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commercetools vs Oracle Commerce

Last Updated: November 18th, 2024

Our analysts compared commercetools vs Oracle Commerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

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Product Basics

commercetools is an omnichannel commerce platform designed for mid and large-sized businesses to sell products globally and personalize customer experiences (CX). It follows the MACH principle (Microservice-based, API-first, Cloud-native, Headless), allowing businesses to design decoupled frontends connected to the backend via flexible APIs.

Core components include a headless API, multi-branding, catalog management, shopping cart and distributed order management. It supports both B2B and B2C environments and offers machine learning to deliver personalized CX. The vendor also provides developer services to integrate with third-party apps.

Oracle Commerce offers a comprehensive suite of tools for complex B2B buying processes, such as multi-step approvals, contract pricing and bulk ordering. One of its key strengths is the ability to handle complex product catalogs and pricing structures. It can manage various products, variants and configurations, ensuring accurate product information and pricing across all sales channels.

Additionally, the platform has robust order management tools, including complex order types, subscriptions and returns. This feature is invaluable for B2B businesses as they often deal with large and customized orders that require precision handling.

Businesses can set up self-service portals for clients and use account management tools to deliver personalized shopping experiences that mimic the intuitiveness of B2C customer journeys. They can create tailored product recommendations, offer personalized pricing and provide dedicated support channels for different customer segments.

Oracle Commerce is built on a scalable and flexible architecture to adapt to changing market conditions and customer demands. It offers a range of deployment options, including on-premise, cloud-based and hybrid, helping meet specific IT infrastructure requirements.

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Product Insights

Tailor To Fit Needs: Build a single, robust platform tailored to suit business needs by bringing together loosely coupled, independently deployable microservices and apps.
Lower Costs via Economies of Scale: Distribute platform updates and maintenance costs to every user through the multi-tenant architecture.
Maintain Flexibility: Independently customize and scale specific modules using the microservice-based, modular infrastructure.
Maximize Uptime: Ensure global coverage, minimum latency and optimized performance with a multi-cloud setup that includes GCP, AWS and Microsoft Azure. Offers CDNs and server locations across America, Europe and APAC.
Deliver Branded Experiences: Curate differentiated customer experiences across multiple channels. Supports storefront designing for personal websites, social networks, AR/VR devices, IoT, mobile devices and more.
Enhance Customer Experiences: Offer personalized recommendations, multiple payments and fulfillment options, shipment tracking information, and quick return and refund processes. Integrate with external chatbots and concierge services.
Centralize Management: Unify multiple brands in one flagship online store, integrate sales channels into a single omnichannel strategy and manage every aspect from a centralized dashboard.
Ensure a Secure Environment: Facilitate communications via HTTPS and secure them by TLS 1.2. Encrypt storage layer using WPA2 with AES-256-bit key.

Implementation With Ease: According to our data, Oracle Commerce provides 89% of key B2B eCommerce requirements out of the box. This means you don’t need to configure and connect the platform with external solutions to get the desired features.
Create Efficient Checkout Processes: The platform scored top marks (100) for its checkout and billing features, according to our data. It offers abandoned checkout recovery, customer accounts, guest checkouts and automatic tax calculation based on customers’ locations.
Manage Orders Effectively: Our analysts found the platform excels in order management capabilities. It provides a centralized view of order history, status and notes for easy trackability. You can manage backorders, returns and exchanges, and in-store pickups. Customers get order tracking emails and can place quick orders or replicate an order based on their purchase history.
Design Branded Storefronts Easily: Oracle Commerce got a perfect 100 rating from our analysts for its storefront designing toolkit. It offers an intuitive module with drag-and-drop capabilities to design websites, blogs and product pages. The platform equips storefronts with shopping carts and lets you manage multiple storefronts from a centralized backend with its headless architecture.
Market Efficiently Across Channels: According to our data, the platform scores full marks for its marketing and SEO optimization tools. You get every key marketing feature required in eCommerce platforms ready to use out of the box. These include a channel manager, A/B testing, branded domains, custom email addresses, sitemap generation, Google Ads integration, SEO product tags and much more.

