Salesforce Commerce Cloud vs commercetools

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Our analysts compared Salesforce Commerce Cloud vs commercetools based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Salesforce Commerce Cloud is a comprehensive cloud-based eCommerce solution designed to streamline the way businesses engage with their customers across various channels. It's particularly well-suited for medium to large enterprises looking to enhance their online sales capabilities and provide a seamless shopping experience. One of the key benefits of using Salesforce Commerce Cloud is its ability to offer personalized customer experiences, thanks to its advanced AI and analytics features. This platform stands out for its robustness in managing inventory, orders, and customer data, making it a popular choice among businesses aiming to scale their online presence efficiently. When compared to similar products, users often highlight its seamless integration capabilities with other tools and the extensive support ecosystem as significant advantages. Pricing for Salesforce Commerce Cloud can vary widely based on the specific needs and scale of a business, typically following a subscription model that may include fees based on a percentage of sales transactions. This flexible pricing structure allows businesses to choose a plan that best fits their budget and growth expectations.

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commercetools is an omnichannel commerce platform designed for mid and large-sized businesses to sell products globally and personalize customer experiences (CX). It follows the MACH principle (Microservice-based, API-first, Cloud-native, Headless), allowing businesses to design decoupled frontends connected to the backend via flexible APIs.

Core components include a headless API, multi-branding, catalog management, shopping cart and distributed order management. It supports both B2B and B2C environments and offers machine learning to deliver personalized CX. The vendor also provides developer services to integrate with third-party apps.
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$1,000 Annually
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$40,000 Annually, Quote-Based
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Tailored to your specific needs
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Mobile
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On-Premise
Mobile

Product Assistance

Documentation
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Live Online
Videos
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Documentation
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Videos
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Email
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FAQ
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Knowledge Base
24/7 Live Support
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Product Insights

