SquareSpace vs Ecwid

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Our analysts compared SquareSpace vs Ecwid based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Squarespace is a website builder that helps create portfolios and blogs, track web traffic and manage content on mobile applications or desktop. It offers customizable templates, product merchandising, custom CSS, inventory management and more. Other attributes include scheduling, email marketing and commenting. Users can track orders, manage taxes, handle payments, analyze sales and design logos and manage social media posts. It is helpful for small businesses, photographers, bloggers, artists, restaurants, musicians, wedding planners and students. 
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Ecwid, short for eCommerce widget, is a SaaS platform for creative individuals and small businesses to launch an online store. It provides a drag-and-drop page builder to build an online storefront or an extension to add online store functionalities to an existing site. Its core components include omnichannel marketing, inventory tracking, order management and a mobile app.

Access the marketplace to add popular digital wallets, shipping carriers, accounting modules and more customizations. It provides a free starter plan and venture, business and unlimited plans.
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Product Assistance

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Videos
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Knowledge Base
24/7 Live Support
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Product Insights

  • Quick Setup: Purchase a domain or transfer to an existing one and launch an online store with a few clicks. 
  • Automate Backend Maintenance: The vendor manages overall performance and security updates. Update purchased plugins and add-ons automatically according to needs. 
  • No-Code Content Layout: Make new pages, layouts and content without complicated coding using the drag-and-drop editor. 
  • Centralize Management: Localize marketing, analytics, payment processing and social media workflows in a unified platform. Monitor developments and functioning from the dashboard. 
  • Enhance Customer Experience: Build a secure environment for transactions, provide multimedia descriptions for products and services, create member zones, and manage paid content. 
  • Build Brand Awareness: Design emails with website content, track responses and maintain contact information. Generate leads, streamline metadata and boost social media posts using SEO and social media tools. 
  • Create Engaging Content: Record, edit, share and track quality videos on multiple channels via a video studio mobile app. 
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  • Quickly Launch a Digital Storefront: Create a website from scratch or use an extension to add inventory tracking, order management, payment processing, shopping cart and more to an existing website. 
  • Manage Everything From a Centralized Dashboard: Sell online, in-store and on-the-go and manage everything from a unified platform with centralized inventory, order management and pricing. 
  • Increase Brand Visibility: Advertise and sell products on the business website and popular marketplaces like Amazon, Etsy, Shopify, eBay, Google Shopping and more. Increase brand awareness by marketing products on social media. 
  • Minimize Costs: Use the free starter plan to launch an online store with ten or fewer products and move onto paid pricing plans as business scales. 
  • Sell Globally: Expand into new geographies with the multilingual software supporting 45 languages and offering extensions for localization. 
  • Flexible Payment Options: Provides various payment and fulfillment options, including BOPIS, curbside pickup, dropshipping and more. Supports connections with popular digital wallets and payment processors. 
  • Ensure Peace of Mind: Increase security with PCI DSS level-1 certified platform and ensure that every sensitive information passes through a secure HTTPS channel. 
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  • Templates and Design Tools: Access customizable templates that support all major content types, like blogs, galleries, pages, calendars and more. Use the latest HTML, Javascript and CSS transcripts to edit templates. Use customized color palettes, video and background banners, images via Unsplash, Google and TypeKit fonts, a built-in photo editor and more. 
  • Layout and Pages: Use pre-designed structures to create websites and add blocks, menus, links, maps, forms, files, buttons, charts, custom codes and social media icons. Duplicate text pages, use CSS editor and create custom redirect pages. Design websites that automatically adapt to the device it is accessed on without changing the overall style of the website. 
