CXone vs Bright Pattern

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Our analysts compared CXone vs Bright Pattern based on data from our 400+ point analysis of Call Center Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

CXone (formerly called inContact) provides contact center and workforce optimization solutions to enterprises. Customers can connect to call agents through more than 30 interaction options including chat, messaging, email, voice calling and social media like Facebook, Twitter, Instagram and Whatsapp. Businesses can monitor contact center and employee performance through a live dashboard that provides basic reporting. Customers are connected to the best skilled resources through automatic call distribution (ACD) based on analytics and artificial intelligence. IVR call flows integrate with analytics to ensure efficient data-directed routing for quicker resolution of customer queries. Workforce intelligence automatically triggers alerts and actions based on historical interactions and scheduling patterns to free up resources. Its no-pause predictive dialer helps call agents get through call lists faster.

Call center analytics include metrics on agent-customer interaction, productivity data, reports and performance management aids. Businesses can get feedback on customer experience through surveys, identify discrepancies and boost productivity. It provides out-of-the-box integrations with Salesforce, Microsoft 365, GSuite, Microsoft Teams, Oracle, Zendesk and RingCentral.
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Bright Pattern is a cloud-based call center software designed to enhance customer interactions. It's ideal for businesses seeking a comprehensive solution to manage inbound and outbound calls, emails, chats, and social media inquiries. Bright Pattern offers a range of benefits, including improved agent productivity, increased customer satisfaction, and reduced operational costs.

Key features include omnichannel routing, real-time analytics, customizable dashboards, and advanced reporting capabilities. It integrates with various CRM and business systems, allowing for seamless data sharing and streamlined workflows. Compared to similar products, Bright Pattern stands out with its user-friendly interface, robust functionality, and scalability to meet growing business needs.

Pricing is based on a per-agent, per-month subscription model, with flexible options to accommodate different business sizes and requirements. Bright Pattern's comprehensive offering and competitive pricing make it a valuable investment for businesses seeking to elevate their call center operations.

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$100/User, Monthly
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$70/User, Monthly
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Tailored to your specific needs
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Windows
Mac
Linux
Android
Chromebook
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Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
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Forum
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24/7 Live Support

