SoGoSurvey vs SurveySparrow

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Our analysts compared SoGoSurvey vs SurveySparrow based on data from our 400+ point analysis of Customer Experience Software, user reviews and our own crowdsourced data from our free software selection platform.

SurveySparrow Software Tool

Product Basics

SoGoSurvey is a cloud-based solution that facilitates feedback collection and experience management. Omnichannel feedback allows users to analyze customer sentiment and translate it into actionable insights. Businesses can use tools like the poll maker and form builder to capture valuable data points. It provides customizable, multilingual and media-rich surveys.

It ensures user security and data protection with SHA-256 cryptographic hash algorithm and PCI DSS compliance. Other offerings include reporting, data management and Zapier integrations.
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SurveySparrow is a chat survey platform that helps manage the customer, employee and product experience. It allows users to create intelligent and personalized surveys and share them through SMS, social media, QR codes, email embed codes and unique links. Users can choose themes, upload images, blend colors and fonts, and implement brand aesthetics in the survey.

It helps teams gain valuable insights through an intuitive dashboard, custom reports and text and sentiment analysis. It moderates tasks and automates workflows, centralizing data to provide an omnichannel view across all touchpoints. Users can also access real-time data through offline surveys, video surveys and conversational forms.
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$25 Monthly
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$29/User, Monthly
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Tailored to your specific needs
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Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Videos
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Email
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FAQ
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Knowledge Base
24/7 Live Support
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24/7 Live Support