Headless Commerce: Use GraphQl and pluggable APIs to connect and personalize sales, marketing and fulfillment experiences across every channel. Customize API behavior according to business needs through API patenting.
Catalog and Product Information Management (PIM):
- Product Attributes: Supports flexible data types, multiple attributes and languages, and quick imports through existing configurations.
- Cataloging: Add categories and custom fields to design unique catalogs. Create links between catalogs and manage multiple variants.
- Targeted Data: Compartmentalize products by country, language, channel and store.
- Product Relationship: Define complex relationships and map how different data sets interact with each other.
- Multimedia Library: Store, organize and distribute images, audios and videos across channels. Include granular content for specific product types and attributes.
- Filtering: Offers a search bar, multiple filters and sorting options for easy navigation.
- Pricing: Set up tiered pricing based on currency, country, channels and more. Supports unlimited, custom currencies and high precision pricing.
Shopping Cart: Create a seamless checkout experience and add multiple touchpoints for additional revenue.
- Rulesets: Get an overview of incoming orders and define how they interact with backend order management.
- Tax Handling: Automate tax calculation based on customers’ location.
- Subscriptions: Set up subscription-based purchases.
- Discounting: Define conditions and manage complex discount structures based on sales channels, customers, discount codes and more.
- Wishlist: Customers can create wishlists, save shopping carts and continue later.
- Cart Data: Track abandoned carts and develop marketing campaigns to revive lost sales.
Order Management:
- Order Tracking: Get a centralized view of every product, order and fulfillment center. Track and manage business-specific metrics with a few clicks.
- Customer Data: Store information like order history, behavior patterns and engagement history and create detailed customer profiles. Provide data visibility to relevant teams.
- Channel Management: Aggregate inventory, pricing and product data across every store, POS and online channel.
- Shipping: Connect to shipping carriers and offer flexible options like BOPIS, curbside pickups, dropshipping and more.
- Order Routing: Design smart workflows for routing orders to convenient fulfillment points.
Machine Learning: Automate daily tasks, enhance data quality and improve customer experience.
- Product Categorization: Specify rules to automatically assign products to appropriate categories based on attributes.
- Product Suggestions: Offer personalized recommendations according to individual customer profiles.
- Smart Search: Customers can use multiple filters, custom fields and image searches. Analyze search patterns and field value distributions to model database indexes.
- Data Enrichment: Detect duplicate entries and missing information, and receive smart suggestions for resolving issues.
- Add-Ons: Connect with third-party software for cross-selling and up-selling based on customer profiles.
B2B Commerce: Provide a B2C buying experience by combining microservices. Personalize experiences, maintain online and offline brand identity, and automate product data processing.
D2C Commerce: Create a flagship online store and add direct links to the website on multiple social networks.
Developer Tools: Provides SDKs, structured documentation, APIs and other unique tools for in-depth platform customization.
Integrations: Access the marketplace to add features like frontend designs, payment processors, accounting software, CRM and more.

