InMoment vs SoGoSurvey

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Our analysts compared InMoment vs SoGoSurvey based on data from our 400+ point analysis of Customer Experience Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

InMoment is a unified, cloud-based experience intelligence solution that improves the customer, employee and business experiences. Users can create, schedule and share personalized reports and dashboards with live data sets, enhancing customer interactions. Organizations can leverage the EX and MX Cloud to gain employee perspectives and industry insights, respectively. Active Listening Studio delivers smart surveys, real-time responses, social monitoring and more.

Automate workflows, collect data from third-party modules, analyze feedback and manage cases by accessing flexible integrations with CRMs, APIs, HRIs, social media and other legacy communication channels. It also offers case management, data management, data exploration, action planning and more
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SoGoSurvey is a cloud-based solution that facilitates feedback collection and experience management. Omnichannel feedback allows users to analyze customer sentiment and translate it into actionable insights. Businesses can use tools like the poll maker and form builder to capture valuable data points. It provides customizable, multilingual and media-rich surveys.

It ensures user security and data protection with SHA-256 cryptographic hash algorithm and PCI DSS compliance. Other offerings include reporting, data management and Zapier integrations.
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
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24/7 Live Support

Product Insights

  • Increased Revenue: By understanding customer needs and preferences, businesses can tailor their products and services to better meet those needs, leading to increased sales and revenue.
  • Reduced Costs: By identifying and addressing customer pain points, businesses can reduce customer churn and the associated costs of acquiring new customers.
  • Improved Customer Loyalty: By providing a positive customer experience, businesses can build stronger relationships with their customers, leading to increased loyalty and repeat business.
  • Enhanced Brand Reputation: By delivering a consistently positive customer experience, businesses can build a strong reputation for quality and customer service, which can attract new customers and enhance brand value.
  • Greater Employee Engagement: By involving employees in the process of improving customer experience, businesses can create a more engaged and motivated workforce.
  • Data-Driven Decision Making: Customer experience management software provides businesses with valuable data that can be used to make informed decisions about product development, marketing, and customer service.
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  • Boost Customer Loyalty: Build a comprehensive VoC program with built-in tools. Ensure quick issue resolution and tap into feedback to uncover trends. Monitor sentiments and measure effectiveness against industry benchmarks. 
  • Improve Customer Retention: Close the customer feedback loop via the case management module. Follow-up and resolve negative sentiments before escalation, and track issues until resolution. Ensure quick replies with automated messages. 
  • Optimize Engagement: Offers a customized feedback center to customers. Clients can reach out via emails, surveys, forms and more. 
  • Facilitate Collaboration: Ensure smooth coordination and internal communications between individuals and teams. Keep everyone on the same page through direct tickets, alerts, flexible routing and automated messages. 
