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Braintree vs Unilog

Last Updated: November 18th, 2024

Our analysts compared Braintree vs Unilog based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

Braintree by PayPal is a web payment system that helps ecommerce businesses integrate and accept payments through credit and debit cards, Venmo (in the US), PayPal, Google Pay and other digital wallets. It allows users to track transactions, access real-time information, and manage in-store payments in multiple countries. Users can leverage other attributes including fraud protection, dispute management, payout management, reporting, level 1 PCI compliance and data encryption.

Unilog is a flexible, cloud-based platform designed specifically for mid-market B2B distributors, manufacturers and wholesalers looking to sell online. It digitizes the entire commerce process from customers setting up business accounts to final delivery.

Its core components include a website builder, product information management (PIM), content management system (CMS), site search analytics, event management and a mobile app. It helps businesses enrich product catalogs and syndicate on multiple listing sites.

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Product Insights

Offer Customers Peace of Mind: Boost conversions and brand goodwill by creating a secure payment environment and enabling customers to pay via their preferred mode.
Expand Audience: Accept multiple currencies and allow customers from remote locations to shop from the online store.
Save Time: Efficiently perform time-consuming administrative tasks like invoice generation, data storage and visualization through automation.
Mitigate Risks: Detect and eliminate fraudulent transactions, create a secure repository of transactional data and leverage unique data visualizations to minimize risks and drill down on opportunities.

Easily Customize Storefronts: Add personal touches to the digital storefront with a drag-and-drop tool.
Best Of Both Worlds: Sell to B2B clients using B2C simplicity. Offers nuanced B2B features like self-guided buying, multi-level approval workflows, RFQ portals, as well as prevalent B2C functionalities like predictive searching, shopping carts, one-click reorders and more.
Custom Features: Add business-specific features like tax calculators, payment processors, warehouse management modules, ERP, CRM, BI, shipping carriers and more by accessing the integrations marketplace.
Boost Customer Satisfaction: Create rich product descriptions and allow customers to set up hierarchical company accounts with multiple users. Provides approval workflow designing tools and helps host events for product launches, training and more.
Enhance Digital Presence: Syndicate targeted product information to multiple sales channels with the PIM module. Generate rich content based on customer data using product content services.

Fraud Prevention Tools: Minimize fraudulent activities by making transactions SCA compliant and leveraging 3D Secure 2, an authentication verification service. Keep a check on chargebacks and reduce false positives with machine learning and customizable filters.
Payment Methods: Accept payments through PayPal, Venmo, credit and debit cards, ACH transfers and many other popular digital wallets, including GPay, SamsungPay, ApplePay and more. Offer buyers a smooth checkout experience and consolidate operational flows for all payment types.
In-Store Payments: Enable customers to purchase in-store with payment methods saved to an online profile and vice versa with the integrated POS system. Accept MasterCard, magstripe cards, chip cards and contactless cards, along with all major digital wallets.
Payouts: Global merchants can send mass payments to recipients in more than 200 countries and regions. Allow recipients to choose how they receive payments, automate payouts with API calls or batch-file uploads and create disbursements in real time.
Reporting: Track and store all transactional data. Filter by card type, date of creation, settlement date and payment mode to view specific information. Receive real-time updates of events occurring at the payment gateway. Generate custom reports for even more specific needs through the open API.
Data Security: Securely store customer data with multiple encryption keys, split knowledge and dual control in the Level 1 PCI DSS compliant solution. Password, raw magnetic stripe, CVV or pin-block data is never stored. Requires authentication for every control panel login.

