Adobe Commerce vs Oracle Commerce

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Our analysts compared Adobe Commerce vs Oracle Commerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Adobe Commerce is an end-to-end platform for creating digital storefronts, managing catalogs, setting up fulfillment workflows, and personalizing shopper experiences based on location, preferences, and navigation history. It supports all the major eCommerce business models, including B2B, D2C, dropshipping and B2C.

It provides tools for catalog management, inventory control, order processing and customer management. Businesses can efficiently organize their product information, track stock levels, handle orders and maintain detailed customer records. The platform also offers dynamic pricing and promotions, allowing businesses to implement various pricing strategies and create targeted marketing campaigns.

One of its key strengths is the ability to handle complex B2B scenarios. It supports features like multi-tier pricing, customer-specific catalogs and complex approval workflows. Additionally, the platform offers tools for quote management, contract management and purchase order processing, making it suitable for businesses dealing with large-scale transactions and multiple buyers.

The platform also supports personalization and customer experience optimization. It offers data analytics to provide insights into customer behavior, allowing businesses to tailor product recommendations, promotions and content to individual customers. Integration with other Adobe Experience Cloud solutions enables a holistic view of the customer journey, helping deliver consistent experiences across different channels.

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Oracle Commerce offers a comprehensive suite of tools for complex B2B buying processes, such as multi-step approvals, contract pricing and bulk ordering. One of its key strengths is the ability to handle complex product catalogs and pricing structures. It can manage various products, variants and configurations, ensuring accurate product information and pricing across all sales channels.

Additionally, the platform has robust order management tools, including complex order types, subscriptions and returns. This feature is invaluable for B2B businesses as they often deal with large and customized orders that require precision handling.

Businesses can set up self-service portals for clients and use account management tools to deliver personalized shopping experiences that mimic the intuitiveness of B2C customer journeys. They can create tailored product recommendations, offer personalized pricing and provide dedicated support channels for different customer segments.

Oracle Commerce is built on a scalable and flexible architecture to adapt to changing market conditions and customer demands. It offers a range of deployment options, including on-premise, cloud-based and hybrid, helping meet specific IT infrastructure requirements.