Product Insights

  • Enhanced Customer Satisfaction: CXone empowers you to understand and meet customer expectations, fostering loyalty and positive brand perception.
  • Increased Revenue Generation: By streamlining customer interactions and resolving issues swiftly, CXone helps businesses convert leads into loyal customers, driving revenue growth.
  • Improved Agent Productivity: CXone's intuitive interface and automated workflows enable agents to handle customer inquiries efficiently, maximizing productivity and reducing operational costs.
  • Personalized Customer Experiences: CXone's robust CRM capabilities allow businesses to tailor interactions based on customer preferences, creating personalized experiences that foster engagement and build lasting relationships.
  • Data-Driven Decision Making: CXone provides comprehensive analytics and reporting, empowering businesses to make informed decisions based on customer feedback and performance metrics.
  • Omnichannel Support: CXone seamlessly integrates multiple communication channels, ensuring customers can connect with businesses through their preferred methods, enhancing convenience and accessibility.
  • Reduced Customer Churn: By proactively identifying and addressing customer pain points, CXone helps businesses retain customers, reducing churn rates and preserving valuable revenue streams.
  • Improved Employee Engagement: CXone's user-friendly platform and collaborative tools empower agents, fostering job satisfaction and reducing employee turnover.
  • Scalability and Flexibility: CXone is designed to accommodate businesses of all sizes, providing the flexibility to adapt to changing customer needs and business growth.
  • Cloud-Based Accessibility: CXone's cloud-based architecture ensures accessibility from anywhere, enabling businesses to provide consistent customer support regardless of location.
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  • Streamline Interactions: Automatically route interactions to the most appropriate agents based on skills and customer preferences. 
  • Enhance Customer Retention: Consolidate numerous support-related communication channels, including email, chat, phone and social media platforms, to ensure faster resolution to customer queries. Use same-region routing for customer calls to offer more personalized service. 
  • Work From Anywhere: Allow agents to work from anywhere while centralizing collaboration through a singular interface. 
  • Ensure Quality: Make sure that all interactions are consistent through built-in, omnichannel, AI-supported quality assurance functionalities. Track customizable, real-time quality metrics and KPIs such as average handling time (AHT), net promoter score (NPS), customer satisfaction score (CSAT) and first call resolution (FCR). 
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  • Automatic Call Distribution: Connect more customers with the appropriate resources and resolve an increased number of interactions faster. Employ differentiated routing that uses customer data and sentiment for a better overall customer experience. Make use of an intuitive, visual tool with predefined components and collaborate on routing flows.
  • Interactive Voice Response: Avoid the time spent on asking customers the same questions repeatedly. Automate requests through the IVR to facilitate the resolution process. Connect the data using the out-of-the-box CRM, virtual agent and database integrations.
  • Predictive Dialer: Run voice and digital campaigns in an instant. Increase productivity with no pause dialing, reducing hang-ups. Blend inbound and outbound interactions across channels. Choose from various dialing options to ensure compliance even within one campaign.
  • Interaction Channels: Select from over 30 digital and voice channels and instantly grant access to agents whenever required. Increase productivity with control, insight and a consistent interface. Maintain routing for all digital and voice channels with a visual, intuitive tool. Provide customers flexibility and offer virtually any communication channel that satisfies their needs.
  • Conversational AI and Chatbots: Leverage BYO-bot framework to deploy and manage virtual agents and intelligent bots. Handle more customer interactions with pre-built NLP-powered bots. Expand self-service for routine requests. Blend conversational self-service with agent assistance, leading to hassle-free customer journeys.
  • Improved Chat: Streamline chat handling with messaging templates, reducing typing and improving speed. Use bots to collect customer data or automate repetitive steps. Use a single platform to administer and manage the chat channel. Deliver real-time guidance to customers along with co-browsing and hands-on support. Identify when high-value customers are lost or struggling.
  • Messaging: Choose from the most extensive selection of natively implemented channels. Integrate virtually any digital channel with BOYC. Grant agents cross-channel history and add custom fields for customer information, sentiment and more. Analyze data for any digital avenues, including SMS, bots, social messaging and monitoring chat. Handle inbound SMS easily using consistent control and interfaces.
  • Call and Screen Recording: Adhere to PCI, GDPR and HIPAA requirements. Make sure that recordings are always secure and protected. Access and play recordings back without any hassles. Unify call, digital and screen recordings in one interface. Ensure built-in flexibility to meet recording and collaboration needs on the go.
  • FedRAMP: Provide customers with omnichannel options. Facilitate workforce engagement to create an organized, happy and productive environment for employees. Use security protocols to protect private data. Enable staff to serve customers promptly and efficiently.
  • UCaaS Integrations: Help connect agents to valuable experts. Allow pre-built APIs to create a single view for all agent interactions. Identify agent availability for a call or chat and update corporate directories frequently. Connect the agent workforce with leading applications from Microsoft, RingCentral, Zoom, Atos and more.
  • CRM Integrations: Help agents understand customers in a better way. Deploy, scale and extend with a pre-built integration. Increase efficiency with a unified agent desktop and reduce both time and effort. Make informed decisions relying on gainful insights.
  • Interaction Analytics: Improve interactions across channels by identifying outcomes, evaluating the customer experience and more. Prioritize and attack the best improvement opportunities.
  • Real-Time Interaction Guidance: Build rapport and encourage active listening based on AI models that understand customer cues. Provide immediate feedback and use easy-to-understand prompts and specific recommendations.
  • Voice-as-a-Service: Integrate software, infrastructure and telephone into one centralized solution. Eliminate the hassle of dropped and abandoned calls. Use automated provisioning and number porting to save time.
  • Customer Authentication: Validate a customer in the first few seconds of a conversation. Strengthen fraud prevention and ensure safeguarding. Diversify self-service to meet everyday needs such as account balance, points status, password resets and more that need authentication.
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  • Inbound Voice Calls and SMS: Control calls from the desktop regardless of call delivery options. Call transcription, conversation continuity for dropped calls, in-call and standalone SMS messaging, pre-recorded message playback and a virtual queue with a callback option optimize customer experiences and team workflows. 
  • Outbound Voice: Access all dialing modes, including predictive, manual, progressive and preview, to tailor the dialer for desired agent engagement and any list quality. Maximize answer probability with safe calling windows integrated with postal codes. 
  • Answering Machine Detection: Detect when an agent or answering machine accepts calls. Know when to connect live callers or leave messages while maintaining a high predictive connection rate. 
  • List Sorting and Filtering: Organize data to increase output, move records within campaigns, prioritize high quality leads and work with multiple call center operations. 
  • Predictive Dialer: Dial a list of numbers and automatically connect with live calls to improve call efficiency. 
  • IVR: Personalized IVR menus, scripts and other options ensure exceptional customer experiences. Route callers to suitable agents and IVR scripts that align with core brand messaging. 
  • CTI Integration: Expedite agent responses by centralizing customer information. Employ a hassle-free CTI integration with existing CRMs, like Oracle Cloud Service, Zendesk, Freshdesk and Salesforce.
  • Workflow Automation: Send notifications for support ticket updates to customers and agents. Automate repetitive maintenance activities and actions on tickets. 
  • AI and Bots: Supplement customer experiences through automation with human touch sentiment analysis, tracking and routing, intelligent assistance and quality management. 
  • Reporting and Analytics: View real-time stats and metrics about assigned service campaigns, queues, agents and teams with associated alerts, statistics and actions. Work with data from Amazon Quicksight, Tableau, Zoho Reports, Zoomdata, Google Data Studio and more. 
  • Case Management: Connect with customers across all channels. Access communication history with detailed information, including transcripts and notes from agents. 
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Product Ranking

