Top Medallia Alternatives & Competitors For 2024

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Looking for alternatives to Medallia? Many users crave user-friendly and feature-rich solutions for tasks like Dashboards and Reporting, Platform Capabilities, and Feedback Channels. Leveraging crowdsourced data from over 1,000 real Customer Experience Software selection projects based on 400+ capabilities, we present a comparison of Medallia to leading industry alternatives like CXone, Qualtrics XM, Survicate, and AskNicely.

CXone Software Tool
AskNicely Software Tool

Product Basics

Medallia is a scalable and secure cloud-based platform that delivers data-driven analytical modules to manage customer and employee experience. It helps teams capture signals across every touchpoint by enabling customer engagement through the web, email surveys, messaging, mobile feedback, IVR processes, IoT devices and other digital channels. Users can optimize workforce experience by leveraging data to analyze survey insights, measure talent lifecycles and deploy role-based dashboards. Qualitative insights and real-time alerts provide a complete picture of personnel and customer profiles, empowering organizations to identify opportunities on both ends.

Marketers can test prototypes, target user segments, visualize journeys and collect feedback on product attributes through A/B tests and product feedback management. Real-time integrations are available with Slack, Workplace by Facebook, Salesforce, Marketo and other legacy connectors.
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CXone (formerly called inContact) provides contact center and workforce optimization solutions to enterprises. Customers can connect to call agents through more than 30 interaction options including chat, messaging, email, voice calling and social media like Facebook, Twitter, Instagram and Whatsapp. Businesses can monitor contact center and employee performance through a live dashboard that provides basic reporting. Customers are connected to the best skilled resources through automatic call distribution (ACD) based on analytics and artificial intelligence. IVR call flows integrate with analytics to ensure efficient data-directed routing for quicker resolution of customer queries. Workforce intelligence automatically triggers alerts and actions based on historical interactions and scheduling patterns to free up resources. Its no-pause predictive dialer helps call agents get through call lists faster.

Call center analytics include metrics on agent-customer interaction, productivity data, reports and performance management aids. Businesses can get feedback on customer experience through surveys, identify discrepancies and boost productivity. It provides out-of-the-box integrations with Salesforce, Microsoft 365, GSuite, Microsoft Teams, Oracle, Zendesk and RingCentral.
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Qualtrics is a web and mobile-based platform that enhances an enterprise’s customer, employee, product and brand experiences. Predictive intelligence and analytics help teams gain a comprehensive view of customer needs and experiences through real-time feedback, actionable data, precision targeting and prescriptive insights. Organizations can find ways to improve their offerings and achieve higher ratings by tracking app store reviews.

Users can access integrations with CRMs, ticketing processes, chats and analytics modules like Adobe Analytics, Google Analytics, FullStory and Quantum Metric. It also includes brand tracking, ad testing, product pricing research, market segmentation and more.
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Survicate is a web and app-based tool built to streamline and optimize customer feedback management. It provides a single hub to store and manage feedback from multiple sources. Users can access insights throughout the customer journey to improve engagement and retention.

It offers collected data via customizable email, link, web and mobile surveys. Track, filter and analyze responses and view automated reports. Its native integration with various CRM platforms allows users to export survey results.
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AskNicely is a mobile-friendly, web-based solution designed to provide users with feedback to improve frontline operations. It enables organizations to implement relevant changes based on customer survey responses. Users can customize these surveys and collect information via text, email or web.

Access personalized coaching and performance enhancement suggestions for team members. Managers can see where individuals are challenged or excelling and send integrated announcements. Its in-built case management service and automated workflows enable quick action and escalation.
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On-Premise
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
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Knowledge Base
24/7 Live Support
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24/7 Live Support
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24/7 Live Support
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Product Ranking

#16

among all
Customer Experience Software

#13

among all
Customer Experience Software

#1

among all
Customer Experience Software

#74

among all
Customer Experience Software

#49

among all
Customer Experience Software

Find out who the leaders are

Analyst Rating Summary

81
we're gathering data
88
57
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69
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72
10
5
71
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100
39
68
100
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79
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Dashboards and Reporting
Feedback Channels
Customer and Contacts Management
Dashboards and Reporting
Feedback Channels
Integrations and Extensibility
Mobile Capabilities
Customer and Contacts Management
Dashboards and Reporting
Feedback Channels
Survey Management
Platform Capabilities
Dashboards and Reporting
Integrations and Extensibility
Mobile Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Medallia
CXone
Qualtrics XM
Survicate
AskNicely
+ Add Product + Add Product
AI-Based Capabilities Customer and Contacts Management Dashboards and Reporting Feedback Channels Mobile Capabilities Platform Capabilities Survey Management 69 71 100 100 75 82 79 72 100 100 94 75 86 89 10 39 86 44 50 67 73 5 68 79 56 88 70 46 0 25 50 75 100
70%
30%
0%
100%
70%
30%
10%
90%
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100%
73%
27%
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18%
82%
55%
45%
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86%
14%
71%
29%
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75%
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88%
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79%
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64%
36%
71%
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79%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%
20%
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User Sentiment Summary

