Our analysts compared Shopify vs Adobe Commerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.
Analyst Rating
User Sentiment
Shopify is a one-stop shop for all your eCommerce needs, helping you build, launch and grow an online business from scratch. At its core is a user-friendly interface that allows you to design stunning storefronts without any coding expertise. You can use drag-and-drop tools, unique templates and customizable layouts to curate your store’s overall appearance.
You can market your products across marketplaces, social media and personal blogs. Connect the platform to a POS system for in-store shopping and manage all your sales from a single backend. A native AI helps manage the store’s analytics and offers insights into enhancing sales strategies and marketing campaigns.
The platform is highly scalable and supports multiple business models, including B2B, D2C and dropshipping. It offers an extensive partner network to provide access to thousands of third-party apps to enhance the store's functionality. Global businesses can also manage multiple storefronts for different geographies using its headless architecture.
Adobe Commerce is an end-to-end platform for creating digital storefronts, managing catalogs, setting up fulfillment workflows, and personalizing shopper experiences based on location, preferences, and navigation history. It supports all the major eCommerce business models, including B2B, D2C, dropshipping and B2C.
It provides tools for catalog management, inventory control, order processing and customer management. Businesses can efficiently organize their product information, track stock levels, handle orders and maintain detailed customer records. The platform also offers dynamic pricing and promotions, allowing businesses to implement various pricing strategies and create targeted marketing campaigns.
One of its key strengths is the ability to handle complex B2B scenarios. It supports features like multi-tier pricing, customer-specific catalogs and complex approval workflows. Additionally, the platform offers tools for quote management, contract management and purchase order processing, making it suitable for businesses dealing with large-scale transactions and multiple buyers.
The platform also supports personalization and customer experience optimization. It offers data analytics to provide insights into customer behavior, allowing businesses to tailor product recommendations, promotions and content to individual customers. Integration with other Adobe Experience Cloud solutions enables a holistic view of the customer journey, helping deliver consistent experiences across different channels.
among all eCommerce Platforms
Shopify has a 'great' User Satisfaction Rating of 89% when considering 11539 user reviews from 5 recognized software review sites.
Adobe Commerce has a 'great' User Satisfaction Rating of 83% when considering 1655 user reviews from 4 recognized software review sites.
SelectHub research analysts have evaluated Shopify and concluded it deserves the award for the Best Overall eCommerce Platforms available today and earns best-in-class honors for Catalog and Product Management, Inventory Management, Order Management, Sales Channel and Integrations.
SelectHub research analysts have evaluated Adobe Commerce and concluded it earns best-in-class honors for Catalog and Product Management, Inventory Management and Order Management.
Shopify is a robust platform for every type of eCommerce business. During testing, I loved its “Markets” feature that consolidates wholesale, retail, B2B and D2C operations into a single view. You can tailor experiences for each market without creating multiple stores and get a bird's eye view of it all from a unified screen.Its analytics module is a strong suit. Unlike other platforms that typically involve a 24-hour waiting period to access current data, Shopify lets you stream your business’s data in real time. The drag-and-drop interface is intuitive, and pre-built reports provide a solid foundation. However, the platform truly shines in its ability to access and customize ShopifyQL code for advanced analytics.Shopify's scalability is also impressive. The platform grows with your business. Starting with a basic store and transitioning to a complex, multi-channel operation is seamless. The headless architecture offers flexibility for customization, allowing you to create unique shopping experiences using its native Hydrogen visual editor or other third-party solutions.The mobile app has offline image editing, AI image generation and website editing capabilities. Also, Shopify's native AI, Magic, automates routine tasks and provides data-driven recommendations.Shopify’s AI-powered virtual assistant, Sidekick, trains itself on your store’s data, customers and transactions. You can ask anything, from using a feature to understanding your business data, and it always provides helpful, contextual answers. It lets you generate customer segments, design marketing campaigns and optimize your sales funnel. Sidekick also identifies customer segments and offers tips to boost conversion rates, like targeted emails, discount coupons and cart recovery strategies.However, Shopify's cost structure can be prohibitive for some. As the business grows, so do the expenses. And reliance on third-party apps for essential functionalities can lead to increased costs and potential performance issues down the line.While the platform offers a high degree of customization, mastering Shopify's Liquid coding language is necessary for complex changes, creating a barrier for non-technical users. Lastly, the short duration of the free trial might hinder the evaluation process for potential customers.Overall, Shopify is one of the best eCommerce solutions that can adapt to evolving business needs. However, you should carefully consider the platform's limitations in terms of cost, technical complexity and app dependency before jumping into a contract.
Adobe Commerce is a highly sophisticated eCommerce platform that offers a high level of flexibility and customization. Its headless architecture empowers businesses to design unique storefronts tailored to specific audiences and geographies.I found its native PWA studio to be a game-changer during testing, enabling the creation of high-performance mobile experiences. The platform's A/B testing and content staging capabilities are also helpful for optimizing customer engagement and driving conversions.One of Adobe Commerce's standout features is its robust personalization engine. By creating detailed customer personas and leveraging AI-powered pattern recognition, you can deliver highly targeted product recommendations and experiences.However, I found the platform's complexity to be undeniable. Implementing and customizing Adobe Commerce requires significant time and resources. While the vendor offers implementation services, gaining full proficiency with the platform involves a steep learning curve.Despite its high cost, Adobe Commerce is an excellent choice for large enterprises and D2C brands that demand a highly customizable and scalable solution. Its rich feature set can drive significant business growth. However, the platform's limited built-in integrations can be a drawback, requiring additional development efforts to connect with external systems.Overall, Adobe Commerce is a powerful tool for enterprises seeking to create exceptional online shopping experiences for multiple geographies. But, it can be overkill for solo entrepreneurs and medium-sized businesses, and they may find it tough to offset the platform cost with sales revenue.
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