  • Optimized Performance: Stay up-to-date with best practices in the industry with automated platform updates.  
  • Customize To Fit Needs: Connect with other Salesforce products to add multiple features, including marketing, sales, PWA studios, AI and more. 
  • Seamless Scaling: Automatically adjust domain capacity in the background to handle sudden spikes in traffic without any halt in operations. 
  • Unify Complex Processes: Create a single source of information by connecting marketing, sales, fulfillment and post-sale customer retention work cycles. 
  • Boost Customer Satisfaction: Curate customer experiences across every touchpoint with the headless platform. Offers flexible payment and fulfillment options. Quickly resolve issues by providing customer service reps with real-time data. 
  • Deliver Rich Content: Design storefronts with brand logos and multimedia content. Track customer interactions with the content to identify opportunities. 
  • Sell To a Global Audience: Supports more than 15 languages and connects with external translation management systems for localization. 
  • Achieve Faster ROI: Free up associates to sell and convert more leads by automating recurring tasks like data cleaning, payment processing, bookkeeping and more. 
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  • Tailor To Fit Needs: Build a single, robust platform tailored to suit business needs by bringing together loosely coupled, independently deployable microservices and apps. 
  • Lower Costs via Economies of Scale: Distribute platform updates and maintenance costs to every user through the multi-tenant architecture. 
  • Maintain Flexibility: Independently customize and scale specific modules using the microservice-based, modular infrastructure. 
  • Maximize Uptime: Ensure global coverage, minimum latency and optimized performance with a multi-cloud setup that includes GCP, AWS and Microsoft Azure. Offers CDNs and server locations across America, Europe and APAC. 
  • Deliver Branded Experiences: Curate differentiated customer experiences across multiple channels. Supports storefront designing for personal websites, social networks, AR/VR devices, IoT, mobile devices and more. 
  • Enhance Customer Experiences: Offer personalized recommendations, multiple payments and fulfillment options, shipment tracking information, and quick return and refund processes. Integrate with external chatbots and concierge services. 
  • Centralize Management: Unify multiple brands in one flagship online store, integrate sales channels into a single omnichannel strategy and manage every aspect from a centralized dashboard. 
  • Ensure a Secure Environment: Facilitate communications via HTTPS and secure them by TLS 1.2. Encrypt storage layer using WPA2 with AES-256-bit key. 
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  • Customer Experience: 
    • Cart Tracking: Reduce abandoned carts with a seamless checkout cycle and track abandoned ones to recover lost sales. 
    • Mobile Centric: Optimize every website and touchpoint for mobile devices with responsive designs, data-driven UX and one-touch payments. 
    • Social Media Extensions: Increase product visibility by advertising products on popular social media channels and online communities. 
    • Payment Processing: Connect with Stripe to add a native payment processor. Provide customers with flexible payment options without redirecting them to external websites. 
    • Commerce Cloud Endless Aisle: Store associates can use a customizable mobile app to access available inventory across channels. Provide various product options to customers, including online-only items, to prevent losing sales due to out-of-stock products. 
  • Marketing and Merchandising: 
    • Page Builder: Create branded websites and landing pages without any coding. 
    • Campaigns: Design and launch campaigns, promotions and A/B tests based on customers’ location, purchase history and channel. 
    • Centralized View: Unify products, pricing and catalog across all sales channels, languages and currencies. 
    • SEO Tools: Boost organic traffic and improve page ranking by customizing metadata and other SEO metrics. 
    • Search Bar: Customers can quickly navigate through product catalogs with search bars and unique filters. 
    • Digital Commerce: Create targeted content, promotions and product bundles categorized by language, country, state, region and city. 
  • Artificial Intelligence: Get actionable insights to personalize customer experiences. 
    •  Offer product suggestions based on customers’ purchase history, navigation route, clicks and other metrics. 
    •  Use the predictive sort feature to personalize category pages and search results for every shopper. 
    •  Provide type-ahead suggestions in real time to help customers navigate the catalog. 
    •  Offers an AI-powered cart analysis dashboard to interpret purchase behavior and optimize product bundles, pricing and deals. 
  • B2B Commerce: Design portals for clients and sellers, create partner websites, embed self-guided manuals and streamline B2B selling with self-service online buying. Offers fast reorders, account hierarchies, contract pricing, custom catalogs, account-based pricing, split shipments and more. 
  • Order Management: Manage omnichannel orders, fulfillment processes and post-purchase journeys. 
