Amazon Connect vs RingCentral Contact Center

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Our analysts compared Amazon Connect vs RingCentral Contact Center based on data from our 400+ point analysis of Call Center Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Amazon Connect is a cloud contact center platform that offers customer service over voice, tasks and chat at a comparatively lower cost. The product uses the Amazon Simple Storage Service (Amazon S3) to record and store exported reports and conversations. From there, it creates default buckets for storage requirements. Its self-service graphical interface helps non-technical users to manage agents, design contact flows and track performance metrics easily without specialized skills. Sales representatives build natural language contact flows with the Amazon Lex with a natural language understanding (NLU) and automatic speech recognition (ASR) technology powering Amazon Alexa.
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RingCentral Contact Center is a cloud-based call center solution designed to enhance customer interactions and streamline operations. It's ideal for businesses of all sizes seeking to improve their customer service capabilities. Key benefits include its omnichannel support, allowing agents to handle inquiries across multiple channels, and its advanced analytics, providing valuable insights into call center performance. Popular features include call routing, IVR, call recording, and real-time reporting. Compared to similar products, RingCentral Contact Center stands out for its user-friendly interface, ease of deployment, and cost-effectiveness.
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$0.018/Minute, Usage-Based
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$25/User, Monthly
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Product Assistance

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Product Insights

  • Flexible Pricing: Save more by paying just for the used functionalities and stop/resume any services at any point in time.  
  • High-Quality Audio: Enhance customer experiences with 16kHz audio, packet-loss resistant calls made over the internet from a desktop using the product’s softphone. 
  • Automated Communications: Integrate with Amazon Pinpoint to add outbound email channels and SMS in the product and send communications automatically. Communicate programmatically with the help of outbound API without performing complex and expensive third-party integrations. 
  • Omnichannel Routing: Eliminate working across multiple tools by using a single UI across all communication channels. Increase operational efficiency and avoid rebuilding interaction flows using the same automated chatbots and interactions across voice or chat. Improve customer experience and reduce resolution time by building call flows, reports and rules once and enabling them across channels. 
  • Efficient Routing: Increase efficiency among agents through a single UI engine for chat and calls. Minimize wait times and ensure customer satisfaction by transferring calls to the most appropriate agent based on availability, customer sentiment, history and skillset. 
  • Faster Issue Resolution: Connect knowledge repositories with built-in connectors for third-party applications like ServiceNow and Salesforce, FAQ stores, internal wikis and file shares. Leverage speech analytics powered by machine learning to detect customer issues automatically during calls and then help resolve them in real-time. 
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  • Convert Leads to Customers: Integrate with customer relationship management (CRM) solutions to gain valuable insight into customer actions and factors driving their decisions. Tailor responses and processes to encourage conversions. 
  • Improve Collaboration: Integrated GLIP messaging and other internal communication tools help employees stay informed and engaged with the workspace from anywhere. 
  • Ensure Quality Service: Offer multiple communication channels to customers. Connect with clients from anywhere, on any device and any platform. 
  • Engage Employees: Gamify internal support responsibilities to increase employee engagement. Encourage agents to complete tasks and get extra points, level up, win rewards and work towards unlockable achievements. 
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  • Automation, Omnichannel and Telephony:  
    • Telephony: Eliminate the need to handle multiple vendors, commit to peak call volumes and negotiate complex contracts by simply managing a network of telephony providers from around the world. Access services such as direct inward dial (DID), over 200 calling destinations and toll-free phone numbers in more than20 countries worldwide. Understand proactive monitoring, which can scale up and down within seconds from telephony experts. 
    • Omnichannel: Access contact centers embedded and intelligent high-volume outbound communications across multiple channels. Speak with millions of people daily for marketing promotions, upcoming delivery notifications and appointment reminders. Schedule communications by simply specifying the communication channel and contact list. 
    • Predictive Dialer With Answering Machine Interaction: Increase efficiency by calling customers in a list automatically. Connect only to live customers by detecting busy signals, respond to voicemail greetings through a machine learning model. 
    • Web and Mobile Chat: Offer customers the ability to text agents without being available simultaneously through asynchronous messaging. Take advantage of secure and encrypted chats that support all existing compliance certifications. Talk with Apple Business Chat or iOS messaging through the product’s routing, contact flows and configuration. 
    • Task Management: Maintain a high customer satisfaction rate through follow-up items to resolve customer requests and issues. Prioritize track and assign agent tasks to completion easily. Improve agent productivity by automating tasks that don’t require user interaction. 
    • Automation: Save time and money with intelligent automation and self-service tools such as interactive voice response, natural language chatbots and automated customer voice authentication. Provide a seamless multi-channel communication experience for chat, voice and task management. Improve efficiency and eliminate the need to repeat tasks and functions by automation capabilities. 
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  • Inbound Call Routing: Includes interactive voice response (IVR), computer telephony integration (CTI) and automatic call distributor (ACD). Use information from the IVR to avoid asking callers repeat questions. Connect customers to the most suitable agents for their queries. 
  • Outbound Features: Eliminate manual phone number entry with automated outbound dialing features, improving team efficiency and response time. Assess when and how to reach specific customers to generate more leads. 
  • Omni Channel Communication: Connect with customers across multiple channels in real time. Track, filter and route communications from initial contact to resolution. Contact staff through video calls, messaging, file-sharing and other collaboration tools. 
  • Call Monitoring Tools: Monitor calls, users, meetings, devices, queues and call quality scores and parameters. Offer real-time coaching during live calls to improve performance. 
  • Reporting/Analytics: Access personalized dashboards for various company-wide and department-specific metrics, including queues, user-level and usage trends, and agent performance. Create custom reports within the point-and-click interface. Monitor key performance indicators (KPIs) and send real-time alerts to agents via intelligent bots. 
  • SMS APIs: Video and voice functionalities integrate with message support through v-cards, images and videos, including 19 inbound and 13 outbound formats. Manage all messages across apps and send up to 10,000 messages with one API request. Use original numbers to send messages from extensions, other company numbers or departments. 
  • Text Messaging APIs: Use prebuilt bot adapters and frameworks such as Botkit, Errbot, Hubot and Lita. Access robust tools, like direct and group messaging support, real-time notifications, message history, message formatting and team member lists, to build a productive messaging platform within and across departments. 
  • Video Meetings: Create video meetings for immediate engagement. Retrieve past conference data for analysis. 
  • Fax APIs: Send faxes in 29 different file formats, queue messages automatically, forward and resend faxes to avoid re-rendering and consolidate multiple files in a single API request.  
  • Analytics: Work on a single and intuitive data layout for instant analysis of company-wide, departments or user-level trends and usage. Agents can monitor all calls, users, meetings, numbers, devices, queues, and call quality scores and parameters. 
  • Voice APIs: Connect any two numbers from anywhere to make calls through RingOut. Engage in calls through Web RTC-enabled browsers. 
    • Advanced Call Control: Enable apps to receive, make and forward calls, customize and return presence status, access Call Flip, hot-desking and Call Park, and mute extensions. 
    • Voicemail: Download or play back voicemail and search call logs. Access audio transcriptions of voicemail messages via speech-to-text conversion.  
    • Caller ID: Create caller IDs for all calls based on occasions, events and other configurations. Set advanced call routing, location-based routing and scheduling. 
    • Recorded Greetings: Provide business-specific voice announcements, voicemail greetings and on-hold messages. 
    • Real-time Notifications: Automate apps and workflows with real-time notifications, including ringing, call initiation, pick-ups, hang-ups and warm transfers. 
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Product Ranking

