Volusion vs commercetools

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Our analysts compared Volusion vs commercetools based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Volusion Software Tool

Product Basics

Volusion helps businesses design secure storefronts, manage backend processes and analyze KPIs. It offers site builders, shopping carts, marketing tools, order routing, inventory management and reporting modules.

A CRM, content and CSS editor, tax rate calculator, website designing services, ROI tracker and Robots.txt are its other offerings. It provides a 14-day free trial.
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commercetools is an omnichannel commerce platform designed for mid and large-sized businesses to sell products globally and personalize customer experiences (CX). It follows the MACH principle (Microservice-based, API-first, Cloud-native, Headless), allowing businesses to design decoupled frontends connected to the backend via flexible APIs.

Core components include a headless API, multi-branding, catalog management, shopping cart and distributed order management. It supports both B2B and B2C environments and offers machine learning to deliver personalized CX. The vendor also provides developer services to integrate with third-party apps.
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$35 Monthly
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Tailored to your specific needs
$40,000 Annually, Quote-Based
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Design Websites: Create multimedia homepages, categories and product pages with drag-and-drop tools and HTML/CSS editors. Provides search bars for easy navigation. Access mobile-optimized websites via any device. 
  • Ensure Uptime and Security: Host SSL-certified websites on Google Cloud and use firewall settings to filter traffic on websites. 
  • Efficient Inventory and Order Management: Automate purchase orders, track inventory in real time and route orders coming through multiple channels using a unified platform. 
  • Improve Marketing Efforts: Define rules to showcase specific content, products and pricing based on customers’ history, location, navigation and other metrics. Improve website visibility across search engines using SEO and sitemap indexing tools. 
  • Streamline Checkouts: Ensure a seamless transition to payment gateways without redirecting traffic to external sites. Provides flexible payment options, including credit cards, cash, wire payment, PayPal, Amazon Pay, ACH and money orders. 
  • Identify Opportunities: Track ROI based on ad campaigns, newsletters and affiliates. Generate daily reports by tracking personalized KPIs like purchases, return merchandise authorizations, CRM tickets and more. 
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  • Tailor To Fit Needs: Build a single, robust platform tailored to suit business needs by bringing together loosely coupled, independently deployable microservices and apps. 
  • Lower Costs via Economies of Scale: Distribute platform updates and maintenance costs to every user through the multi-tenant architecture. 
  • Maintain Flexibility: Independently customize and scale specific modules using the microservice-based, modular infrastructure. 
  • Maximize Uptime: Ensure global coverage, minimum latency and optimized performance with a multi-cloud setup that includes GCP, AWS and Microsoft Azure. Offers CDNs and server locations across America, Europe and APAC. 
  • Deliver Branded Experiences: Curate differentiated customer experiences across multiple channels. Supports storefront designing for personal websites, social networks, AR/VR devices, IoT, mobile devices and more. 
  • Enhance Customer Experiences: Offer personalized recommendations, multiple payments and fulfillment options, shipment tracking information, and quick return and refund processes. Integrate with external chatbots and concierge services. 
  • Centralize Management: Unify multiple brands in one flagship online store, integrate sales channels into a single omnichannel strategy and manage every aspect from a centralized dashboard. 
  • Ensure a Secure Environment: Facilitate communications via HTTPS and secure them by TLS 1.2. Encrypt storage layer using WPA2 with AES-256-bit key. 
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  • Website Builder: Craft a niche website with designer templates, a custom domain, search functionality and more:
    • Designing: Choose from a set of mobile-friendly templates or access the CSS editor to design the website manually.
    • Custom Domain: Promote business brand and allow customers and search engines to access the website easily. Showcase branding across the site with built-in promotional tools.
    • Product Pages: Customize products, upload images, write product descriptions and add subcategories. Highlight discounted products on the homepage and use the content editor to create interactive slideshows and transitions. Employ SEO to improve search engine rankings.
    • Search Tab: Allow customers to search the inventory and streamline the navigation process with quick search and customizable filters.
    • Security: Operate securely with an SSL-certified website and a PCI DSS compliant payment processor that ensures 99.99% uptime for customers.
  • Product Sales: Boost online sales and streamline business operations:
    • Payment Processing: Accept credit cards, cash, wire payments and electronic checks, along with all major digital wallets like PayPal, Amazon Wallet, Stripe and more. Streamline the checkout process, accept multiple currencies and set up a recurring payment collector for a subscription-based business model.
    • Inventory Management: Monitor product status, reorder quantities and remaining stock, verify amounts and receive low stock alerts. Quickly update inventory by uploading CSV files. Create custom barcodes for products for easy identification.
    • Order Processing: Process phone, website and mobile orders. Set up warehouse locations and keep track of returns. Receive updates for chargebacks and claims against the business.
    • Shipping: Specify shipping types, provide signatures, offer special discounts, set shipping rates and provide flat-rate shipping options. Leverage available integrations for seamless dropshipping.
