Top commercetools Alternatives & Competitors For 2024

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Looking for alternatives to commercetools? Many users crave user-friendly and feature-rich solutions for tasks like Marketing and Search Engine Optimization, Platform Capability, and Checkout. Leveraging crowdsourced data from over 1,000 real eCommerce Platforms selection projects based on 400+ capabilities, we present a comparison of commercetools to leading industry alternatives like Volusion, Cleverbridge, Etsy, and Optimizely.

Volusion Software Tool
Cleverbridge Software Tool
Etsy Software Tool

Product Basics

commercetools is an omnichannel commerce platform designed for mid and large-sized businesses to sell products globally and personalize customer experiences (CX). It follows the MACH principle (Microservice-based, API-first, Cloud-native, Headless), allowing businesses to design decoupled frontends connected to the backend via flexible APIs.

Core components include a headless API, multi-branding, catalog management, shopping cart and distributed order management. It supports both B2B and B2C environments and offers machine learning to deliver personalized CX. The vendor also provides developer services to integrate with third-party apps.
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Volusion helps businesses design secure storefronts, manage backend processes and analyze KPIs. It offers site builders, shopping carts, marketing tools, order routing, inventory management and reporting modules.

A CRM, content and CSS editor, tax rate calculator, website designing services, ROI tracker and Robots.txt are its other offerings. It provides a 14-day free trial.
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Cleverbridge ensures efficient billing and payment management, as well as localized customer experiences for global audiences. It offers subscription management, reporting and analytics, customer data management, lifecycle marketing, and international compliance. B2B commerce helps automate renewals, uses quote-to-cart to collect funds and enables one-click purchases. Other attributes include taxation, fraud prevention, email and performance marketing, and more.

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Etsy is an online global marketplace for artists, craftspeople and vintage vendors to sell unique pieces. It’s majorly focused on handcrafted and vintage pieces with categories like jewelry, clothing, bags, home decor, furniture, arts and more. Sellers can create stores online and use additional paid services like payments, ads, tracking and insurance for shipping, and currency conversions.
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Optimizely is a comprehensive digital experience platform (DXP) that helps create, deliver, optimize and personalize customer journeys and shopping experiences. It offers a robust suite of experimentation tools, including A/B and multivariate testing, enabling you to compare multiple variations of a webpage or feature simultaneously.

This granular experimentation provides deeper insights into customer behavior and preferences. Additionally, the platform’s personalization tools enable you to deliver tailored experiences to individual customers based on their actions, preferences and demographics.

The platform integrates content management, distribution and marketing functionalities, allowing you to manage your brand’s entire digital presence from a single platform. This unified approach streamlines workflows and improves efficiency.

Additionally, analytics and reporting tools provide actionable insights into customer interactions and marketing campaigns. This helps businesses identify opportunities for improvement and measure the impact of their experiments.

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Product Assistance

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Product Ranking

#80

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eCommerce Platforms

#28

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eCommerce Platforms

#24

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eCommerce Platforms

#2

among all
eCommerce Platforms

#34

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eCommerce Platforms

Find out who the leaders are

Analyst Rating Summary

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Platform Capability
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

commercetools
Volusion
Cleverbridge
Etsy
Optimizely
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Catalog and Product Management Checkout Inventory Management Marketing and Search Engine Optimization Order Management Payments Platform Capability Reporting and Analytics Sales Channel Shipping Storefront 79 97 57 81 84 51 100 40 72 91 70 99 100 82 100 93 100 90 97 71 94 100 0 25 50 75 100
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User Sentiment Summary

Excellent User Sentiment 2 reviews
Good User Sentiment 169 reviews
Great User Sentiment 34 reviews
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Great User Sentiment 1102 reviews
100%
of users recommend this product

commercetools has a 'excellent' User Satisfaction Rating of 100% when considering 2 user reviews from 1 recognized software review sites.

72%
of users recommend this product

Volusion has a 'good' User Satisfaction Rating of 72% when considering 169 user reviews from 5 recognized software review sites.

86%
of users recommend this product

Cleverbridge has a 'great' User Satisfaction Rating of 86% when considering 34 user reviews from 3 recognized software review sites.

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87%
of users recommend this product

Optimizely has a 'great' User Satisfaction Rating of 87% when considering 1102 user reviews from 4 recognized software review sites.

