Sitefinity vs Kentico

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Our analysts compared Sitefinity vs Kentico based on data from our 400+ point analysis of CMS Software, user reviews and our own crowdsourced data from our free software selection platform.

Sitefinity Software Tool
Kentico Software Tool

Product Basics

Sitefinity is a marketing solution that helps enterprises manage digital content and websites, as well as e-commerce, all from a unified interface. Developers can build and clone websites, pages and templates with robust APIs and out-of-the-box RESTful endpoints. It enables digital asset management with bulk operations and advanced media search by library, category, tag and URL. In addition to a content staging environment, it provides an inline editor to create and edit content directly on the webpage. It offers powerful forms, with marketing outreach optimization through A/B testing.

It comes with built-in SEO attributes like easy-to-understand URLs, meta tags, titles, description optimizers and more. Businesses can glean customer insights from multiple channels for real-time analysis through ML-based recommendations. The vendor offers a free trial.
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Kentico is a cloud-based solution that helps manage content and digital experiences. It streamlines tasks, content production, business collaborations, content delivery and integrations. Users can ensure engaging and personalized experiences for existing and potential customers by creating digital touchpoints across websites, online stores, email campaigns and mobile devices. They can also leverage the .NET MVC architecture to build new and developed life cycles. Workflow management helps match business processes and align internal operations.

Its built-in AI and analytics optimize digital initiatives by allowing users to track the most visited pages, create customized websites, send newsletters and identify recurring visitors. It enables businesses to remind customers about abandoned shopping carts and notify them to reorder favorite products. It also includes flexible payment and shipping options, automated checkout processes, marketing integrations and multi-store management.
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$7,999 Monthly
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Mobile
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Experience Management: Increase conversions and generate more leads with 1:1 conversations with your customers. Create, preview and deliver personalized experiences at a massive scale with amazingly easy to use tools. Analyze and optimize the experience with the help of contextual analytics and A/B testing solutions.

  • Digital Commerce: Boost the revenue using an enhanced and personalized experience between the website and the online store. Manage price lists, shopping carts, product catalogs and the checkout process seamlessly. Access specific and actual tax and shipping prices. Enhance and automate inventory management, order attainment and overall customer support.