Product Insights

  • Boost Customer Loyalty: Build a comprehensive VoC program with built-in tools. Ensure quick issue resolution and tap into feedback to uncover trends. Monitor sentiments and measure effectiveness against industry benchmarks. 
  • Improve Customer Retention: Close the customer feedback loop via the case management module. Follow-up and resolve negative sentiments before escalation, and track issues until resolution. Ensure quick replies with automated messages. 
  • Optimize Engagement: Offers a customized feedback center to customers. Clients can reach out via emails, surveys, forms and more. 
  • Facilitate Collaboration: Ensure smooth coordination and internal communications between individuals and teams. Keep everyone on the same page through direct tickets, alerts, flexible routing and automated messages. 
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  • Enhanced Customer Experience: SurveySparrow enables the creation of engaging and interactive surveys, leading to higher response rates and more insightful customer feedback.
  • Improved Employee Engagement: The platform facilitates the gathering of employee feedback, allowing organizations to address concerns, boost morale, and cultivate a more positive work environment.
  • Streamlined Data Collection: SurveySparrow offers a variety of question types and survey distribution methods, simplifying the data collection process and ensuring comprehensive insights.
  • Actionable Insights: The platform provides robust reporting and analytics tools, empowering businesses to translate survey data into actionable strategies for improvement.
  • Increased Productivity: By automating survey creation, distribution, and analysis, SurveySparrow saves time and resources, allowing teams to focus on other critical tasks.
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  • Mobile App: Access survey data, distribute feedback collection tools, share reports and gather insights on the go. Connect with clients, track participation and set up automated reminders from any location.  
  • Poll Maker: Analyze popular opinion and gather valuable insights with poll surveys. 
    •  Use pre-designed poll templates and customize surveys with brand-specific colors, fonts and logos.  
    •  Supports 37 languages and automated translation. 
    •  Increase outreach by embedding polls on websites and sharing them on multiple channels. 
    •  Add multimedia content like visuals, music and videos to polls. 
  • Form Builder: Design intuitive, multilingual online forms that facilitate participant sign-ups. Ensure the audience sees relevant questions by implementing skip logic. Provides templates for event registration, employment application, training feedback, volunteer sign-ups and more.  
  • Online Assessment: Assess participants’ understanding and proficiency using the self-scoring online assessment module. 
    •  Personalize questionnaires with brand colors and multimedia. Add different question types. 
    •  Track responses and follow up with non-participants. Share scores with respondents. 
    •  Participants can track overall progress with a timer. 
  • Analytics: Make informed decisions and identify customer priorities through actionable insights. 
    •  Provides sentiment, text, trend and statistical analysis. Perform drill-down actions to target key segments. 
    •  Centralize control with role-based dashboards. Filter data by time, touchpoint and other variables. 
    •  Offers customer profiling and segmentation. 
    •  Visualize data gathered from NPS, CES, CSAT and other customized metrics. 
    •  Share dynamic report links with team members. 
    •  Set up outreach campaigns and monitor feedback. 
  • Omnichannel: Capture feedback across several channels like online surveys, emails, forms, texts, QR codes and social media.  
  • Ticket Management:  
    •  Assign industry-specific categories to tickets. 
    •  Respond quickly with response templates and bulk action modules. 
    •  Use system and user-generated tagging to prioritize conversations and elevate them to “critical.”  
    •  Get feedback on support quality for closed tickets. View positive and negative scores and compare them against benchmarks. 
    •  Provides customer information, action buttons, timeline and categories on the ticket for easy access. 
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  • Surveys: Create responsive surveys with multiple question types. Add videos, emoticons, gifs and images. Use CSS to customize and design themes, backgrounds, fonts, color palettes and buttons. 
    • Survey Types: Generate multilingual, white-label, conversational and video surveys that are compatible with all devices. Set recurring surveys with daily, weekly and quarterly frequencies.  
    • Sharing: Share surveys via web links, SMS, social media and QR codes, or embed them on websites. 
    • Smart Surveys: Gather feedback from customers without redirecting them to another page. Ask relevant questions by using skip and display logic. Provides pop-up cards, custom parameters, inline embedding and thank you pages. 
    • Library: Browse through the library to utilize pre-existing survey templates. 
    • Preview: Evaluate surveys before launch through the live preview module. 
  • Dashboard: Access reports and responses in real time. Analyze and compare answers to identify recurring trends and patterns. Download files and SPSS reports in PDF format. 
  • Forms: Design mobile-friendly conversational forms to gather customer data. Add multiple question types such as drag and drop, rank order and matrix.  
  • Audience Management: Manage and sort contacts. Create custom lists to segment audiences according to parameters. Set up several sub-accounts within the primary account for multiple product requirements. Import databases from Excel. 
  • Payments: Facilitate secure transactions through online payment forms. Track payments, manage discounts and send automated payment reminders. Encrypt and organize financial data through Stripe. Provides multi-currency support. 
  • Workflow Management: Close loops swiftly by assigning actions according to responses. Design custom workflows and automatically allocate customer feedback to relevant teams. 
  • Security: Ensure safe data storage with custom SSL, IP address tracking and whitelisting, single sign-on, password protection and GDPR compliance.  
  • Integrations: Via API and Webhooks. Connect with third-party applications like Salesforce, WordPress, Slack, Intercom, Zapier, Zendesk, Hubspot and more. 
  • NPS: Measure customer journey across all touchpoints through Net Promoter Score. Share NPS surveys via emails, SMS and in-app. 
    • Segmentation: Create dynamic lists to categorize respondents based on predefined criteria. 
    • Analysis: Monitor NPS and view responses through dynamic dashboards. Analyze customer sentiment to uncover deeper insights. 
    • Survey Throttling: Ensure the same customers aren’t surveyed repeatedly until a configured period. 
    • Response Management: View and manage all responses in a centralized location. Convert responses into tickets and track their status. 
    • Follow-Ups: Add additional follow-up questions and share them with respondents. 
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Product Ranking

#44

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Customer Experience Software

#106

among all
Customer Experience Software

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Analyst Rating Summary

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74
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66
77
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Dashboards and Reporting
Mobile Capabilities
Dashboards and Reporting
Platform Capabilities
Integrations and Extensibility
Mobile Capabilities

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

SoGoSurvey
SurveySparrow
+ Add Product + Add Product
AI-Based Capabilities Customer And Contacts Management Dashboards And Reporting Feedback Channels Mobile Capabilities Platform Capabilities Survey Management 0 66 100 78 88 78 80 0 77 100 83 88 92 69 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 690 reviews
Great User Sentiment 74 reviews
94%
of users recommend this product

SoGoSurvey has a 'excellent' User Satisfaction Rating of 94% when considering 690 user reviews from 1 recognized software review sites.

89%
of users recommend this product

SurveySparrow has a 'great' User Satisfaction Rating of 89% when considering 74 user reviews from 2 recognized software review sites.

n/a
4.75 (14)
4.69 (690)
4.4 (60)

Awards

SoGoSurvey stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

No awards.

