Top Qualtrics XM Alternatives & Competitors For 2024

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Looking for alternatives to Qualtrics XM? Many users crave user-friendly and feature-rich solutions for tasks like Dashboards and Reporting, Platform Capabilities, and Feedback Channels. Leveraging crowdsourced data from over 1,000 real Customer Experience Software selection projects based on 400+ capabilities, we present a comparison of Qualtrics XM to leading industry alternatives like Forsta, SurveySparrow, Alchemer, and GetFeedback.

SurveySparrow Software Tool
GetFeedback Software Tool

Product Basics

Qualtrics is a web and mobile-based platform that enhances an enterprise’s customer, employee, product and brand experiences. Predictive intelligence and analytics help teams gain a comprehensive view of customer needs and experiences through real-time feedback, actionable data, precision targeting and prescriptive insights. Organizations can find ways to improve their offerings and achieve higher ratings by tracking app store reviews.

Users can access integrations with CRMs, ticketing processes, chats and analytics modules like Adobe Analytics, Google Analytics, FullStory and Quantum Metric. It also includes brand tracking, ad testing, product pricing research, market segmentation and more.
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Forsta's (formerly Conformit) software empowers businesses to gather and analyze customer feedback, enabling them to enhance customer experiences. The platform caters to organizations of all sizes, particularly those seeking to gain deeper insights into customer sentiment and behavior. Key advantages include improved customer satisfaction and loyalty, increased revenue, and reduced churn. Popular features encompass survey creation, data analysis, reporting, and action management. Users appreciate Forsta's user-friendly interface, robust reporting capabilities, and excellent customer support. Regarding pricing, Forsta offers various plans tailored to different needs and budgets, with options for monthly or annual subscriptions based on the number of users or surveys.

While user experiences with similar products vary, Forsta is often praised for its comprehensive features and ease of use. However, as with any software, it's recommended to explore different options and consider factors such as specific requirements, budget, and user reviews to determine the best fit for your organization. Keep in mind that the software landscape evolves constantly, so it's wise to check for the latest information and offerings.

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SurveySparrow is a chat survey platform that helps manage the customer, employee and product experience. It allows users to create intelligent and personalized surveys and share them through SMS, social media, QR codes, email embed codes and unique links. Users can choose themes, upload images, blend colors and fonts, and implement brand aesthetics in the survey.

It helps teams gain valuable insights through an intuitive dashboard, custom reports and text and sentiment analysis. It moderates tasks and automates workflows, centralizing data to provide an omnichannel view across all touchpoints. Users can also access real-time data through offline surveys, video surveys and conversational forms.
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Alchemer (formerly SurveyGizmo) is a feedback management software that helps businesses collect and analyze feedback. It lets teams create and launch advanced surveys to gather crucial insights from markets, customers and employees.

It offers a Voice of the Customer (VoC) program to capture customer sentiment at a micro-level. Other capabilities include risk assessment and employee experience management.
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GetFeedback is an online survey solution that helps businesses deliver a consistent brand experience. It lets users capture real-time feedback by creating, deploying and analyzing sophisticated, mobile-optimized surveys.

It enables teams to monitor customer satisfaction across traditional and digital channels through metrics like NPS, CSAT and CES. Native integrations with Salesforce allow users to import relevant customer data for personalized surveys.
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Product Assistance

Documentation
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Product Ranking

#1

among all
Customer Experience Software

#52

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Customer Experience Software

#106

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Customer Experience Software

#19

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Customer Experience Software

#64

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Customer Experience Software

Find out who the leaders are

Analyst Rating Summary

88
81
74
75
65
72
45
0
19
21
100
95
77
68
89
100
86
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86
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Customer and Contacts Management
Dashboards and Reporting
Feedback Channels
Survey Management
Platform Capabilities
Feedback Channels
Mobile Capabilities
Customer and Contacts Management
Platform Capabilities
Dashboards and Reporting
Dashboards and Reporting
Platform Capabilities
Integrations and Extensibility
Mobile Capabilities
Dashboards and Reporting
Survey Management
Customer and Contacts Management
Dashboards and Reporting

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Qualtrics XM
Forsta
SurveySparrow
Alchemer
GetFeedback
+ Add Product + Add Product
AI-Based Capabilities Customer and Contacts Management Dashboards and Reporting Feedback Channels Mobile Capabilities Platform Capabilities Survey Management 72 100 100 94 75 86 89 45 95 86 100 100 88 82 0 77 100 83 88 92 69 19 68 100 83 50 79 89 21 89 86 73 13 75 68 0 25 50 75 100
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91%
9%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%
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User Sentiment Summary

Excellent User Sentiment 528 reviews
Good User Sentiment 7 reviews
Great User Sentiment 74 reviews
Great User Sentiment 976 reviews
we're gathering data
90%
of users recommend this product

Qualtrics XM has a 'excellent' User Satisfaction Rating of 90% when considering 528 user reviews from 3 recognized software review sites.

