Unilog vs Adobe Commerce

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Our analysts compared Unilog vs Adobe Commerce based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Unilog Software Tool

Product Basics

Unilog is a flexible, cloud-based platform designed specifically for mid-market B2B distributors, manufacturers and wholesalers looking to sell online. It digitizes the entire commerce process from customers setting up business accounts to final delivery.

Its core components include a website builder, product information management (PIM), content management system (CMS), site search analytics, event management and a mobile app. It helps businesses enrich product catalogs and syndicate on multiple listing sites.
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Adobe Commerce is an end-to-end platform for creating digital storefronts, managing catalogs, setting up fulfillment workflows, and personalizing shopper experiences based on location, preferences, and navigation history. It supports all the major eCommerce business models, including B2B, D2C, dropshipping and B2C.

It provides tools for catalog management, inventory control, order processing and customer management. Businesses can efficiently organize their product information, track stock levels, handle orders and maintain detailed customer records. The platform also offers dynamic pricing and promotions, allowing businesses to implement various pricing strategies and create targeted marketing campaigns.

One of its key strengths is the ability to handle complex B2B scenarios. It supports features like multi-tier pricing, customer-specific catalogs and complex approval workflows. Additionally, the platform offers tools for quote management, contract management and purchase order processing, making it suitable for businesses dealing with large-scale transactions and multiple buyers.

The platform also supports personalization and customer experience optimization. It offers data analytics to provide insights into customer behavior, allowing businesses to tailor product recommendations, promotions and content to individual customers. Integration with other Adobe Experience Cloud solutions enables a holistic view of the customer journey, helping deliver consistent experiences across different channels.

