Alchemer vs SoGoSurvey

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Our analysts compared Alchemer vs SoGoSurvey based on data from our 400+ point analysis of Customer Experience Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Alchemer (formerly SurveyGizmo) is a feedback management software that helps businesses collect and analyze feedback. It lets teams create and launch advanced surveys to gather crucial insights from markets, customers and employees.

It offers a Voice of the Customer (VoC) program to capture customer sentiment at a micro-level. Other capabilities include risk assessment and employee experience management.
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SoGoSurvey is a cloud-based solution that facilitates feedback collection and experience management. Omnichannel feedback allows users to analyze customer sentiment and translate it into actionable insights. Businesses can use tools like the poll maker and form builder to capture valuable data points. It provides customizable, multilingual and media-rich surveys.

It ensures user security and data protection with SHA-256 cryptographic hash algorithm and PCI DSS compliance. Other offerings include reporting, data management and Zapier integrations.
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$200/User, Monthly
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$25 Monthly
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Increase Customer Retention: Gauge positive business impact and proactively address negative comments before they escalate through workflows and email triggers. 
  • Foster Collaboration: Facilitate healthy communication between team members and departments via security-based user access and role designations. Offers flexibility to determine who has access to modify workflows and mechanisms. 
  • Better Security: Ensure safe data collection with GDPR and CCPA compliance. 
  • Vast Question Types: Provides 43 built-in question types, including multiple choices and Likert scales to capture customer feedback. Customize questions and display relevant sections to respondents. 
  • Omnichannel Data Collection: Use different channels like panels, video and chat to reach existing customers and find new audiences. Integrate feedback with existing systems and processes. 
  • Diversify Market Research Initiatives: Conduct market and customer research for several objectives like awareness, new product research, customer profiling, workflows and more. Broaden the company’s audience lists through panels. 
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  • Boost Customer Loyalty: Build a comprehensive VoC program with built-in tools. Ensure quick issue resolution and tap into feedback to uncover trends. Monitor sentiments and measure effectiveness against industry benchmarks. 
  • Improve Customer Retention: Close the customer feedback loop via the case management module. Follow-up and resolve negative sentiments before escalation, and track issues until resolution. Ensure quick replies with automated messages. 
  • Optimize Engagement: Offers a customized feedback center to customers. Clients can reach out via emails, surveys, forms and more. 
  • Facilitate Collaboration: Ensure smooth coordination and internal communications between individuals and teams. Keep everyone on the same page through direct tickets, alerts, flexible routing and automated messages. 
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  • Surveys: Create customized surveys using multiple question types and advanced survey logic like a question, page and skip logic. Deliver them via website popups, social media, email and more. Provides pre-configured NPS surveys. 
  • Feedback Management: Capture insights at multiple stages throughout a customer’s journey to provide a single source of truth. 
    •  Store customer interactions with sales reps, customer service personnel and account managers. 
    •  Push relationship data in real time to existing CRMs. 
    •  Access a dedicated customer engagement portal integrated into the company’s existing CRM to view relationship data and past customer interactions. 
    •  Teams can gather and review responses within the CRM. 
    •  Pre-populate workflows, customer assessments and handoff surveys with account information. 
    •  Provides pre-configured workflows, demo assessments, qualification notes, onboarding feedback, training assessments and business reviews. 