B2B Commerce: Scale online revenue and deal with the complexities of B2B sales:
- Self Service: Allow clients to navigate and shop for themselves with ease.
  - Deliver a B2C-caliber customer experience with native support for contract pricing, account-based selling and customer catalogs.
  - Provide flexibility to business clients through unlimited accounts, hierarchy and permission specifications.
  - Simplify the approval process by streamlining rules and requirements based on shoppers’ unique needs.
  - Clients can place orders from their procurement systems.
Website Management: Takes care of all elements of creating and maintaining a website that focuses on enhancing the customer experience for both B2B and B2C commerce.
- Hosting: Host website on vendor’s native cloud solution and eliminate manual upgrades with continuous fixes, performance enhancements and stable backend compatibility.
- Design: Create a dynamic experience with the intuitive drag-and-drop interface. Choose from more than 20 pre-built page layouts and 70 widgets to curate the experience to fulfill the company’s unique needs.
- Storefront: Manage the storefront with non-technical tools; control product catalogs, pricing, inventory and promotions and more from a centralized interface. Add multimedia content and product descriptions to enrich listings.
Integrations: Leverage open API to integrate digital commerce into several customer touchpoints, including augmented and virtual reality, voice, IoT and more. Build a complete enterprise software stack by integrating with the vendor’s native ERP, EPM, SCM and CX solutions.
Global Support: Supports more than 40 languages and 60 currencies to help scale and grow businesses worldwide.
Embedded Intelligence: Cater to customers more effectively through AI-based recommendations and personalization.
- Search: Delivers the most relevant and accurate search results and product listings through AI and guided navigation. Displays recommendations for synonyms, spell-check and related products.
- Personalization: Offer dynamic promotions based on the shopper’s cart and deliver highly personalized recommendations according to their navigation history.
- Analytics: Leverage real-time reporting and data visualization to identify key trends and analyze shoppers’ behavior.
Configure, Price and Quote: Guide customers through the step-by-step process of correctly configuring and submitting purchase orders:
- Configure: Allow customers to customize their product or service to their specific needs.
  - Make sure every order is accurate and validated by allowing the sales team to identify customer needs and recommend relevant product offers.
  - Create reusable rules and navigate the process using a common product model for one-click quoting.
  - Manage subscription annuities, software license contracts, support agreements and renewals, including end-dates and prorated pricing.
- Price: Offer a variety of price options and ensure accurate, competitive pricing.
  - Provides intelligent pricing and discount information, including average selling price, cost comparison scatterplots, the last price paid and other analytics that enable businesses to offer more competitive, strategic pricing.
  - Support multiple prices for a product, as well as localized discounting, seasonal promotions and more.
  - Align sales activities to match business objectives; leverage in-depth deal analysis and key metrics like profitability, lead sources, conversion rate and more.
  - Automate the approval and validation process. Control which designated approvers have access at each point in the sales process.
- Quote: Create formal documentation for customers to review to make sure that the final pricing and configuration meets their expectations before agreeing to purchase.
  - Quickly generate proposals, quotes, statements of work and more with accurate data across multiple languages.
  - Generate dynamic contracts, compare and merge them, highlight differences across versions, and accept or reject changes made by customers or legal departments and store them securely in accounts.
  - Identify trends with contract analysis.
  - Integrate with e-signature vendors to virtually sign documents.
Subscription Management: Manage new subscriptions, renewals and upgrades. Customers can edit their subscriptions and accounts without needing any technical help. Utilizing machine learning, minimize churn rate with insights identifying at-risk customers early and set up dynamic pricing to target different customer segments.
Content Management: Create and syndicate content consistently across multiple channels:
- Content Creation:
  - The “Content Wizard” provides step-by-step guided navigation for writing and publishing articles, blogs, landing pages and more.
  - Use AI to classify content through image recognition and natural language processing (NLP).
- Video Management:
  - Create video projects, specify goals and descriptions, and invite collaborators to view, add, curate and edit projects.
  - Capture and upload footage via any device, including mobile devices, drones, desktops and more.
  - Smart tag overall video content as well as subjects within to search for videos and aspects within a video.
  - Add comments, flag, trim, crop and do more with the cloud video editor.
  - Analyze video content and receive engagement metrics like lead source, time spent, watched video parts, watching platform and more.
- Omni Channel Delivery:
  - Showcase content on the most engaging platforms with the API-first solution.
  - Use preferred front-end technology while creating and reusing best content, and simplify the management and deployment workflows.
  - Deliver fully rendered HTML digital assets and content for use in other channels and platforms.
- Collaboration and Workflows:
  - Improve speed and accuracy of content approval with in-context annotations and comments.
  - Use the “Content Calendar” to improve planning and collaboration across all content channels.
  - Collaborate with remote teams and agencies across mobile, web or desktops for all types of content.
- Universal Asset Hub:
  - Store and manage content on the cloud-based platform.
  - Access and organize any structured or unstructured content.
Customer Data Platform: Collect, manage and store customer data securely; leverage insights to connect with and market to customers more effectively.
- Unified Customer View: Create dynamic real-time customer profiles by combining data from online, offline and third-party sources under one platform. Automate data cleansing and preparation for enterprise data models. Unify these profiles by connecting identities across devices, channels and domains. Keep information safe with advanced privacy and identity controls.
- Profile Enrichment: Add more than 50 pre-built intelligent attributes, or customize attributes as needed, to enhance customer profiles and add more detail. Automate profile enrichment with access to a third-party data marketplace powered by Oracle Data Cloud.
- Segmentation: Offer real-time personalized customer experience by delivering the right information at the correct time to select groups across channels. Calibrate targeted marketing campaigns by receiving valuable insights according to customer behavior.
  - Segmentize profiles with over 80 behavioral scores like purchase propensity, churn likelihood and more, and 100 behavioral segments such as “early adopters” and “bargain hunters.”
  - Publish customer segments across adtech and martech channels for successful campaigns.
- Customer Analytics: Track KPIs about customer activity to gain greater visibility and actionable insights.
  - Use AI and machine learning to model, predict and recommend the best customer experience.
  - Measure key metrics like customer engagement, lifetime value, purchase recency and frequency and more to identify valuable customers.
  - Leverage unique widgets for analyzing engagement, audience and segments.