Excellent User Sentiment 153 reviews
Great User Sentiment 2776 reviews
Excellent User Sentiment 528 reviews
Excellent User Sentiment 43 reviews
we're gathering data
91%
of users recommend this product

Medallia has a 'excellent' User Satisfaction Rating of 91% when considering 153 user reviews from 4 recognized software review sites.

84%
of users recommend this product

CXone has a 'great' User Satisfaction Rating of 84% when considering 2776 user reviews from 5 recognized software review sites.

90%
of users recommend this product

Qualtrics XM has a 'excellent' User Satisfaction Rating of 90% when considering 528 user reviews from 3 recognized software review sites.

93%
of users recommend this product

Survicate has a 'excellent' User Satisfaction Rating of 93% when considering 43 user reviews from 2 recognized software review sites.

we're gathering data
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4.3 (21)
4.6 (23)
5.0 (15)
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4.5 (85)
4.3 (1260)
4.3 (290)
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4.46 (28)
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4.2 (509)
4.7 (215)
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4.9 (36)
4.3 (197)
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3.8 (8)
4.1 (789)
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Awards

User Favorite Award
Feedback Channels Award
we're gathering data
Analysts' Pick Award
User Favorite Award
Customer and Contacts Management Award
Survey Management Award
User Favorite Award
we're gathering data