77%
of users recommend this product

Forsta has a 'good' User Satisfaction Rating of 77% when considering 7 user reviews from 1 recognized software review sites.

89%
of users recommend this product

SurveySparrow has a 'great' User Satisfaction Rating of 89% when considering 74 user reviews from 2 recognized software review sites.

89%
of users recommend this product

Alchemer has a 'great' User Satisfaction Rating of 89% when considering 976 user reviews from 5 recognized software review sites.

we're gathering data
4.6 (23)
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4.75 (14)
5.0 (28)
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4.3 (290)
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4.4 (651)
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3.86 (7)
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4.2 (20)
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Awards

Analysts' Pick Award
User Favorite Award
Customer and Contacts Management Award
Survey Management Award
Feedback Channels Award
Mobile Capabilities Award
we're gathering data
Survey Management Award
we're gathering data

Synopsis of User Ratings and Reviews

Sophisticated Survey Design: Qualtrics XM offers a wide range of question types and logic options, enabling users to create complex and nuanced surveys that yield richer insights. The platform's user-friendly interface makes it easy to design surveys, even for those with limited experience.
Robust Reporting and Analytics: Qualtrics XM provides powerful reporting and analytics tools that allow users to easily analyze survey data and generate meaningful insights. Users can create custom reports, dashboards, and data visualizations to track key metrics and trends over time.
Actionable Insights: Qualtrics XM goes beyond simply collecting data; it helps users turn data into actionable insights. The platform's text analytics and sentiment analysis capabilities allow users to understand the underlying emotions and opinions expressed in survey responses, providing valuable context for decision-making.
Integrations and Partnerships: Qualtrics XM integrates with a wide range of third-party tools and platforms, such as CRM systems, marketing automation platforms, and social media platforms. These integrations allow users to connect survey data with other business data sources, providing a more holistic view of the customer experience.
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User-Friendly Interface: Forsta's interface is intuitive and easy to navigate, even for users with limited experience with survey platforms. The platform's drag-and-drop functionality and clear menus make it simple to create and manage surveys.
Advanced Features: Forsta offers a wide range of features that allow users to create complex surveys and collect rich data. These features include branching logic, piping, and quotas, which can be used to tailor surveys to specific respondents and ensure that data is collected in a meaningful way.
Data Visualization Tools: Forsta provides users with a variety of tools for visualizing survey data. These tools include charts, graphs, and tables, which can be used to identify trends and patterns in data. The platform also allows users to export data to other programs for further analysis.
Collaboration Tools: Forsta makes it easy for teams to collaborate on surveys. The platform allows users to share surveys with others and to track changes that are made. This can be helpful for ensuring that everyone is on the same page and that surveys are completed in a timely manner.
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Conversational Interface: SurveySparrow's chat-like surveys make respondents feel like they're having a one-on-one conversation, leading to higher engagement and completion rates.
Mobile-First Design: With a mobile-first approach, surveys look great and function seamlessly on any device, ensuring a smooth experience for respondents on the go.
Customization Options: Extensive customization features allow users to tailor surveys to their brand, creating a cohesive and professional look.
Advanced Reporting and Analytics: SurveySparrow provides in-depth reporting and analytics tools, enabling users to gain valuable insights from their survey data.
Integrations: Seamless integrations with popular CRM, email marketing, and other business tools streamline workflows and data management.
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Easy to Use: Users appreciate the platform's intuitive interface and drag-and-drop functionality, making it simple to create surveys without requiring extensive technical expertise. The user-friendly design allows users to quickly build and launch surveys, saving time and effort.
Customization Options: Alchemer provides a wide range of customization options, enabling users to tailor surveys to their specific branding and data collection needs. Users can customize survey themes, logos, and question types to create a professional and engaging survey experience.
Advanced Features: The platform offers advanced features such as skip logic, piping, and data validation, allowing users to create complex and sophisticated surveys. These features enhance the data collection process and ensure data accuracy.
Reporting and Analytics: Alchemer provides robust reporting and analytics tools, enabling users to gain insights from survey data. Users can generate reports, create charts and graphs, and export data for further analysis, facilitating data-driven decision-making.
Integrations: Alchemer integrates with various third-party applications, such as CRM and marketing automation platforms, allowing users to streamline workflows and improve data management. These integrations enhance the platform's functionality and extend its capabilities.
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Ease of Use: Users praise GetFeedback's intuitive design and user-friendly interface, making it easy to create and send surveys without needing extensive training or technical expertise.
Customization Options: GetFeedback offers a wide array of customization features, allowing users to tailor surveys to match their brand and specific needs. Users appreciate the flexibility to design surveys that align with their brand aesthetics and data collection goals.
