Ecwid vs Adobe Commerce

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Our analysts compared Ecwid vs Adobe Commerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Ecwid, short for eCommerce widget, is a SaaS platform for creative individuals and small businesses to launch an online store. It provides a drag-and-drop page builder to build an online storefront or an extension to add online store functionalities to an existing site. Its core components include omnichannel marketing, inventory tracking, order management and a mobile app.

Access the marketplace to add popular digital wallets, shipping carriers, accounting modules and more customizations. It provides a free starter plan and venture, business and unlimited plans.
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Adobe Commerce is an end-to-end platform for creating digital storefronts, managing catalogs, setting up fulfillment workflows, and personalizing shopper experiences based on location, preferences, and navigation history. It supports all the major eCommerce business models, including B2B, D2C, dropshipping and B2C.

It provides tools for catalog management, inventory control, order processing and customer management. Businesses can efficiently organize their product information, track stock levels, handle orders and maintain detailed customer records. The platform also offers dynamic pricing and promotions, allowing businesses to implement various pricing strategies and create targeted marketing campaigns.

One of its key strengths is the ability to handle complex B2B scenarios. It supports features like multi-tier pricing, customer-specific catalogs and complex approval workflows. Additionally, the platform offers tools for quote management, contract management and purchase order processing, making it suitable for businesses dealing with large-scale transactions and multiple buyers.

The platform also supports personalization and customer experience optimization. It offers data analytics to provide insights into customer behavior, allowing businesses to tailor product recommendations, promotions and content to individual customers. Integration with other Adobe Experience Cloud solutions enables a holistic view of the customer journey, helping deliver consistent experiences across different channels.

