new products and advertise upcoming sales with branded and personalized emails. 
    • Discounts: Provide free shipping or create custom coupon programs by setting discount percentage, expiration date and the number of coupons available. Additionally, design and generate custom gift cards to increase engagement and build brand awareness. 
    • Shopping Cart: Provide customers with a fully integrated shopping cart and a secure checkout experience. They can safely navigate and shop with a 128-bit encrypted connection and an SSL certificate. 
    • Cart Recovery: Recapture tentative shoppers that abandoned their carts or dropped out of the checkout process via timely automated reminders and personalized messages. 
    • Site Search: Maximize inventory exposure and create more buying opportunities by providing customers with filtered product searches to expedite the selection process. 
  • Mobile Application: Customize the website, receive real-time site analytics, edit offline and save and sync work across all devices with with apps for Android and iOS. 
  • Analytics: Track store performance, online traffic, technical SEO metrics and engagement. Fine-tune email campaigns, identify top products and streamline promotions from a unified dashboard to support growth ambitions. 
  • App Center: Choose from various apps to build a complete solution for website management. Available apps can improve search ranking and set up sales channels, CRM, auditing, packaging and shipping, and more. 
WooCommerce
WooCommerce
Start Price
$25
Monthly
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
Request Pricing Request Demo

Why We Picked WooCommerce

WooCommerce facilitates eCommerce on any WordPress website. It’s a popular solution among users for its flexibility and ease of implementation. The plugin is easy to install and use without complicated coding. The basic plugin is free but only provides essential eCommerce features. Advanced modules like data analytics, email marketing, CRM and more are available as paid extensions.

Reviews noted that heavier websites with many extensions tend to work slow. So for users without WordPress and coding experience, it’s tough to maintain the website. In conclusion, WooCommerce is a robust solution that businesses of any type can mold based on their needs and scale with adequate technical expertise.

Pros & Cons

  • Flexibility and Customization: It’s a flexible platform that offers various customizations through plugins and add-ons, according to 94% of users mentioning this element.
  • Ideal for WordPress: Users can add essential eCommerce features to any website on WordPress, as noted by 97% of reviews on this aspect.
  • Implementation: According to 96% of reviews on implementation, it’s easy to implement the software without in-depth technical expertise.
  • Training: A vast amount of tutorials are available from vendors and external user bases, according to 100% of reviews on training.
  • Costs: It’s a cheaper option than its competitors, as noted by 85% of users mentioning pricing.
  • Advanced Features: Most of the advanced eCommerce features are only available as paid plugins, according to all the reviews on this aspect.
  • Website Performance: More plugins can affect the website’s speed and performance, as mentioned by 90% of reviews on website functioning.

Key Features

  • Online Store: Setup an online store and personalize its design and layout through “Storefront.” Or integrate into a WordPress website for a nestable grid system, enhanced SEO performance and innovative design templates. 
  • Content Creation: Display products and content in a modular way, adding different categories like bestsellers, top-rated, on-sale and more, and post them anywhere on the site. Leverage the Wooslider integration to create interactive slideshows and transitions to boost engagement. 
  • Payment Processing: Streamline the checkout process, monitor charges, accept multiple currencies, handle disputes and track deposits from a unified dashboard. Customers can save their credit card details and set up recurring payments for subscriptions or memberships. 
  • Order Management System: Update products, fulfill orders and track shipment from the dashboard. Track orders throughout the fulfillment process using status bars. 
  • Shipping: Execute fulfillment from the dashboard with a built-in shipping module. Print labels and drop off packages without waiting in a queue at the post office. Leverage DHL and USPS integrations to display prices and charge customers directly during checkout. 
  • Product Information Management: Sell physical products, catalog appointments or offer members-only digital content. Let customers choose from product variations, subscription options, single items or bundle variations. 
  • Integrations: Enhance the online store with plugins and extensions from the WooCommerce Marketplace to add design, marketing, point of sale, accounting, tax management capabilities and more. 
  • Marketing: Increase brand visibility and boost engagement: 
    • Listings: Manage product listings on all major marketplaces, including Facebook Ads, Google Listings, Amazon and more. 
    • Email Marketing: Generate customized emails to recover abandoned carts and automate campaigns. 
    • Discounts: Drive repeat sales and increase customer loyalty with customizable coupons, redeemable points and rewards, and gifts upon direct purchase. 
  • Global Audience: Cater to customers from across the globe with multilingual content and easy currency exchange. Supports 24 major languages and all major currencies. 
  • REST API: Gain complete control of the online store with a flexible and scalable API solution conforming to the constraints of the REST architecture. 
  • Mobile App: Use the app for Android and IOS to create, edit and publish products, receive real-time notifications and alerts, manage orders from purchase to fulfillment, track statistics and switch between sites in case of multiple stores. 
  • Jetpack: Secure the site with automated malware screening, authenticated customer logins and brute force attack prevention. Maintain a backup of sales data and monitor insights on orders, trends and traffic. 
BigCommerce
BigCommerce
Start Price
$29.95
Monthly
Company Size
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Deployment
Cloud On-Premise
Platform
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Why We Picked BigCommerce

During testing, I noticed right off the bat that BigCommerce is a feature-rich platform that needs a lot of customization to fit my exact needs. Plus, there aren’t guided onboarding experiences, making implementation time-consuming. You must manually explore the interface to learn how to create or connect a domain, add products, set up fulfillment workflows, connect sales channels and design a storefront.