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Product Insights

  • Easily Customize Storefronts: Add personal touches to the digital storefront with a drag-and-drop tool. 
  • Best Of Both Worlds: Sell to B2B clients using B2C simplicity. Offers nuanced B2B features like self-guided buying, multi-level approval workflows, RFQ portals, as well as prevalent B2C functionalities like predictive searching, shopping carts, one-click reorders and more. 
  • Custom Features: Add business-specific features like tax calculators, payment processors, warehouse management modules, ERP, CRM, BI, shipping carriers and more by accessing the integrations marketplace. 
  • Boost Customer Satisfaction: Create rich product descriptions and allow customers to set up hierarchical company accounts with multiple users. Provides approval workflow designing tools and helps host events for product launches, training and more. 
  • Enhance Digital Presence: Syndicate targeted product information to multiple sales channels with the PIM module. Generate rich content based on customer data using product content services. 
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  • Market Leader: Adobe Commerce is one of the top-rated eCommerce platforms, according to our research. It received a 96 rating from our analysts, ranking just after industry stalwarts like Shopify (100) and BigCommerce (97).
  • Manage Products Effectively: The platform got a 100 rating from our analysts for its product and catalog management toolkit. You can define multiple attributes, and the platform automatically assigns products to categories based on those attributes. It supports multimedia product pages and updates inventory automatically after order confirmations or returns. For digital products, you can set multiple pricing tiers, use watermarks to brand digital products and set up subscription plans.
  • Streamline Inventory Management: Our analysts gave top marks (100) to the platforms’ inventory tracking and management module. It supports barcode generation, automatic stock level updates, out-of-stock messages and multiple inventory locations. All the features are ready to use, and there’s no need to connect with external solutions to manage your inventory.
  • Improve Marketing Campaigns: The platform offers one of the most robust marketing toolkits with a 100 rating from our analysts. It supports A/B testing, Google sitemap generation, sales channel connections, discounts and coupons, and URL redirects. You can connect it to a Google ads account to launch and manage marketing campaigns without leaving the software interface.
  • Optimize Shipping and Handling: Another standout feature is its shipping toolkit, which received a perfect 100 in our analysis. The solution shows you real-time shipping rates based on customer location and supports free shopping for high-value orders. You can define and set up shipping rules to automate shipping label printing upon order confirmation.
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  • PIM: Manage unlimited SKUs with unlimited fields for product information. Sync accurate data across various distribution channels. 
    • Master Data Management: Add business-specific attributes to products, including manufacturer, brand, pricing, availability/quantity, dimensions, descriptions, keywords, images, relations, alternate options, accessories and more.  
    • Taxonomy: Define hierarchies, assign attributes, add products to multiple categories and maintain various taxonomies. 
    • Digital Asset Management: Store, manage and search every digital asset, including pictures, videos, documents, spreadsheets and more. Offers editing tools to maintain specific sizes and compressions for each distribution channel. 
    • Bundling: Group similar products together and include relations like spare parts, accessories, “people who bought this also bought this” suggestions and more. 
    • Information Flow: Design workflows from product engineering to post-sales service using drag-and-drop tools. 
    • Targeted Content: Showcase specific information to certain markets and vendors for a personalized experience. 
  • CMS: Create a consistent and personalized customer experience across websites and sales channels. 
    • Page Builder: Offers a WYSIWYG interface to create wireframes and insert HTML elements like graphics, texts, banners, widgets and more. 
    • SEO Tools: Customize URL structures, create redirects, configure page parameters and more. 
    • Widgets: Boost engagement using dynamic buttons, dialog boxes, pop-up windows, featured products, event pages, social media feeds and more. 
    • Event Management: Schedule events, manage reservations with an interactive calendar, embed events on websites and easily accept payments. Reflects event changes on every deployed widget. 
    • Image Library: Offers a library of stock photos and storage space for sitemaps, business logos, banners and more. 
    • Blog: Host and publish content from a centralized dashboard. 
    • Forms: Design forms like RFQ submissions, newsletter subscriptions and more and specify any number of fields. 
  • Site Search: Streamline customers’ path-to-purchase with intelligent site search powered by Solr. 
    • Predictive Search: Display the most relevant results based on the first few characters entered in the search bar. 
    • Alternate Suggestions: Define synonyms for product names and display “Did you mean” suggestions in case of misspelled search terms. 
    • Filtering: Provides multiple fields for filtering product attributes like brand, style, size, manufacturer, and more. 
    • Image Preview: Display images within the predictive search box to help customers locate products before typing the search term. 
    • Promotions: Showcase banners, featured products and scheduled events in the predictive search box. 
    • Results Page: Customize the search results page by selecting grid or list views, specifying how many items display at a time and more. 
    • Search Analytics: Tweak and improve search experiences by tracking popular searches, trending terms, unsuccessful searches and searches with no results. 
    • Configurable Search: Customize the search algorithm, prioritize particular products and track the impact of changes. 
  • Analytics: Track multiple KPIs, including conversion rates, abandoned carts, bounce rates, user flows and more. 
    • Visits Over Time: Create snapshots of visits over a specific timeframe, set goals for trending up the number of unique visitors and correlate events like promotions, campaigns and more. 