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Product Insights

  • Market Leader: Adobe Commerce is one of the top-rated eCommerce platforms, according to our research. It received a 96 rating from our analysts, ranking just after industry stalwarts like Shopify (100) and BigCommerce (97).
  • Manage Products Effectively: The platform got a 100 rating from our analysts for its product and catalog management toolkit. You can define multiple attributes, and the platform automatically assigns products to categories based on those attributes. It supports multimedia product pages and updates inventory automatically after order confirmations or returns. For digital products, you can set multiple pricing tiers, use watermarks to brand digital products and set up subscription plans.
  • Streamline Inventory Management: Our analysts gave top marks (100) to the platforms’ inventory tracking and management module. It supports barcode generation, automatic stock level updates, out-of-stock messages and multiple inventory locations. All the features are ready to use, and there’s no need to connect with external solutions to manage your inventory.
  • Improve Marketing Campaigns: The platform offers one of the most robust marketing toolkits with a 100 rating from our analysts. It supports A/B testing, Google sitemap generation, sales channel connections, discounts and coupons, and URL redirects. You can connect it to a Google ads account to launch and manage marketing campaigns without leaving the software interface.
  • Optimize Shipping and Handling: Another standout feature is its shipping toolkit, which received a perfect 100 in our analysis. The solution shows you real-time shipping rates based on customer location and supports free shopping for high-value orders. You can define and set up shipping rules to automate shipping label printing upon order confirmation.
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  • Implementation With Ease: According to our data, Oracle Commerce provides 89% of key B2B eCommerce requirements out of the box. This means you don’t need to configure and connect the platform with external solutions to get the desired features.
  • Create Efficient Checkout Processes: The platform scored top marks (100) for its checkout and billing features, according to our data. It offers abandoned checkout recovery, customer accounts, guest checkouts and automatic tax calculation based on customers’ locations.
  • Manage Orders Effectively: Our analysts found the platform excels in order management capabilities. It provides a centralized view of order history, status and notes for easy trackability. You can manage backorders, returns and exchanges, and in-store pickups. Customers get order tracking emails and can place quick orders or replicate an order based on their purchase history.
  • Design Branded Storefronts Easily: Oracle Commerce got a perfect 100 rating from our analysts for its storefront designing toolkit. It offers an intuitive module with drag-and-drop capabilities to design websites, blogs and product pages. The platform equips storefronts with shopping carts and lets you manage multiple storefronts from a centralized backend with its headless architecture.
  • Market Efficiently Across Channels: According to our data, the platform scores full marks for its marketing and SEO optimization tools. You get every key marketing feature required in eCommerce platforms ready to use out of the box. These include a channel manager, A/B testing, branded domains, custom email addresses, sitemap generation, Google Ads integration, SEO product tags and much more.
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  • Omnichannel Marketing: Sell to businesses and consumers on multiple channels, expand into new geographies and create a consistent brand experience across all fronts. Offers 150 language packs and regional extensions. 
    • Multi-Branding: Manage more than one brand, set location-specific business strategies and pricing structures, market product catalogs based on audience, and customize the checkout and fulfillment process. 
    • Website Builder: Add images, videos and banners, drag-and-drop content positions, edit text inline, and adjust the layout. Design content updates to respond in real time to customer behavior. 
    • Progressive Web Application (PWA) Studio: Use various performance optimizers and design strategies to load content faster on any network and deliver it to all devices. 
    • Content Staging: Preview updates, save changes and track the impact of each update with a timeline dashboard. 
    • Headless Commerce: Design customer experiences across any touchpoint, including single and multi-page web apps, mobile apps, IoT devices, and VR and AR. 
    • Amazon Sales Channel: Offers an extension to sell on Amazon and access every feature of Sell On Amazon
    • B2B Commerce: Clients can use their portals to set up multiple buyers, specify roles and permissions, set approval roles, track quotes, and manage credit. Buyers can preset requisition lists, set order placement rules and buy on credit. 
  • Search Bar: Quickly find documents and data across the platform with a few clicks. 
  • Inventory Management: Manage inventory across multiple locations and sales channels: 
    • Sourcing: Design an algorithm to automate product sourcing based on distance and priority. Add extensions for further sourcing customizations. 
    • Stock Tracking: Maintain an accurate picture of retail stock across every store and warehouse, and avoid stockouts and backorders. Automatically update inventory once a product is delivered or canceled. 
  • Fulfillment: Connect to shipping carriers and offer various fulfillment options, including buy-online-pick-up-in-store, curbside pickups and more. 
    • Order Routing: Customers can choose their ideal fulfillment option and route orders to convenient locations. 
    • Ship From Store: Quickly deliver from the nearest store instead of a central warehouse by connecting each store’s POS with the platform. 
  • Customer Experience (CX): Acquire new customers and retain existing ones by personalizing experiences from discovery to delivery. 
    • Customer Segmentation: Deliver personalized experiences by showcasing tiered pricing, promotions and content to customers according to their location, gender, wish lists, order history and more. 
    • Personalized Recommendations: Use Adobe Sensei AI to suggest relevant products according to the shopper’s history, searches, trends and other criteria. Offers a set of recommendation algorithms based on the shopper, item, contextual popularity and more. Doesn’t require page tagging and manual analysis. 
    • Customer Account Management: Customer service representatives can get a real-time view of global inventory, access centralized order information, and generate return and refund processes quickly. 
  • Data Handling: Store data in one location and access it from anywhere. 
    • Warehousing: Keep business data in the vendor’s cloud infrastructure and control syncing of systems and datasets. Import supplementary data with .CSV and spreadsheet uploads. 
    • Business Intelligence: Provides dashboards to track key metrics like average order value, customer lifetime, retention rates and more. Use the dynamic scatter and bubble graph to plot more than two values and create unique visualizations. 
    • Reporting: Access a library of report templates, customize and standardize business-specific metrics, and schedule periodic report generation. 
  • Commerce Financing: Leverage partnership with Wayflyer to apply for revenue-based funding when required. 
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  • B2B Commerce: Scale online revenue and deal with the complexities of B2B sales: 
    • Self Service: Allow clients to navigate and shop for themselves with ease. 
      •  Deliver a B2C-caliber customer experience with native support for contract pricing, account-based selling and customer catalogs. 