  • Commenting System: Incorporate a commenting system that helps with community management, flagging spam messages, disabling comments, threading comments, counting individual likes and moderating content. 
  • Multiple Contributors and Access Levels: Restrict permission to access based on role and use a single login to handle multiple sites simultaneously. Provide access levels, including content editing, reporting, store managing, administrating, billing and more. 
  • Passwords and Page Lock: Lock websites with a password while editing it, use a password to create private sections and customize page displays for visitors when locked by a password. 
  • Built-In Mobile Websites: Design websites that automatically adapt to the device it is accessed on without changing the overall style of the website. 
  • App: Use an app available on Android and iOS to manage websites, add or edit pages, add images, write and edit blogs and review traffic analytics. Manage inventory, orders and customers as well as add products and issue returns while on the go. 
  • Extensions: Use third-party tools to manage sales transactions, handle inventory and accounting, file taxes, streamline bookkeeping, promote products, ship products and more. Connect with Google Analytics and Disqus. 
  • Blogging: Publish, draft, schedule and mark posts for review. Use markdown block to add text, change layouts as per the blog content and automate the process of reformatting content for email campaigns. Manage audio blocks, blog post options and podcast support for better visibility. Save excerpts and source URLs, use accelerated mobile pages to create lightweight web pages, add subscribe buttons, access built-in RSS feeds and link titles to external URLs. 
  • Portfolios: Drag and drop images, add videos and audio files to pages or blog posts, and set videos or images as backgrounds. Access a built-in image editor, create landing pages with links to sub-pages, use lightbox to highlight images, define focal points for images and auto-fill tags, tiles and descriptions when importing images. 
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  • Omnichannel Commerce: Sell online and in-store and maintain accurate information across every sales and marketing channel. 
    • Instant Site: Offers a one-page-site builder with drag-and-drop tools, template libraries and CSS editing modules. 
    • Shopping Apps: Design branded apps optimized for Android and iOS and allow customers to checkout from within the app. Automatically sync product data, pricing and availability across every channel. 
    • Point of Sale Systems: Connect with Square, Clover, Vend and Alice POS modules. Accept payments offline, maintain inventory and order sync, and sell physically worldwide. 
    • Social Media Channels: Design channel-specific product listings and storefronts and sell on Facebook Market, Instagram, TikTok, Snapchat and Pinterest. Generate links to business websites for WhatsApp marketing. 
    • Email Marketing: Send automated cart recovery emails to customers who abandoned their carts. Connect with MailChimp for marketing automation. 
    • SEO Tools: Improve search engine rankings by customizing site URLs and metadata. 
    • Subscriptions: Sell subscription-based digital goods like music, movies, books, blogs and more. 
    • Promotions: Design and market gift cards and discount coupons across every sales channel. 
  • Store Management: Manage orders coming in through multiple sales channels and going out of various fulfillment points. 
    • Shopping Cart: Customers can save items, edit the list, save carts, continue later and checkout easily. 
    • Store Management App: Receive real-time event-based notifications, manage inventory and fulfill orders from remote locations. 
    • Payment Processing: Offers connections with more than 50 payment processors, including PayPal, Stripe, Venmo and more. 
    • Shipping: Integrate with multiple shipping carriers and provide real-time shipping cost and tracking information. Print shipping labels at home and save up to 50% on international and domestic shipping with USPS. 
    • Taxes: Automate tax calculation and always offer accurate tax structures to customers. 
    • Inventory Management: Track inventory in real time and automate stock-level updates after every successful sale. 
    • Product Information Management: Add multiple attributes and dimensions to products and categorize similar products for unique bundles. 
    • Team Management: Onboard two members to the platform with the business pricing plan and unlimited members with the unlimited plan. Control access levels, assign tasks and track progress. 
    • App Marketplace: Integrate with third-party apps. Offers connections with marketing, store designing, dropshipping, order management, accounting and analytics software. 
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Product Ranking