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  • Surveys: Use NPS, CES and CSAT/PSAT surveys to gather insights. Create customizable, multilingual surveys and micro-surveys. Deliver surveys through mobile, email, SMS, links, QR code, intercom messenger and in-app messages. 
  • Feedback Management: Respond to feedback instantly, track survey frequency and direct customers to helpful guides through AI-powered engines. Gather multimedia insights by tapping into social media and review sites. 
  • Integrations: Connect with existing tech infrastructure, including Google, Facebook, Oracle, Adobe, Salesforce, Slack, Hubspot, Zendesk and more. 
  • Data Analysis: Make data-driven decisions by analyzing comments, reviews, videos and web feedback. Run A/B tests to measure impact. Monitor product launches and new initiatives. 
  • Dashboards and Reporting: Generate and export reports and dashboards with live data sets. Access automated reports and display insights for relevant stakeholders. 
  • Case Management: Resolve queries and subvert negative experiences through recommended actions and intelligent alerts. Manage, designate, prioritize and monitor one-off incidents and regular occurrences within the system. 
  • Text Analysis: Recognize sentiment, trends and opportunities in comments, reviews and transcripts. Use custom layered models to assign tags and themes that align with the organization’s lexicon. 
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  • Mobile App: Access survey data, distribute feedback collection tools, share reports and gather insights on the go. Connect with clients, track participation and set up automated reminders from any location.  
  • Poll Maker: Analyze popular opinion and gather valuable insights with poll surveys. 
    •  Use pre-designed poll templates and customize surveys with brand-specific colors, fonts and logos.  
    •  Supports 37 languages and automated translation. 
    •  Increase outreach by embedding polls on websites and sharing them on multiple channels. 
    •  Add multimedia content like visuals, music and videos to polls. 
  • Form Builder: Design intuitive, multilingual online forms that facilitate participant sign-ups. Ensure the audience sees relevant questions by implementing skip logic. Provides templates for event registration, employment application, training feedback, volunteer sign-ups and more.  
  • Online Assessment: Assess participants’ understanding and proficiency using the self-scoring online assessment module. 
    •  Personalize questionnaires with brand colors and multimedia. Add different question types. 
    •  Track responses and follow up with non-participants. Share scores with respondents. 
    •  Participants can track overall progress with a timer. 
  • Analytics: Make informed decisions and identify customer priorities through actionable insights. 
    •  Provides sentiment, text, trend and statistical analysis. Perform drill-down actions to target key segments. 
    •  Centralize control with role-based dashboards. Filter data by time, touchpoint and other variables. 
    •  Offers customer profiling and segmentation. 
    •  Visualize data gathered from NPS, CES, CSAT and other customized metrics. 
    •  Share dynamic report links with team members. 
    •  Set up outreach campaigns and monitor feedback. 
  • Omnichannel: Capture feedback across several channels like online surveys, emails, forms, texts, QR codes and social media.  
  • Ticket Management:  
    •  Assign industry-specific categories to tickets. 
    •  Respond quickly with response templates and bulk action modules. 
    •  Use system and user-generated tagging to prioritize conversations and elevate them to “critical.”  
    •  Get feedback on support quality for closed tickets. View positive and negative scores and compare them against benchmarks. 
    •  Provides customer information, action buttons, timeline and categories on the ticket for easy access. 
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Product Ranking