  • Digital Experience Channels: Connect with your customers and deliver consistent experiences across the web, email, mobile and social media. Make the most out of a multichannel, mobile-first world to win and retain customers who may start their journey on a mobile device, reading an email that leads them to a responsive landing page on your website.
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  • Enhanced Productivity: Kentico streamlines content management and delivery, enabling teams to publish content faster and more efficiently, reducing the time to market for new initiatives.
  • Scalability: As your business grows, Kentico grows with you. It supports the expansion of your digital footprint without compromising performance, ensuring your website can handle increased traffic and content volume.
  • Customization: With its flexible architecture, Kentico allows for deep customization to meet specific business needs, ensuring that your website and content management system align perfectly with your brand and operational requirements.
  • Integrated Marketing Tools: Kentico comes equipped with a suite of integrated marketing tools, enabling businesses to execute comprehensive digital marketing strategies, including email marketing, A/B testing, and automation, all from within the same platform.
  • Improved User Experience: By providing tools for creating responsive, accessible, and fast-loading websites, Kentico helps businesses improve the overall user experience, which can lead to increased engagement, higher conversion rates, and customer loyalty.
  • Security: Kentico places a strong emphasis on security, offering features like advanced user management, permissions, and protection against common vulnerabilities, ensuring that your website and data remain safe from threats.
  • SEO Optimization: With built-in SEO tools, Kentico makes it easier for businesses to optimize their content and website structure to rank higher in search engine results, driving more organic traffic to their site.
  • Multi-language Support: Kentico's multi-language capabilities allow businesses to easily create and manage content in multiple languages, making it simpler to reach and engage a global audience.
  • Comprehensive Analytics: The platform includes analytics and reporting tools that provide insights into website performance and user behavior, enabling businesses to make data-driven decisions to optimize their digital strategy.
  • Community and Support: Kentico has a robust community of developers and users, along with professional support from Kentico, ensuring that help is readily available whenever you need it, from troubleshooting to best practices.
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  • Quality Content: Create and manage content that helps deliver highly engaging digital experiences using a feature-rich user interface. Help the development teams build, integrate and employ high-quality solutions. 
  • Design Security: Make use of SSO (Single Sign-On), HTTP security headers, cookie protection and granular permission by user and role. 
  • Omnichannel: Manage multilingual content from a single location and deliver digital experiences across different devices and platforms. Measure and collect customer data across various channels and obtain intelligence on cross-channel behaviors, thus enhancing the marketing processes. 
  • Easy Interface: Manage multiple sites from one place and efficiently create new design layouts using the drag-and-drop option. Empower users to create and update content on the fly. 
  • Decoupled CMS: Take the content that powers a website to any medium no matter what the front-end tech stack. Use a stand-alone application separated from the backend and content management for the presentation. 
  • Cloud CMS: Empower developers to create, test and release new functionalities with built-in CI/CD capabilities. Eliminate data silos and successfully deliver more effective marketing programs. Review code and collaborate with members. Gain high visibility into the development process via detailed reports centered around essential information. 
  • Data Protection: Enable highly secure data backups and allow the locating and deleting of personal data. Use secure APIs for integrated solutions and ask for customer consent before accessing customer data. 
  • E-Commerce: Provide unique customer experiences and forge customer relationships. Manage day-to-day operations seamlessly and efficiently handle complex orders using a built-in order management system, flow management and pricing and discount management. Enhance customer engagement across channels, streamline business processes and smoothly integrate the online store with any back-office system. 
  • Insight: Consolidate cross-channel visitor data to create 360-degree profiles of the visitors and scrutinize important touchpoints in the journey to identify personalization and optimization more effectively. Obtain smart insights via analytic reports and execute a marketing strategy that helps achieve business KPIs. 
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  • Personalizations: Deliver personalized digital experiences across web, mobile, email and other channels. Create relevant, tailor-made content based on customer behavior, contextual history and demographics. Dynamically change content on websites based on the visitor’s actions. Use visual rule designer to set personalization rules and segmentation. 
  • Automation: Send automated alerts to customers to remind them about abandoned shopping carts. Create personalized automation through the drag and drop designer. 
  • E-Commerce: Deliver personalized digital experiences through online stores. 
    • Product Management: Create a catalog with flexible navigation and design to showcase products. Design pages with rich text, specifications and pictures. Sell multiple products and categorize them based on attributes. Facilitate easy search options with filters like availability, features and categories. 
