commercetools vs SAP Commerce Cloud

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Our analysts compared commercetools vs SAP Commerce Cloud based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

SAP Commerce Cloud Software Tool

Product Basics

commercetools is an omnichannel commerce platform designed for mid and large-sized businesses to sell products globally and personalize customer experiences (CX). It follows the MACH principle (Microservice-based, API-first, Cloud-native, Headless), allowing businesses to design decoupled frontends connected to the backend via flexible APIs.

Core components include a headless API, multi-branding, catalog management, shopping cart and distributed order management. It supports both B2B and B2C environments and offers machine learning to deliver personalized CX. The vendor also provides developer services to integrate with third-party apps.
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SAP Commerce Cloud helps online businesses manage omnichannel commerce. It enables enterprises to deliver personalized customer experiences from acquisition to retention and unify every touchpoint, including online, social media, mobile, POS and more.

Its features include omnichannel marketing, product information, order and customer experience management, analytics, and more. Use the headless architecture to customize the backend and add required functionalities through plug-and-play integrations.
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$40,000 Annually, Quote-Based
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$100,000 Annually, Quote-Based
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Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Videos
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Email
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FAQ
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Knowledge Base
24/7 Live Support
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Product Insights

  • Tailor To Fit Needs: Build a single, robust platform tailored to suit business needs by bringing together loosely coupled, independently deployable microservices and apps. 
  • Lower Costs via Economies of Scale: Distribute platform updates and maintenance costs to every user through the multi-tenant architecture. 
  • Maintain Flexibility: Independently customize and scale specific modules using the microservice-based, modular infrastructure. 
  • Maximize Uptime: Ensure global coverage, minimum latency and optimized performance with a multi-cloud setup that includes GCP, AWS and Microsoft Azure. Offers CDNs and server locations across America, Europe and APAC. 
  • Deliver Branded Experiences: Curate differentiated customer experiences across multiple channels. Supports storefront designing for personal websites, social networks, AR/VR devices, IoT, mobile devices and more. 
  • Enhance Customer Experiences: Offer personalized recommendations, multiple payments and fulfillment options, shipment tracking information, and quick return and refund processes. Integrate with external chatbots and concierge services. 
  • Centralize Management: Unify multiple brands in one flagship online store, integrate sales channels into a single omnichannel strategy and manage every aspect from a centralized dashboard. 
  • Ensure a Secure Environment: Facilitate communications via HTTPS and secure them by TLS 1.2. Encrypt storage layer using WPA2 with AES-256-bit key. 
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  • Easily Add Custom Features: Connect with other SAP products to add extra features like CRM, PLM, ERP and more. Design connections with external software using REST and GraphQL API. 
  • Manage Everything From One Place: Unify every complex process in a single platform, including omnichannel marketing, distributed order management, CX tracking and personalization, fulfillment, and more. 
  • Increase Efficiency: Manage multiple brands from a centralized dashboard. Set up dual storefronts for B2B and B2C customers and avoid double orders, backorders and other human errors. 
  • Improve Customer Satisfaction: Provide intelligent behavior-based product recommendations, offer flexible payment and fulfillment options and personalize every customer touchpoint from discovery to fulfillment. B2B customers can easily shop with self-guided experiences. 
  • Boost Efficiency: Define rules to automate processes like order routing, transaction recording, payment processing and more and free up associates to focus on problem-solving and scaling operations. 
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  • Headless Commerce: Use GraphQl and pluggable APIs to connect and personalize sales, marketing and fulfillment experiences across every channel. Customize API behavior according to business needs through API patenting. 
  • Catalog and Product Information Management (PIM): 
    • Product Attributes: Supports flexible data types, multiple attributes and languages, and quick imports through existing configurations. 
    • Cataloging: Add categories and custom fields to design unique catalogs. Create links between catalogs and manage multiple variants. 
    • Targeted Data: Compartmentalize products by country, language, channel and store. 
    • Product Relationship: Define complex relationships and map how different data sets interact with each other. 
    • Multimedia Library: Store, organize and distribute images, audios and videos across channels. Include granular content for specific product types and attributes. 
    • Filtering: Offers a search bar, multiple filters and sorting options for easy navigation. 
    • Pricing: Set up tiered pricing based on currency, country, channels and more. Supports unlimited, custom currencies and high precision pricing. 
  • Shopping Cart: Create a seamless checkout experience and add multiple touchpoints for additional revenue. 
    • Rulesets: Get an overview of incoming orders and define how they interact with backend order management. 