Secondly, what caught my eye was the platform's speed and operability. BigCommerce boasts a 99% website uptime, and I could see why. It automatically optimizes images, minimizes HTTP requests and uses browser cache to identify customers. Also, a global content delivery network allows visitors worldwide to view your site from the nearest server.

I loved how intuitive it is to connect and manage sales channels using BigCommerce. You can set up differentiated experiences for each channel using dynamic pricing, multiple product views, product swatches and bulk pricing tools. A robust customer segmentation module automatically groups similar customer personas based on your rules and helps design personalized experiences.

The storefront editor uniquely lets you design a carousel for the website header. However, I didn’t like anything else about the storefront editor. It has limited free themes, and paid ones are comparatively more expensive than what competitors offer. That said, the platform's headless architecture helps compensate by enabling custom storefront development.

My only point of contention was its unique pricing model. It charges a base subscription fee and puts a cap on your business's annual sales. If you exceed this cap, BigCommerce takes a percentage of your revenue based on your subscription plan.

Also, if you connect the platform to a POS, every POS sale is considered an eCommerce sale, leading to a higher sales volume and cost. This leads to complex TCO calculations for enterprises with large sales volumes and international customers.

Overall, BigCommerce is one of the best options for growing mid-sized businesses that can offset the platform cost with their sales revenue. It's flexible and can adapt to multiple business models, including B2B, D2C and dropshipping, with separate storefronts for each.

However, the platform can be overkill for small businesses and may require significant investments to unlock its full potential. That's because all the good features like multi-storefront, personalization, customer segmentation and headless architecture are available in higher-tier plans. Also, lower-tier plans are comparatively more expensive than those of competitors like Shopify.

Pros & Cons

  • Customer Service and Support: Many reviews highlight excellent customer service, with helpful and responsive support teams that are available via phone and chat.
  • Functionality and Customization: BigCommerce offers a robust set of features, including SEO tools, custom URLs and 301 redirects. It also has strong B2B capabilities, multi-store functionality and a variety of apps for integration.
  • Stability and Reliability: Users praise the platform for its reliability and lack of downtime.
  • Scalability: The platform is scalable, making it suitable for businesses of different sizes, including those looking to grow.
  • Cost and Hidden Fees: BigCommerce has tiered pricing based on sales volume. Many users feel this pricing model can be restrictive and costly, especially for businesses with significant brick-and-mortar sales.
  • Limited App Selection: Reviews mention a relatively limited selection of apps compared to competitors like Shopify. Users may need to rely on external developers for custom integrations.
  • Limited Free Website Themes: Some reviews have complained about the lack of free storefront themes and templates. Users have to pay for good templates on top of the subscription fee.

Key Features

  • Page Builder: You can create and edit web pages without coding. Or you can jump into built-in HTML, CSS and JavaScript for advanced customization. Plus, you can ensure your pages look great on mobile devices and use Stencil CLI for in-depth development.
  • PunchOut: BigCommerce makes it easy to create a unique checkout experience for customers. You can either use their server-to-server checkout API or the PunchOut2GO solution.
Magento
Magento
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Deployment
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Platform
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Key Features

