Braintree vs Volusion

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Our analysts compared Braintree vs Volusion based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Braintree Software Tool
Volusion Software Tool

Product Basics

Braintree by PayPal is a web payment system that helps ecommerce businesses integrate and accept payments through credit and debit cards, Venmo (in the US), PayPal, Google Pay and other digital wallets. It allows users to track transactions, access real-time information, and manage in-store payments in multiple countries. Users can leverage other attributes including fraud protection, dispute management, payout management, reporting, level 1 PCI compliance and data encryption.
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Volusion helps businesses design secure storefronts, manage backend processes and analyze KPIs. It offers site builders, shopping carts, marketing tools, order routing, inventory management and reporting modules.

A CRM, content and CSS editor, tax rate calculator, website designing services, ROI tracker and Robots.txt are its other offerings. It provides a 14-day free trial.
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$0.49/Transaction, 2.59% Flat Rate
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$35 Monthly
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Product Assistance

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Knowledge Base
24/7 Live Support
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Product Insights

  • Offer Customers Peace of Mind: Boost conversions and brand goodwill by creating a secure payment environment and enabling customers to pay via their preferred mode. 
  • Expand Audience: Accept multiple currencies and allow customers from remote locations to shop from the online store. 
  • Save Time: Efficiently perform time-consuming administrative tasks like invoice generation, data storage and visualization through automation. 
  • Mitigate Risks: Detect and eliminate fraudulent transactions, create a secure repository of transactional data and leverage unique data visualizations to minimize risks and drill down on opportunities. 
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  • Design Websites: Create multimedia homepages, categories and product pages with drag-and-drop tools and HTML/CSS editors. Provides search bars for easy navigation. Access mobile-optimized websites via any device. 
  • Ensure Uptime and Security: Host SSL-certified websites on Google Cloud and use firewall settings to filter traffic on websites. 
  • Efficient Inventory and Order Management: Automate purchase orders, track inventory in real time and route orders coming through multiple channels using a unified platform. 
  • Improve Marketing Efforts: Define rules to showcase specific content, products and pricing based on customers’ history, location, navigation and other metrics. Improve website visibility across search engines using SEO and sitemap indexing tools. 
  • Streamline Checkouts: Ensure a seamless transition to payment gateways without redirecting traffic to external sites. Provides flexible payment options, including credit cards, cash, wire payment, PayPal, Amazon Pay, ACH and money orders. 
  • Identify Opportunities: Track ROI based on ad campaigns, newsletters and affiliates. Generate daily reports by tracking personalized KPIs like purchases, return merchandise authorizations, CRM tickets and more. 
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  • Fraud Prevention Tools: Minimize fraudulent activities by making transactions SCA compliant and leveraging 3D Secure 2, an authentication verification service. Keep a check on chargebacks and reduce false positives with machine learning and customizable filters. 
  • Payment Methods: Accept payments through PayPal, Venmo, credit and debit cards, ACH transfers and many other popular digital wallets, including GPay, SamsungPay, ApplePay and more. Offer buyers a smooth checkout experience and consolidate operational flows for all payment types. 
  • In-Store Payments: Enable customers to purchase in-store with payment methods saved to an online profile and vice versa with the integrated POS system. Accept MasterCard, magstripe cards, chip cards and contactless cards, along with all major digital wallets. 
  • Payouts: Global merchants can send mass payments to recipients in more than 200 countries and regions. Allow recipients to choose how they receive payments, automate payouts with API calls or batch-file uploads and create disbursements in real time. 
  • Reporting: Track and store all transactional data. Filter by card type, date of creation, settlement date and payment mode to view specific information. Receive real-time updates of events occurring at the payment gateway. Generate custom reports for even more specific needs through the open API. 
  • Data Security: Securely store customer data with multiple encryption keys, split knowledge and dual control in the Level 1 PCI DSS compliant solution. Password, raw magnetic stripe, CVV or pin-block data is never stored. Requires authentication for every control panel login. 
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  • Website Builder: Craft a niche website with designer templates, a custom domain, search functionality and more:
    • Designing: Choose from a set of mobile-friendly templates or access the CSS editor to design the website manually.
    • Custom Domain: Promote business brand and allow customers and search engines to access the website easily. Showcase branding across the site with built-in promotional tools.
    • Product Pages: Customize products, upload images, write product descriptions and add subcategories. Highlight discounted products on the homepage and use the content editor to create interactive slideshows and transitions. Employ SEO to improve search engine rankings.
    • Search Tab: Allow customers to search the inventory and streamline the navigation process with quick search and customizable filters.
    • Security: Operate securely with an SSL-certified website and a PCI DSS compliant payment processor that ensures 99.99% uptime for customers.
  • Product Sales: Boost online sales and streamline business operations:
    • Payment Processing: Accept credit cards, cash, wire payments and electronic checks, along with all major digital wallets like PayPal, Amazon Wallet, Stripe and more. Streamline the checkout process, accept multiple currencies and set up a recurring payment collector for a subscription-based business model.
    • Inventory Management: Monitor product status, reorder quantities and remaining stock, verify amounts and receive low stock alerts. Quickly update inventory by uploading CSV files. Create custom barcodes for products for easy identification.
    • Order Processing: Process phone, website and mobile orders. Set up warehouse locations and keep track of returns. Receive updates for chargebacks and claims against the business.
    • Shipping: Specify shipping types, provide signatures, offer special discounts, set shipping rates and provide flat-rate shipping options. Leverage available integrations for seamless dropshipping.
    • Tax Calculator: Automate tax calculation based on region, currency and regulations. Stay up-to-date and receive tips on reducing tax costs.
    • Related Products: Entice customers to buy more by displaying related products based on their last purchase.
  • CRM: Improve customer engagement and relationships. Manage sales tickets, route them to the concerned departments, monitor customer reviews and respond to feedback from a centralized platform.
  • Mobile App: Manage stores, update inventory, interact with associates and customers, and generate reports with a mobile app compatible with both Android and iOS devices.
  • Growth Hacking: Rapidly scale business and drive growth through digital marketing and leveraging insights.
    • Listings: Showcase products on major marketplaces like Facebook Marketplace, eBay, Amazon and more. Make changes to listings from the dashboard and link social media accounts to promote on Instagram, Twitter and more.
    • ROI Tracking: Accurately estimate the value of investments with comprehensive ROI tracking, based on ad campaigns, newsletters and affiliates.
    • Reporting: Create personalized reports to drill down on critical areas. Receive insights on abandoned and live carts, purchases, product views, CRM tickets submitted, and more.
    • Discounts and Gift Cards: Set the starting time, duration and percentage or amount of a discount. Create customizable gift cards with business colors and logos. Set up deals of the day to push sales of stagnant stock.
    • Newsletter: Create and send custom newsletters and keep customers in the loop.
    • SEO: Manage metadata and let search engines crawl every corner of the site with sitemap indexing. Prevent specific pages from being crawled with editable robots.txt files.
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Product Ranking