    •  Create visual workflows to plan and automate distributed order management with drag-and-drop tools. 
    •  Offer various flexible fulfillment options, including BOPIS, curbside pickup, no contact delivery and more. 
    •  Connect pre-built apps for payment processing, tax calculation and CRM. Provide a unified view of each customer’s journey to customer service reps. 
    •  Manage dual storefronts for B2B and B2C customers. Facilitate quick checkouts with automated invoices and post-sale services for B2B customers. 
    •  Use chatbots to initiate refunds, returns and cancellations. 
    •  Brands can use drag-and-drop columns to organize omnichannel order lifecycles. 
    •  Use dynamic charts to track each line of business in real time and prioritize urgent orders. 
  • Content Management: Create, manage and syndicate multimedia content on popular sales channels. 
    •  Allow access to content creators, create tasks and manage approvals for rich collaborations. 
    •  Use content templates and visualizations to create blogs, newsletters, articles, social media posts, emails and more. 
    •  Update content on multiple platforms with a few clicks and track its performance. 
    •  Use the headless API to share content across every customer touchpoint, including VR, AR, IoT, mobile apps and more. 
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  • Headless Commerce: Use GraphQl and pluggable APIs to connect and personalize sales, marketing and fulfillment experiences across every channel. Customize API behavior according to business needs through API patenting. 
  • Catalog and Product Information Management (PIM): 
    • Product Attributes: Supports flexible data types, multiple attributes and languages, and quick imports through existing configurations. 
    • Cataloging: Add categories and custom fields to design unique catalogs. Create links between catalogs and manage multiple variants. 
    • Targeted Data: Compartmentalize products by country, language, channel and store. 
    • Product Relationship: Define complex relationships and map how different data sets interact with each other. 
    • Multimedia Library: Store, organize and distribute images, audios and videos across channels. Include granular content for specific product types and attributes. 
    • Filtering: Offers a search bar, multiple filters and sorting options for easy navigation. 
    • Pricing: Set up tiered pricing based on currency, country, channels and more. Supports unlimited, custom currencies and high precision pricing. 
  • Shopping Cart: Create a seamless checkout experience and add multiple touchpoints for additional revenue. 
    • Rulesets: Get an overview of incoming orders and define how they interact with backend order management. 
    • Tax Handling: Automate tax calculation based on customers’ location. 
    • Subscriptions: Set up subscription-based purchases. 
    • Discounting: Define conditions and manage complex discount structures based on sales channels, customers, discount codes and more. 
    • Wishlist: Customers can create wishlists, save shopping carts and continue later. 
    • Cart Data: Track abandoned carts and develop marketing campaigns to revive lost sales. 
  • Order Management: 
    • Order Tracking: Get a centralized view of every product, order and fulfillment center. Track and manage business-specific metrics with a few clicks. 
    • Customer Data: Store information like order history, behavior patterns and engagement history and create detailed customer profiles. Provide data visibility to relevant teams. 
    • Channel Management: Aggregate inventory, pricing and product data across every store, POS and online channel. 
    • Shipping: Connect to shipping carriers and offer flexible options like BOPIS, curbside pickups, dropshipping and more. 
    • Order Routing: Design smart workflows for routing orders to convenient fulfillment points. 
  • Machine Learning: Automate daily tasks, enhance data quality and improve customer experience. 
    • Product Categorization: Specify rules to automatically assign products to appropriate categories based on attributes. 
    • Product Suggestions: Offer personalized recommendations according to individual customer profiles. 
    • Smart Search: Customers can use multiple filters, custom fields and image searches. Analyze search patterns and field value distributions to model database indexes. 
    • Data Enrichment: Detect duplicate entries and missing information, and receive smart suggestions for resolving issues. 
    • Add-Ons: Connect with third-party software for cross-selling and up-selling based on customer profiles. 
  • B2B Commerce: Provide a B2C buying experience by combining microservices. Personalize experiences, maintain online and offline brand identity, and automate product data processing. 
  • D2C Commerce: Create a flagship online store and add direct links to the website on multiple social networks. 
  • Developer Tools: Provides SDKs, structured documentation, APIs and other unique tools for in-depth platform customization. 
  • Integrations: Access the marketplace to add features like frontend designs, payment processors, accounting software, CRM and more. 
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Product Ranking