  • Page Builder: Enhance customers’ shopping experience with an intuitive professional web page. Save time with in-line editing, reusable dynamic blocks and templates for design and content. Engage shoppers with rich and up-to-date content. Customize pages to match the business brand with flexible layouts and a drag-and-drop content management interface. 
  • Live Search: Leverage Adobe Sensei AI and real-time data to provide shoppers with highly personalized search results. Modify search queries based on KPIs, reduce manual inputs with AI-supported workflows, and offer accurate results to shoppers with suggestions on each keystroke and flexible synonyms. Open API and GraphQL coverage allow for headless content delivery. 
  • Order Management: Create seamless cross-channel experiences amongst multiple brands, sites, stores and warehouses. Track inventory across various channels, manage refunds, cancellations and back-orders, and provide customers with flexible options such as Buy-Online-and-Pick Up-in-Store (BOPIS). 
  • Progressive Web Application (PWA) Studio: Increase engagement, boost conversion rates and diversify revenue streams with a web application runnable on mobile and desktop. Design and launch the PWA seamlessly, leverage the Adobe Experience Manager or custom-build the front-end experience, and save money on hosting costs. 
  • Product Recommendation: Automatically analyze customers’ shopping behavior with AI-fueled algorithms and offer personalized recommendations. Eliminate page tagging and manual analysis. Exclusive to merchants signed up with Adobe Commerce. 
  • Amazon Sales Channel: Sync inventory, product catalogs and pricing to the Amazon marketplace, and seamlessly sell and distribute products from the dashboard. Self-deliver products or use Fulfillment By Amazon (FBA) to get orders into customers’ hands. Automate intelligent repricing of Amazon listings to win the buy-box position and offer tiered pricing to other businesses. 
  • Shipping:  Integrate storefronts with ShopRunner, an e-commerce platform and a FedEx subsidiary, to better manage shipping and logistics. Offer customers two-day shipping, easy product return processes backed by FedEx, and storage for multiple forms of billing and shipping information. 
  • Financing: Leverage partnership with Wayflyer, a funding platform, to generate revenue-based financing as needed. Receive offers based on performance and obtain the money within one to two business days. Receive analytics-driven investment recommendations to improve sales and scale business. 
  • Magento Marketplace: Discover thousands of free and premium extensions to streamline business processes. Install extensions to help with customer support, payment and security, marketing, accounting, reporting, site optimization and more. 
Helium 10
Helium 10
Start Price
$39
Company Size
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Deployment
Cloud On-Premise
Platform
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Key Features

  • Activity Dashboard
  • Alerts/Notifications
  • Campaign Management
  • Channel Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Email Marketing
  • Inventory Management
  • Inventory Tracking
  • Mobile Access
  • Multi-Channel Marketing
  • Order Management
  • Promotions Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Search/Filter
  • SEO Management
  • Shipping Labels
  • Template Management
  • Templates

COMPARE THE BEST Multi-channel Ecommerce Software

Select up to 2 Products from the list below to compare

 
Product
Score
i
SelectHub’s Analyst Rating is based on data from our 400+ point analysis of Multi-channel Ecommerce Software, user reviews, and our own crowd-sourced data from our free software selection platform. Scores are periodically updated via ongoing selection projects and user activity within our platform.
Start Price
Free Trial
Company Size
Deployment
Platform
Logo
PayPal
$0.30
Per Transaction, 5.4% Flat Rate
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
PayPal
Etsy
$0.20
Per Item, Usage-Based
Yes
Small Medium Large
Cloud On-Premise
Mac Windows Linux Chromebook Android
Etsy
Shopify
$29
Monthly
Yes
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Cloud On-Premise
Mac Windows Linux Chromebook Android
Shopify
Wix
$16
Monthly
Yes
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Mac Windows Linux Chromebook Android
Wix
SquareSpace
$16
Monthly
Yes
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SquareSpace
Weebly
$10
Monthly, Freemium
Yes
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Weebly
WooCommerce
$25
Monthly
Yes
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WooCommerce
BigCommerce
$29.95
Monthly
Yes
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Mac Windows Linux Chromebook Android
BigCommerce
Magento
Still gathering data
No
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Mac Windows Linux Chromebook Android
Magento
Helium 10
$39
Yes
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Helium 10

All Multi-channel Ecommerce Software (222 found)

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PayPal

by PayPal
PayPal
PayPal is a payment processing solution that serves as an electronic alternative to traditional methods like money orders and checks. It allows users to shop online, send and receive money securely, and receive payments. It is a two-sided network that connects merchants to consumers in various markets. As a merchant, add a one-touch payment point to the business website, provide customers with faster checkouts, offer credit lines and EMIs, receive recurring payments, accept credit and debit cards, and send multiple payments with a single click. It is a secure and fully PCI-compliant payment facilitator.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Etsy

by Etsy
Etsy
Etsy is an online global marketplace for artists, craftspeople and vintage vendors to sell unique pieces. It’s majorly focused on handcrafted and vintage pieces with categories like jewelry, clothing, bags, home decor, furniture, arts and more. Sellers can create stores online and use additional paid services like payments, ads, tracking and insurance for shipping, and currency conversions.
Cost Breakdown
$10 or less
Company Size
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Deployment
Cloud On-Premise
Platform
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Shopify

by Shopify Inc.
Shopify
Shopify is a one-stop shop for all your eCommerce needs, helping you build, launch and grow an online business from scratch. At its core is a user-friendly interface that allows you to design stunning storefronts without any coding expertise. You can use drag-and-drop tools, unique templates and customizable layouts to curate your store’s overall appearance.You can market your products across marketplaces, social media and personal blogs. Connect the platform to a POS system for in-store shopping and manage all your sales from a single backend. A native AI helps manage the store’s analytics and offers insights into enhancing sales strategies and marketing campaigns.The platform is highly scalable and supports multiple business models, including B2B, D2C and dropshipping. It offers an extensive partner network to provide access to thousands of third-party apps to enhance the store's functionality. Global businesses can also manage multiple storefronts for different geographies using its headless architecture.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
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Wix