#13

among all
Call Center Software

#97

among all
Call Center Software

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Analyst Rating Summary

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94
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Mobile Capabilities
Platform Capabilities
Voice Intelligence and Analytics
Collaboration
Dialers
Calling Capabilities
Collaboration
Mobile Capabilities
Phone System
Platform Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Amazon Connect
RingCentral Contact Center
+ Add Product + Add Product
Calling Capabilities Call Routing System Collaboration Dialers Mobile Capabilities Phone System Voice Intelligence And Analytics Voicemail And Messaging Workforce Management 78 76 93 88 100 88 100 83 35 100 94 100 88 100 100 98 100 88 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 114 reviews
Great User Sentiment 184 reviews
91%
of users recommend this product

Amazon Connect has a 'excellent' User Satisfaction Rating of 91% when considering 114 user reviews from 3 recognized software review sites.

83%
of users recommend this product

RingCentral Contact Center has a 'great' User Satisfaction Rating of 83% when considering 184 user reviews from 2 recognized software review sites.

4.3 (34)
3.4 (32)
n/a
4.3 (152)
4.7 (69)
n/a
4.4 (11)
n/a

Awards

Amazon Connect stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated RingCentral Contact Center and concluded it deserves the award for the Best Overall Call Center Software available today and earns best-in-class honors for Calling Capabilities, Collaboration, Phone System and Voicemail and Messaging.