#58

among all
eCommerce Platforms

#80

among all
eCommerce Platforms

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Analyst Rating Summary

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Integrations
Inventory Management
Marketing and Search Engine Optimization
Platform Capability
Reporting and Analytics
Platform Capability
Checkout
Shipping
Integrations

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Salesforce Commerce Cloud
commercetools
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 93 82 100 100 92 68 100 100 74 72 100 79 97 57 81 84 51 100 40 72 91 70 0 25 50 75 100
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64%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
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User Sentiment Summary

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Excellent User Sentiment 2 reviews
we're gathering data
100%
of users recommend this product

commercetools has a 'excellent' User Satisfaction Rating of 100% when considering 2 user reviews from 1 recognized software review sites.

n/a
5.0 (2)

Awards

SelectHub research analysts have evaluated Salesforce Commerce Cloud and concluded it earns best-in-class honors for Inventory Management and Integrations.

Inventory Management Award
Integrations Award

commercetools stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Scalability and Performance: Handles traffic spikes and high order volumes effectively, ensuring a smooth shopping experience even during peak periods like flash sales or holiday seasons.
Customization and Flexibility: Caters to diverse business needs with extensive customization options, allowing for unique branding and tailored shopping experiences.
Mobile-First Approach: Prioritizes mobile optimization, providing seamless shopping experiences across various devices, aligning with the increasing trend of mobile commerce.
AI-Powered Personalization: Leverages artificial intelligence to deliver personalized product recommendations and targeted promotions, enhancing customer engagement and driving sales.
Omnichannel Capabilities: Provides a unified commerce experience across multiple channels, including online stores, social media, and physical stores, ensuring consistent brand interactions.
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Composable Architecture: Users appreciate the flexibility to pick and choose the specific commercetools features they need, without being locked into a rigid, pre-configured suite of tools.
API-First Approach: The robust API allows for seamless integration with existing systems and enables businesses to build custom storefronts and experiences.
Cloud-Native Platform: Users highlight the benefits of scalability and reliability, allowing them to handle traffic spikes and adapt to changing business needs.
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Cost: The platform can be expensive, especially for small to medium-sized businesses, with licensing fees based on gross merchandise value (GMV) rather than a flat rate. This pricing structure can make it difficult to predict costs and budget effectively.
Complexity: Salesforce Commerce Cloud is a complex platform with a steep learning curve. This can make it challenging for businesses to manage and maintain their online stores without significant technical expertise or the help of a certified Salesforce partner.
Customization Limitations: While the platform offers some customization options, it can be restrictive for businesses with unique requirements or complex workflows. This may necessitate additional development work or integrations, further increasing costs and complexity.
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Complex Setup: Some users have reported that getting started with commercetools can be a bit daunting due to its extensive features and API-first approach. This can lead to a steeper learning curve for those new to headless commerce platforms.
Technical Expertise Required: Commercetools is highly customizable, but this comes at the cost of requiring more technical expertise to implement and manage. Businesses without in-house development resources might find it challenging to leverage the platform's full potential.
Limited Out-of-the-Box Functionality: As a headless solution, commercetools focuses on providing backend infrastructure, leaving frontend development and integrations to the user. This means additional effort is needed to build a complete eCommerce experience, unlike some more traditional platforms that offer pre-built storefronts and features.
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Salesforce Commerce Cloud has garnered positive feedback for its user-friendly interface and comprehensive features that cater to businesses of all sizes. Users appreciate the platform's ability to streamline online store management, including product catalogs, orders, payments, and customer service. The platform's emphasis on security and compliance, coupled with its global support network, has instilled confidence in users regarding data protection and assistance. However, some users have noted that the platform's extensive features can lead to a steeper learning curve, particularly for those new to eCommerce platforms or with limited technical expertise. Compared to similar products, Salesforce Commerce Cloud stands out due to its seamless integration with other Salesforce products, such as Sales Cloud and Service Cloud. This integration empowers businesses to create a unified view of their customers and deliver personalized experiences across various touchpoints. Additionally, the platform's scalability and flexibility make it suitable for businesses with evolving needs and growth aspirations. The robust order management system within Salesforce Commerce Cloud has been lauded for its efficiency in handling complex order fulfillment processes, including inventory management, shipping, and returns. This feature is particularly beneficial for businesses with high order volumes or intricate supply chains. Salesforce Commerce Cloud is an ideal choice for businesses seeking a comprehensive and scalable eCommerce solution that integrates seamlessly with other Salesforce products. Its user-friendly interface, extensive features, and robust order management capabilities make it well-suited for businesses of all sizes, particularly those with ambitious growth plans or complex operational requirements. While the platform may present a learning curve for some, its benefits and potential for enhancing online sales performance make it a valuable investment for businesses looking to establish a strong online presence and deliver exceptional customer experiences.

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Recent user reviews suggest that commercetools is a powerful platform for businesses looking for a flexible and scalable solution. Users praise its API-first approach and microservice-based architecture, which allows for easy customization and integration with other systems. This makes it a good choice for businesses with complex needs or those looking to build a truly unique customer experience. For example, a business could use commercetools to create a personalized shopping experience for each customer, or to integrate their online store with their in-store point-of-sale system. However, users also note that commercetools can be complex to set up and manage, requiring significant technical expertise. Its flexibility can be a double-edged sword, as it can lead to a steeper learning curve. Some users also point out that the platform has a limited number of out-of-the-box integrations, meaning businesses may need to develop custom integrations for some of their existing systems. Despite these drawbacks, many users find that the benefits of commercetools outweigh the challenges, particularly for businesses that need a highly customizable and scalable solution. Overall, commercetools is best suited for larger businesses with the technical resources to take advantage of its powerful features. Smaller businesses or those with limited technical expertise may find other platforms easier to use.

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