#5

among all
eCommerce Platforms

#20

among all
eCommerce Platforms

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Analyst Rating Summary

88
92
94
99
100
100
87
77
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Checkout
Marketing and Search Engine Optimization
Platform Capability
Shipping
Storefront
Checkout
Reporting and Analytics
Shipping
Storefront
Catalog and Product Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

SquareSpace
Ecwid
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 94 100 87 100 84 66 100 80 65 100 100 99 100 77 86 90 90 93 100 84 100 100 0 25 50 75 100
90%
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80%
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80%
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86%
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80%
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91%
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9%
64%
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36%
82%
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18%
100%
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88%
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29%
86%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

70%
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30%
80%
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20%

User Sentiment Summary

Excellent User Sentiment 5450 reviews
Excellent User Sentiment 537 reviews
91%
of users recommend this product

SquareSpace has a 'excellent' User Satisfaction Rating of 91% when considering 5450 user reviews from 4 recognized software review sites.

92%
of users recommend this product

Ecwid has a 'excellent' User Satisfaction Rating of 92% when considering 537 user reviews from 2 recognized software review sites.

4.4 (870)
n/a
4.57 (2539)
4.61 (517)
4.6 (1944)
n/a
4.2 (97)
4.75 (20)

Awards

SquareSpace stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Ecwid stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Website Builder: It’s simple to create a professional website without any coding using the drag-and-drop editor, according to 70% of users mentioning this feature.
Ease of Use: The platform is intuitive and straightforward, according to 100% of users mentioning this aspect.
Domain: Squarespace helps transfer existing domains without any hassle, according to 90% of reviews mentioning domains.
Customer Support: Vendor’s support team offers quick and quality responses, as noted by 92% of reviews on customer support.
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Easy to Use: Ecwid is known for its user-friendly interface, making it simple for beginners to set up and manage their online stores without needing extensive technical knowledge.
Affordability: Ecwid offers a free plan with basic features, making it a cost-effective option for small businesses or those just starting. Paid plans provide more advanced features at competitive prices.
Mobile-Friendly: Ecwid's platform is optimized for mobile devices, ensuring a seamless shopping experience for customers on smartphones and tablets.
Integrations: Ecwid integrates with various popular platforms, including social media, payment gateways, shipping providers, and marketing tools, allowing businesses to streamline their operations.
Scalability: Ecwid can accommodate businesses of all sizes, from small startups to large enterprises, as it offers a range of plans with varying features and capabilities to support growth.
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Rigidity: The drag-and-drop website editor lacks customization features, according to all users discussing personal customizations.
Cost: According to 92% of users reviewing the pricing structure, the solution is costlier than its competitors based on the features provided.
Performance Speed: 82% of users who mentioned this element said that the platform uses a lot of RAM while running and is prone to crashes.
Data Analytics: In-depth analytics is only available with the enterprise pricing plan, according to 67% of reviews discussing this aspect.
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Limited Design Flexibility: Ecwid's design options might feel restrictive for users seeking extensive customization, especially when integrating with website builders like Wix or WordPress. The platform's focus on ease of use can sometimes lead to a lack of granular control over the visual aspects of your online store.
Transaction Fees on Certain Plans: While Ecwid offers a free plan, it's important to note that some of the paid plans include transaction fees, which can eat into your profit margins as your sales volume grows. Carefully evaluate the fee structure and weigh it against the features offered to determine the best plan for your business.
App Market Limitations: Although Ecwid provides an app market for extending your store's functionality, the selection might not be as extensive as some other eCommerce platforms. This could potentially limit your options for integrating specialized tools or services that cater to your specific business needs.
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Squarespace helps businesses and individuals promote their brands digitally by launching professional websites and integrating every social account in a unified platform. According to reviews, the drag-and-drop website builder and intuitive user interface are the primary pros of the software.But, users have noted that the drag-and-drop editor lacks intricate customizations like moving image blocks, using multiple fonts, changing website structures and more. If you’re looking to deploy the software, we advise having technical expertise in WordPress coding or CSS editing for in-depth personalization. In conclusion, Squarespace is ideal for creating fashionable landing pages for individuals and smaller businesses, especially those looking for a simple option. It’s less effective for larger organizations with big inventory and that need hyper-detailed websites.

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Ecwid is generally seen as a user-friendly and affordable eCommerce platform that caters well to small businesses or those with limited technical expertise. Users appreciate its intuitive interface and drag-and-drop functionality, which allows for quick and easy store setup without requiring coding or design skills. The platform also offers a free plan with basic features, making it a cost-effective option for those starting or testing the waters. Additionally, Ecwid's multi-channel selling capabilities, including integration with social media platforms and existing websites, are highlighted as valuable features for expanding reach and customer base. However, some users note that Ecwid may lack the advanced features and customization options found in more robust platforms like Shopify. While Ecwid provides essential tools for managing inventory, processing payments, and handling shipping, it may fall short for businesses requiring complex inventory management, extensive design flexibility, or comprehensive customer support. Therefore, Ecwid appears to be best suited for small businesses or entrepreneurs seeking a simple, affordable, and easy-to-use solution to establish their online presence and begin selling across multiple channels. Its ease of use and affordability make it an attractive option for those who prioritize getting their store up and running quickly without a steep learning curve or significant upfront investment.

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Screenshots

Top Alternatives in eCommerce Platforms


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Unilog

Wix

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