Synopsis of User Ratings and Reviews

Reduces Customer Churn: Medallia Experience Cloud helps to identify at-risk customers and take steps to prevent them from leaving, which is crucial for maintaining a healthy customer base and driving sustainable growth.
Improves Customer Acquisition: By understanding what potential customers are looking for, businesses can tailor their marketing and sales efforts to better attract and convert leads, ultimately expanding their customer base.
Drives Customer Loyalty: By consistently delivering positive customer experiences, businesses can foster loyalty among their customers, leading to repeat business and positive word-of-mouth referrals.
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Seamless Omnichannel Experience: CXone unifies customer interactions across multiple channels, providing a consistent and personalized experience.
Robust Analytics and Reporting: CXone offers comprehensive analytics and reporting capabilities, enabling businesses to track key metrics and identify areas for improvement.
AI-Powered Automation: CXone leverages AI to automate repetitive tasks, freeing up agents to focus on more complex customer interactions.
Easy-to-Use Interface: CXone's intuitive interface makes it easy for agents to navigate and manage customer interactions efficiently.
Exceptional Customer Support: CXone provides dedicated customer support, ensuring businesses receive prompt assistance and guidance when needed.
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Sophisticated Survey Design: Qualtrics XM offers a wide range of question types and logic options, enabling users to create complex and nuanced surveys that yield richer insights. The platform's user-friendly interface makes it easy to design surveys, even for those with limited experience.
Robust Reporting and Analytics: Qualtrics XM provides powerful reporting and analytics tools that allow users to easily analyze survey data and generate meaningful insights. Users can create custom reports, dashboards, and data visualizations to track key metrics and trends over time.
Actionable Insights: Qualtrics XM goes beyond simply collecting data; it helps users turn data into actionable insights. The platform's text analytics and sentiment analysis capabilities allow users to understand the underlying emotions and opinions expressed in survey responses, providing valuable context for decision-making.
Integrations and Partnerships: Qualtrics XM integrates with a wide range of third-party tools and platforms, such as CRM systems, marketing automation platforms, and social media platforms. These integrations allow users to connect survey data with other business data sources, providing a more holistic view of the customer experience.
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Ease of Use: Users praise Survicate for its intuitive design and user-friendly interface, making it easy to create and launch surveys without needing technical expertise.
Customization Options: Survicate offers a wide array of customization options, allowing users to tailor surveys to match their brand and specific needs. This includes using logos, custom colors, and personalized messages.
Variety of Question Types: Users appreciate the diverse range of question types available in Survicate, enabling them to collect different kinds of data effectively. Options include multiple choice, open-ended questions, rating scales, and more.
Integrations: Survicate seamlessly integrates with various popular tools and platforms, streamlining workflows and data analysis. Examples include integration with Slack, HubSpot, and Google Analytics.
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Easy to Use: Users praise AskNicely's intuitive design and ease of use, making it simple for teams to create and send surveys without extensive training.
Effective Reporting and Analytics: AskNicely provides robust reporting and analytics features that allow businesses to gain valuable insights from customer feedback. Users appreciate the clear and visually appealing dashboards that make it easy to understand trends and identify areas for improvement.
Integrations: AskNicely integrates seamlessly with popular business tools, such as Salesforce and HubSpot, enabling businesses to streamline their workflows and centralize customer data.
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Usability Issues: Users report the platform can be cumbersome and counterintuitive to navigate, especially for those new to the system. The interface is not always user-friendly, leading to frustration and a steep learning curve.
Reporting Limitations: Generating specific or customized reports can be challenging due to the platform's rigidity. Users often find it difficult to extract the exact data they need, hindering in-depth analysis and actionable insights.
Mobile App Concerns: The mobile app version of Medallia receives criticism for its limited functionality and performance issues. Users often prefer the desktop version for a more comprehensive experience, limiting on-the-go accessibility.
Integrations: Integrating Medallia with other business systems and tools can be complex and may require additional technical expertise or support, posing challenges for seamless data flow and workflow optimization.
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Limited Customization: Users have reported that CXone's customization options are somewhat limited, making it difficult to tailor the platform to their specific business needs.
Steep Learning Curve: Some users have found CXone's interface to be complex and challenging to navigate, requiring a significant investment of time and effort to become proficient.
Integration Challenges: Users have encountered difficulties integrating CXone with their existing systems, leading to data silos and inefficiencies.
Pricing Concerns: CXone's pricing structure has been criticized for being complex and lacking transparency, making it difficult for users to accurately estimate their costs.
Limited Reporting Capabilities: Users have expressed dissatisfaction with CXone's reporting capabilities, citing a lack of flexibility and customization options.
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Steep Learning Curve: The platform's extensive features and functionalities can be overwhelming for new users, requiring significant time investment to master. This complexity can hinder adoption and limit the ability to fully leverage its capabilities.
Cost: Qualtrics XM is known for its premium pricing, which may be prohibitive for smaller businesses or those with limited budgets. The pricing structure can also be complex, making it difficult to predict and manage costs effectively.
Mobile App Limitations: The mobile app's functionality is limited compared to the web version, restricting users' ability to manage and analyze data on the go. This can be inconvenient for teams that require flexibility and remote access.
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Complicated Interface: Some users have expressed that the platform's interface can be difficult to navigate, especially for those who are new to survey creation or CX tools.
Limited Customization: Users have reported limitations in customizing the look and feel of their surveys, which can be a drawback for those who want to maintain brand consistency or create visually appealing surveys.
Occasional Bugs: While generally considered reliable, some users have encountered occasional bugs or glitches within the platform, which can disrupt workflow and impact data collection.
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Limited Customization: Users express frustration over the platform's restrictive customization options, particularly concerning survey design and branding. They desire more control over the look and feel to align surveys with their brand aesthetics.
Reporting Features: Some users find the reporting functionality to be less robust than desired. They seek more in-depth analytics and visualization tools to gain richer insights from survey data.
Integrations: Users desire more seamless integrations with other business-critical tools, particularly those commonly used in customer support and marketing workflows. This lack of integration can lead to data silos and manual workarounds.
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Medallia has garnered a reputation for its robust feedback collection and analysis capabilities, enabling businesses to gain comprehensive insights into customer sentiment. Users appreciate the platform's ability to gather feedback across various channels, including surveys, social media, and online reviews, providing a holistic view of the customer experience. The platform's text analytics feature is particularly noteworthy, as it allows businesses to automatically identify key themes and trends in customer feedback, saving time and effort. However, some users have expressed concerns about the platform's complexity, which can make it challenging for new users to navigate and fully utilize its features. Additionally, the pricing structure can be a barrier for smaller businesses with limited budgets. Compared to its competitors, Medallia stands out for its advanced analytics and reporting capabilities, providing businesses with actionable insights to improve customer experience. The platform's ability to track customer sentiment over time and identify areas for improvement is a significant advantage. Moreover, Medallia's integration with other business systems, such as CRM and marketing automation platforms, allows for a seamless flow of customer data, enabling businesses to personalize interactions and improve customer engagement. However, some competitors offer more user-friendly interfaces and more affordable pricing options, making them attractive alternatives for businesses with specific needs and budget constraints. Medallia is best suited for large enterprises with complex customer experience needs and the resources to invest in a comprehensive solution. The platform's advanced features and scalability make it ideal for organizations looking to gain deep insights into customer sentiment and drive significant improvements in customer satisfaction and loyalty. Smaller businesses or those with simpler customer experience requirements may find other solutions more suitable and cost-effective.