Product Ranking

#80

among all
eCommerce Platforms

#129

among all
eCommerce Platforms

Find out who the leaders are

Analyst Rating Summary

100

Show More Show More

Platform Capability

Checkout

Shipping

Integrations

Checkout

Marketing and Search Engine Optimization

Order Management

Payments

Reporting and Analytics

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

commercetools

Oracle Commerce

+ Add Product + Add Product

70%

30%

95%

100%

60%

40%

80%

20%

86%

14%

100%

82%

18%

100%

36%

64%

100%

88%

13%

-1%

40%

60%

100%

71%

29%

71%

29%

83%

17%

100%

60%

40%

100%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%

20%

80%

20%

User Sentiment Summary

100%

of users recommend this product

commercetools has a 'excellent' User Satisfaction Rating of 100% when considering 2 user reviews from 1 recognized software review sites.

84%

of users recommend this product

Oracle Commerce has a 'great' User Satisfaction Rating of 84% when considering 325 user reviews from 4 recognized software review sites.

n/a

4.2 (173)

5.0 (2)

n/a

3.8 (4)

n/a

4.2 (89)

n/a

4.2 (59)

Awards

Synopsis of User Ratings and Reviews

Composable Architecture: Users appreciate the flexibility to pick and choose the specific commercetools features they need, without being locked into a rigid, pre-configured suite of tools.

API-First Approach: The robust API allows for seamless integration with existing systems and enables businesses to build custom storefronts and experiences.

Cloud-Native Platform: Users highlight the benefits of scalability and reliability, allowing them to handle traffic spikes and adapt to changing business needs.

Enhanced Website Performance: The platform can manage eCommerce sites with high-volume transactions and large product catalogs. Users praise its ability to ensure smooth performance during peak traffic.

Greater Flexibility: It offers extensive customization options with a flexible and headless framework, allowing businesses to create unique eCommerce experiences.

Smooth Integration Capabilities: The platform allows API access to design custom integrations. It also offers built-in connections with other Oracle products and partner solutions.

Improved Security and Data Management: Many reviews praise the platform’s ability to handle large volumes of data while ensuring data protection and compliance.

Efficient Technical Support: Users appreciate the excellent technical support provided by Oracle via chat services, emails and phone calls, which helps resolve issues promptly.