by Wix.com, Inc
Wix
Wix is a comprehensive software platform designed to facilitate website creation and content management, making it an ideal solution for individuals and small to medium-sized businesses seeking to establish or enhance their online presence. With its user-friendly interface, Wix caters to users who may not have extensive technical skills, offering a wide range of customizable templates and drag-and-drop features that simplify the process of designing a professional-looking website. Among its key benefits are the ease of use, flexibility in design, and a robust suite of tools that support SEO, e-commerce, and social media integration. Wix stands out in the market for its ability to balance simplicity with powerful functionality, providing users with the resources they need to create, manage, and grow their online presence effectively. Pricing for Wix varies, with options ranging from basic free plans to more advanced subscriptions that are billed monthly, catering to different needs and budgets.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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SquareSpace

by SquareSpace
SquareSpace
Squarespace is a website builder that helps create portfolios and blogs, track web traffic and manage content on mobile applications or desktop. It offers customizable templates, product merchandising, custom CSS, inventory management and more. Other attributes include scheduling, email marketing and commenting. Users can track orders, manage taxes, handle payments, analyze sales and design logos and manage social media posts. It is helpful for small businesses, photographers, bloggers, artists, restaurants, musicians, wedding planners and students.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
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Weebly

by Square
Weebly
Weebly, a cloud-based platform by Square, empowers users to build and manage online stores. Its intuitive drag-and-drop interface and diverse templates make it ideal for entrepreneurs and small businesses seeking an accessible entry point into eCommerce without requiring coding expertise. Weebly's affordability and comprehensive features, including product management, payment processing, and order tracking, further enhance its appeal. Users particularly appreciate the platform's ease of use, customization options, and seamless integration with other eCommerce platforms, enabling multi-channel selling. Pricing for Weebly is tiered, with options to suit various business needs and budgets. Plans range from free options with basic features to premium plans offering advanced eCommerce functionality and increased storage. The pricing structure typically involves monthly or annual subscriptions, providing flexibility and scalability as businesses grow. It's recommended to check the official Weebly website for the most current pricing details.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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WooCommerce

by WooCommerce
WooCommerce
WooCommerce, a free and open-source eCommerce platform, empowers you to sell products online by leveraging the popular content management system, WordPress. Ideally suited for small businesses and entrepreneurs venturing into the online marketplace, WooCommerce offers a user-friendly setup and a diverse range of features to facilitate online sales. The platform's open-source nature allows for customization to meet specific needs, while its large community of users and developers provides support and resources. Key benefits of WooCommerce include its cost-effectiveness, flexibility, ease of use, and comprehensive feature set, encompassing product catalog management, order processing, and secure payment gateways. The platform's extensibility through plugins and themes further enhances its capabilities, enabling businesses to tailor their online stores to their unique requirements. When compared to similar eCommerce solutions, WooCommerce often stands out due to its affordability and adaptability, making it a compelling choice for budget-conscious businesses seeking a customizable online store solution.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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BigCommerce

by BigCommerce Pty. Ltd.
BigCommerce
BigCommerce is a powerful SaaS platform for designing and managing multiple eCommerce websites. It centralizes product information and helps you distribute catalogs across marketplaces, social media and business websites. You can manage inventory, orders and shipping from any device and set up unique automation to increase productivity and avoid errors.What sets it apart is its open and headless architecture, which allows for customization and integration. It offers a storefront editor with customizable themes but doesn’t restrict you from using other editors.During testing, I could use the platform’s backend for product management, order fulfillment and customer data handling while having complete freedom to design and develop custom storefronts.Another area in which BigCommerce excels is international commerce. Its support for multiple currencies and integration of global payment methods and shipping options make expanding into new markets a breeze.The platform's handling of international taxes and duties is also impressive, saving considerable time and effort. Additionally, it charges zero transaction fees, helping control costs for businesses with large sales volumes.Lastly, BigCommerce helps you remain nimble due to its flexibility. It offers open access to its APIs, SDKs and data without any proprietary blockers or frictions. This allows you to connect the platform to any software and build the perfect tech stack for your evolving needs.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Magento

by Magento
Magento
Magento (acquired by Adobe Commerce) is a cloud-based platform helping mid and large enterprises create a unique online storefront. It offers various modules, including order management, customer segmentation, business analytics, inventory management and more.Amazon sales channel, ERP Integration and Progressive Web Application (PWA) are its other essential attributes. Businesses can use proprietary AI to automate administration and analyze engagement, trends and opportunities.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Helium 10

