Etsy vs Salesforce Commerce Cloud

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Our analysts compared Etsy vs Salesforce Commerce Cloud based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Etsy Software Tool

Product Basics

Etsy is an online global marketplace for artists, craftspeople and vintage vendors to sell unique pieces. It’s majorly focused on handcrafted and vintage pieces with categories like jewelry, clothing, bags, home decor, furniture, arts and more. Sellers can create stores online and use additional paid services like payments, ads, tracking and insurance for shipping, and currency conversions.
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Salesforce Commerce Cloud is a comprehensive cloud-based eCommerce solution designed to streamline the way businesses engage with their customers across various channels. It's particularly well-suited for medium to large enterprises looking to enhance their online sales capabilities and provide a seamless shopping experience. One of the key benefits of using Salesforce Commerce Cloud is its ability to offer personalized customer experiences, thanks to its advanced AI and analytics features. This platform stands out for its robustness in managing inventory, orders, and customer data, making it a popular choice among businesses aiming to scale their online presence efficiently. When compared to similar products, users often highlight its seamless integration capabilities with other tools and the extensive support ecosystem as significant advantages. Pricing for Salesforce Commerce Cloud can vary widely based on the specific needs and scale of a business, typically following a subscription model that may include fees based on a percentage of sales transactions. This flexible pricing structure allows businesses to choose a plan that best fits their budget and growth expectations.

