InMoment vs AskNicely

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Our analysts compared InMoment vs AskNicely based on data from our 400+ point analysis of Customer Experience Software, user reviews and our own crowdsourced data from our free software selection platform.

AskNicely Software Tool

Product Basics

InMoment is a unified, cloud-based experience intelligence solution that improves the customer, employee and business experiences. Users can create, schedule and share personalized reports and dashboards with live data sets, enhancing customer interactions. Organizations can leverage the EX and MX Cloud to gain employee perspectives and industry insights, respectively. Active Listening Studio delivers smart surveys, real-time responses, social monitoring and more.

Automate workflows, collect data from third-party modules, analyze feedback and manage cases by accessing flexible integrations with CRMs, APIs, HRIs, social media and other legacy communication channels. It also offers case management, data management, data exploration, action planning and more
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AskNicely is a mobile-friendly, web-based solution designed to provide users with feedback to improve frontline operations. It enables organizations to implement relevant changes based on customer survey responses. Users can customize these surveys and collect information via text, email or web.

Access personalized coaching and performance enhancement suggestions for team members. Managers can see where individuals are challenged or excelling and send integrated announcements. Its in-built case management service and automated workflows enable quick action and escalation.
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$399 Monthly
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Product Assistance

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Knowledge Base
24/7 Live Support
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Product Insights

  • Increased Revenue: By understanding customer needs and preferences, businesses can tailor their products and services to better meet those needs, leading to increased sales and revenue.
  • Reduced Costs: By identifying and addressing customer pain points, businesses can reduce customer churn and the associated costs of acquiring new customers.
  • Improved Customer Loyalty: By providing a positive customer experience, businesses can build stronger relationships with their customers, leading to increased loyalty and repeat business.
  • Enhanced Brand Reputation: By delivering a consistently positive customer experience, businesses can build a strong reputation for quality and customer service, which can attract new customers and enhance brand value.
  • Greater Employee Engagement: By involving employees in the process of improving customer experience, businesses can create a more engaged and motivated workforce.
  • Data-Driven Decision Making: Customer experience management software provides businesses with valuable data that can be used to make informed decisions about product development, marketing, and customer service.
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  • Improves Customer Satisfaction: Measure customer experience using Net Promoter Scores. Gain customer insights with marketing analytics and implement changes with automated workflows. 
  • Better Communication: Respond to customer feedback and send automated emails. Factor in employee suggestions and update team members on announcements and reminders. 
  • Real-Time Information: Share and view current dashboards to track status across roles and departments. Connect live NPS scores with processes and systems. 
  • Reduces Staff Turnover: Engage and recognize staff with rewards and positive feedback to increase employee satisfaction. Highlight key areas to work on and use NPS to follow up and provide support. 
  • Easily Customizable: Modify and send customer surveys in multiple languages. Track individual customer data based on customizable factors like location or product instead of whole campaigns. 
  • Increases Revenue: Turn one-time customers into repeat customers and promoters by automating customer feedback and communication. 
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  • Surveys: Use NPS, CES and CSAT/PSAT surveys to gather insights. Create customizable, multilingual surveys and micro-surveys. Deliver surveys through mobile, email, SMS, links, QR code, intercom messenger and in-app messages. 
  • Feedback Management: Respond to feedback instantly, track survey frequency and direct customers to helpful guides through AI-powered engines. Gather multimedia insights by tapping into social media and review sites. 
  • Integrations: Connect with existing tech infrastructure, including Google, Facebook, Oracle, Adobe, Salesforce, Slack, Hubspot, Zendesk and more. 
  • Data Analysis: Make data-driven decisions by analyzing comments, reviews, videos and web feedback. Run A/B tests to measure impact. Monitor product launches and new initiatives. 
  • Dashboards and Reporting: Generate and export reports and dashboards with live data sets. Access automated reports and display insights for relevant stakeholders. 
  • Case Management: Resolve queries and subvert negative experiences through recommended actions and intelligent alerts. Manage, designate, prioritize and monitor one-off incidents and regular occurrences within the system. 
  • Text Analysis: Recognize sentiment, trends and opportunities in comments, reviews and transcripts. Use custom layered models to assign tags and themes that align with the organization’s lexicon. 
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  • Customizable Surveys: Design and execute surveys for clients after service without logging in or downloading an app. Receive feedback via text, email or browser. 
  • Alerts and Notifications: Automate emails to increase reviews or point customers toward next steps. Send employees push notifications as follow-up reminders. 
  • Employee Appreciation: Reward employees for meeting customer rating targets, allowing them to earn achievements over time. Validate good performance with a personal message from superiors. 
  • Dashboards: Track employee and team growth metrics based on customer experience with team scoreboards. Download and consolidate data and statistics in real time using dashboards. 
  • Analytic Insights: Identify top performers and actions yielding results. View key growth metrics and showcase employee performance using snapshots. Download reports and statistics in real time. 
  • Automated Workflows: Follow up on feedback by setting up rule-based automatic notifications and emails. Prompt employees or customers to take action. 
  • Coaching and Advice: Utilize daily employee check-ins to connect remotely. Set parameters to activate personalized coaching tips based on customer responses. Highlight performance gaps and growth areas in individuals using real-time customer feedback. 
  • Integrations: Integrate survey data with over 40 CRM tools, including HubSpot, Salesforce and Microsoft Dynamics, to streamline customer journeys. 
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Product Ranking

#37

among all
Customer Experience Software

#49

among all
Customer Experience Software

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Analyst Rating Summary

73
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5
87
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79
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Dashboards and Reporting
Feedback Channels
Integrations and Extensibility
Customer and Contacts Management
Integrations and Extensibility
Mobile Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

InMoment
AskNicely
+ Add Product + Add Product
AI-Based Capabilities Customer And Contacts Management Dashboards And Reporting Feedback Channels Mobile Capabilities Platform Capabilities Survey Management 69 87 100 89 69 68 57 5 68 79 56 88 70 46 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

90%
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User Sentiment Summary

Excellent User Sentiment 56 reviews
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92%
of users recommend this product

InMoment has a 'excellent' User Satisfaction Rating of 92% when considering 56 user reviews from 4 recognized software review sites.