by Helium 10
Helium 10
Helium 10 is a leading software platform that ranks 10 among all eCommerce Platforms according to our research analysts and 89 crowd-sourced reviews from 1 source. Starting from $39, Helium 10 is priced a notch under most others, has offered a free trial in the past and is most advisable for companies large and small. Helium 10 can be deployed online. Similar alternatives to Helium 10 include Apptha, Kooomo and OXID eShop.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Big Cartel

by Big Cartel LLC
Big Cartel
Big Cartel is an eCommerce website builder that helps artists quickly design and launch an online storefront. They can set up professional websites on a custom domain for free, and move onto paid plans during scaling for features like inventory management, theme code editing, Google Analytics and more. The free plan supports five products and paid plans can support up to 500 products.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Lightspeed

by Lightspeed
Lightspeed
Lightspeed is a cloud-based point-of-sale (POS) system offering features for businesses in retail, hospitality, and service industries. Its core functionality includes managing sales, inventory, customers, and employees, with additional features like marketing tools and reporting. While suitable for various business sizes, it often caters to those needing more advanced features than basic POS systems. Lightspeed shines in its scalability and omnichannel capabilities, allowing businesses to manage online and physical stores seamlessly. Users praise its intuitive interface, robust reporting, and app integrations. However, some find its pricing structure complex and miss features like offline functionality. Compared to similar POS systems, Lightspeed offers a wider range of features and integrations, but at a higher price point. It caters to businesses seeking a feature-rich solution for managing their omnichannel presence, while simpler and often cheaper options might suffice for smaller businesses with basic needs. Pros Scalable Omnichannel Intuitive Interface Robust Reporting App Integrations Feature-Rich Cons Complex Pricing No Offline Mode Steeper Learning Curve Not Ideal for Basic Needs Higher Price Point
User Sentiment User satisfaction level icon: great
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Braintree

by Braintree
Braintree
Braintree by PayPal is a web payment system that helps ecommerce businesses integrate and accept payments through credit and debit cards, Venmo (in the US), PayPal, Google Pay and other digital wallets. It allows users to track transactions, access real-time information, and manage in-store payments in multiple countries. Users can leverage other attributes including fraud protection, dispute management, payout management, reporting, level 1 PCI compliance and data encryption.
User Sentiment User satisfaction level icon: good
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Sell On Amazon

by Amazon Webstore
Sell On Amazon
Sell on Amazon allows users to sell globally, track sales, capture and edit photos, and ship through the vendor’s fulfillment service. It offers bulk listings, inventory management, reports, API integrations and on-site advertising tools. Individual or professional pricing plans are available based on the number of units sold.
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Lazada

by Lazada
Lazada
Lazada is a premier software product that ranks 15 among all eCommerce Platforms according to our research analysts and 4 crowd-sourced reviews from 1 source. Lazada is most fitting for all business sizes. Lazada can be deployed in the cloud. Similar alternatives to Lazada include Apptha, Kooomo and OXID eShop.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Bookmark

by Bookmark
Bookmark
Bookmark is a prominent software tool that ranks 16 among all eCommerce Platforms according to our research analysts and 265 crowd-sourced reviews from 2 sources. Starting from $4.99, Bookmark is priced cost-effectively, has offered a free trial in the past and is most advisable for businesses on the small or medium side. Bookmark can be deployed in the cloud. Similar alternatives to Bookmark include Moduurn, Knorish and Zobaze POS.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 or less
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Jungle Scout

by Jungle Scout
Jungle Scout
Jungle Scout is a distinguished software application that ranks 17 among all eCommerce Platforms according to our research analysts and 82 crowd-sourced reviews from 1 source. Starting from $29, Jungle Scout is priced fairly and is most advisable for all company sizes. Similar alternatives to Jungle Scout include Website World, Spree and CS-Cart.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Salsify

by Salsify Inc.
Salsify
Salsify is a prominent application that ranks 19 among all CMS Software according to our research analysts and 30 crowd-sourced reviews from 1 source. Salsify is most applicable for medium-to-large-sized corporations. Salsify can be deployed online. Similar alternatives to Salsify include Pulse CMS, OrchestraCMS and OnSign.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Digital River

by Digital River Inc
Digital River
Digital River helps users reach global audiences through streamlined payment and deployment, with automatically updated card information and a customized checkout style. It offers PSD2, GDPR, CCPA and tax compliance, language localization, intelligent transaction routing and reporting. It also includes tax management, invoicing, fraud management and anomaly detection.
User Sentiment User satisfaction level icon: great
Cost Breakdown
$100 - $500
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Ecwid

by Ecwid
Ecwid
Ecwid, short for eCommerce widget, is a SaaS platform for creative individuals and small businesses to launch an online store. It provides a drag-and-drop page builder to build an online storefront or an extension to add online store functionalities to an existing site. Its core components include omnichannel marketing, inventory tracking, order management and a mobile app. Access the marketplace to add popular digital wallets, shipping carriers, accounting modules and more customizations. It provides a free starter plan and venture, business and unlimited plans.
User Sentiment User satisfaction level icon: excellent
Cost Breakdown
$10 - $100
Company Size
Small Medium Large
Deployment
Cloud On-Premise
Platform
Mac Windows Linux Chromebook Android
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Buyer's Guide