#12

among all
Call Center Software

#78

among all
Call Center Software

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Analyst Rating Summary

89
92
91
95
88
88
100
71
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Collaboration
Platform Capabilities
Voice Intelligence and Analytics
Workforce Management
Phone System
Mobile Capabilities
Voicemail and Messaging
Platform Capabilities
Voice Intelligence and Analytics
Calling Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

CXone
Bright Pattern
+ Add Product + Add Product
Calling Capabilities Call Routing System Collaboration Dialers Mobile Capabilities Phone System Voice Intelligence And Analytics Voicemail And Messaging Workforce Management 91 88 100 88 20 94 100 86 100 95 88 71 88 100 94 97 100 91 0 25 50 75 100
91%
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88%
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88%
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100%
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43%
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57%
88%
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88%
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100%
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83%
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17%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
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100%
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User Sentiment Summary

Great User Sentiment 2776 reviews
Excellent User Sentiment 251 reviews
84%
of users recommend this product

CXone has a 'great' User Satisfaction Rating of 84% when considering 2776 user reviews from 5 recognized software review sites.

92%
of users recommend this product

Bright Pattern has a 'excellent' User Satisfaction Rating of 92% when considering 251 user reviews from 4 recognized software review sites.

4.3 (21)
n/a
4.3 (1260)
4.2 (55)
n/a
4.73 (98)
4.2 (509)
4.7 (95)
4.3 (197)
n/a
4.1 (789)
5.0 (3)

Awards

SelectHub research analysts have evaluated CXone and concluded it earns best-in-class honors for Collaboration and Workforce Management.

Collaboration Award
Workforce Management Award

SelectHub research analysts have evaluated Bright Pattern and concluded it earns best-in-class honors for Voicemail and Messaging. Bright Pattern stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Voicemail and Messaging Award