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4.2 (17)
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4.8 (5)
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4.8 (32)
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3.9 (2)
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Awards

InMoment stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

Integrations: InMoment integrates with various CRM and CX platforms, such as Salesforce and Zendesk, allowing users to centralize customer data and streamline workflows.
Reporting and Analytics: The platform offers robust reporting and analytics capabilities, enabling users to gain insights into customer sentiment, identify trends, and track key metrics over time.
Customization: InMoment provides a high degree of customization, allowing users to tailor the platform to their specific needs and preferences. This includes the ability to create custom surveys, dashboards, and reports.
Actionable Insights: The platform goes beyond simply collecting data and provides actionable insights that users can use to improve the customer experience. This includes identifying areas for improvement, developing targeted interventions, and tracking the impact of changes.
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Easy to Use: Users praise AskNicely's intuitive design and ease of use, making it simple for teams to create and send surveys without extensive training.
Effective Reporting and Analytics: AskNicely provides robust reporting and analytics features that allow businesses to gain valuable insights from customer feedback. Users appreciate the clear and visually appealing dashboards that make it easy to understand trends and identify areas for improvement.
Integrations: AskNicely integrates seamlessly with popular business tools, such as Salesforce and HubSpot, enabling businesses to streamline their workflows and centralize customer data.
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Limited Reporting Capabilities: The platform's reporting features may not be robust enough to meet the needs of larger enterprises or those with complex data analysis requirements. Users have mentioned encountering limitations in creating custom reports or accessing granular data insights.
Usability Challenges: Some users have reported that the platform's interface can be cumbersome and difficult to navigate, particularly for those who are new to customer experience management software. This can lead to a steeper learning curve and frustration for users who need to quickly access and analyze customer feedback.
Integration Issues: Integrating InMoment with existing business systems and tools can be a complex process, requiring significant time and resources. This can hinder the ability to streamline workflows and gain a holistic view of customer data.
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Limited Customization: Users express frustration over the platform's restrictive customization options, particularly concerning survey design and branding. They desire more control over the look and feel to align surveys with their brand aesthetics.
Reporting Features: Some users find the reporting functionality to be less robust than desired. They seek more in-depth analytics and visualization tools to gain richer insights from survey data.
Integrations: Users desire more seamless integrations with other business-critical tools, particularly those commonly used in customer support and marketing workflows. This lack of integration can lead to data silos and manual workarounds.
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In the realm of customer experience management, InMoment has carved out a distinctive niche, as evidenced by user reviews over the past year. Users frequently laud its intuitive interface and robust analytics capabilities, which stand out as significant strengths. These features allow businesses to dive deep into customer feedback, transforming raw data into actionable insights. This depth of analysis is often compared favorably to similar products, where users might find the analytics either too basic or overwhelmingly complex. InMoment strikes a balance, offering depth without sacrificing usability. However, some users have pointed out weaknesses, particularly regarding the integration process with existing systems, which can be cumbersome and less seamless than desired. This contrasts with competitors that prioritize plug-and-play solutions, though often at the expense of customization and depth. Another point of differentiation is InMoment's customer support, which is consistently praised for its responsiveness and helpfulness, a critical factor when navigating the complexities of customer experience software. These factors are crucial for businesses that rely on nuanced customer feedback to drive decisions. The ability to easily interpret and act on customer data can be the difference between stagnation and growth. InMoment's blend of powerful analytics and supportive customer service positions it as an ideal solution for medium to large businesses that prioritize customer experience but need a tool that can integrate deeply with their existing processes. Its suitability for these businesses is further underscored by its scalability and the ability to handle complex data sets, making it a go-to for organizations looking to grow their understanding of customer needs without getting bogged down in technical complexities.

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Is AskNicely really that nice? User reviews from the past year suggest that it is, but with a few caveats. Customers rave about AskNicely's intuitive interface, reporting capabilities, and top-notch customer support. They find it easy to create and send surveys, and the data visualization tools make it simple to identify trends and areas for improvement. One user even called the reporting "insanely good," highlighting the ability to drill down into specific customer segments and track progress over time. However, some users have expressed frustration with the platform's limited customization options and occasional glitches. What sets AskNicely apart is its focus on driving action from customer feedback. Unlike some competitors that simply collect data, AskNicely encourages users to close the feedback loop by responding to customers and making changes based on their input. This focus on actionability is a major selling point for many users, who appreciate the platform's ability to help them improve customer satisfaction and loyalty. Overall, AskNicely is best suited for businesses that are serious about using customer feedback to drive improvements. Its ease of use, powerful reporting, and action-oriented approach make it a valuable tool for companies of all sizes, but particularly those with a customer-centric culture.

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