Synopsis of User Ratings and Reviews

Intuitive Interface: Users appreciate the platform's ease of use, enabling them to create surveys quickly without extensive training or technical expertise.
Versatile Question Types: SoGoSurvey offers a wide array of question types, including multiple choice, open-ended, Likert scale, and more, allowing users to gather diverse data and insights.
Customization Options: The platform provides extensive customization options, empowering users to tailor surveys to their specific branding and style preferences.
Reporting and Analytics: SoGoSurvey offers robust reporting and analytics tools, enabling users to gain valuable insights from survey data and make data-driven decisions.
Data Security: The platform prioritizes data security, ensuring the confidentiality and integrity of user data.
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Conversational Interface: SurveySparrow's chat-like surveys make respondents feel like they're having a one-on-one conversation, leading to higher engagement and completion rates.
Mobile-First Design: With a mobile-first approach, surveys look great and function seamlessly on any device, ensuring a smooth experience for respondents on the go.
Customization Options: Extensive customization features allow users to tailor surveys to their brand, creating a cohesive and professional look.
Advanced Reporting and Analytics: SurveySparrow provides in-depth reporting and analytics tools, enabling users to gain valuable insights from their survey data.
Integrations: Seamless integrations with popular CRM, email marketing, and other business tools streamline workflows and data management.
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Difficult to Use: Users have reported that the platform's user interface is not intuitive and can be difficult to navigate, leading to frustration and wasted time.
Limited Customization: Some users have expressed dissatisfaction with the limited customization options available for surveys, particularly in terms of design and branding.
Reporting Limitations: Users have mentioned that the reporting features are somewhat basic and lack the depth and flexibility they require for in-depth data analysis.
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Limited Customization: SurveySparrow offers fewer customization options compared to other survey platforms, especially in its free plan. This can be restrictive for users who need to tailor surveys to specific branding or complex question logic.
Reporting Features: Some users find the reporting and analytics features in SurveySparrow to be less comprehensive than those offered by competitors. Generating detailed reports or conducting in-depth data analysis may require exporting data to other tools.
Learning Curve: While SurveySparrow is generally user-friendly, some users report a steeper learning curve compared to other survey platforms, particularly when it comes to utilizing advanced features or navigating the interface for complex survey creation.
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Want to get more feedback from your customers? SoGoSurvey can help! SoGoSurvey is a software that helps businesses manage customer experience. It offers a variety of features, including surveys, feedback forms, and analytics. Users praise SoGoSurvey for its user-friendly interface and robust functionality, making it easy to create and manage surveys. They also appreciate the variety of question types and customization options available. However, some users express concerns about the pricing, considering it relatively expensive compared to competitors like Qualtrics. Additionally, some users desire more comprehensive customer support. A standout feature of SoGoSurvey is its student licensing option, providing a free package with almost all features, which is highly valued by students and researchers. This makes SoGoSurvey particularly attractive for academic use, as highlighted by users who found it more affordable than Qualtrics for their research projects. While SoGoSurvey offers a robust set of features, some users point out limitations in branching restrictions and question display conditions, which can be a drawback for complex surveys targeting specific populations. Overall, SoGoSurvey is well-suited for businesses and researchers looking for an easy-to-use survey tool with a good range of features. Its student licensing option makes it a cost-effective choice for academic research. However, businesses with larger budgets and requiring more advanced features and support might consider exploring alternatives.

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SurveySparrow has garnered positive feedback for its user-friendly interface and engaging survey formats, which have been reported to increase response rates. Users appreciate the platform's conversational style, which creates a more enjoyable experience for respondents compared to traditional survey tools. The platform's ease of use has been highlighted as a significant advantage, allowing users to quickly create and distribute surveys without requiring extensive technical expertise. Additionally, SurveySparrow's reporting and analytics features have been praised for providing valuable insights into customer feedback, enabling businesses to make data-driven decisions. While SurveySparrow offers a robust set of features, some users have noted that the platform's pricing can be a barrier for smaller businesses or individuals with limited budgets. Additionally, certain advanced features may require a higher-tier subscription, which may not be accessible to all users. Some users have also expressed a desire for more customization options, particularly in terms of survey design and branding. Despite these limitations, SurveySparrow remains a popular choice for businesses of all sizes due to its ease of use, engaging survey formats, and insightful reporting capabilities. SurveySparrow is particularly well-suited for businesses that prioritize customer experience and engagement. The platform's conversational surveys and user-friendly interface make it an ideal tool for gathering feedback from customers, employees, or any other target audience. Its reporting and analytics features provide valuable insights that can be used to improve products, services, and overall customer satisfaction. Additionally, SurveySparrow's automation capabilities can save businesses time and resources by streamlining the survey process.

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