    • Tax Handling: Automate tax calculation based on customers’ location. 
    • Subscriptions: Set up subscription-based purchases. 
    • Discounting: Define conditions and manage complex discount structures based on sales channels, customers, discount codes and more. 
    • Wishlist: Customers can create wishlists, save shopping carts and continue later. 
    • Cart Data: Track abandoned carts and develop marketing campaigns to revive lost sales. 
  • Order Management: 
    • Order Tracking: Get a centralized view of every product, order and fulfillment center. Track and manage business-specific metrics with a few clicks. 
    • Customer Data: Store information like order history, behavior patterns and engagement history and create detailed customer profiles. Provide data visibility to relevant teams. 
    • Channel Management: Aggregate inventory, pricing and product data across every store, POS and online channel. 
    • Shipping: Connect to shipping carriers and offer flexible options like BOPIS, curbside pickups, dropshipping and more. 
    • Order Routing: Design smart workflows for routing orders to convenient fulfillment points. 
  • Machine Learning: Automate daily tasks, enhance data quality and improve customer experience. 
    • Product Categorization: Specify rules to automatically assign products to appropriate categories based on attributes. 
    • Product Suggestions: Offer personalized recommendations according to individual customer profiles. 
    • Smart Search: Customers can use multiple filters, custom fields and image searches. Analyze search patterns and field value distributions to model database indexes. 
    • Data Enrichment: Detect duplicate entries and missing information, and receive smart suggestions for resolving issues. 
    • Add-Ons: Connect with third-party software for cross-selling and up-selling based on customer profiles. 
  • B2B Commerce: Provide a B2C buying experience by combining microservices. Personalize experiences, maintain online and offline brand identity, and automate product data processing. 
  • D2C Commerce: Create a flagship online store and add direct links to the website on multiple social networks. 
  • Developer Tools: Provides SDKs, structured documentation, APIs and other unique tools for in-depth platform customization. 
  • Integrations: Access the marketplace to add features like frontend designs, payment processors, accounting software, CRM and more. 
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  • Omnichannel Marketing: Create and manage personalized experiences across multiple channels 
    • Page Builder: Design omnichannel responsive storefronts with the WYSIWYG editor. Personalize websites and mobile apps, and create IoT, VR, and AR experiences. 
    • PWA Studio: Personalize storefronts to mimic app-like experiences for mobile-centric commerce. 
    • Promotions: Design and launch targeted promotional campaigns. 
    • Plug-and-Play Integrations: Access the marketplace to install extensions for processing payments, taxing, merchandising, adding shopping carts and more. 
    • B2B Commerce: Offers intelligent pricing based on set rules. Provides self-service options like defining order approval and quote negotiation workflows, auto replenishes, PO number entries and more. 
  • Customer Experience: Personalize and streamline the customer experience across sales and distribution channels. 
    • Data Segmentation: Collect data across every sales channel, create rich customer profiles, segment customers based on business-specific criteria and more. 
    • Machine Learning: Automate data analysis to recognize behavioral patterns and offer hyper-personalized product suggestions. 
    • Search Bar: Allows customers to navigate through the catalog quickly. 
    • A/B Testing: Design real-time algorithms based on tests to deliver personalized experiences. 
  • Product Content Management: Create detailed catalogs with bundles and attributes and syndicate on multiple sales channels. Set up approval and review workflows, bulk edit and mass upload with the management console. Supports multilingual catalogs for global commerce. 
  • Distributed Order Management: Manage orders coming through various sales channels and going out via different fulfillment points. 
    • Inventory Tracking: Gain real-time snapshots of the inventory and set rules for splitting and sharing them as needed. 
    • Flexible Fulfillment: Provides endless-aisle fulfillment options like BOPIS, curbside pickup, dropshipping and more. 
    • Order Routing: Define sourcing and routing rules for multiple warehouses, fulfillment centers and shipping carriers. Automate order routing to convenient locations. 
    • Return Processes: Offers shipment tracking information and self-return capabilities to customers. 
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Product Ranking

#80

among all
eCommerce Platforms

#91

among all
eCommerce Platforms

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Analyst Rating Summary

77
87
79
99
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92
57
77
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Platform Capability
Checkout
Shipping
Integrations
Marketing and Search Engine Optimization
Storefront
Catalog and Product Management
Reporting and Analytics
Checkout

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

commercetools
SAP Commerce Cloud
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 79 97 57 81 84 51 100 40 72 91 70 99 92 77 100 90 74 91 97 67 63 100 0 25 50 75 100
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80%
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86%
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82%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%
0%
20%
80%
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20%

User Sentiment Summary

Excellent User Sentiment 2 reviews
Great User Sentiment 6 reviews
100%
of users recommend this product

commercetools has a 'excellent' User Satisfaction Rating of 100% when considering 2 user reviews from 1 recognized software review sites.

