BigCommerce vs Big Cartel

During testing, I noticed right off the bat that BigCommerce is a feature-rich platform that needs a lot of customization to fit my exact needs. Plus, there aren’t guided onboarding experiences, making implementation time-consuming. You must manually explore the interface to learn how to create or connect a domain, add products, set up fulfillment workflows, connect sales channels and design a storefront.Secondly, what caught my eye was the platform's speed and operability. BigCommerce boasts a 99% website uptime, and I could see why. It automatically optimizes images, minimizes HTTP requests and uses browser cache to identify customers. Also, a global content delivery network allows visitors worldwide to view your site from the nearest server.I loved how intuitive it is to connect and manage sales channels using BigCommerce. You can set up differentiated experiences for each channel using dynamic pricing, multiple product views, product swatches and bulk pricing tools. A robust customer segmentation module automatically groups similar customer personas based on your rules and helps design personalized experiences.The storefront editor uniquely lets you design a carousel for the website header. However, I didn’t like anything else about the storefront editor. It has limited free themes, and paid ones are comparatively more expensive than what competitors offer. That said, the platform's headless architecture helps compensate by enabling custom storefront development.My only point of contention was its unique pricing model. It charges a base subscription fee and puts a cap on your business's annual sales. If you exceed this cap, BigCommerce takes a percentage of your revenue based on your subscription plan.Also, if you connect the platform to a POS, every POS sale is considered an eCommerce sale, leading to a higher sales volume and cost. This leads to complex TCO calculations for enterprises with large sales volumes and international customers.Overall, BigCommerce is one of the best options for growing mid-sized businesses that can offset the platform cost with their sales revenue. It's flexible and can adapt to multiple business models, including B2B, D2C and dropshipping, with separate storefronts for each.However, the platform can be overkill for small businesses and may require significant investments to unlock its full potential. That's because all the good features like multi-storefront, personalization, customer segmentation and headless architecture are available in higher-tier plans. Also, lower-tier plans are comparatively more expensive than those of competitors like Shopify.

Big Cartel has been making waves in the eCommerce world, but like any platform, it has its fans and its critics. Users who dig Big Cartel often point to its user-friendliness and affordability as major pluses. It's a great starting point for small businesses and artists who want to get their online stores up and running without breaking the bank or getting bogged down in technical complexities. However, some users find Big Cartel's features a bit too basic, especially compared to more robust platforms like Shopify or WooCommerce. If you're looking for advanced marketing tools, extensive customization options, or top-tier customer support, Big Cartel might leave you wanting more. Ultimately, Big Cartel is a solid choice for those who prioritize simplicity and affordability, but if you need a platform that can scale with your business, you might want to explore other options. "Big Cartel: the perfect platform for your big dreams." Whether you're an artist selling handmade crafts or a musician hawking merch, Big Cartel provides a straightforward way to turn your passion into profit. Just remember, as your business grows, you might need to upgrade to a platform with more bells and whistles.