  • Communication Management: Personalize customer interactions from prospecting to post-purchase with standardized, pre-designed communication processes and notifications. Add brand-centric details to emails and assessments. 
  • Integrations: Integrate with Salesforce and Microsoft Dynamics for a comprehensive customer view. Connect with communication tools and analytical modules like Slack, Tableau, HubSpot, MailChimp, Jira and more. Create custom integrations with existing business systems. 
  • Reporting: Provides built-in market research analysis and reporting modules. 
    •  Create custom reports that include TURF, comparison and cross tabs. 
    •  Export to SPSS, Excel and CSV for in-depth analysis. 
    •  Segment data based on variables like market, customer and touchpoint. 
    •  Customize reports via charts and other visual tools. 
    •  Review respondent problems for recurring issues like survey abandonment. 
    •  Correlate feedback with critical business metrics.  
  • Customer Journeys: Measure customer engagement across several touchpoints and break it into segments. 
  • Workflows: Route customer feedback to relevant individuals or teams. Leaders and managers can view progress in product development through dashboards powered by workflows. Trigger automated emails based on customer behavior. 
  • Product Feedback Management: Improve products and uncover trends by collecting and analyzing product feedback. Convert unstructured insights into actionable data.  
    • Product Testing: Run beta tests to collect quantitative and qualitative feedback. 
    • Product Launch and Enhancement: Capture customer reactions in real time. Create informed product roadmaps by quantifying collective data from multiple sources. Allows users to respond to individual comments.  
    • Panel Management: Gather input for new products and modules by creating feedback panels. Use customers who previously provided feedback to build advisory panels.  
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  • Mobile App: Access survey data, distribute feedback collection tools, share reports and gather insights on the go. Connect with clients, track participation and set up automated reminders from any location.  
  • Poll Maker: Analyze popular opinion and gather valuable insights with poll surveys. 
    •  Use pre-designed poll templates and customize surveys with brand-specific colors, fonts and logos.  
    •  Supports 37 languages and automated translation. 
    •  Increase outreach by embedding polls on websites and sharing them on multiple channels. 
    •  Add multimedia content like visuals, music and videos to polls. 
  • Form Builder: Design intuitive, multilingual online forms that facilitate participant sign-ups. Ensure the audience sees relevant questions by implementing skip logic. Provides templates for event registration, employment application, training feedback, volunteer sign-ups and more.  
  • Online Assessment: Assess participants’ understanding and proficiency using the self-scoring online assessment module. 
    •  Personalize questionnaires with brand colors and multimedia. Add different question types. 
    •  Track responses and follow up with non-participants. Share scores with respondents. 
    •  Participants can track overall progress with a timer. 
  • Analytics: Make informed decisions and identify customer priorities through actionable insights. 
    •  Provides sentiment, text, trend and statistical analysis. Perform drill-down actions to target key segments. 
    •  Centralize control with role-based dashboards. Filter data by time, touchpoint and other variables. 
    •  Offers customer profiling and segmentation. 
    •  Visualize data gathered from NPS, CES, CSAT and other customized metrics. 
    •  Share dynamic report links with team members. 
    •  Set up outreach campaigns and monitor feedback. 
  • Omnichannel: Capture feedback across several channels like online surveys, emails, forms, texts, QR codes and social media.  
  • Ticket Management:  
    •  Assign industry-specific categories to tickets. 
    •  Respond quickly with response templates and bulk action modules. 
    •  Use system and user-generated tagging to prioritize conversations and elevate them to “critical.”  
    •  Get feedback on support quality for closed tickets. View positive and negative scores and compare them against benchmarks. 
    •  Provides customer information, action buttons, timeline and categories on the ticket for easy access. 
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Product Ranking