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Product Assistance

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Product Insights

  • Global Reach: Etsy connects sellers with a worldwide audience, expanding market opportunities beyond local boundaries.
  • Low Startup Costs: With minimal listing fees and no need for a physical storefront, Etsy offers an affordable entry point for new businesses.
  • Community Support: Sellers benefit from a robust community of peers and buyers, fostering collaboration and shared learning.
  • Customizable Shops: Etsy allows sellers to personalize their storefronts, helping to build a unique brand identity.
  • Integrated Marketing Tools: Built-in SEO, social media integration, and promotional tools help sellers increase visibility and drive traffic to their shops.
  • Secure Transactions: Etsy provides a secure platform for financial transactions, ensuring both buyer and seller protection.
  • Analytics and Insights: Detailed analytics help sellers understand customer behavior and optimize their product offerings.
  • Mobile Accessibility: The Etsy app allows sellers to manage their shops on-the-go, ensuring they can respond to customer inquiries and orders promptly.
  • Handmade and Vintage Focus: Etsy's emphasis on unique, handmade, and vintage items attracts a niche market of dedicated buyers.
  • Customer Trust: Etsy's established reputation and buyer protection policies build trust, encouraging more purchases.
  • Scalability: Etsy supports businesses of all sizes, from hobbyists to full-time entrepreneurs, allowing for growth and expansion.
  • Environmental Impact: By promoting handmade and vintage items, Etsy supports sustainable shopping practices and reduces waste.
  • Educational Resources: Etsy offers a wealth of resources, including tutorials and forums, to help sellers improve their business skills.
  • Payment Flexibility: Multiple payment options, including credit cards, PayPal, and Etsy gift cards, make transactions convenient for buyers.
  • Customer Engagement: Direct messaging and review systems facilitate communication and build relationships between sellers and buyers.
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  • Optimized Performance: Stay up-to-date with best practices in the industry with automated platform updates.  
  • Customize To Fit Needs: Connect with other Salesforce products to add multiple features, including marketing, sales, PWA studios, AI and more. 
  • Seamless Scaling: Automatically adjust domain capacity in the background to handle sudden spikes in traffic without any halt in operations. 
  • Unify Complex Processes: Create a single source of information by connecting marketing, sales, fulfillment and post-sale customer retention work cycles. 
  • Boost Customer Satisfaction: Curate customer experiences across every touchpoint with the headless platform. Offers flexible payment and fulfillment options. Quickly resolve issues by providing customer service reps with real-time data. 
  • Deliver Rich Content: Design storefronts with brand logos and multimedia content. Track customer interactions with the content to identify opportunities. 
  • Sell To a Global Audience: Supports more than 15 languages and connects with external translation management systems for localization. 
  • Achieve Faster ROI: Free up associates to sell and convert more leads by automating recurring tasks like data cleaning, payment processing, bookkeeping and more. 
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  • Online Store: Create stores using customizable templates and promote products using featured listings. 
  • Analytics: Provides detailed statistics to track orders and revenue, identify products with the most page views and understand performance trends. 
  • SEO Tools: Customers can find listings with the proper headings and descriptions. Helps recognize the keywords that get more traffic to the store. 
  • Logistics: Auto calculates shipping costs based on weight, dimension, shipping method and delivery speed. Prints shipping labels and directly sends tracking details to customers. 
  • Mobile App: Manage orders, update items, check shop analytics, create listings and talk to customers from anywhere. 
  • Promotional Tools: Promote items and listings in internal search and on social media. 
  • Payment Management: Collect and manage payments through PayPal or credit card, based on customers’ convenience. Also manages currency conversions, making it globally accessible. 
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  • Customer Experience: 
    • Cart Tracking: Reduce abandoned carts with a seamless checkout cycle and track abandoned ones to recover lost sales. 
    • Mobile Centric: Optimize every website and touchpoint for mobile devices with responsive designs, data-driven UX and one-touch payments. 
    • Social Media Extensions: Increase product visibility by advertising products on popular social media channels and online communities. 
    • Payment Processing: Connect with Stripe to add a native payment processor. Provide customers with flexible payment options without redirecting them to external websites. 
    • Commerce Cloud Endless Aisle: Store associates can use a customizable mobile app to access available inventory across channels. Provide various product options to customers, including online-only items, to prevent losing sales due to out-of-stock products. 
  • Marketing and Merchandising: 
    • Page Builder: Create branded websites and landing pages without any coding. 
    • Campaigns: Design and launch campaigns, promotions and A/B tests based on customers’ location, purchase history and channel. 
    • Centralized View: Unify products, pricing and catalog across all sales channels, languages and currencies. 
    • SEO Tools: Boost organic traffic and improve page ranking by customizing metadata and other SEO metrics. 
    • Search Bar: Customers can quickly navigate through product catalogs with search bars and unique filters. 
    • Digital Commerce: Create targeted content, promotions and product bundles categorized by language, country, state, region and city. 
  • Artificial Intelligence: Get actionable insights to personalize customer experiences. 
    •  Offer product suggestions based on customers’ purchase history, navigation route, clicks and other metrics. 
    •  Use the predictive sort feature to personalize category pages and search results for every shopper. 
    •  Provide type-ahead suggestions in real time to help customers navigate the catalog. 
    •  Offers an AI-powered cart analysis dashboard to interpret purchase behavior and optimize product bundles, pricing and deals. 
  • B2B Commerce: Design portals for clients and sellers, create partner websites, embed self-guided manuals and streamline B2B selling with self-service online buying. Offers fast reorders, account hierarchies, contract pricing, custom catalogs, account-based pricing, split shipments and more. 
  • Order Management: Manage omnichannel orders, fulfillment processes and post-purchase journeys. 
    •  Create visual workflows to plan and automate distributed order management with drag-and-drop tools. 
    •  Offer various flexible fulfillment options, including BOPIS, curbside pickup, no contact delivery and more. 
    •  Connect pre-built apps for payment processing, tax calculation and CRM. Provide a unified view of each customer’s journey to customer service reps. 
    •  Manage dual storefronts for B2B and B2C customers. Facilitate quick checkouts with automated invoices and post-sale services for B2B customers. 
    •  Use chatbots to initiate refunds, returns and cancellations. 
    •  Brands can use drag-and-drop columns to organize omnichannel order lifecycles. 
    •  Use dynamic charts to track each line of business in real time and prioritize urgent orders. 
  • Content Management: Create, manage and syndicate multimedia content on popular sales channels. 
    •  Allow access to content creators, create tasks and manage approvals for rich collaborations. 
    •  Use content templates and visualizations to create blogs, newsletters, articles, social media posts, emails and more. 
    •  Update content on multiple platforms with a few clicks and track its performance. 
    •  Use the headless API to share content across every customer touchpoint, including VR, AR, IoT, mobile apps and more. 
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Product Ranking

#2

among all
eCommerce Platforms

#58

among all
eCommerce Platforms

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Awards

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SelectHub research analysts have evaluated Salesforce Commerce Cloud and concluded it earns best-in-class honors for Inventory Management and Integrations.