      •  Provide flexibility to business clients through unlimited accounts, hierarchy and permission specifications. 
      •  Simplify the approval process by streamlining rules and requirements based on shoppers’ unique needs. 
      •  Clients can place orders from their procurement systems. 
  • Website Management: Takes care of all elements of creating and maintaining a website that focuses on enhancing the customer experience for both B2B and B2C commerce. 
    • Hosting: Host website on vendor’s native cloud solution and eliminate manual upgrades with continuous fixes, performance enhancements and stable backend compatibility. 
    • Design: Create a dynamic experience with the intuitive drag-and-drop interface. Choose from more than 20 pre-built page layouts and 70 widgets to curate the experience to fulfill the company’s unique needs. 
    • Storefront: Manage the storefront with non-technical tools; control product catalogs, pricing, inventory and promotions and more from a centralized interface. Add multimedia content and product descriptions to enrich listings. 
  • Integrations: Leverage open API to integrate digital commerce into several customer touchpoints, including augmented and virtual reality, voice, IoT and more. Build a complete enterprise software stack by integrating with the vendor’s native ERP, EPM, SCM and CX solutions. 
  • Global Support: Supports more than 40 languages and 60 currencies to help scale and grow businesses worldwide. 
  • Embedded Intelligence: Cater to customers more effectively through AI-based recommendations and personalization. 
    • Search: Delivers the most relevant and accurate search results and product listings through AI and guided navigation. Displays recommendations for synonyms, spell-check and related products. 
    • Personalization: Offer dynamic promotions based on the shopper’s cart and deliver highly personalized recommendations according to their navigation history. 
    • Analytics: Leverage real-time reporting and data visualization to identify key trends and analyze shoppers’ behavior. 
  • Configure, Price and Quote: Guide customers through the step-by-step process of correctly configuring and submitting purchase orders: 
    • Configure: Allow customers to customize their product or service to their specific needs. 
      •  Make sure every order is accurate and validated by allowing the sales team to identify customer needs and recommend relevant product offers. 
      •  Create reusable rules and navigate the process using a common product model for one-click quoting. 
      •  Manage subscription annuities, software license contracts, support agreements and renewals, including end-dates and prorated pricing. 
    • Price: Offer a variety of price options and ensure accurate, competitive pricing. 
      •  Provides intelligent pricing and discount information, including average selling price, cost comparison scatterplots, the last price paid and other analytics that enable businesses to offer more competitive, strategic pricing. 
      •  Support multiple prices for a product, as well as localized discounting, seasonal promotions and more. 
      •  Align sales activities to match business objectives; leverage in-depth deal analysis and key metrics like profitability, lead sources, conversion rate and more. 
      •  Automate the approval and validation process. Control which designated approvers have access at each point in the sales process. 
    • Quote: Create formal documentation for customers to review to make sure that the final pricing and configuration meets their expectations before agreeing to purchase. 
      •  Quickly generate proposals, quotes, statements of work and more with accurate data across multiple languages. 
      •  Generate dynamic contracts, compare and merge them, highlight differences across versions, and accept or reject changes made by customers or legal departments and store them securely in accounts. 
      •  Identify trends with contract analysis. 
      •  Integrate with e-signature vendors to virtually sign documents. 
  • Subscription Management: Manage new subscriptions, renewals and upgrades. Customers can edit their subscriptions and accounts without needing any technical help. Utilizing machine learning, minimize churn rate with insights identifying at-risk customers early and set up dynamic pricing to target different customer segments. 
  • Content Management: Create and syndicate content consistently across multiple channels: 
    • Content Creation: 
      •  The “Content Wizard” provides step-by-step guided navigation for writing and publishing articles, blogs, landing pages and more. 
      •  Use AI to classify content through image recognition and natural language processing (NLP). 
    • Video Management: 
      •  Create video projects, specify goals and descriptions, and invite collaborators to view, add, curate and edit projects. 
      •  Capture and upload footage via any device, including mobile devices, drones, desktops and more. 
      •  Smart tag overall video content as well as subjects within to search for videos and aspects within a video. 
      •  Add comments, flag, trim, crop and do more with the cloud video editor. 
      •  Analyze video content and receive engagement metrics like lead source, time spent, watched video parts, watching platform and more. 
    • Omni Channel Delivery: 
      •  Showcase content on the most engaging platforms with the API-first solution. 
      •  Use preferred front-end technology while creating and reusing best content, and simplify the management and deployment workflows. 
      •  Deliver fully rendered HTML digital assets and content for use in other channels and platforms. 
    • Collaboration and Workflows: 
      •  Improve speed and accuracy of content approval with in-context annotations and comments. 
      •  Use the “Content Calendar” to improve planning and collaboration across all content channels. 
      •  Collaborate with remote teams and agencies across mobile, web or desktops for all types of content. 
    • Universal Asset Hub: 
      •  Store and manage content on the cloud-based platform. 
      •  Access and organize any structured or unstructured content. 
  • Customer Data Platform: Collect, manage and store customer data securely; leverage insights to connect with and market to customers more effectively. 
    • Unified Customer View: Create dynamic real-time customer profiles by combining data from online, offline and third-party sources under one platform. Automate data cleansing and preparation for enterprise data models. Unify these profiles by connecting identities across devices, channels and domains. Keep information safe with advanced privacy and identity controls. 
    • Profile Enrichment: Add more than 50 pre-built intelligent attributes, or customize attributes as needed, to enhance customer profiles and add more detail. Automate profile enrichment with access to a third-party data marketplace powered by Oracle Data Cloud. 
    • Segmentation: Offer real-time personalized customer experience by delivering the right information at the correct time to select groups across channels. Calibrate targeted marketing campaigns by receiving valuable insights according to customer behavior. 
      •  Segmentize profiles with over 80 behavioral scores like purchase propensity, churn likelihood and more, and 100 behavioral segments such as “early adopters” and “bargain hunters.” 
      •  Publish customer segments across adtech and martech channels for successful campaigns. 
    • Customer Analytics: Track KPIs about customer activity to gain greater visibility and actionable insights. 
      •  Use AI and machine learning to model, predict and recommend the best customer experience. 
      •  Measure key metrics like customer engagement, lifetime value, purchase recency and frequency and more to identify valuable customers. 
      •  Leverage unique widgets for analyzing engagement, audience and segments. 
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Product Ranking