Analysts' Pick Award
Calling Capabilities Award
Collaboration Award
Phone System Award
Voicemail and Messaging Award

Synopsis of User Ratings and Reviews

Easy to Use: The interface is straightforward and intuitive, making it simple for users to learn and navigate the system. This ease of use allows managers and supervisors to independently make changes to call flows and agent groups without relying on others.
Scalability: Amazon Connect's cloud-based nature allows businesses to easily scale their contact center operations up or down as needed. This flexibility is particularly beneficial for businesses with fluctuating call volumes or seasonal demands.
Cost-Effective: The pay-as-you-go pricing model means businesses only pay for the resources they use, making it a cost-effective solution compared to traditional on-premises contact center systems.
Integrations: Amazon Connect integrates seamlessly with other AWS services and third-party applications, allowing businesses to create a unified communications ecosystem. This can include CRM systems, helpdesk platforms, and workforce management tools.
Advanced Features: The platform offers a wide range of features, including skills-based routing, call recording, real-time analytics, and chatbots, enabling businesses to deliver a personalized and efficient customer experience.
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Omnichannel Support: RingCentral Contact Center seamlessly integrates with multiple communication channels, allowing agents to handle customer inquiries from various platforms (e.g., phone, email, chat, social media) in a centralized interface.
AI-Powered Automation: Advanced AI capabilities automate routine tasks, such as call routing, lead qualification, and sentiment analysis, freeing up agents to focus on complex customer interactions.
Real-Time Analytics: Comprehensive dashboards provide real-time insights into call center performance, enabling supervisors to monitor agent productivity, identify areas for improvement, and make data-driven decisions.
Customization and Flexibility: RingCentral Contact Center offers customizable workflows, reporting tools, and integrations with CRM systems, allowing businesses to tailor the solution to their specific needs.
Scalability and Reliability: The cloud-based platform ensures scalability to accommodate growing call volumes and provides high availability with minimal downtime, ensuring uninterrupted customer service.
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Limited Customization: The user interface can be challenging to navigate and customize to specific workflows, especially for complex routing needs or integrations with other systems.
Reporting Challenges: Generating customized reports or accessing granular data for analysis can be difficult, limiting the ability to gain deep insights into call center performance and agent activity.
Learning Curve: The platform's features and functionalities can have a steep learning curve, requiring significant time and effort for users to become proficient, especially those without a technical background.
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Limited Customization: Users have reported difficulty tailoring the platform to their specific business needs, leading to a lack of flexibility and efficiency.
Complex Interface: The user interface has been described as cluttered and overwhelming, making it challenging for agents to navigate and access necessary information quickly.
Integration Issues: RingCentral Contact Center has faced criticism for its limited integration capabilities with other business applications, hindering seamless workflows and data sharing.
Reliability Concerns: Users have experienced occasional system outages and technical glitches, impacting agent productivity and customer satisfaction.
Costly Add-Ons: While the base platform may be affordable, users have expressed frustration with the additional costs associated with essential features and integrations, making it less cost-effective than expected.
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Amazon Connect, the cloud-based contact center software from Amazon Web Services (AWS), has garnered a mixed bag of user reviews over the past year. While some users rave about its user-friendly interface, scalability to accommodate growth, and cost-effectiveness compared to traditional contact center solutions, others point out its limitations in advanced features and express dissatisfaction with customer support. The software's strengths lie in its ease of use, particularly for those familiar with other AWS products, and its pay-as-you-go pricing model, which allows businesses to only pay for what they use. This makes it a great option for startups and small businesses looking for an affordable and scalable solution. However, more established businesses with complex needs may find the lack of advanced features, such as robust workforce management tools, to be a dealbreaker. One of the key differentiators of Amazon Connect is its seamless integration with other AWS services, such as Amazon Lex for chatbots and Amazon Polly for text-to-speech. This allows businesses to easily add AI-powered features to their contact center without the need for extensive coding or third-party integrations. However, this tight integration with the AWS ecosystem can also be a drawback for businesses that use other cloud platforms or have existing investments in third-party contact center solutions. Overall, Amazon Connect is a solid choice for businesses seeking a user-friendly and cost-effective cloud contact center solution, especially those already invested in the AWS ecosystem. However, businesses with complex requirements or those seeking top-tier customer support may want to explore other options.

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RingCentral Contact Center is a cloud-based call center software that has received positive user reviews in the past year. Users appreciate its ease of use, scalability, and integration with other business applications. They also find it to be a cost-effective solution compared to on-premises call center systems. One of the key strengths of RingCentral Contact Center is its omnichannel capabilities. It allows businesses to manage all customer interactions from a single platform, regardless of the channel used (phone, email, chat, social media). This provides a seamless experience for customers and helps businesses to resolve issues more quickly and efficiently. Another advantage of RingCentral Contact Center is its reporting and analytics capabilities. It provides businesses with detailed insights into their call center performance, which can be used to identify areas for improvement. This data can also be used to create custom reports that can be shared with stakeholders. Overall, RingCentral Contact Center is a well-rounded call center software that is suitable for businesses of all sizes. It is easy to use, scalable, and cost-effective. Its omnichannel capabilities and reporting and analytics features make it a valuable tool for businesses that want to improve their customer service.

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