PIM: Manage unlimited SKUs with unlimited fields for product information. Sync accurate data across various distribution channels.
- Master Data Management: Add business-specific attributes to products, including manufacturer, brand, pricing, availability/quantity, dimensions, descriptions, keywords, images, relations, alternate options, accessories and more.
- Taxonomy: Define hierarchies, assign attributes, add products to multiple categories and maintain various taxonomies.
- Digital Asset Management: Store, manage and search every digital asset, including pictures, videos, documents, spreadsheets and more. Offers editing tools to maintain specific sizes and compressions for each distribution channel.
- Bundling: Group similar products together and include relations like spare parts, accessories, “people who bought this also bought this” suggestions and more.
- Information Flow: Design workflows from product engineering to post-sales service using drag-and-drop tools.
- Targeted Content: Showcase specific information to certain markets and vendors for a personalized experience.
CMS: Create a consistent and personalized customer experience across websites and sales channels.
- Page Builder: Offers a WYSIWYG interface to create wireframes and insert HTML elements like graphics, texts, banners, widgets and more.
- SEO Tools: Customize URL structures, create redirects, configure page parameters and more.
- Widgets: Boost engagement using dynamic buttons, dialog boxes, pop-up windows, featured products, event pages, social media feeds and more.
- Event Management: Schedule events, manage reservations with an interactive calendar, embed events on websites and easily accept payments. Reflects event changes on every deployed widget.
- Image Library: Offers a library of stock photos and storage space for sitemaps, business logos, banners and more.
- Blog: Host and publish content from a centralized dashboard.
- Forms: Design forms like RFQ submissions, newsletter subscriptions and more and specify any number of fields.
Site Search: Streamline customers’ path-to-purchase with intelligent site search powered by Solr.
- Predictive Search: Display the most relevant results based on the first few characters entered in the search bar.
- Alternate Suggestions: Define synonyms for product names and display “Did you mean” suggestions in case of misspelled search terms.
- Filtering: Provides multiple fields for filtering product attributes like brand, style, size, manufacturer, and more.
- Image Preview: Display images within the predictive search box to help customers locate products before typing the search term.
- Promotions: Showcase banners, featured products and scheduled events in the predictive search box.
- Results Page: Customize the search results page by selecting grid or list views, specifying how many items display at a time and more.
- Search Analytics: Tweak and improve search experiences by tracking popular searches, trending terms, unsuccessful searches and searches with no results.
- Configurable Search: Customize the search algorithm, prioritize particular products and track the impact of changes.
Analytics: Track multiple KPIs, including conversion rates, abandoned carts, bounce rates, user flows and more.
- Visits Over Time: Create snapshots of visits over a specific timeframe, set goals for trending up the number of unique visitors and correlate events like promotions, campaigns and more.
- Visitor Profiles: Generate detailed visitor profiles that include purchase history, frequency of site visits, devices used and locations.
- Site Traffic: Measure traffic related to completed sales. Track content, identify content that’s not performing well and improve engagement through tweaks.
- Heatmaps: Get a visual representation of customer behavior and engagement with the business website.
- Funnels: Design navigation paths and traffic funnels.
- Onsite Search: Identify high-sales volume search terms and incorporate them into onsite content.
Commerce: Supports purchase orders, multiple levels of approval, quick order pads, easy access to lines of credit and more.
- Business Accounts: Clients can set up multiple user accounts, control access levels and design approval workflows.
- Shopping Cart: Add items, continue shopping, delete items, save and duplicate carts, and proceed to checkout with a few clicks.
- Quick Orders: Quickly build carts by uploading .CSV files or copy-pasting content from a spreadsheet to the order pad.
- RFQ Portals: Customers can request multiple-item quotes. Automatically send emails to the sales team upon form submission.
- Anonymous Shopping: Allow anonymous credit card shopping or restrict sales to only registered customers.
- Favorite Products: Customers can create a list of frequently purchased items.
- Payment: Enable flexible payment via purchase orders, credit cards or PayPal. Connect with other digital wallets from the integrations marketplace.
- Shipping: Offers flexible fulfillment options via FedEx, UPS, personal trucks, BOPIS and more.
- Self Service: Connect with a CPQ module to automate quoting and negotiation. Customers can place orders directly through their procurement system with self-configurable punch-out portals.
Mobile: Generate a mobile app code in sync with the eCommerce site within a day and eliminate lengthy development periods.
- Image Search: Use the mobile camera to take pictures of an item and search the catalog with images.
- Barcode Scanner: Scan barcodes, locate items and place orders quickly.
- Voice Search: Speak directly to the app and get instant results with a VoLTE-enabled mobile device.
- Offline Shopping Cart: Use the barcode scanner offline or manually add products to the cart for online purchases.
- Fingerprint Security: Scan fingerprints to access sensitive information like invoice history, scheduled orders and more.
- Location: Locate the nearest stores and receive driving instructions using GPS.

Product Ranking

#13

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#95

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Analyst Rating Summary

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User Sentiment Summary

76%

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Braintree has a 'good' User Satisfaction Rating of 76% when considering 130 user reviews from 4 recognized software review sites.

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Synopsis of User Ratings and Reviews

Ease of Use: It’s an intuitive platform with a user-friendly interface, according to 83% of users discussing this aspect.

Payment Processing: 79% of users reviewing payment processing said that the platform streamlines digital transactions.

Data Security: It secures transactional data against malware with fraud detection tools, according to 72% of reviews discussing security.

Easy to Use: Users praise Unilog's intuitive interface, finding it easy to navigate and manage their online stores. They highlight the platform's user-friendliness, making it simple to perform tasks like adding products and processing orders.

Comprehensive Features: Unilog is lauded for its wide array of features that cater to diverse eCommerce needs. Users appreciate the platform's built-in tools for marketing, inventory management, and customer relationship management, eliminating the need for multiple third-party integrations.

Reliable Performance: Users consistently report Unilog's stability and uptime, ensuring their online stores are always accessible to customers. They value the platform's dependable performance, which is crucial for maintaining a positive customer experience and maximizing sales.

Glitches: It’s a resource-intensive platform prone to glitches, according to 71% of users mentioning software performance.

Cost: According to 85% of reviews on the pricing structure, the platform is more expensive than its competitors.

Accounting: The lack of accounting features is a drawback, according to 100% of reviews on bookkeeping.

Difficult to Use: Some users find the platform's interface and navigation to be complex and not intuitive, making it challenging to perform tasks efficiently.

Limited Customization: Users express frustration with the limited ability to customize the platform to align with their specific branding and design preferences.

Lack of Features: Certain essential eCommerce features are reportedly missing or underdeveloped in Unilog, limiting users' ability to fully manage their online businesses.

Braintree is a digital payment processor allowing online businesses to accept debit cards, credit cards, e-checks, Venmo, PayPal and other popular digital wallets. According to user reviews, the platform’s intuitive UI, quick payment processing and unique fraud detection tools are its main strengths. However, users have reported that the platform crashes frequently. It lacks accounting integrations, forcing users to record transactions and maintain ledgers manually. Additionally, the software charges a nominal fee for each transaction on top of a base monthly fee, which can become a costly affair for small businesses. In summary, Braintree is best for enterprises with large sales volume, powerful IT infrastructure and adequate technical expertise.

Users praise Unilog for its user-friendliness, even for those who aren't tech-savvy. They appreciate the platform's wide range of features, which streamline many aspects of eCommerce management. One of the key differentiating factors is its robust B2B workflow capabilities, including user roles and permissions and account management features, which are particularly beneficial for businesses operating in the B2B space. However, some users have pointed out that while the platform offers a lot of features, some of them could be more intuitive and require a bit of a learning curve. Overall, Unilog seems best suited for mid-market distributors, manufacturers, and wholesalers who need a comprehensive, user-friendly platform to manage their online businesses, especially those heavily involved in B2B transactions. The platform's focus on B2B features makes it a strong contender in this market segment.

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FAQ

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