#13

among all
eCommerce Platforms

#28

among all
eCommerce Platforms

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User Sentiment Summary

Good User Sentiment 130 reviews
Good User Sentiment 169 reviews
76%
of users recommend this product

Braintree has a 'good' User Satisfaction Rating of 76% when considering 130 user reviews from 4 recognized software review sites.

72%
of users recommend this product

Volusion has a 'good' User Satisfaction Rating of 72% when considering 169 user reviews from 5 recognized software review sites.

4.5 (18)
4.5 (14)
3.6 (74)
3.3 (57)
n/a
3.8 (44)
4.0 (22)
3.8 (37)
3.6 (16)
2.7 (17)

Synopsis of User Ratings and Reviews

Ease of Use: It’s an intuitive platform with a user-friendly interface, according to 83% of users discussing this aspect.
Payment Processing: 79% of users reviewing payment processing said that the platform streamlines digital transactions.
Data Security: It secures transactional data against malware with fraud detection tools, according to 72% of reviews discussing security.
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Easy to Use: Volusion is known for its user-friendly interface, making it a good choice for beginners with limited technical expertise. The platform offers drag-and-drop functionality and intuitive design tools, allowing users to easily build and customize their online stores without needing to code.
Built-in Features: Volusion provides a comprehensive suite of built-in features, including marketing tools, SEO options, and payment processing capabilities. This eliminates the need for extensive third-party integrations, streamlining the setup and management of online businesses.
Scalability: Volusion offers various pricing plans to accommodate businesses of different sizes and growth stages. As businesses expand their product offerings and customer base, they can easily upgrade their plans to access additional features and resources.
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Glitches: It’s a resource-intensive platform prone to glitches, according to 71% of users mentioning software performance.
Cost: According to 85% of reviews on the pricing structure, the platform is more expensive than its competitors.
Accounting: The lack of accounting features is a drawback, according to 100% of reviews on bookkeeping.
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Limited Design Flexibility: Volusion's templates can feel restrictive for users who want more control over their online store's appearance and functionality. Customizing beyond the provided options often requires coding knowledge or hiring a developer, which can be a barrier for some users.
Transaction Fees: Unlike some competitors, Volusion charges transaction fees on all plans, including higher-tier ones. This can eat into your profit margins, especially if you have a high volume of sales or sell lower-priced items.
App Store Limitations: The app store offers fewer options compared to other platforms, potentially limiting the ability to extend your store's functionality with third-party tools and integrations.
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Braintree is a digital payment processor allowing online businesses to accept debit cards, credit cards, e-checks, Venmo, PayPal and other popular digital wallets. According to user reviews, the platform’s intuitive UI, quick payment processing and unique fraud detection tools are its main strengths. However, users have reported that the platform crashes frequently. It lacks accounting integrations, forcing users to record transactions and maintain ledgers manually. Additionally, the software charges a nominal fee for each transaction on top of a base monthly fee, which can become a costly affair for small businesses. In summary, Braintree is best for enterprises with large sales volume, powerful IT infrastructure and adequate technical expertise.

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Volusion has been making waves in the eCommerce world, but is it the right fit for your business? Let's dive into what users have been saying over the past year. Volusion's user-friendly interface is a major draw, especially for those new to eCommerce. The drag-and-drop functionality makes building and customizing your online store a breeze, even without coding experience. This ease of use is a significant advantage over more complex platforms like Shopify or Magento, which often require a steeper learning curve. However, Volusion's simplicity can also be a drawback for larger businesses with more complex needs. Some users report that Volusion lacks the advanced features and scalability required for high-volume stores or those with intricate product variations. Another key consideration is pricing. Volusion's plans can be pricier compared to competitors, which might deter budget-conscious entrepreneurs. But, for those who value ease of use and a comprehensive set of built-in features, Volusion's pricing might be justifiable. The platform offers a range of tools for inventory management, payment processing, SEO optimization, and marketing, eliminating the need for multiple third-party apps, which can add up in cost and complexity. So, who is Volusion best suited for? It's ideal for small to medium-sized businesses and solopreneurs seeking a user-friendly platform with a wide range of built-in features. If you're looking for an intuitive solution to get your online store up and running quickly, Volusion is worth considering. However, if you anticipate rapid growth or require highly specialized features, you might want to explore more robust platforms. Remember, the eCommerce landscape is constantly evolving, so be sure to check for the latest updates and offerings before making your final decision.

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