    • Tax Calculator: Automate tax calculation based on region, currency and regulations. Stay up-to-date and receive tips on reducing tax costs.
    • Related Products: Entice customers to buy more by displaying related products based on their last purchase.
  • CRM: Improve customer engagement and relationships. Manage sales tickets, route them to the concerned departments, monitor customer reviews and respond to feedback from a centralized platform.
  • Mobile App: Manage stores, update inventory, interact with associates and customers, and generate reports with a mobile app compatible with both Android and iOS devices.
  • Growth Hacking: Rapidly scale business and drive growth through digital marketing and leveraging insights.
    • Listings: Showcase products on major marketplaces like Facebook Marketplace, eBay, Amazon and more. Make changes to listings from the dashboard and link social media accounts to promote on Instagram, Twitter and more.
    • ROI Tracking: Accurately estimate the value of investments with comprehensive ROI tracking, based on ad campaigns, newsletters and affiliates.
    • Reporting: Create personalized reports to drill down on critical areas. Receive insights on abandoned and live carts, purchases, product views, CRM tickets submitted, and more.
    • Discounts and Gift Cards: Set the starting time, duration and percentage or amount of a discount. Create customizable gift cards with business colors and logos. Set up deals of the day to push sales of stagnant stock.
    • Newsletter: Create and send custom newsletters and keep customers in the loop.
    • SEO: Manage metadata and let search engines crawl every corner of the site with sitemap indexing. Prevent specific pages from being crawled with editable robots.txt files.
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  • Headless Commerce: Use GraphQl and pluggable APIs to connect and personalize sales, marketing and fulfillment experiences across every channel. Customize API behavior according to business needs through API patenting. 
  • Catalog and Product Information Management (PIM): 
    • Product Attributes: Supports flexible data types, multiple attributes and languages, and quick imports through existing configurations. 
    • Cataloging: Add categories and custom fields to design unique catalogs. Create links between catalogs and manage multiple variants. 
    • Targeted Data: Compartmentalize products by country, language, channel and store. 
    • Product Relationship: Define complex relationships and map how different data sets interact with each other. 
    • Multimedia Library: Store, organize and distribute images, audios and videos across channels. Include granular content for specific product types and attributes. 
    • Filtering: Offers a search bar, multiple filters and sorting options for easy navigation. 
    • Pricing: Set up tiered pricing based on currency, country, channels and more. Supports unlimited, custom currencies and high precision pricing. 
  • Shopping Cart: Create a seamless checkout experience and add multiple touchpoints for additional revenue. 
    • Rulesets: Get an overview of incoming orders and define how they interact with backend order management. 
    • Tax Handling: Automate tax calculation based on customers’ location. 
    • Subscriptions: Set up subscription-based purchases. 
    • Discounting: Define conditions and manage complex discount structures based on sales channels, customers, discount codes and more. 
    • Wishlist: Customers can create wishlists, save shopping carts and continue later. 
    • Cart Data: Track abandoned carts and develop marketing campaigns to revive lost sales. 
  • Order Management: 
    • Order Tracking: Get a centralized view of every product, order and fulfillment center. Track and manage business-specific metrics with a few clicks. 
    • Customer Data: Store information like order history, behavior patterns and engagement history and create detailed customer profiles. Provide data visibility to relevant teams. 
    • Channel Management: Aggregate inventory, pricing and product data across every store, POS and online channel. 
    • Shipping: Connect to shipping carriers and offer flexible options like BOPIS, curbside pickups, dropshipping and more. 
    • Order Routing: Design smart workflows for routing orders to convenient fulfillment points. 
  • Machine Learning: Automate daily tasks, enhance data quality and improve customer experience. 
    • Product Categorization: Specify rules to automatically assign products to appropriate categories based on attributes. 
    • Product Suggestions: Offer personalized recommendations according to individual customer profiles. 
    • Smart Search: Customers can use multiple filters, custom fields and image searches. Analyze search patterns and field value distributions to model database indexes. 
    • Data Enrichment: Detect duplicate entries and missing information, and receive smart suggestions for resolving issues. 
    • Add-Ons: Connect with third-party software for cross-selling and up-selling based on customer profiles. 
  • B2B Commerce: Provide a B2C buying experience by combining microservices. Personalize experiences, maintain online and offline brand identity, and automate product data processing. 
  • D2C Commerce: Create a flagship online store and add direct links to the website on multiple social networks. 
  • Developer Tools: Provides SDKs, structured documentation, APIs and other unique tools for in-depth platform customization. 
  • Integrations: Access the marketplace to add features like frontend designs, payment processors, accounting software, CRM and more. 
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Product Ranking

#28

among all
eCommerce Platforms

#80

among all
eCommerce Platforms

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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User Sentiment Summary

Good User Sentiment 169 reviews
Excellent User Sentiment 2 reviews
72%
of users recommend this product

Volusion has a 'good' User Satisfaction Rating of 72% when considering 169 user reviews from 5 recognized software review sites.