#100

among all
eCommerce Platforms

#129

among all
eCommerce Platforms

Find out who the leaders are

Analyst Rating Summary

96
95
100
96
100
100
100
92
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Catalog and Product Management
Checkout
Inventory Management
Marketing and Search Engine Optimization
Order Management
Checkout
Marketing and Search Engine Optimization
Order Management
Payments
Reporting and Analytics

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Adobe Commerce
Oracle Commerce
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 100 100 100 100 100 88 91 100 98 100 80 96 100 92 100 100 100 97 100 79 94 100 0 25 50 75 100
100%
0%
0%
95%
5%
0%
100%
0%
0%
100%
0%
0%
100%
0%
0%
80%
20%
0%
100%
0%
0%
100%
0%
0%
100%
0%
0%
100%
0%
0%
91%
0%
9%
100%
0%
0%
88%
0%
12%
88%
13%
-1%
100%
0%
0%
100%
0%
0%
100%
0%
0%
71%
0%
29%
100%
0%
0%
100%
0%
0%
80%
0%
20%
100%
0%
0%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%
0%
20%
80%
0%
20%

User Sentiment Summary

Great User Sentiment 1655 reviews
Great User Sentiment 325 reviews
83%
of users recommend this product

Adobe Commerce has a 'great' User Satisfaction Rating of 83% when considering 1655 user reviews from 4 recognized software review sites.

84%
of users recommend this product

Oracle Commerce has a 'great' User Satisfaction Rating of 84% when considering 325 user reviews from 4 recognized software review sites.

4.0 (509)
4.2 (173)
4.3 (642)
n/a
n/a
3.8 (4)
4.2 (267)
4.2 (89)
4.1 (237)
4.2 (59)

Awards

SelectHub research analysts have evaluated Adobe Commerce and concluded it earns best-in-class honors for Catalog and Product Management, Inventory Management and Order Management.

Catalog and Product Management Award
Inventory Management Award
Order Management Award

SelectHub research analysts have evaluated Oracle Commerce and concluded it earns best-in-class honors for Order Management and Payments.