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Awards

User Favorite Award
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Payments Award

Synopsis of User Ratings and Reviews

Composable Architecture: Users appreciate the flexibility to pick and choose the specific commercetools features they need, without being locked into a rigid, pre-configured suite of tools.
API-First Approach: The robust API allows for seamless integration with existing systems and enables businesses to build custom storefronts and experiences.
Cloud-Native Platform: Users highlight the benefits of scalability and reliability, allowing them to handle traffic spikes and adapt to changing business needs.
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Easy to Use: Volusion is known for its user-friendly interface, making it a good choice for beginners with limited technical expertise. The platform offers drag-and-drop functionality and intuitive design tools, allowing users to easily build and customize their online stores without needing to code.
Built-in Features: Volusion provides a comprehensive suite of built-in features, including marketing tools, SEO options, and payment processing capabilities. This eliminates the need for extensive third-party integrations, streamlining the setup and management of online businesses.
Scalability: Volusion offers various pricing plans to accommodate businesses of different sizes and growth stages. As businesses expand their product offerings and customer base, they can easily upgrade their plans to access additional features and resources.
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Global Reach: Cleverbridge provides merchants with the tools to navigate the complexities of selling products and services in various countries, including handling taxes, complying with local regulations, and supporting multiple currencies and payment methods.
Subscription Management: The platform simplifies the management of recurring billing and subscriptions, automating tasks such as invoicing, payment processing, and subscription renewals. This can be particularly beneficial for businesses with subscription-based models, as it reduces manual effort and ensures a smooth customer experience.
Fraud Prevention: Cleverbridge incorporates robust fraud prevention measures to protect merchants from fraudulent transactions and chargebacks. This includes features such as address verification, card security code checks, and velocity checks, which help to identify and prevent suspicious activity.
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Niche Marketplace: Etsy is known for its focus on unique and handmade goods, attracting buyers looking for distinctive items.
Creative Variety: The platform boasts a vast selection of products, offering a diverse range of options for shoppers seeking one-of-a-kind pieces.
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User-Friendly Interface: Many users praise the platform's intuitive and easy-to-use interface, making it accessible even for those without extensive technical knowledge.
Efficient Experimentation: Optimizely's seamless integration with various external platforms simplifies tracking and analysis. Users also appreciate the platform’s ability to run multiple tests and experimentations simultaneously.
Smooth Integration Capabilities: The platform provides API access for designing custom integrations. It also offers built-in connections with other Oracle products and partner solutions.
Seamless Performance Tracking: Reviewers appreciate the platform's ability to provide clear metrics and insights, especially for monitoring performance improvement over time.
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Complex Setup: Some users have reported that getting started with commercetools can be a bit daunting due to its extensive features and API-first approach. This can lead to a steeper learning curve for those new to headless commerce platforms.
Technical Expertise Required: Commercetools is highly customizable, but this comes at the cost of requiring more technical expertise to implement and manage. Businesses without in-house development resources might find it challenging to leverage the platform's full potential.
Limited Out-of-the-Box Functionality: As a headless solution, commercetools focuses on providing backend infrastructure, leaving frontend development and integrations to the user. This means additional effort is needed to build a complete eCommerce experience, unlike some more traditional platforms that offer pre-built storefronts and features.
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Limited Design Flexibility: Volusion's templates can feel restrictive for users who want more control over their online store's appearance and functionality. Customizing beyond the provided options often requires coding knowledge or hiring a developer, which can be a barrier for some users.
Transaction Fees: Unlike some competitors, Volusion charges transaction fees on all plans, including higher-tier ones. This can eat into your profit margins, especially if you have a high volume of sales or sell lower-priced items.
App Store Limitations: The app store offers fewer options compared to other platforms, potentially limiting the ability to extend your store's functionality with third-party tools and integrations.
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Subscription Management Issues: Users have reported challenges with managing or canceling subscriptions, often encountering difficulties reaching customer support or experiencing unexpected charges.
Payment Processing Problems: Some users have experienced issues with payment processing, including declined transactions, delayed refunds, and difficulties updating payment information.
Customer Support Concerns: A recurring theme in user feedback is the difficulty in reaching Cleverbridge's customer support, with long wait times and unresponsive communication channels being common complaints.
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Customer Service Issues: Etsy has received complaints regarding its customer service, potentially leading to unresolved issues for businesses.
Shipping Challenges: Shipping delays are a recurring concern on Etsy, potentially impacting customer satisfaction and business operations. Businesses may need to meticulously manage shipping profiles and expectations.
Price-Focused Competition: Etsy's platform can lead to intense price competition, potentially impacting businesses focused on product quality and unique offerings.
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High Cost: The platform has a high entry cost, which can be a drawback for small businesses or solo entrepreneurs.
Customer Support Issues: Some users express dissatisfaction with the quality and responsiveness of customer support, noting that it often falls short of expectations.
Poor Documentation: The platform’s documentation and walkthroughs may not be easy to understand, and some users found the initial integration process lengthy and challenging.
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Recent user reviews suggest that commercetools is a powerful platform for businesses looking for a flexible and scalable solution. Users praise its API-first approach and microservice-based architecture, which allows for easy customization and integration with other systems. This makes it a good choice for businesses with complex needs or those looking to build a truly unique customer experience. For example, a business could use commercetools to create a personalized shopping experience for each customer, or to integrate their online store with their in-store point-of-sale system. However, users also note that commercetools can be complex to set up and manage, requiring significant technical expertise. Its flexibility can be a double-edged sword, as it can lead to a steeper learning curve. Some users also point out that the platform has a limited number of out-of-the-box integrations, meaning businesses may need to develop custom integrations for some of their existing systems. Despite these drawbacks, many users find that the benefits of commercetools outweigh the challenges, particularly for businesses that need a highly customizable and scalable solution. Overall, commercetools is best suited for larger businesses with the technical resources to take advantage of its powerful features. Smaller businesses or those with limited technical expertise may find other platforms easier to use.