100%
of users recommend this product

commercetools has a 'excellent' User Satisfaction Rating of 100% when considering 2 user reviews from 1 recognized software review sites.

4.5 (14)
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3.3 (57)
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3.8 (44)
5.0 (2)
3.8 (37)
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Awards

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commercetools stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Easy to Use: Volusion is known for its user-friendly interface, making it a good choice for beginners with limited technical expertise. The platform offers drag-and-drop functionality and intuitive design tools, allowing users to easily build and customize their online stores without needing to code.
Built-in Features: Volusion provides a comprehensive suite of built-in features, including marketing tools, SEO options, and payment processing capabilities. This eliminates the need for extensive third-party integrations, streamlining the setup and management of online businesses.
Scalability: Volusion offers various pricing plans to accommodate businesses of different sizes and growth stages. As businesses expand their product offerings and customer base, they can easily upgrade their plans to access additional features and resources.
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Composable Architecture: Users appreciate the flexibility to pick and choose the specific commercetools features they need, without being locked into a rigid, pre-configured suite of tools.
API-First Approach: The robust API allows for seamless integration with existing systems and enables businesses to build custom storefronts and experiences.
Cloud-Native Platform: Users highlight the benefits of scalability and reliability, allowing them to handle traffic spikes and adapt to changing business needs.
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Limited Design Flexibility: Volusion's templates can feel restrictive for users who want more control over their online store's appearance and functionality. Customizing beyond the provided options often requires coding knowledge or hiring a developer, which can be a barrier for some users.
Transaction Fees: Unlike some competitors, Volusion charges transaction fees on all plans, including higher-tier ones. This can eat into your profit margins, especially if you have a high volume of sales or sell lower-priced items.
App Store Limitations: The app store offers fewer options compared to other platforms, potentially limiting the ability to extend your store's functionality with third-party tools and integrations.
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Complex Setup: Some users have reported that getting started with commercetools can be a bit daunting due to its extensive features and API-first approach. This can lead to a steeper learning curve for those new to headless commerce platforms.
Technical Expertise Required: Commercetools is highly customizable, but this comes at the cost of requiring more technical expertise to implement and manage. Businesses without in-house development resources might find it challenging to leverage the platform's full potential.
Limited Out-of-the-Box Functionality: As a headless solution, commercetools focuses on providing backend infrastructure, leaving frontend development and integrations to the user. This means additional effort is needed to build a complete eCommerce experience, unlike some more traditional platforms that offer pre-built storefronts and features.
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Volusion has been making waves in the eCommerce world, but is it the right fit for your business? Let's dive into what users have been saying over the past year. Volusion's user-friendly interface is a major draw, especially for those new to eCommerce. The drag-and-drop functionality makes building and customizing your online store a breeze, even without coding experience. This ease of use is a significant advantage over more complex platforms like Shopify or Magento, which often require a steeper learning curve. However, Volusion's simplicity can also be a drawback for larger businesses with more complex needs. Some users report that Volusion lacks the advanced features and scalability required for high-volume stores or those with intricate product variations. Another key consideration is pricing. Volusion's plans can be pricier compared to competitors, which might deter budget-conscious entrepreneurs. But, for those who value ease of use and a comprehensive set of built-in features, Volusion's pricing might be justifiable. The platform offers a range of tools for inventory management, payment processing, SEO optimization, and marketing, eliminating the need for multiple third-party apps, which can add up in cost and complexity. So, who is Volusion best suited for? It's ideal for small to medium-sized businesses and solopreneurs seeking a user-friendly platform with a wide range of built-in features. If you're looking for an intuitive solution to get your online store up and running quickly, Volusion is worth considering. However, if you anticipate rapid growth or require highly specialized features, you might want to explore more robust platforms. Remember, the eCommerce landscape is constantly evolving, so be sure to check for the latest updates and offerings before making your final decision.

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Recent user reviews suggest that commercetools is a powerful platform for businesses looking for a flexible and scalable solution. Users praise its API-first approach and microservice-based architecture, which allows for easy customization and integration with other systems. This makes it a good choice for businesses with complex needs or those looking to build a truly unique customer experience. For example, a business could use commercetools to create a personalized shopping experience for each customer, or to integrate their online store with their in-store point-of-sale system. However, users also note that commercetools can be complex to set up and manage, requiring significant technical expertise. Its flexibility can be a double-edged sword, as it can lead to a steeper learning curve. Some users also point out that the platform has a limited number of out-of-the-box integrations, meaning businesses may need to develop custom integrations for some of their existing systems. Despite these drawbacks, many users find that the benefits of commercetools outweigh the challenges, particularly for businesses that need a highly customizable and scalable solution. Overall, commercetools is best suited for larger businesses with the technical resources to take advantage of its powerful features. Smaller businesses or those with limited technical expertise may find other platforms easier to use.

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