Synopsis of User Ratings and Reviews

Seamless Omnichannel Experience: CXone unifies customer interactions across multiple channels, providing a consistent and personalized experience.
Robust Analytics and Reporting: CXone offers comprehensive analytics and reporting capabilities, enabling businesses to track key metrics and identify areas for improvement.
AI-Powered Automation: CXone leverages AI to automate repetitive tasks, freeing up agents to focus on more complex customer interactions.
Easy-to-Use Interface: CXone's intuitive interface makes it easy for agents to navigate and manage customer interactions efficiently.
Exceptional Customer Support: CXone provides dedicated customer support, ensuring businesses receive prompt assistance and guidance when needed.
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Omnichannel Capabilities: Bright Pattern seamlessly integrates various communication channels, including voice, email, chat, and social media, into a unified platform. This allows agents to manage all customer interactions from a single interface, enhancing efficiency and providing a consistent experience across channels.
Cloud-Based Flexibility: As a cloud-based solution, Bright Pattern eliminates the need for on-premises hardware and infrastructure, reducing IT costs and complexity. Its scalability allows businesses to easily adjust their contact center size based on demand, making it suitable for organizations of all sizes.
User-Friendly Interface: Bright Pattern's intuitive interface is designed for ease of use, enabling agents to quickly learn and navigate the system. This reduces training time and empowers agents to focus on delivering excellent customer service.
Advanced Routing and Automation: The platform offers intelligent routing capabilities that direct calls to the most qualified agent based on skills, availability, and other criteria. Automation features, such as chatbots and interactive voice response (IVR), can handle routine inquiries, freeing up agents to handle more complex issues.
Real-Time Analytics and Reporting: Bright Pattern provides comprehensive analytics and reporting tools that offer insights into contact center performance. Supervisors can monitor key metrics, identify areas for improvement, and make data-driven decisions to optimize operations.
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Limited Customization: Users have reported that CXone's customization options are somewhat limited, making it difficult to tailor the platform to their specific business needs.
Steep Learning Curve: Some users have found CXone's interface to be complex and challenging to navigate, requiring a significant investment of time and effort to become proficient.
Integration Challenges: Users have encountered difficulties integrating CXone with their existing systems, leading to data silos and inefficiencies.
Pricing Concerns: CXone's pricing structure has been criticized for being complex and lacking transparency, making it difficult for users to accurately estimate their costs.
Limited Reporting Capabilities: Users have expressed dissatisfaction with CXone's reporting capabilities, citing a lack of flexibility and customization options.
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Reporting Limitations: The platform's reporting capabilities have limitations, particularly regarding real-time data and customizability. Users often find it challenging to extract specific data points or create tailored reports to meet their unique needs.
User Interface Complexity: The user interface, while feature-rich, can feel overwhelming and cumbersome for new users due to its complexity. Navigating through various menus and options may require a steeper learning curve than anticipated.
Integrations: Integrating Bright Pattern with other business tools and CRM systems can pose challenges and may require additional development effort or custom connectors.
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CXone is a popular customer experience software that has received positive user reviews over the past year. Users appreciate its ease of use, comprehensive features, and ability to integrate with other business systems. CXone's strengths include its intuitive interface, which makes it easy for users to navigate and find the information they need. It also offers a wide range of features, including customer relationship management (CRM), marketing automation, and analytics, which allows businesses to manage all aspects of their customer interactions in one place. Additionally, CXone's open API allows it to be easily integrated with other business systems, such as ERP and CRM systems, which can help businesses streamline their operations. While CXone is a strong product, it does have some weaknesses. Some users have reported that it can be expensive, especially for small businesses. Additionally, CXone's reporting capabilities are not as robust as some other products on the market. However, CXone's strengths outweigh its weaknesses, and it is a good choice for businesses that are looking for a comprehensive customer experience solution. CXone is most suited for businesses that are looking for a comprehensive customer experience solution that is easy to use, feature-rich, and can be integrated with other business systems. CXone is a good choice for businesses of all sizes, but it is particularly well-suited for small businesses that do not have the resources to invest in a more expensive solution.

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Bright Pattern has garnered positive feedback for its user-friendly interface and robust omnichannel capabilities, making it a strong contender in the contact center software market. Users appreciate the platform's intuitive design, which simplifies agent onboarding and daily operations. The ability to manage interactions across various channels, including voice, email, chat, and social media, within a unified interface streamlines workflows and enhances agent efficiency. Reviewers frequently highlight the platform's flexibility and customization options, allowing businesses to tailor the software to their specific needs and workflows. This adaptability is particularly beneficial for organizations with unique requirements or complex customer journeys. While Bright Pattern receives praise for its ease of use and comprehensive features, some users note that its reporting and analytics capabilities could be more robust. Compared to competitors like Genesys and Five9, Bright Pattern's reporting tools may lack the depth and granularity required for in-depth performance analysis and data-driven decision-making. Additionally, while the platform offers a wide range of integrations, some users mention that the process of setting up and configuring these integrations can be complex and may require technical expertise. Despite these drawbacks, Bright Pattern's strengths in user experience and omnichannel functionality make it a compelling option for businesses seeking a reliable and adaptable contact center solution. The platform is particularly well-suited for mid-sized organizations and enterprises with diverse communication channels and a focus on delivering exceptional customer experiences.

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Screenshots

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