    • Checkout: Customize shopping cart and checkout processes according to customer needs. Create single-page or organization-specific checkouts. 
    • Promotions and Discounts: Boost sales through discounts, offers and gift cards. Apply multiple targeted rebates and cross-sell and up-sell promotions. 
    • Shipping and Payments: Ensure safe and flexible payment processes through card, cash on delivery, PayPal or other third-party solutions. Automatically calculate shipping costs and taxes based on factors like weight and country. Provides multi-currency support. 
    • Shopping Cart: Let customers add, remove and update products and services. Ensure stock availability by leverage out-of-the-box modules. 
    • Order Management: Send customers detailed summaries of their purchases with product, shipping and payment details. 
  • Website Management: Manage multiple websites from a unified interface. Import code, data and content across different sites. Create microsites, online stores, community forums and blogs. Leverage ASP.NET Core MVC technology to deliver high-performing, scalable websites. Ensure quick data loading and reduce inessential processing. 
  • Analytics: Gain real-time insights, analyze performance and track audience engagement through analytical modules. 
    • Sentiment and Web Analysis: Analyze positive and negative comments on websites and send automated thank-you notes and apologies. Gather information on visitors, email recipients and customer behavior. 
    • Reporting: Access reports on content, commerce, customer touchpoints and workflows. Visualize data through custom reports. Gain statistical information according to downloads, slicks, referrals, conversions, campaigns and more. 
    • Testing: Test several variations of web pages and emails to gauge impact. Set multiple metrics like conversion goals, traffic sources and customer segments. 
    • Dashboards: Display relevant information and drill down into data through customizable dashboards. Monitor campaign assets and measure effectiveness. 
  • Audience Management: Gather information on visitors and manage contacts across all channels.  
    • Automated Lead Scoring: Automatically identify prospective clients according to location, title and data completeness. Define company-specific rules and create lead scoring processes. Share leads with sales teams via emails or through CRMs. 
    • Tracking: Monitor visitor journeys at all touchpoints — capture page views, downloads and video watches. Track email interactions, customer actions and campaign activities. 
    • Segmentation: Use the visual interface to categorize contacts based on context, behavior and demographics. Collect data on anonymous visitors, subscribers and registered clients. Create customer profiles according to activity scores and automatically add them to segmentation. 
    • Compliance: Ensure data process with GDPR, PII and CCPA compliance. 
  • Content Production: Manage, create and reuse content in email marketing campaigns, mobile apps, websites and other channels. 
    • Page Builder: Use drag and drop widgets to create new web pages and adjust content on websites. Deliver customer-specific experiences by applying personalization rules. Develop layouts according to needs and divide web pages into sections. 
    • Templates: Reuse content by saving high-performing pages as templates. Save content, sections and widgets. Customize templates to add text, pictures, videos and other media files. 
    • Workflows: Design custom workflows to ensure content consistency and regulation compliance. Define workflow processes and steps by selecting editors, owners and approvers and manage content throughout its lifecycle. Set timed actions to move content to the next step automatically. Track published content and store outdated versions in retrievable archives.  
    • Digital Asset Management: Create media libraries and store pictures, videos, PDFs and presentations in a centralized repository. Edit images, convert them into multiple formats and automatically resize them to fit different layouts and devices. Assign role-based access for security. 
    • Language Support: Create and translate content into several languages like Chinese, Spanish, Hebrew, Russian, Arabic and more. Display region-specific language on websites or stick to default if the page is not translated. Display date and time according to time zones. 
  • Campaign Management: Launch and manage cross-channel campaigns. Set landing pages and tracking links according to UTM parameters. Receive real-time information on campaign performance, visitor interactions and conversion. 
  • Email Marketing: Deliver personalized, targeted emails to customers based on activity, behavior, data and lead scoring. Measure crucial metrics like delivery, open and click rates. 
  • Artificial Intelligence: Display relevant content and optimize engagement through AI-based recommendations. Design widget variants and drag-and-drop the best one to product categories, shopping carts, emails or homepage. Suggest products to customers based on behavioral attributes. 
  • Forms: Collect information, applications, leads, registrations, surveys and more. Create forms with custom fields and insert them on websites.  
  • Security: Protect data and websites against vulnerabilities with multiple security layers, anti-CSRF tokens, custom authentication models, role-based permissions and reCAPTCHA. 
  • Integrations: Access pre-packaged connections with Salesforce, Zoho, Recombee, Dynamics 365, Visual Studio and more. Use API to build organization-specific integrations with CRMs, ERPs, PIMs and payment gateways. 
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Product Ranking