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Product Assistance

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Product Insights

  • Quickly Launch a Digital Storefront: Create a website from scratch or use an extension to add inventory tracking, order management, payment processing, shopping cart and more to an existing website. 
  • Manage Everything From a Centralized Dashboard: Sell online, in-store and on-the-go and manage everything from a unified platform with centralized inventory, order management and pricing. 
  • Increase Brand Visibility: Advertise and sell products on the business website and popular marketplaces like Amazon, Etsy, Shopify, eBay, Google Shopping and more. Increase brand awareness by marketing products on social media. 
  • Minimize Costs: Use the free starter plan to launch an online store with ten or fewer products and move onto paid pricing plans as business scales. 
  • Sell Globally: Expand into new geographies with the multilingual software supporting 45 languages and offering extensions for localization. 
  • Flexible Payment Options: Provides various payment and fulfillment options, including BOPIS, curbside pickup, dropshipping and more. Supports connections with popular digital wallets and payment processors. 
  • Ensure Peace of Mind: Increase security with PCI DSS level-1 certified platform and ensure that every sensitive information passes through a secure HTTPS channel. 
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  • Market Leader: Adobe Commerce is one of the top-rated eCommerce platforms, according to our research. It received a 96 rating from our analysts, ranking just after industry stalwarts like Shopify (100) and BigCommerce (97).
  • Manage Products Effectively: The platform got a 100 rating from our analysts for its product and catalog management toolkit. You can define multiple attributes, and the platform automatically assigns products to categories based on those attributes. It supports multimedia product pages and updates inventory automatically after order confirmations or returns. For digital products, you can set multiple pricing tiers, use watermarks to brand digital products and set up subscription plans.
  • Streamline Inventory Management: Our analysts gave top marks (100) to the platforms’ inventory tracking and management module. It supports barcode generation, automatic stock level updates, out-of-stock messages and multiple inventory locations. All the features are ready to use, and there’s no need to connect with external solutions to manage your inventory.
  • Improve Marketing Campaigns: The platform offers one of the most robust marketing toolkits with a 100 rating from our analysts. It supports A/B testing, Google sitemap generation, sales channel connections, discounts and coupons, and URL redirects. You can connect it to a Google ads account to launch and manage marketing campaigns without leaving the software interface.
  • Optimize Shipping and Handling: Another standout feature is its shipping toolkit, which received a perfect 100 in our analysis. The solution shows you real-time shipping rates based on customer location and supports free shopping for high-value orders. You can define and set up shipping rules to automate shipping label printing upon order confirmation.
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  • Omnichannel Commerce: Sell online and in-store and maintain accurate information across every sales and marketing channel. 
    • Instant Site: Offers a one-page-site builder with drag-and-drop tools, template libraries and CSS editing modules. 
    • Shopping Apps: Design branded apps optimized for Android and iOS and allow customers to checkout from within the app. Automatically sync product data, pricing and availability across every channel. 
    • Point of Sale Systems: Connect with Square, Clover, Vend and Alice POS modules. Accept payments offline, maintain inventory and order sync, and sell physically worldwide. 
    • Social Media Channels: Design channel-specific product listings and storefronts and sell on Facebook Market, Instagram, TikTok, Snapchat and Pinterest. Generate links to business websites for WhatsApp marketing. 
    • Email Marketing: Send automated cart recovery emails to customers who abandoned their carts. Connect with MailChimp for marketing automation. 
    • SEO Tools: Improve search engine rankings by customizing site URLs and metadata. 
    • Subscriptions: Sell subscription-based digital goods like music, movies, books, blogs and more. 
    • Promotions: Design and market gift cards and discount coupons across every sales channel. 
  • Store Management: Manage orders coming in through multiple sales channels and going out of various fulfillment points. 
    • Shopping Cart: Customers can save items, edit the list, save carts, continue later and checkout easily. 
    • Store Management App: Receive real-time event-based notifications, manage inventory and fulfill orders from remote locations. 
    • Payment Processing: Offers connections with more than 50 payment processors, including PayPal, Stripe, Venmo and more. 
    • Shipping: Integrate with multiple shipping carriers and provide real-time shipping cost and tracking information. Print shipping labels at home and save up to 50% on international and domestic shipping with USPS. 
    • Taxes: Automate tax calculation and always offer accurate tax structures to customers. 
    • Inventory Management: Track inventory in real time and automate stock-level updates after every successful sale. 
    • Product Information Management: Add multiple attributes and dimensions to products and categorize similar products for unique bundles. 
    • Team Management: Onboard two members to the platform with the business pricing plan and unlimited members with the unlimited plan. Control access levels, assign tasks and track progress. 
    • App Marketplace: Integrate with third-party apps. Offers connections with marketing, store designing, dropshipping, order management, accounting and analytics software. 
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  • Omnichannel Marketing: Sell to businesses and consumers on multiple channels, expand into new geographies and create a consistent brand experience across all fronts. Offers 150 language packs and regional extensions. 
    • Multi-Branding: Manage more than one brand, set location-specific business strategies and pricing structures, market product catalogs based on audience, and customize the checkout and fulfillment process. 
    • Website Builder: Add images, videos and banners, drag-and-drop content positions, edit text inline, and adjust the layout. Design content updates to respond in real time to customer behavior. 
    • Progressive Web Application (PWA) Studio: Use various performance optimizers and design strategies to load content faster on any network and deliver it to all devices. 
    • Content Staging: Preview updates, save changes and track the impact of each update with a timeline dashboard. 
    • Headless Commerce: Design customer experiences across any touchpoint, including single and multi-page web apps, mobile apps, IoT devices, and VR and AR. 
    • Amazon Sales Channel: Offers an extension to sell on Amazon and access every feature of Sell On Amazon
    • B2B Commerce: Clients can use their portals to set up multiple buyers, specify roles and permissions, set approval roles, track quotes, and manage credit. Buyers can preset requisition lists, set order placement rules and buy on credit. 
  • Search Bar: Quickly find documents and data across the platform with a few clicks. 
  • Inventory Management: Manage inventory across multiple locations and sales channels: 
    • Sourcing: Design an algorithm to automate product sourcing based on distance and priority. Add extensions for further sourcing customizations. 
    • Stock Tracking: Maintain an accurate picture of retail stock across every store and warehouse, and avoid stockouts and backorders. Automatically update inventory once a product is delivered or canceled. 
  • Fulfillment: Connect to shipping carriers and offer various fulfillment options, including buy-online-pick-up-in-store, curbside pickups and more. 
    • Order Routing: Customers can choose their ideal fulfillment option and route orders to convenient locations. 
    • Ship From Store: Quickly deliver from the nearest store instead of a central warehouse by connecting each store’s POS with the platform. 
  • Customer Experience (CX): Acquire new customers and retain existing ones by personalizing experiences from discovery to delivery. 
    • Customer Segmentation: Deliver personalized experiences by showcasing tiered pricing, promotions and content to customers according to their location, gender, wish lists, order history and more. 
    • Personalized Recommendations: Use Adobe Sensei AI to suggest relevant products according to the shopper’s history, searches, trends and other criteria. Offers a set of recommendation algorithms based on the shopper, item, contextual popularity and more. Doesn’t require page tagging and manual analysis. 
    • Customer Account Management: Customer service representatives can get a real-time view of global inventory, access centralized order information, and generate return and refund processes quickly. 
  • Data Handling: Store data in one location and access it from anywhere. 
    • Warehousing: Keep business data in the vendor’s cloud infrastructure and control syncing of systems and datasets. Import supplementary data with .CSV and spreadsheet uploads. 
    • Business Intelligence: Provides dashboards to track key metrics like average order value, customer lifetime, retention rates and more. Use the dynamic scatter and bubble graph to plot more than two values and create unique visualizations. 
    • Reporting: Access a library of report templates, customize and standardize business-specific metrics, and schedule periodic report generation. 
  • Commerce Financing: Leverage partnership with Wayflyer to apply for revenue-based funding when required. 
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Product Ranking