Reporting and Analytics: GetFeedback's robust reporting and analytics features provide users with valuable insights from their survey data. Users highlight the platform's ability to generate visually appealing and easy-to-understand reports that help them make data-driven decisions.
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Steep Learning Curve: The platform's extensive features and functionalities can be overwhelming for new users, requiring significant time investment to master. This complexity can hinder adoption and limit the ability to fully leverage its capabilities.
Cost: Qualtrics XM is known for its premium pricing, which may be prohibitive for smaller businesses or those with limited budgets. The pricing structure can also be complex, making it difficult to predict and manage costs effectively.
Mobile App Limitations: The mobile app's functionality is limited compared to the web version, restricting users' ability to manage and analyze data on the go. This can be inconvenient for teams that require flexibility and remote access.
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Usability Issues: Users report the platform can be challenging to navigate, especially for those new to survey platforms or with limited technical expertise. The interface is not always intuitive, and certain functions can be difficult to locate or use effectively.
Customer Support Challenges: Some users express concerns about the responsiveness and effectiveness of Forsta's customer support. Getting timely assistance or resolving technical issues can sometimes be a frustrating experience.
Reporting Limitations: While Forsta offers reporting capabilities, some users find them to be somewhat limited in terms of flexibility and customization options. Generating specific types of reports or conducting in-depth data analysis may require additional effort or workarounds.
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Limited Customization: SurveySparrow offers fewer customization options compared to other survey platforms, especially in its free plan. This can be restrictive for users who need to tailor surveys to specific branding or complex question logic.
Reporting Features: Some users find the reporting and analytics features in SurveySparrow to be less comprehensive than those offered by competitors. Generating detailed reports or conducting in-depth data analysis may require exporting data to other tools.
Learning Curve: While SurveySparrow is generally user-friendly, some users report a steeper learning curve compared to other survey platforms, particularly when it comes to utilizing advanced features or navigating the interface for complex survey creation.
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Limited Customization: Users may find the platform's customization options to be somewhat restrictive, especially when compared to other survey tools that offer more flexibility in terms of branding and design.
Learning Curve: The interface can be overwhelming for new users due to its extensive features and functionalities. This complexity may require additional time and effort to learn and navigate effectively.
Cost: Alchemer's pricing structure can be a deterrent for some users, particularly small businesses or individuals with limited budgets. The platform's cost may be perceived as relatively high compared to other survey solutions available in the market.
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Difficult to Use: Some users find it challenging to navigate and utilize GetFeedback's features effectively. They desire a more user-friendly interface.
Limited Customization: Users express constraints in tailoring the platform to their specific branding and design preferences. They seek greater flexibility in customizing surveys and feedback forms.
Reporting Limitations: Users desire more comprehensive and insightful reporting capabilities. They want enhanced data visualization, filtering, and analysis tools to gain deeper insights from feedback.
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Over the past year, Qualtrics XM has emerged as a robust platform in the realm of customer experience management, distinguishing itself through a blend of comprehensive analytics, user-friendly design, and versatile survey tools. Users have lauded its ability to gather and analyze customer feedback across multiple channels, offering deep insights that drive strategic decisions. A standout feature is its predictive intelligence capabilities, which not only analyze past customer behavior but also forecast future trends, setting it apart from competitors like SurveyMonkey and Zendesk. However, some users have noted a steep learning curve and higher price point as potential barriers, particularly for smaller businesses or those with limited technical resources. Despite these challenges, the depth of customization and integration options available with Qualtrics XM is frequently highlighted as a significant advantage. Users can tailor surveys and reports to meet specific needs, integrating data from various sources for a holistic view of the customer experience. This level of customization and integration is often cited as a key differentiator from other platforms, which may offer more out-of-the-box solutions but less flexibility. The importance of this cannot be overstated, as it allows businesses to adapt quickly to changing customer expectations and market dynamics. Qualtrics XM is best suited for medium to large enterprises that prioritize a deep understanding of their customer experience and are willing to invest in a comprehensive platform. Its advanced analytics, predictive capabilities, and customization options make it particularly valuable for organizations that operate in dynamic industries or have a diverse customer base. While the initial investment in time and resources may be higher, the potential for actionable insights and strategic decision-making justifies the commitment for businesses focused on long-term customer satisfaction and loyalty.