#71

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#73

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User Sentiment Summary

Great User Sentiment 551 reviews
Great User Sentiment 312 reviews
80%
of users recommend this product

Sitefinity has a 'great' User Satisfaction Rating of 80% when considering 551 user reviews from 6 recognized software review sites.

87%
of users recommend this product

Kentico has a 'great' User Satisfaction Rating of 87% when considering 312 user reviews from 5 recognized software review sites.

4.8 (15)
4.7 (15)
3.9 (365)
4.3 (212)
3.45 (29)
n/a
3.4 (25)
4.4 (42)
4.7 (3)
4.0 (1)
4.5 (114)
4.5 (42)

Synopsis of User Ratings and Reviews

Intuitive Interface: Many users highlight Sitefinity's user-friendly interface, making it easy to navigate and manage website content without extensive technical expertise.
Customization Options: Sitefinity's flexible framework allows for extensive customization, enabling users to tailor the platform to their specific needs and preferences.
Strong Support: Users appreciate the responsive and helpful support provided by Sitefinity, ensuring they can get assistance when needed.
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Easy to Use: The platform's user-friendly interface makes content management tasks simple and efficient, even for non-technical users. The intuitive design and clear navigation contribute to a smooth user experience.
Versatility: Kentico offers a wide range of features and functionalities, allowing users to create various digital experiences, from simple websites to complex e-commerce platforms and intranets. This adaptability makes it suitable for diverse business needs.
Scalability: As businesses grow and evolve, Kentico can scale to accommodate increasing demands. Its architecture and performance capabilities ensure that websites and applications can handle high traffic volumes and complex functionalities without compromising speed or stability.
Security: Kentico prioritizes security and provides robust features to protect websites and data from cyber threats. Regular security updates and a strong focus on data privacy give users peace of mind.
Support: Kentico offers comprehensive support options, including documentation, community forums, and professional services. Users can access the resources they need to resolve issues and optimize their use of the platform.
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Steep Learning Curve: Sitefinity's interface can be overwhelming for beginners due to its complexity and numerous features. Mastering the platform often requires extensive training and experience.
Performance Issues: Some users report slow loading times and performance issues, especially with large or complex websites. Optimizations and caching strategies may be necessary to ensure smooth operation.
Cost: Sitefinity is a premium CMS with a higher price tag compared to some open-source alternatives. The licensing fees and potential additional costs for support and modules can be a significant investment for businesses.
Limited Community Support: While Sitefinity offers official support channels, the community and available resources are smaller compared to more widely used CMS platforms. Finding solutions or troubleshooting issues may require more effort.
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Overly Complex Interface: Many users find it difficult to navigate and perform simple tasks due to the complexity of the interface.
Limited Customization Options: Users have expressed frustration with the limited ability to customize the platform to their specific needs, especially when it comes to design and functionality.
Expensive Licensing: The cost of licensing can be prohibitive, especially for smaller businesses or organizations with limited budgets.
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Sitefinity has garnered a reputation as a user-friendly and versatile platform, empowering businesses to effortlessly craft and manage their online presence. Users frequently highlight its intuitive interface, making it a breeze to navigate even for those with limited technical expertise. The platform's flexibility shines through its ability to accommodate diverse content types, from simple web pages to multimedia-rich experiences and interactive forms. Sitefinity's scalability ensures it can grow alongside your business, adapting to evolving needs without breaking a sweat. However, some users point out that Sitefinity's extensive feature set can come at a premium price point, potentially posing a challenge for smaller businesses or startups with tighter budgets. Additionally, while Sitefinity offers a robust set of features, it may not boast the same level of depth in certain specialized areas as some of its competitors, such as those focusing solely on e-commerce or marketing automation. Sitefinity's sweet spot lies with mid-sized to large businesses seeking a comprehensive solution to manage their web presence effectively. Its user-friendly nature, scalability, and flexibility make it an ideal choice for organizations with diverse content needs and a desire for a platform that can evolve alongside their growth.

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Kentico has garnered a mixed bag of user reviews over the past year. Some users sing its praises for its user-friendly interface, flexibility to adapt to various needs, and ability to scale alongside growing businesses. It's like having a Swiss Army knife for content management – it can handle a wide range of tasks without breaking a sweat. However, other users point out its hefty price tag as a significant drawback, especially when compared to more budget-friendly options like WordPress. Additionally, some users have expressed frustration with the level of support provided and the complexity of navigating the user interface, which can feel overwhelming for those new to content management systems. When stacked up against competitors, Kentico stands out with its robust set of features, particularly its marketing automation capabilities and multilingual support. This makes it a powerhouse for businesses with a global reach or those looking to streamline their marketing efforts. However, its complexity can be a double-edged sword, making it less appealing to smaller businesses or those with simpler website needs. Ultimately, Kentico is best suited for mid-sized to large businesses with the budget and manpower to leverage its extensive features and navigate its intricate interface. It's like opting for a high-performance sports car – you'll get where you need to go with speed and precision, but it requires a certain level of expertise to handle effectively.

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