#20

among all
eCommerce Platforms

#100

among all
eCommerce Platforms

Find out who the leaders are

Analyst Rating Summary

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96
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77
100
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Checkout
Reporting and Analytics
Shipping
Storefront
Catalog and Product Management
Catalog and Product Management
Checkout
Inventory Management
Marketing and Search Engine Optimization
Order Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Ecwid
Adobe Commerce
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 99 100 77 86 90 90 93 100 84 100 100 100 100 100 100 100 88 91 100 98 100 80 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

80%
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User Sentiment Summary

Excellent User Sentiment 537 reviews
Great User Sentiment 1655 reviews
92%
of users recommend this product

Ecwid has a 'excellent' User Satisfaction Rating of 92% when considering 537 user reviews from 2 recognized software review sites.

83%
of users recommend this product

Adobe Commerce has a 'great' User Satisfaction Rating of 83% when considering 1655 user reviews from 4 recognized software review sites.

n/a
4.0 (509)
4.61 (517)
4.3 (642)
n/a
4.2 (267)
4.75 (20)
4.1 (237)

Awards

Ecwid stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated Adobe Commerce and concluded it earns best-in-class honors for Catalog and Product Management, Inventory Management and Order Management.

Catalog and Product Management Award
Inventory Management Award
Order Management Award