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CXone is a popular customer experience software that has received positive user reviews over the past year. Users appreciate its ease of use, comprehensive features, and ability to integrate with other business systems. CXone's strengths include its intuitive interface, which makes it easy for users to navigate and find the information they need. It also offers a wide range of features, including customer relationship management (CRM), marketing automation, and analytics, which allows businesses to manage all aspects of their customer interactions in one place. Additionally, CXone's open API allows it to be easily integrated with other business systems, such as ERP and CRM systems, which can help businesses streamline their operations. While CXone is a strong product, it does have some weaknesses. Some users have reported that it can be expensive, especially for small businesses. Additionally, CXone's reporting capabilities are not as robust as some other products on the market. However, CXone's strengths outweigh its weaknesses, and it is a good choice for businesses that are looking for a comprehensive customer experience solution. CXone is most suited for businesses that are looking for a comprehensive customer experience solution that is easy to use, feature-rich, and can be integrated with other business systems. CXone is a good choice for businesses of all sizes, but it is particularly well-suited for small businesses that do not have the resources to invest in a more expensive solution.

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Over the past year, Qualtrics XM has emerged as a robust platform in the realm of customer experience management, distinguishing itself through a blend of comprehensive analytics, user-friendly design, and versatile survey tools. Users have lauded its ability to gather and analyze customer feedback across multiple channels, offering deep insights that drive strategic decisions. A standout feature is its predictive intelligence capabilities, which not only analyze past customer behavior but also forecast future trends, setting it apart from competitors like SurveyMonkey and Zendesk. However, some users have noted a steep learning curve and higher price point as potential barriers, particularly for smaller businesses or those with limited technical resources. Despite these challenges, the depth of customization and integration options available with Qualtrics XM is frequently highlighted as a significant advantage. Users can tailor surveys and reports to meet specific needs, integrating data from various sources for a holistic view of the customer experience. This level of customization and integration is often cited as a key differentiator from other platforms, which may offer more out-of-the-box solutions but less flexibility. The importance of this cannot be overstated, as it allows businesses to adapt quickly to changing customer expectations and market dynamics. Qualtrics XM is best suited for medium to large enterprises that prioritize a deep understanding of their customer experience and are willing to invest in a comprehensive platform. Its advanced analytics, predictive capabilities, and customization options make it particularly valuable for organizations that operate in dynamic industries or have a diverse customer base. While the initial investment in time and resources may be higher, the potential for actionable insights and strategic decision-making justifies the commitment for businesses focused on long-term customer satisfaction and loyalty.

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Survicate is a user-friendly platform for gathering and analyzing customer feedback. Users praise its intuitive design and robust features, such as the drag-and-drop survey creator and diverse templates. These features streamline the process of creating and managing surveys, making it a breeze even for those new to such platforms. However, some users have expressed concerns about occasional glitches and limitations in reporting functionalities. What sets Survicate apart is its focus on ease of use and versatility. It offers multiple survey types and distribution channels, including email, website, in-product, and mobile apps, catering to a wide range of needs. This multi-channel approach allows businesses to reach their customers where they are, maximizing response rates and gathering valuable insights. Compared to competitors like Qualtrics and SurveyMonkey, Survicate is often lauded for its affordability and intuitive interface, making it a popular choice for small and medium-sized businesses. However, larger enterprises with more complex requirements might find Survicate's reporting and analytics features somewhat limited. Overall, Survicate is best suited for businesses seeking a user-friendly and affordable solution to collect customer feedback across various channels. Its intuitive design and versatile features make it a valuable tool for improving customer experience and driving business growth.

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Is AskNicely really that nice? User reviews from the past year suggest that it is, but with a few caveats. Customers rave about AskNicely's intuitive interface, reporting capabilities, and top-notch customer support. They find it easy to create and send surveys, and the data visualization tools make it simple to identify trends and areas for improvement. One user even called the reporting "insanely good," highlighting the ability to drill down into specific customer segments and track progress over time. However, some users have expressed frustration with the platform's limited customization options and occasional glitches. What sets AskNicely apart is its focus on driving action from customer feedback. Unlike some competitors that simply collect data, AskNicely encourages users to close the feedback loop by responding to customers and making changes based on their input. This focus on actionability is a major selling point for many users, who appreciate the platform's ability to help them improve customer satisfaction and loyalty. Overall, AskNicely is best suited for businesses that are serious about using customer feedback to drive improvements. Its ease of use, powerful reporting, and action-oriented approach make it a valuable tool for companies of all sizes, but particularly those with a customer-centric culture.

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