Multi-channel Ecommerce Software Is All About Using Multiple Online Channels To Sell and Market Your Products

By Riddhiman Roy, Market Analyst at SelectHub

Multi-channel Ecommerce Software BG Intro

In the world of eCommerce, it’s not enough to just have a website to sell your products or services. With consumers shopping on multiple channels — from social media to marketplaces — it’s becoming increasingly important for businesses to have a strong multi-channel presence. But managing inventory, orders and customer data across various avenues can be a daunting task. That’s where multi-channel eCommerce software comes in.

In this guide, we’ll explore the top multi-channel eCommerce software options available and help you navigate the world of eCommerce tools and solutions. Whether you’re a small business just starting or a large enterprise looking to expand your reach, we’ll help you find the perfect fit for your business. Let’s dive in.

Executive Summary

  • Multi-channel eCommerce software helps businesses market and sell their products across multiple online channels.
  • It helps increase brand visibility, improve sales potential, streamline workflows and deliver a consistent brand experience.
  • Some of the common features include product information and order management, inventory handling, fulfillment integrations, reporting, and accounting.
  • There are many options in the marketplace, and we recommend preparing a requirements checklist and budget before starting the software evaluation process.
What This Guide Covers:

What Is Multi-channel Ecommerce Software?

Multi-channel eCommerce software is a platform that allows businesses to sell their products on various channels, including marketplaces, social media, physical stores, personal websites, mobile apps and even on the metaverse! The platform consolidates multiple sales channels under a roof, enabling you to manage inventory, sales and fulfillment from a unified dashboard.

Today, we live in a vast ecosystem of online sales channels, and businesses can no longer thrive by promoting products only through physical stores and personal websites. Your ideal customers are spread across the internet. Some are on Instagram, some on Amazon, and a few prefer to watch brand ads on YouTube and visit your website directly. You can’t funnel all your customers into a single channel and hope for the best.

It’s crucial to realize that customers are no longer on the lookout for brands, and you must meet them where they're already comfortably shopping. This means diversifying your strategy by incorporating multiple channels to promote and sell your products online, and that’s what multi-channel eCommerce software primarily does.

How Does It Work?

Related Categories

To better understand the concept, let’s look at an example of a multi-channel eCommerce strategy.

Suppose you run an online pet store, and a customer finds your store and visits your website. They explore the site, subscribe to your newsletter, receive a $100 discount for being a first-time visitor and add dog food products to their cart. However, they abandon their cart before checkout and leave the website due to unforeseen circumstances.

In this case, multi-channel eCommerce software notifies your order management software and email marketing solutions about the abandoned cart, prompting them to send cart recovery messages, including the $100 discount.

When the customer opens cart recovery emails, they move on to research more about dog foods on marketplaces like Amazon, eBay and Walmart. Thanks to multi-channel eCommerce software, you can adequately represent your business on all these online marketplaces.

Your product information management solution can help you create engaging product pages on these channels, which leads the customer to conclude that they can’t get better products at a better deal anywhere else. On top of that, they’ll realize that they might lose out on the $100 discount if they purchase your products from marketplaces rather than your website.

They’ll swiftly move on to your business website, recover their abandoned cart and purchase dog food. You’ll end up making a sale because of the connected and seamless journey provided on every channel the customer chose to research and engage on.

Multi-channel Ecommerce vs. Omnichannel Ecommerce

Both omnichannel eCommerce and multi-channel eCommerce are strategies for selling products online, but there are some key differences between them.

Multi-channel eCommerce aims to reach customers wherever they are and offers a variety of options for making a purchase. However, channels are often disconnected, providing customers different experiences across each channel.

Omnichannel eCommerce, on the other hand, takes a more integrated approach. All channels are connected and work together to create a cohesive brand experience. For example, customers may start browsing products on their mobile phone, add items to their cart and then complete the purchase on their computer with their shopping cart and preferences saved and synced between devices.

Omnichannel strategies use headless eCommerce platforms to deploy a centralized backend for managing multiple frontends, customer touchpoints and sales channels. No matter which platform a customer chooses to engage on, they’ll receive a consistent and uniform brand experience.

In a nutshell, an omnichannel strategy is the next step after multi-channel eCommerce. Once you’ve successfully set up multiple sales channels, the aim should be to deliver a consistent brand experience across each one of them.

Primary Benefits

Benefits Multi-channel Ecommerce Software

Increase Brand Visibility

Selling your products on multiple channels means putting your business in front of a wider audience, which increases your brand visibility. According to the marketing rule of seven, a prospective customer needs to hear or come across your brand at least seven times before they purchase from you.