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Volusion has been making waves in the eCommerce world, but is it the right fit for your business? Let's dive into what users have been saying over the past year. Volusion's user-friendly interface is a major draw, especially for those new to eCommerce. The drag-and-drop functionality makes building and customizing your online store a breeze, even without coding experience. This ease of use is a significant advantage over more complex platforms like Shopify or Magento, which often require a steeper learning curve. However, Volusion's simplicity can also be a drawback for larger businesses with more complex needs. Some users report that Volusion lacks the advanced features and scalability required for high-volume stores or those with intricate product variations. Another key consideration is pricing. Volusion's plans can be pricier compared to competitors, which might deter budget-conscious entrepreneurs. But, for those who value ease of use and a comprehensive set of built-in features, Volusion's pricing might be justifiable. The platform offers a range of tools for inventory management, payment processing, SEO optimization, and marketing, eliminating the need for multiple third-party apps, which can add up in cost and complexity. So, who is Volusion best suited for? It's ideal for small to medium-sized businesses and solopreneurs seeking a user-friendly platform with a wide range of built-in features. If you're looking for an intuitive solution to get your online store up and running quickly, Volusion is worth considering. However, if you anticipate rapid growth or require highly specialized features, you might want to explore more robust platforms. Remember, the eCommerce landscape is constantly evolving, so be sure to check for the latest updates and offerings before making your final decision.

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Let's "bridge" the gap between you and understanding what users think of Cleverbridge: Cleverbridge has garnered a mixed bag of reviews over the past year. Users appreciate its comprehensive suite of features, particularly its subscription management capabilities and global payment processing. The platform's ability to handle recurring billing, manage different currencies, and comply with international tax regulations is a major plus for businesses with a global reach. However, some users find the interface clunky and outdated, leading to a steep learning curve. The reporting tools also leave something to be desired, lacking the depth and customization options that some competitors offer. Cleverbridge attempts to differentiate itself by providing a high level of customer support, but reviews on the quality of support are inconsistent. Some users rave about the responsiveness and helpfulness of the support team, while others report long wait times and unresolved issues. Ultimately, Cleverbridge seems best suited for mid-sized to large businesses with complex eCommerce needs, especially those operating internationally. Its robust feature set can handle the demands of a growing business, but smaller businesses or those with simpler requirements might find the platform overwhelming and expensive. Keep in mind that the software landscape is constantly evolving, so it's always a good idea to check the latest reviews and comparisons before making a decision.

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Is Etsy really as easy as everyone says it is to buy and sell unique items? Etsy is an eCommerce platform known for its distinctive, handcrafted goods from independent sellers. Users rave about the platform's user-friendly design, which makes it simple to navigate and discover those one-of-a-kind treasures. Etsy's strength lies in fostering a community of passionate creators and buyers seeking unique, personalized items. This dedication to small businesses and artisans distinguishes Etsy from mass-produced goods found on platforms like Amazon. For instance, a buyer looking for a handmade ceramic mug with a specific design is more likely to find it on Etsy than on a more generalized platform. However, Etsy's dependence on individual sellers can lead to inconsistencies. Shipping delays, variable product quality, and customer service challenges arise from dealing with numerous independent entities. While Etsy has policies in place, enforcing them across a vast network poses a challenge. Potential buyers should prioritize individual seller ratings and reviews to ensure a smooth experience. Ultimately, Etsy is best suited for shoppers seeking unique, handcrafted items and willing to embrace the nuances of buying directly from independent creators.

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Optimizely is a powerful tool for managing and optimizing digital shopper experiences. Its content management capabilities are particularly impressive. The platform offers a centralized hub for storing, editing and approving multimedia content, making it easy to maintain consistency across channels.Customers can quickly reach their desired location and find products with built-in search and navigation tools combined with AI-powered recommendations. The integrated customer data platform (CDP) is also a valuable addition, helping organize customer data for efficient support services and personalized suggestions.The platform’s real strength lies in its experimentation capabilities. It offers a robust set of tools for A/B testing, multivariate testing and feature flagging. These tools help you fine-tune your online store to better match your audience’s taste and test variations of designs, features or products to see how effectively they boost customer conversions.However, the platform is far from an all-in-one eCommerce solution. It offers basic backend tools to manage inventory, orders and shipping. For example, you can’t manage multiple inventory locations and set up packaging and kitting workflows.Also, it doesn’t support product bundling, contract-based pricing, purchase orders and complex promotional structures. This makes the platform less suitable for B2B businesses with complex needs.Overall, Optimizely is ideal for large enterprises and D2C businesses with an existing backend setup, looking to manage, personalize and deliver branded shopping experiences across multiple sales channels. However, SMEs and growing companies must consider other options in the market, as Optimizely can be a costly investment and may not cover the full spectrum of eCommerce store management needs.

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