Complex Setup: Some users have reported that getting started with commercetools can be a bit daunting due to its extensive features and API-first approach. This can lead to a steeper learning curve for those new to headless commerce platforms.

Technical Expertise Required: Commercetools is highly customizable, but this comes at the cost of requiring more technical expertise to implement and manage. Businesses without in-house development resources might find it challenging to leverage the platform's full potential.

Limited Out-of-the-Box Functionality: As a headless solution, commercetools focuses on providing backend infrastructure, leaving frontend development and integrations to the user. This means additional effort is needed to build a complete eCommerce experience, unlike some more traditional platforms that offer pre-built storefronts and features.

High Cost: Oracle Commerce has a high entry fee, making it less accessible for smaller businesses. There are also significant licensing and implementation costs, which can be a barrier for some organizations.

Complexity and Learning Curve: The platform's implementation and configuration can be complex, requiring skilled developers and dedicated resources. Its initial setup and configuration also involve a steep learning curve.

Outdated Interface: Some users complain about the user interface having an outdated and clunky look, which can impact the overall experience.

Recent user reviews suggest that commercetools is a powerful platform for businesses looking for a flexible and scalable solution. Users praise its API-first approach and microservice-based architecture, which allows for easy customization and integration with other systems. This makes it a good choice for businesses with complex needs or those looking to build a truly unique customer experience. For example, a business could use commercetools to create a personalized shopping experience for each customer, or to integrate their online store with their in-store point-of-sale system. However, users also note that commercetools can be complex to set up and manage, requiring significant technical expertise. Its flexibility can be a double-edged sword, as it can lead to a steeper learning curve. Some users also point out that the platform has a limited number of out-of-the-box integrations, meaning businesses may need to develop custom integrations for some of their existing systems. Despite these drawbacks, many users find that the benefits of commercetools outweigh the challenges, particularly for businesses that need a highly customizable and scalable solution. Overall, commercetools is best suited for larger businesses with the technical resources to take advantage of its powerful features. Smaller businesses or those with limited technical expertise may find other platforms easier to use.

Oracle Commerce is a robust platform designed primarily for B2B eCommerce. Its core strength lies in the ability to handle complex sales processes, including contract pricing, multi-step approvals and account-based selling.Features such as self-service portals, customizable product catalogs and integrated CRM enhance customer experience and drive sales. The platform’s integration capabilities with Oracle’s ERP, EPM and SCM solutions offer a unified view of business operations.However, the platform's complexity and high cost can be significant barriers for smaller businesses. While it offers deep customization options, implementation and configuration can be challenging and require technical expertise.Despite advanced features like AI-driven personalization and robust analytics, users criticize the user interface for being outdated. Oracle does offer strong technical support, but the learning curve can be steep.On the positive side, Oracle Commerce excels in scalability and performance, making it suitable for large enterprises handling high transaction volumes and complex product catalogs. The platform’s strong focus on security and data management is also a crucial advantage for businesses managing sensitive information.Businesses considering this platform should carefully evaluate their requirements and resources to determine if the benefits outweigh the potential challenges.

Screenshots

Top Alternatives in eCommerce Platforms

Adobe Commerce

BigCommerce

Ecwid

Kibo

Optimizely

Oracle Commerce

Salesforce Commerce Cloud

SAP Commerce Cloud

Shopify

Sitecore

SquareSpace

TrueCommerce

Unilog

Wix

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Ecommerce Inventory Management Software

Ecommerce Order Management Software

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Head-to-Head Comparison

commercetools VS Adobe Commerce

commercetools VS BigCommerce

commercetools VS Ecwid

commercetools VS Kibo

commercetools VS Optimizely

commercetools VS Oracle Commerce

commercetools VS SAP Commerce Cloud

commercetools VS Salesforce Commerce Cloud

commercetools VS Shopify

commercetools VS Sitecore

FAQ

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