Inventory Management Award
Integrations Award

Synopsis of User Ratings and Reviews

Niche Marketplace: Etsy is known for its focus on unique and handmade goods, attracting buyers looking for distinctive items.
Creative Variety: The platform boasts a vast selection of products, offering a diverse range of options for shoppers seeking one-of-a-kind pieces.
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Scalability and Performance: Handles traffic spikes and high order volumes effectively, ensuring a smooth shopping experience even during peak periods like flash sales or holiday seasons.
Customization and Flexibility: Caters to diverse business needs with extensive customization options, allowing for unique branding and tailored shopping experiences.
Mobile-First Approach: Prioritizes mobile optimization, providing seamless shopping experiences across various devices, aligning with the increasing trend of mobile commerce.
AI-Powered Personalization: Leverages artificial intelligence to deliver personalized product recommendations and targeted promotions, enhancing customer engagement and driving sales.
Omnichannel Capabilities: Provides a unified commerce experience across multiple channels, including online stores, social media, and physical stores, ensuring consistent brand interactions.
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Customer Service Issues: Etsy has received complaints regarding its customer service, potentially leading to unresolved issues for businesses.
Shipping Challenges: Shipping delays are a recurring concern on Etsy, potentially impacting customer satisfaction and business operations. Businesses may need to meticulously manage shipping profiles and expectations.
Price-Focused Competition: Etsy's platform can lead to intense price competition, potentially impacting businesses focused on product quality and unique offerings.
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Cost: The platform can be expensive, especially for small to medium-sized businesses, with licensing fees based on gross merchandise value (GMV) rather than a flat rate. This pricing structure can make it difficult to predict costs and budget effectively.
Complexity: Salesforce Commerce Cloud is a complex platform with a steep learning curve. This can make it challenging for businesses to manage and maintain their online stores without significant technical expertise or the help of a certified Salesforce partner.
Customization Limitations: While the platform offers some customization options, it can be restrictive for businesses with unique requirements or complex workflows. This may necessitate additional development work or integrations, further increasing costs and complexity.
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Is Etsy really as easy as everyone says it is to buy and sell unique items? Etsy is an eCommerce platform known for its distinctive, handcrafted goods from independent sellers. Users rave about the platform's user-friendly design, which makes it simple to navigate and discover those one-of-a-kind treasures. Etsy's strength lies in fostering a community of passionate creators and buyers seeking unique, personalized items. This dedication to small businesses and artisans distinguishes Etsy from mass-produced goods found on platforms like Amazon. For instance, a buyer looking for a handmade ceramic mug with a specific design is more likely to find it on Etsy than on a more generalized platform. However, Etsy's dependence on individual sellers can lead to inconsistencies. Shipping delays, variable product quality, and customer service challenges arise from dealing with numerous independent entities. While Etsy has policies in place, enforcing them across a vast network poses a challenge. Potential buyers should prioritize individual seller ratings and reviews to ensure a smooth experience. Ultimately, Etsy is best suited for shoppers seeking unique, handcrafted items and willing to embrace the nuances of buying directly from independent creators.

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Salesforce Commerce Cloud has garnered positive feedback for its user-friendly interface and comprehensive features that cater to businesses of all sizes. Users appreciate the platform's ability to streamline online store management, including product catalogs, orders, payments, and customer service. The platform's emphasis on security and compliance, coupled with its global support network, has instilled confidence in users regarding data protection and assistance. However, some users have noted that the platform's extensive features can lead to a steeper learning curve, particularly for those new to eCommerce platforms or with limited technical expertise. Compared to similar products, Salesforce Commerce Cloud stands out due to its seamless integration with other Salesforce products, such as Sales Cloud and Service Cloud. This integration empowers businesses to create a unified view of their customers and deliver personalized experiences across various touchpoints. Additionally, the platform's scalability and flexibility make it suitable for businesses with evolving needs and growth aspirations. The robust order management system within Salesforce Commerce Cloud has been lauded for its efficiency in handling complex order fulfillment processes, including inventory management, shipping, and returns. This feature is particularly beneficial for businesses with high order volumes or intricate supply chains. Salesforce Commerce Cloud is an ideal choice for businesses seeking a comprehensive and scalable eCommerce solution that integrates seamlessly with other Salesforce products. Its user-friendly interface, extensive features, and robust order management capabilities make it well-suited for businesses of all sizes, particularly those with ambitious growth plans or complex operational requirements. While the platform may present a learning curve for some, its benefits and potential for enhancing online sales performance make it a valuable investment for businesses looking to establish a strong online presence and deliver exceptional customer experiences.

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