86%
of users recommend this product

SAP Commerce Cloud has a 'great' User Satisfaction Rating of 86% when considering 6 user reviews from 2 recognized software review sites.

5.0 (2)
4.33 (3)
n/a
4.3 (3)

Awards

commercetools stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

Composable Architecture: Users appreciate the flexibility to pick and choose the specific commercetools features they need, without being locked into a rigid, pre-configured suite of tools.
API-First Approach: The robust API allows for seamless integration with existing systems and enables businesses to build custom storefronts and experiences.
Cloud-Native Platform: Users highlight the benefits of scalability and reliability, allowing them to handle traffic spikes and adapt to changing business needs.
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Comprehensive Feature Set: Users appreciate that SAP Commerce Cloud offers a wide range of features out-of-the-box, covering areas like product information management, order management, and promotions. This comprehensiveness reduces the need for extensive customization, saving time and resources.
Omnichannel Capabilities: SAP Commerce Cloud enables businesses to provide a seamless customer experience across multiple touchpoints, including online stores, mobile apps, and physical stores. This unified approach helps businesses meet the evolving expectations of modern consumers.
Customization and Flexibility: While offering a rich set of standard features, SAP Commerce Cloud also provides ample opportunities for customization. Businesses can tailor the platform to their specific needs and integrate it with existing systems, ensuring a perfect fit for their unique requirements.
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Complex Setup: Some users have reported that getting started with commercetools can be a bit daunting due to its extensive features and API-first approach. This can lead to a steeper learning curve for those new to headless commerce platforms.
Technical Expertise Required: Commercetools is highly customizable, but this comes at the cost of requiring more technical expertise to implement and manage. Businesses without in-house development resources might find it challenging to leverage the platform's full potential.
Limited Out-of-the-Box Functionality: As a headless solution, commercetools focuses on providing backend infrastructure, leaving frontend development and integrations to the user. This means additional effort is needed to build a complete eCommerce experience, unlike some more traditional platforms that offer pre-built storefronts and features.
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Complex Setup and Maintenance: Many users find it challenging to set up and maintain SAP Commerce Cloud, often requiring specialized expertise and resources.
High Cost: SAP Commerce Cloud can be expensive, especially for small and medium-sized businesses, with licensing, implementation, and ongoing maintenance costs adding up.
Limited Flexibility: Some users report that SAP Commerce Cloud can be inflexible, making it difficult to customize and adapt to specific business needs.
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Recent user reviews suggest that commercetools is a powerful platform for businesses looking for a flexible and scalable solution. Users praise its API-first approach and microservice-based architecture, which allows for easy customization and integration with other systems. This makes it a good choice for businesses with complex needs or those looking to build a truly unique customer experience. For example, a business could use commercetools to create a personalized shopping experience for each customer, or to integrate their online store with their in-store point-of-sale system. However, users also note that commercetools can be complex to set up and manage, requiring significant technical expertise. Its flexibility can be a double-edged sword, as it can lead to a steeper learning curve. Some users also point out that the platform has a limited number of out-of-the-box integrations, meaning businesses may need to develop custom integrations for some of their existing systems. Despite these drawbacks, many users find that the benefits of commercetools outweigh the challenges, particularly for businesses that need a highly customizable and scalable solution. Overall, commercetools is best suited for larger businesses with the technical resources to take advantage of its powerful features. Smaller businesses or those with limited technical expertise may find other platforms easier to use.

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User reviews from the last year paint a mixed picture, highlighting both strengths and weaknesses that make it a good fit for some businesses, but not others. While many users praise its robust feature set, particularly its powerful shopping cart and marketing tools, they also point to its complexity and high cost as major drawbacks. Some users find the platform's learning curve steep, requiring significant time and resources to master. Others note that its pricing structure can be prohibitive for smaller businesses, making it more suitable for large enterprises with deep pockets. What sets SAP Commerce Cloud apart is its tight integration with other SAP products, a major advantage for businesses already invested in the SAP ecosystem. This seamless integration allows for streamlined operations and data sharing across different departments, boosting efficiency and providing a holistic view of the business. However, this strength can also be a weakness for businesses that don't use other SAP products, as they may not fully utilize the platform's capabilities. Ultimately, SAP Commerce Cloud is best suited for large enterprises with complex eCommerce needs and existing SAP infrastructure. Its comprehensive features, scalability, and integration capabilities make it a powerful tool for managing sophisticated online businesses. However, smaller businesses or those new to SAP may find its complexity and cost overwhelming, making alternative platforms like Shopify or BigCommerce more attractive options.

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