Order Management Award
Payments Award

Synopsis of User Ratings and Reviews

Rich Feature Set: The platform offers extensive out-of-the-box functionality, including the management of customers, orders, products, carts, payments, taxes and shipping. It also supports SEO and customizable experiences.
Scalability and Flexibility: Adobe Commerce is highly scalable, making it suitable for businesses handling high volumes of traffic and transactions. It offers extensive customization options, which help create tailored online stores for different audiences and geographies.
Active Community and Support Resources: The platform has a large and active community, extensive documentation, and training materials to help users make the most of the system.
Powerful SEO Capabilities: Its robust SEO features enable businesses to improve their visibility and search engine rankings.
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Enhanced Website Performance: The platform can manage eCommerce sites with high-volume transactions and large product catalogs. Users praise its ability to ensure smooth performance during peak traffic.
Greater Flexibility: It offers extensive customization options with a flexible and headless framework, allowing businesses to create unique eCommerce experiences.
Smooth Integration Capabilities: The platform allows API access to design custom integrations. It also offers built-in connections with other Oracle products and partner solutions.
Improved Security and Data Management: Many reviews praise the platform’s ability to handle large volumes of data while ensuring data protection and compliance.
Efficient Technical Support: Users appreciate the excellent technical support provided by Oracle via chat services, emails and phone calls, which helps resolve issues promptly.
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High Cost: Adobe Commerce can be prohibitively expensive due to high initial setup costs, ongoing maintenance and the need for skilled developers. This makes it less viable for small businesses or those with limited budgets.
Complexity and Steep Learning Curve: The platform is complicated to set up and use, especially for those unfamiliar with it. A steep learning curve and the need for technical expertise can be challenging for smaller teams.
Limited Built-In Integrations: It only supports built-in integration with other Adobe Experience Cloud products, such as Adobe Analytics, Adobe Marketo Engage and Adobe Experience Manager. Users will need to hire third-party developers to create custom connections with external software.
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High Cost: Oracle Commerce has a high entry fee, making it less accessible for smaller businesses. There are also significant licensing and implementation costs, which can be a barrier for some organizations.
Complexity and Learning Curve: The platform's implementation and configuration can be complex, requiring skilled developers and dedicated resources. Its initial setup and configuration also involve a steep learning curve.
Outdated Interface: Some users complain about the user interface having an outdated and clunky look, which can impact the overall experience.
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Adobe Commerce is a highly sophisticated eCommerce platform that offers a high level of flexibility and customization. Its headless architecture empowers businesses to design unique storefronts tailored to specific audiences and geographies.I found its native PWA studio to be a game-changer during testing, enabling the creation of high-performance mobile experiences. The platform's A/B testing and content staging capabilities are also helpful for optimizing customer engagement and driving conversions.One of Adobe Commerce's standout features is its robust personalization engine. By creating detailed customer personas and leveraging AI-powered pattern recognition, you can deliver highly targeted product recommendations and experiences.However, I found the platform's complexity to be undeniable. Implementing and customizing Adobe Commerce requires significant time and resources. While the vendor offers implementation services, gaining full proficiency with the platform involves a steep learning curve.Despite its high cost, Adobe Commerce is an excellent choice for large enterprises and D2C brands that demand a highly customizable and scalable solution. Its rich feature set can drive significant business growth. However, the platform's limited built-in integrations can be a drawback, requiring additional development efforts to connect with external systems.Overall, Adobe Commerce is a powerful tool for enterprises seeking to create exceptional online shopping experiences for multiple geographies. But, it can be overkill for solo entrepreneurs and medium-sized businesses, and they may find it tough to offset the platform cost with sales revenue.

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Oracle Commerce is a robust platform designed primarily for B2B eCommerce. Its core strength lies in the ability to handle complex sales processes, including contract pricing, multi-step approvals and account-based selling.Features such as self-service portals, customizable product catalogs and integrated CRM enhance customer experience and drive sales. The platform’s integration capabilities with Oracle’s ERP, EPM and SCM solutions offer a unified view of business operations.However, the platform's complexity and high cost can be significant barriers for smaller businesses. While it offers deep customization options, implementation and configuration can be challenging and require technical expertise.Despite advanced features like AI-driven personalization and robust analytics, users criticize the user interface for being outdated. Oracle does offer strong technical support, but the learning curve can be steep.On the positive side, Oracle Commerce excels in scalability and performance, making it suitable for large enterprises handling high transaction volumes and complex product catalogs. The platform’s strong focus on security and data management is also a crucial advantage for businesses managing sensitive information.Businesses considering this platform should carefully evaluate their requirements and resources to determine if the benefits outweigh the potential challenges.

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