    • Visitor Profiles: Generate detailed visitor profiles that include purchase history, frequency of site visits, devices used and locations. 
    • Site Traffic: Measure traffic related to completed sales. Track content, identify content that’s not performing well and improve engagement through tweaks. 
    • Heatmaps: Get a visual representation of customer behavior and engagement with the business website. 
    • Funnels: Design navigation paths and traffic funnels. 
    • Onsite Search: Identify high-sales volume search terms and incorporate them into onsite content. 
  • Commerce: Supports purchase orders, multiple levels of approval, quick order pads, easy access to lines of credit and more. 
    • Business Accounts: Clients can set up multiple user accounts, control access levels and design approval workflows. 
    • Shopping Cart: Add items, continue shopping, delete items, save and duplicate carts, and proceed to checkout with a few clicks. 
    • Quick Orders: Quickly build carts by uploading .CSV files or copy-pasting content from a spreadsheet to the order pad. 
    • RFQ Portals: Customers can request multiple-item quotes. Automatically send emails to the sales team upon form submission. 
    • Anonymous Shopping: Allow anonymous credit card shopping or restrict sales to only registered customers. 
    • Favorite Products: Customers can create a list of frequently purchased items. 
    • Payment: Enable flexible payment via purchase orders, credit cards or PayPal. Connect with other digital wallets from the integrations marketplace. 
    • Shipping: Offers flexible fulfillment options via FedEx, UPS, personal trucks, BOPIS and more. 
    • Self Service: Connect with a CPQ module to automate quoting and negotiation. Customers can place orders directly through their procurement system with self-configurable punch-out portals. 
  • Mobile: Generate a mobile app code in sync with the eCommerce site within a day and eliminate lengthy development periods. 
    • Image Search: Use the mobile camera to take pictures of an item and search the catalog with images. 
    • Barcode Scanner: Scan barcodes, locate items and place orders quickly. 
    • Voice Search: Speak directly to the app and get instant results with a VoLTE-enabled mobile device. 
    • Offline Shopping Cart: Use the barcode scanner offline or manually add products to the cart for online purchases. 
    • Fingerprint Security: Scan fingerprints to access sensitive information like invoice history, scheduled orders and more. 
    • Location: Locate the nearest stores and receive driving instructions using GPS. 
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  • Omnichannel Marketing: Sell to businesses and consumers on multiple channels, expand into new geographies and create a consistent brand experience across all fronts. Offers 150 language packs and regional extensions. 
    • Multi-Branding: Manage more than one brand, set location-specific business strategies and pricing structures, market product catalogs based on audience, and customize the checkout and fulfillment process. 
    • Website Builder: Add images, videos and banners, drag-and-drop content positions, edit text inline, and adjust the layout. Design content updates to respond in real time to customer behavior. 
    • Progressive Web Application (PWA) Studio: Use various performance optimizers and design strategies to load content faster on any network and deliver it to all devices. 
    • Content Staging: Preview updates, save changes and track the impact of each update with a timeline dashboard. 
    • Headless Commerce: Design customer experiences across any touchpoint, including single and multi-page web apps, mobile apps, IoT devices, and VR and AR. 
    • Amazon Sales Channel: Offers an extension to sell on Amazon and access every feature of Sell On Amazon
    • B2B Commerce: Clients can use their portals to set up multiple buyers, specify roles and permissions, set approval roles, track quotes, and manage credit. Buyers can preset requisition lists, set order placement rules and buy on credit. 
  • Search Bar: Quickly find documents and data across the platform with a few clicks. 
  • Inventory Management: Manage inventory across multiple locations and sales channels: 
    • Sourcing: Design an algorithm to automate product sourcing based on distance and priority. Add extensions for further sourcing customizations. 
    • Stock Tracking: Maintain an accurate picture of retail stock across every store and warehouse, and avoid stockouts and backorders. Automatically update inventory once a product is delivered or canceled. 
  • Fulfillment: Connect to shipping carriers and offer various fulfillment options, including buy-online-pick-up-in-store, curbside pickups and more. 
    • Order Routing: Customers can choose their ideal fulfillment option and route orders to convenient locations. 
    • Ship From Store: Quickly deliver from the nearest store instead of a central warehouse by connecting each store’s POS with the platform. 
  • Customer Experience (CX): Acquire new customers and retain existing ones by personalizing experiences from discovery to delivery. 
    • Customer Segmentation: Deliver personalized experiences by showcasing tiered pricing, promotions and content to customers according to their location, gender, wish lists, order history and more. 
    • Personalized Recommendations: Use Adobe Sensei AI to suggest relevant products according to the shopper’s history, searches, trends and other criteria. Offers a set of recommendation algorithms based on the shopper, item, contextual popularity and more. Doesn’t require page tagging and manual analysis. 
    • Customer Account Management: Customer service representatives can get a real-time view of global inventory, access centralized order information, and generate return and refund processes quickly. 
  • Data Handling: Store data in one location and access it from anywhere. 
    • Warehousing: Keep business data in the vendor’s cloud infrastructure and control syncing of systems and datasets. Import supplementary data with .CSV and spreadsheet uploads. 
    • Business Intelligence: Provides dashboards to track key metrics like average order value, customer lifetime, retention rates and more. Use the dynamic scatter and bubble graph to plot more than two values and create unique visualizations. 
    • Reporting: Access a library of report templates, customize and standardize business-specific metrics, and schedule periodic report generation. 
  • Commerce Financing: Leverage partnership with Wayflyer to apply for revenue-based funding when required. 
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Product Ranking