#19

among all
Customer Experience Software

#44

among all
Customer Experience Software

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Analyst Rating Summary

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Dashboards and Reporting
Survey Management
Dashboards and Reporting
Mobile Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Alchemer
SoGoSurvey
+ Add Product + Add Product
AI-Based Capabilities Customer And Contacts Management Dashboards And Reporting Feedback Channels Mobile Capabilities Platform Capabilities Survey Management 19 68 100 83 50 79 89 0 66 100 78 88 78 80 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 976 reviews
Excellent User Sentiment 690 reviews
89%
of users recommend this product

Alchemer has a 'great' User Satisfaction Rating of 89% when considering 976 user reviews from 5 recognized software review sites.

94%
of users recommend this product

SoGoSurvey has a 'excellent' User Satisfaction Rating of 94% when considering 690 user reviews from 1 recognized software review sites.

5.0 (28)
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4.4 (651)
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4.69 (690)
4.5 (274)
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5.0 (3)
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4.2 (20)
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Awards

SelectHub research analysts have evaluated Alchemer and concluded it earns best-in-class honors for Survey Management.

Survey Management Award

SoGoSurvey stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Easy to Use: Users appreciate the platform's intuitive interface and drag-and-drop functionality, making it simple to create surveys without requiring extensive technical expertise. The user-friendly design allows users to quickly build and launch surveys, saving time and effort.
Customization Options: Alchemer provides a wide range of customization options, enabling users to tailor surveys to their specific branding and data collection needs. Users can customize survey themes, logos, and question types to create a professional and engaging survey experience.
Advanced Features: The platform offers advanced features such as skip logic, piping, and data validation, allowing users to create complex and sophisticated surveys. These features enhance the data collection process and ensure data accuracy.
Reporting and Analytics: Alchemer provides robust reporting and analytics tools, enabling users to gain insights from survey data. Users can generate reports, create charts and graphs, and export data for further analysis, facilitating data-driven decision-making.
Integrations: Alchemer integrates with various third-party applications, such as CRM and marketing automation platforms, allowing users to streamline workflows and improve data management. These integrations enhance the platform's functionality and extend its capabilities.
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Intuitive Interface: Users appreciate the platform's ease of use, enabling them to create surveys quickly without extensive training or technical expertise.
Versatile Question Types: SoGoSurvey offers a wide array of question types, including multiple choice, open-ended, Likert scale, and more, allowing users to gather diverse data and insights.
Customization Options: The platform provides extensive customization options, empowering users to tailor surveys to their specific branding and style preferences.
Reporting and Analytics: SoGoSurvey offers robust reporting and analytics tools, enabling users to gain valuable insights from survey data and make data-driven decisions.
Data Security: The platform prioritizes data security, ensuring the confidentiality and integrity of user data.
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Limited Customization: Users may find the platform's customization options to be somewhat restrictive, especially when compared to other survey tools that offer more flexibility in terms of branding and design.
Learning Curve: The interface can be overwhelming for new users due to its extensive features and functionalities. This complexity may require additional time and effort to learn and navigate effectively.
Cost: Alchemer's pricing structure can be a deterrent for some users, particularly small businesses or individuals with limited budgets. The platform's cost may be perceived as relatively high compared to other survey solutions available in the market.
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Difficult to Use: Users have reported that the platform's user interface is not intuitive and can be difficult to navigate, leading to frustration and wasted time.
Limited Customization: Some users have expressed dissatisfaction with the limited customization options available for surveys, particularly in terms of design and branding.
Reporting Limitations: Users have mentioned that the reporting features are somewhat basic and lack the depth and flexibility they require for in-depth data analysis.
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Over the past year, Alchemer has carved out a distinctive niche in the customer experience management software arena, as evidenced by user reviews. Users frequently laud its robust survey creation tools and the flexibility it offers in data collection and analysis, setting it apart from competitors like SurveyMonkey and Qualtrics. A standout feature often highlighted is Alchemer's ability to integrate seamlessly with a wide array of third-party applications, enhancing workflow automation and data synchronization across platforms. This interoperability is crucial for businesses looking to streamline operations and leverage insights across various software ecosystems. However, some users have pointed out areas where Alchemer could improve. The learning curve is steeper compared to more straightforward platforms, which can deter less tech-savvy users. Additionally, while its customization options are extensive, they can sometimes lead to complexity in survey design and management, potentially slowing down project timelines. Despite these challenges, the depth of functionality and customization is precisely what many users find compelling, as it allows for a tailored approach to gathering and analyzing customer feedback that many simpler platforms do not offer. Alchemer shines for businesses that prioritize detailed customer feedback mechanisms and have the resources to invest in mastering its suite of tools. Its advanced features and integrations make it particularly suited for medium to large enterprises or specialized teams within larger organizations that require nuanced data collection and analysis capabilities. For companies looking to go beyond basic surveys and delve into comprehensive customer experience management, Alchemer presents a powerful solution that, despite its learning curve, offers significant returns on investment through deep customer insights and enhanced operational efficiency.

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Want to get more feedback from your customers? SoGoSurvey can help! SoGoSurvey is a software that helps businesses manage customer experience. It offers a variety of features, including surveys, feedback forms, and analytics. Users praise SoGoSurvey for its user-friendly interface and robust functionality, making it easy to create and manage surveys. They also appreciate the variety of question types and customization options available. However, some users express concerns about the pricing, considering it relatively expensive compared to competitors like Qualtrics. Additionally, some users desire more comprehensive customer support. A standout feature of SoGoSurvey is its student licensing option, providing a free package with almost all features, which is highly valued by students and researchers. This makes SoGoSurvey particularly attractive for academic use, as highlighted by users who found it more affordable than Qualtrics for their research projects. While SoGoSurvey offers a robust set of features, some users point out limitations in branching restrictions and question display conditions, which can be a drawback for complex surveys targeting specific populations. Overall, SoGoSurvey is well-suited for businesses and researchers looking for an easy-to-use survey tool with a good range of features. Its student licensing option makes it a cost-effective choice for academic research. However, businesses with larger budgets and requiring more advanced features and support might consider exploring alternatives.

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