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Forsta's user reviews over the past year highlight its strengths in survey creation and data analysis. Users appreciate the platform's flexibility in designing surveys, allowing for various question types and logic options. The ability to create visually appealing dashboards and reports is also a plus, enabling users to easily interpret and share insights. However, some users find the interface to be complex and overwhelming, especially for those new to survey software. The learning curve can be steep, requiring significant time investment to master the platform's full capabilities. Compared to competitors like Qualtrics and SurveyMonkey, Forsta offers more advanced features for data analysis and reporting, making it suitable for organizations with complex research needs. However, its user interface may not be as intuitive as some of its competitors, potentially posing a challenge for smaller teams or those seeking a simpler solution. Forsta is best suited for large organizations or research teams that require a robust platform for managing complex surveys and analyzing data. Its advanced features and flexibility make it ideal for gathering and interpreting customer feedback, employee engagement, and market research data. However, smaller teams or those with limited experience in survey software may find the platform's complexity to be a barrier.

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SurveySparrow has garnered positive feedback for its user-friendly interface and engaging survey formats, which have been reported to increase response rates. Users appreciate the platform's conversational style, which creates a more enjoyable experience for respondents compared to traditional survey tools. The platform's ease of use has been highlighted as a significant advantage, allowing users to quickly create and distribute surveys without requiring extensive technical expertise. Additionally, SurveySparrow's reporting and analytics features have been praised for providing valuable insights into customer feedback, enabling businesses to make data-driven decisions. While SurveySparrow offers a robust set of features, some users have noted that the platform's pricing can be a barrier for smaller businesses or individuals with limited budgets. Additionally, certain advanced features may require a higher-tier subscription, which may not be accessible to all users. Some users have also expressed a desire for more customization options, particularly in terms of survey design and branding. Despite these limitations, SurveySparrow remains a popular choice for businesses of all sizes due to its ease of use, engaging survey formats, and insightful reporting capabilities. SurveySparrow is particularly well-suited for businesses that prioritize customer experience and engagement. The platform's conversational surveys and user-friendly interface make it an ideal tool for gathering feedback from customers, employees, or any other target audience. Its reporting and analytics features provide valuable insights that can be used to improve products, services, and overall customer satisfaction. Additionally, SurveySparrow's automation capabilities can save businesses time and resources by streamlining the survey process.

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Over the past year, Alchemer has carved out a distinctive niche in the customer experience management software arena, as evidenced by user reviews. Users frequently laud its robust survey creation tools and the flexibility it offers in data collection and analysis, setting it apart from competitors like SurveyMonkey and Qualtrics. A standout feature often highlighted is Alchemer's ability to integrate seamlessly with a wide array of third-party applications, enhancing workflow automation and data synchronization across platforms. This interoperability is crucial for businesses looking to streamline operations and leverage insights across various software ecosystems. However, some users have pointed out areas where Alchemer could improve. The learning curve is steeper compared to more straightforward platforms, which can deter less tech-savvy users. Additionally, while its customization options are extensive, they can sometimes lead to complexity in survey design and management, potentially slowing down project timelines. Despite these challenges, the depth of functionality and customization is precisely what many users find compelling, as it allows for a tailored approach to gathering and analyzing customer feedback that many simpler platforms do not offer. Alchemer shines for businesses that prioritize detailed customer feedback mechanisms and have the resources to invest in mastering its suite of tools. Its advanced features and integrations make it particularly suited for medium to large enterprises or specialized teams within larger organizations that require nuanced data collection and analysis capabilities. For companies looking to go beyond basic surveys and delve into comprehensive customer experience management, Alchemer presents a powerful solution that, despite its learning curve, offers significant returns on investment through deep customer insights and enhanced operational efficiency.

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Want to get the real feedback on GetFeedback? User reviews from the past year paint a mixed picture. While many appreciate its user-friendliness and robust reporting features, some have voiced concerns about its customer support and pricing, particularly when integrated with Salesforce. One user even described the cost as "massive." GetFeedback shines in its ease of use. Users highlight the intuitive design and drag-and-drop functionality, making survey creation a breeze even for non-technical folks. The platform's integration with Salesforce is another major plus, allowing businesses to seamlessly connect customer feedback with their CRM data. However, this integration comes at a steep price, which has led some users to explore more affordable alternatives like Usabilla. Another drawback is the limited customization options for survey designs. Users are mostly restricted to predefined templates, which may not satisfy those seeking a more bespoke look and feel. Overall, GetFeedback seems best suited for businesses deeply embedded in the Salesforce ecosystem who prioritize ease of use and insightful reporting over design flexibility and budget. However, companies on a tighter budget or those seeking highly customizable surveys might find better value elsewhere.

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Related Categories

Top Alternatives in Customer Experience Software


Alchemer

Alida

AskNicely

Birdeye

Forsta

Gainsight CX

GetFeedback

InMoment

Medallia

Satmetrix

SoGoSurvey

SurveySparrow

Survicate

Zoho CRM Plus

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