The more they see your brand on new channels and platforms, the more they get familiar with it and become comfortable making the final purchase. Therefore, increasing your brand visibility can translate into converting more potential customers organically.

Improve Sales Potential

As the saying goes, don’t put all your eggs in one basket. Multi-channel eCommerce software helps you diversify your revenue streams by tapping into every popular sales channel, including marketplaces, social commerce, personal websites, IoT, mobile apps and more.

Enhance Customer Experience

Today, consumers expect greater flexibility and options while shopping online. You can deliver on this expectation with a multi-channel approach. It lets you meet your customers at their preferred online location and provide them with convenient options to buy whatever, whenever and however they want.

Streamline Operations

Selling products on multiple channels is a great revenue-boosting strategy. But make no mistake. It’s a complicated task, and even the slightest errors can lead to angry customers slandering your brand on online review channels.

With multi-channel eCommerce software, you can streamline your daily administrative tasks and prevent human errors and mistakes from creeping into your workflows. It consolidates catalogs across every channel, automates inventory updates after each successful sale and tracks all orders.

Key Features & Functionality

The number and type of features vary from platform to platform. In this section, we’ll discuss the critical features necessary in multi-channel eCommerce software to succeed for any online retailer.

Features Multi-channel Ecommerce Software

Product Information Management

You can create a product information library, including descriptions, images, videos, attributes, taxonomies and relationships with other products. Use the centralized library to publish accurate catalogs across every sales channel and eliminate the risk of posting wrong information.
Order Management

Consolidate orders coming through multiple channels in a centralized location. You can track each order’s journey from customers adding products to their cart to final delivery to their doorstep from a unified dashboard.
Inventory Management

The system automatically updates inventory after each successful sale. You can get automated alerts whenever inventory is running low and define custom rules to automate product procurement and sourcing.
Logistics

Ecommerce fulfillment is a tricky business, but multi-channel eCommerce software takes the sting out of the process. Connect the system with your shipping carriers, warehouses and 3PL to automate order routing based on custom rules and customer locations.
Reporting

Depending on the platform, you receive a template library or custom tools to design unique reports, visualizations and dashboards that help track profitability, engagement, conversion and more.
Accounting

The system can connect with your bank account and payment gateway. You don’t need to spend long hours tracking and recording transactions from each channel. The platform automates a whole range of tasks, from creating invoices to tracking sales and cash flow.

Software Comparison Strategy

The global multi-channel eCommerce software market is growing substantially and is expected to grow significantly from 2022 to 2030. Due to the booming market, you have many options when selecting a multi-channel eCommerce solution. Analyzing each option to pick the perfect fit for your business can be daunting. The trick is to not get overwhelmed and adopt a structured, data-driven software selection approach.

You can start by gathering a committee of your business’s stakeholders, executives and department heads. Discuss and prioritize each department’s needs from the new multi-channel eCommerce software and compile a checklist of all the requirements.

Here are a few factors you should consider while creating your requirements checklist:

  • Deployment: SaaS deployment hosts the platform on vendors’ servers and offers you easy access in return for a subscription fee. It’s an economical option but puts a cap on the number and depth of platform customizations you can make. On the other hand, on-premise deployment involves hosting the platform on proprietary servers, leaving you room for unlimited customizations. But it’s an expensive option as you need to invest heavily in IT infrastructure and expertise.
  • Sales Channels: Make sure the new platform connects with each sales channel your business uses and intends to use in the future. For example, a few solutions may connect with your preferred marketplace but don’t offer built-in modules to manage social commerce. In such cases, you’ve to use multiple disparate platforms to manage operations, increasing the chances of data silos and human errors.
  • Team Onboarding: Every system doesn’t support unlimited team member onboarding, and you should make sure the platform of your choice can comfortably onboard and manage your entire team. If you’re an enterprise with a significantly large team, you must ensure the platform offers adequate HR tools to streamline team management.
  • Integrations: Ensure that the system connects with existing software and potential solutions you might use in the future. A few useful integrations include CRM, ERP, BI, marketing automation platforms and supply chain management tools.
  • Support: You must make sure the vendor can offer adequate support based on your business’s IT expertise.

Beyond the requirements checklist, you can consider researching user reviews, contacting past customers and requesting product demos for a holistic understanding of the platform and how the vendor operates.

Cost & Pricing Considerations

The cost of multi-channel eCommerce software primarily depends on the deployment mode. SaaS platforms have monthly subscription fees ranging between $20-$500 based on features, number of products and sales channels.