Synopsis of User Ratings and Reviews

Easy to Use: Ecwid is known for its user-friendly interface, making it simple for beginners to set up and manage their online stores without needing extensive technical knowledge.
Affordability: Ecwid offers a free plan with basic features, making it a cost-effective option for small businesses or those just starting. Paid plans provide more advanced features at competitive prices.
Mobile-Friendly: Ecwid's platform is optimized for mobile devices, ensuring a seamless shopping experience for customers on smartphones and tablets.
Integrations: Ecwid integrates with various popular platforms, including social media, payment gateways, shipping providers, and marketing tools, allowing businesses to streamline their operations.
Scalability: Ecwid can accommodate businesses of all sizes, from small startups to large enterprises, as it offers a range of plans with varying features and capabilities to support growth.
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Rich Feature Set: The platform offers extensive out-of-the-box functionality, including the management of customers, orders, products, carts, payments, taxes and shipping. It also supports SEO and customizable experiences.
Scalability and Flexibility: Adobe Commerce is highly scalable, making it suitable for businesses handling high volumes of traffic and transactions. It offers extensive customization options, which help create tailored online stores for different audiences and geographies.
Active Community and Support Resources: The platform has a large and active community, extensive documentation, and training materials to help users make the most of the system.
Powerful SEO Capabilities: Its robust SEO features enable businesses to improve their visibility and search engine rankings.
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Limited Design Flexibility: Ecwid's design options might feel restrictive for users seeking extensive customization, especially when integrating with website builders like Wix or WordPress. The platform's focus on ease of use can sometimes lead to a lack of granular control over the visual aspects of your online store.
Transaction Fees on Certain Plans: While Ecwid offers a free plan, it's important to note that some of the paid plans include transaction fees, which can eat into your profit margins as your sales volume grows. Carefully evaluate the fee structure and weigh it against the features offered to determine the best plan for your business.
App Market Limitations: Although Ecwid provides an app market for extending your store's functionality, the selection might not be as extensive as some other eCommerce platforms. This could potentially limit your options for integrating specialized tools or services that cater to your specific business needs.
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High Cost: Adobe Commerce can be prohibitively expensive due to high initial setup costs, ongoing maintenance and the need for skilled developers. This makes it less viable for small businesses or those with limited budgets.
Complexity and Steep Learning Curve: The platform is complicated to set up and use, especially for those unfamiliar with it. A steep learning curve and the need for technical expertise can be challenging for smaller teams.
Limited Built-In Integrations: It only supports built-in integration with other Adobe Experience Cloud products, such as Adobe Analytics, Adobe Marketo Engage and Adobe Experience Manager. Users will need to hire third-party developers to create custom connections with external software.
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Ecwid is generally seen as a user-friendly and affordable eCommerce platform that caters well to small businesses or those with limited technical expertise. Users appreciate its intuitive interface and drag-and-drop functionality, which allows for quick and easy store setup without requiring coding or design skills. The platform also offers a free plan with basic features, making it a cost-effective option for those starting or testing the waters. Additionally, Ecwid's multi-channel selling capabilities, including integration with social media platforms and existing websites, are highlighted as valuable features for expanding reach and customer base. However, some users note that Ecwid may lack the advanced features and customization options found in more robust platforms like Shopify. While Ecwid provides essential tools for managing inventory, processing payments, and handling shipping, it may fall short for businesses requiring complex inventory management, extensive design flexibility, or comprehensive customer support. Therefore, Ecwid appears to be best suited for small businesses or entrepreneurs seeking a simple, affordable, and easy-to-use solution to establish their online presence and begin selling across multiple channels. Its ease of use and affordability make it an attractive option for those who prioritize getting their store up and running quickly without a steep learning curve or significant upfront investment.

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Adobe Commerce is a highly sophisticated eCommerce platform that offers a high level of flexibility and customization. Its headless architecture empowers businesses to design unique storefronts tailored to specific audiences and geographies.I found its native PWA studio to be a game-changer during testing, enabling the creation of high-performance mobile experiences. The platform's A/B testing and content staging capabilities are also helpful for optimizing customer engagement and driving conversions.One of Adobe Commerce's standout features is its robust personalization engine. By creating detailed customer personas and leveraging AI-powered pattern recognition, you can deliver highly targeted product recommendations and experiences.However, I found the platform's complexity to be undeniable. Implementing and customizing Adobe Commerce requires significant time and resources. While the vendor offers implementation services, gaining full proficiency with the platform involves a steep learning curve.Despite its high cost, Adobe Commerce is an excellent choice for large enterprises and D2C brands that demand a highly customizable and scalable solution. Its rich feature set can drive significant business growth. However, the platform's limited built-in integrations can be a drawback, requiring additional development efforts to connect with external systems.Overall, Adobe Commerce is a powerful tool for enterprises seeking to create exceptional online shopping experiences for multiple geographies. But, it can be overkill for solo entrepreneurs and medium-sized businesses, and they may find it tough to offset the platform cost with sales revenue.

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