#95

among all
eCommerce Platforms

#100

among all
eCommerce Platforms

Find out who the leaders are

Analyst Rating Summary

83
96
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100
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100
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Platform Capability
Reporting and Analytics
Storefront
Marketing and Search Engine Optimization
Catalog and Product Management
Catalog and Product Management
Checkout
Inventory Management
Marketing and Search Engine Optimization
Order Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Unilog
Adobe Commerce
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 92 84 59 94 83 63 100 100 67 73 97 100 100 100 100 100 88 91 100 98 100 80 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

70%
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User Sentiment Summary

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Great User Sentiment 1655 reviews
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83%
of users recommend this product

Adobe Commerce has a 'great' User Satisfaction Rating of 83% when considering 1655 user reviews from 4 recognized software review sites.

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4.0 (509)
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4.3 (642)
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4.2 (267)
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4.1 (237)

Awards

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SelectHub research analysts have evaluated Adobe Commerce and concluded it earns best-in-class honors for Catalog and Product Management, Inventory Management and Order Management.

Catalog and Product Management Award
Inventory Management Award
Order Management Award

Synopsis of User Ratings and Reviews

Easy to Use: Users praise Unilog's intuitive interface, finding it easy to navigate and manage their online stores. They highlight the platform's user-friendliness, making it simple to perform tasks like adding products and processing orders.
Comprehensive Features: Unilog is lauded for its wide array of features that cater to diverse eCommerce needs. Users appreciate the platform's built-in tools for marketing, inventory management, and customer relationship management, eliminating the need for multiple third-party integrations.
Reliable Performance: Users consistently report Unilog's stability and uptime, ensuring their online stores are always accessible to customers. They value the platform's dependable performance, which is crucial for maintaining a positive customer experience and maximizing sales.
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Rich Feature Set: The platform offers extensive out-of-the-box functionality, including the management of customers, orders, products, carts, payments, taxes and shipping. It also supports SEO and customizable experiences.
Scalability and Flexibility: Adobe Commerce is highly scalable, making it suitable for businesses handling high volumes of traffic and transactions. It offers extensive customization options, which help create tailored online stores for different audiences and geographies.
Active Community and Support Resources: The platform has a large and active community, extensive documentation, and training materials to help users make the most of the system.
Powerful SEO Capabilities: Its robust SEO features enable businesses to improve their visibility and search engine rankings.
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Difficult to Use: Some users find the platform's interface and navigation to be complex and not intuitive, making it challenging to perform tasks efficiently.
Limited Customization: Users express frustration with the limited ability to customize the platform to align with their specific branding and design preferences.
Lack of Features: Certain essential eCommerce features are reportedly missing or underdeveloped in Unilog, limiting users' ability to fully manage their online businesses.
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High Cost: Adobe Commerce can be prohibitively expensive due to high initial setup costs, ongoing maintenance and the need for skilled developers. This makes it less viable for small businesses or those with limited budgets.
Complexity and Steep Learning Curve: The platform is complicated to set up and use, especially for those unfamiliar with it. A steep learning curve and the need for technical expertise can be challenging for smaller teams.
Limited Built-In Integrations: It only supports built-in integration with other Adobe Experience Cloud products, such as Adobe Analytics, Adobe Marketo Engage and Adobe Experience Manager. Users will need to hire third-party developers to create custom connections with external software.
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Users praise Unilog for its user-friendliness, even for those who aren't tech-savvy. They appreciate the platform's wide range of features, which streamline many aspects of eCommerce management. One of the key differentiating factors is its robust B2B workflow capabilities, including user roles and permissions and account management features, which are particularly beneficial for businesses operating in the B2B space. However, some users have pointed out that while the platform offers a lot of features, some of them could be more intuitive and require a bit of a learning curve. Overall, Unilog seems best suited for mid-market distributors, manufacturers, and wholesalers who need a comprehensive, user-friendly platform to manage their online businesses, especially those heavily involved in B2B transactions. The platform's focus on B2B features makes it a strong contender in this market segment.

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Adobe Commerce is a highly sophisticated eCommerce platform that offers a high level of flexibility and customization. Its headless architecture empowers businesses to design unique storefronts tailored to specific audiences and geographies.I found its native PWA studio to be a game-changer during testing, enabling the creation of high-performance mobile experiences. The platform's A/B testing and content staging capabilities are also helpful for optimizing customer engagement and driving conversions.One of Adobe Commerce's standout features is its robust personalization engine. By creating detailed customer personas and leveraging AI-powered pattern recognition, you can deliver highly targeted product recommendations and experiences.However, I found the platform's complexity to be undeniable. Implementing and customizing Adobe Commerce requires significant time and resources. While the vendor offers implementation services, gaining full proficiency with the platform involves a steep learning curve.Despite its high cost, Adobe Commerce is an excellent choice for large enterprises and D2C brands that demand a highly customizable and scalable solution. Its rich feature set can drive significant business growth. However, the platform's limited built-in integrations can be a drawback, requiring additional development efforts to connect with external systems.Overall, Adobe Commerce is a powerful tool for enterprises seeking to create exceptional online shopping experiences for multiple geographies. But, it can be overkill for solo entrepreneurs and medium-sized businesses, and they may find it tough to offset the platform cost with sales revenue.

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