On-premise deployment pricing varies from vendor to vendor depending on your business’s size and the desired features. Other than that, a few vendors may charge you extra for:

  • Priority support
  • Onboarding and implementation
  • Sales channel integrations
  • Additional features
  • Training

The Most Popular Multi-channel Ecommerce Software

It’s important to realize that there isn’t a single best multi-channel eCommerce software that’s perfect for every type and size of business. What’s best for others might not be good for you. You must gauge your unique situation to identify the ideal fit for your business.

To kickstart your search, we’ve listed overviews of some of the most popular multi-channel eCommerce solutions:

Shopify

Shopify is an all-in-one eCommerce platform that allows businesses of all sizes to create, manage and grow their online stores. It lets you easily set up an online store to sell products, manage orders, track inventory, process payments, and handle shipping and fulfillment.

The platform offers a range of customizable themes, an easy-to-use website builder, and an extensive app store with thousands of third-party apps. Shopify also provides comprehensive analytics and reporting features that give insights into your store’s performance and help you make informed decisions.

Shopify

Get a centralized view of your store’s every operation. Source

BigCommerce

BigCommerce makes it easy for businesses of all sizes to create visually stunning online stores and sell their products to customers worldwide. It offers extensive customization options to tailor stores to business-specific needs. Use a variety of themes, templates and drag-and-drop tools to design pages and create a unique user experience.

You can use the PIM module to centralize product information before publishing it on multiple channels. The robust order management module helps you consolidate orders from each channel and serves as the single source of order information for your team. BigCommerce also provides features for managing checkouts and inventory, including automatic tax calculation, multiple payment and shipping options, and real-time shipping rates.

BigCommerce

Improve sales potential by designing visually stunning product pages. Source

Adobe Commerce

Adobe Commerce is an enterprise eCommerce solution with a headless architecture. It offers a powerful, integrated backend that facilitates selling across multiple channels, storefronts, social networks, mobile apps and IoT devices. It has an open-source codebase that gives you full control over the platform and your storefronts.

It offers a marketing suite with built-in SEO optimization, email marketing and social media integrations, enabling you to easily attract customers and keep them coming back for more. With its powerful analytics and reporting tools, you can track your store’s performance and make data-driven decisions to improve revenue and profitability.

Adobe Commerce

Use intuitive tools to design personalized customer experiences across devices. Source

 

 

Questions To Ask

Ask these questions internally to identify your company’s unique requirements:

  • What’s our budget?
  • What are the key pain points we’re facing in our operations?
  • What features do we need the most to address those pain points?
  • Which integrations do we need?
  • How many employees will use the software?

Multi-channel Ecommerce Software Key Questions

You can ask these questions to potential vendors to better understand the software and vendor:

  • What customer support and training do you offer?
  • Is the software customizable to specific business needs?
  • How do you ensure data security?
  • What integrations does the software offer?
  • What are the core strengths of the software?

Next Steps

Multi-channel eCommerce software helps sell your products across multiple channels on the internet. It helps maintain accurate product catalogs, stock levels and pricing and design and handle your online store from a single dashboard. It’s like the Death Star from Star Wars, allowing you to manage the empire's entire fleet from a centralized location.

If you think you’re ready to deploy a multi-channel solution and take your business to the next level, consider checking out our free and in-depth comparison report that lets you compare the industry’s top products against each other based on features, pricing and other criteria. Happy selecting!

Product Comparisons

Additional Resources

About The Contributors

The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content.

Riddhiman
By Riddhiman Roy
Technical Content Writer
As a Senior Technical Content Writer at SelectHub, Riddhiman Roy delivers content about eCommerce, legal, employee scheduling, procurement, hotel management and property management software. He holds a Master's in multimedia journalism from the Indian Institute of Journalism and New Media. When he is not fighting huge-article-ogres and evil Grammarly suggestions, you can find him in his natural habitat grooving to music and banging his drumkit.
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Vidhi
Technical Research By Vidhi Kanodia
Senior Analyst
Vidhi Kanodia joined SelectHub after graduating from Osmania University in Hyderabad. Building on the hands-on experience she gained there, she expertly reviews peer research work in categories like procurement, PLM, eCommerce, insurance, hotel management, risk management and legal software.
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Shashank
Technical Review By Shashank K K
Principal Analyst
After graduating with a Masters in Finance from Trinity College Dublin, K K Shashank's research and detail-oriented skills led them to SelectHub. He has diverse knowledge across various software categories like Accounting, Financial Planning and Analysis, Ecommerce, Risk Management, PLM, Insurance and more since 2020.
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Pooja
Edited By Pooja Verma
Content Editor
Pooja Verma is a Content Editor and Senior Market Analyst at SelectHub, who writes and edits content for endpoint security, legal, CRM, fundraising software, eCommerce, and mental health software. She earned a literature degree from Miranda House, DU and also holds Master’s in Journalism from Symbiosis Institute of Media and Communication in India. In her free time, you can spot her reading a book or binge-watching the latest web series and movies.
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