#37

among all
Customer Experience Software

#44

among all
Customer Experience Software

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Analyst Rating Summary

73
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69
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87
66
100
100
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Dashboards and Reporting
Feedback Channels
Integrations and Extensibility
Customer and Contacts Management
Dashboards and Reporting
Mobile Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

InMoment
SoGoSurvey
+ Add Product + Add Product
AI-Based Capabilities Customer And Contacts Management Dashboards And Reporting Feedback Channels Mobile Capabilities Platform Capabilities Survey Management 69 87 100 89 69 68 57 0 66 100 78 88 78 80 0 25 50 75 100
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100%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

90%
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10%
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User Sentiment Summary

Excellent User Sentiment 56 reviews
Excellent User Sentiment 690 reviews
92%
of users recommend this product

InMoment has a 'excellent' User Satisfaction Rating of 92% when considering 56 user reviews from 4 recognized software review sites.

94%
of users recommend this product

SoGoSurvey has a 'excellent' User Satisfaction Rating of 94% when considering 690 user reviews from 1 recognized software review sites.

4.2 (17)
n/a
n/a
4.69 (690)
4.8 (5)
n/a
4.8 (32)
n/a
3.9 (2)
n/a

Awards

InMoment stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SoGoSurvey stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Integrations: InMoment integrates with various CRM and CX platforms, such as Salesforce and Zendesk, allowing users to centralize customer data and streamline workflows.
Reporting and Analytics: The platform offers robust reporting and analytics capabilities, enabling users to gain insights into customer sentiment, identify trends, and track key metrics over time.
Customization: InMoment provides a high degree of customization, allowing users to tailor the platform to their specific needs and preferences. This includes the ability to create custom surveys, dashboards, and reports.
Actionable Insights: The platform goes beyond simply collecting data and provides actionable insights that users can use to improve the customer experience. This includes identifying areas for improvement, developing targeted interventions, and tracking the impact of changes.
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Intuitive Interface: Users appreciate the platform's ease of use, enabling them to create surveys quickly without extensive training or technical expertise.
Versatile Question Types: SoGoSurvey offers a wide array of question types, including multiple choice, open-ended, Likert scale, and more, allowing users to gather diverse data and insights.
Customization Options: The platform provides extensive customization options, empowering users to tailor surveys to their specific branding and style preferences.
Reporting and Analytics: SoGoSurvey offers robust reporting and analytics tools, enabling users to gain valuable insights from survey data and make data-driven decisions.
Data Security: The platform prioritizes data security, ensuring the confidentiality and integrity of user data.
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Limited Reporting Capabilities: The platform's reporting features may not be robust enough to meet the needs of larger enterprises or those with complex data analysis requirements. Users have mentioned encountering limitations in creating custom reports or accessing granular data insights.
Usability Challenges: Some users have reported that the platform's interface can be cumbersome and difficult to navigate, particularly for those who are new to customer experience management software. This can lead to a steeper learning curve and frustration for users who need to quickly access and analyze customer feedback.
Integration Issues: Integrating InMoment with existing business systems and tools can be a complex process, requiring significant time and resources. This can hinder the ability to streamline workflows and gain a holistic view of customer data.
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Difficult to Use: Users have reported that the platform's user interface is not intuitive and can be difficult to navigate, leading to frustration and wasted time.
Limited Customization: Some users have expressed dissatisfaction with the limited customization options available for surveys, particularly in terms of design and branding.
Reporting Limitations: Users have mentioned that the reporting features are somewhat basic and lack the depth and flexibility they require for in-depth data analysis.
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In the realm of customer experience management, InMoment has carved out a distinctive niche, as evidenced by user reviews over the past year. Users frequently laud its intuitive interface and robust analytics capabilities, which stand out as significant strengths. These features allow businesses to dive deep into customer feedback, transforming raw data into actionable insights. This depth of analysis is often compared favorably to similar products, where users might find the analytics either too basic or overwhelmingly complex. InMoment strikes a balance, offering depth without sacrificing usability. However, some users have pointed out weaknesses, particularly regarding the integration process with existing systems, which can be cumbersome and less seamless than desired. This contrasts with competitors that prioritize plug-and-play solutions, though often at the expense of customization and depth. Another point of differentiation is InMoment's customer support, which is consistently praised for its responsiveness and helpfulness, a critical factor when navigating the complexities of customer experience software. These factors are crucial for businesses that rely on nuanced customer feedback to drive decisions. The ability to easily interpret and act on customer data can be the difference between stagnation and growth. InMoment's blend of powerful analytics and supportive customer service positions it as an ideal solution for medium to large businesses that prioritize customer experience but need a tool that can integrate deeply with their existing processes. Its suitability for these businesses is further underscored by its scalability and the ability to handle complex data sets, making it a go-to for organizations looking to grow their understanding of customer needs without getting bogged down in technical complexities.

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Want to get more feedback from your customers? SoGoSurvey can help! SoGoSurvey is a software that helps businesses manage customer experience. It offers a variety of features, including surveys, feedback forms, and analytics. Users praise SoGoSurvey for its user-friendly interface and robust functionality, making it easy to create and manage surveys. They also appreciate the variety of question types and customization options available. However, some users express concerns about the pricing, considering it relatively expensive compared to competitors like Qualtrics. Additionally, some users desire more comprehensive customer support. A standout feature of SoGoSurvey is its student licensing option, providing a free package with almost all features, which is highly valued by students and researchers. This makes SoGoSurvey particularly attractive for academic use, as highlighted by users who found it more affordable than Qualtrics for their research projects. While SoGoSurvey offers a robust set of features, some users point out limitations in branching restrictions and question display conditions, which can be a drawback for complex surveys targeting specific populations. Overall, SoGoSurvey is well-suited for businesses and researchers looking for an easy-to-use survey tool with a good range of features. Its student licensing option makes it a cost-effective choice for academic research. However, businesses with larger budgets and requiring more advanced features and support might consider exploring alternatives.

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