Volusion vs Unilog

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Our analysts compared Volusion vs Unilog based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Volusion Software Tool
Unilog Software Tool

Product Basics

Volusion helps businesses design secure storefronts, manage backend processes and analyze KPIs. It offers site builders, shopping carts, marketing tools, order routing, inventory management and reporting modules.

A CRM, content and CSS editor, tax rate calculator, website designing services, ROI tracker and Robots.txt are its other offerings. It provides a 14-day free trial.
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Unilog is a flexible, cloud-based platform designed specifically for mid-market B2B distributors, manufacturers and wholesalers looking to sell online. It digitizes the entire commerce process from customers setting up business accounts to final delivery.

Its core components include a website builder, product information management (PIM), content management system (CMS), site search analytics, event management and a mobile app. It helps businesses enrich product catalogs and syndicate on multiple listing sites.
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Product Insights

  • Design Websites: Create multimedia homepages, categories and product pages with drag-and-drop tools and HTML/CSS editors. Provides search bars for easy navigation. Access mobile-optimized websites via any device. 
  • Ensure Uptime and Security: Host SSL-certified websites on Google Cloud and use firewall settings to filter traffic on websites. 
  • Efficient Inventory and Order Management: Automate purchase orders, track inventory in real time and route orders coming through multiple channels using a unified platform. 
  • Improve Marketing Efforts: Define rules to showcase specific content, products and pricing based on customers’ history, location, navigation and other metrics. Improve website visibility across search engines using SEO and sitemap indexing tools. 
  • Streamline Checkouts: Ensure a seamless transition to payment gateways without redirecting traffic to external sites. Provides flexible payment options, including credit cards, cash, wire payment, PayPal, Amazon Pay, ACH and money orders. 
  • Identify Opportunities: Track ROI based on ad campaigns, newsletters and affiliates. Generate daily reports by tracking personalized KPIs like purchases, return merchandise authorizations, CRM tickets and more. 
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  • Easily Customize Storefronts: Add personal touches to the digital storefront with a drag-and-drop tool. 
  • Best Of Both Worlds: Sell to B2B clients using B2C simplicity. Offers nuanced B2B features like self-guided buying, multi-level approval workflows, RFQ portals, as well as prevalent B2C functionalities like predictive searching, shopping carts, one-click reorders and more. 
  • Custom Features: Add business-specific features like tax calculators, payment processors, warehouse management modules, ERP, CRM, BI, shipping carriers and more by accessing the integrations marketplace. 
  • Boost Customer Satisfaction: Create rich product descriptions and allow customers to set up hierarchical company accounts with multiple users. Provides approval workflow designing tools and helps host events for product launches, training and more. 
  • Enhance Digital Presence: Syndicate targeted product information to multiple sales channels with the PIM module. Generate rich content based on customer data using product content services. 
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  • Website Builder: Craft a niche website with designer templates, a custom domain, search functionality and more:
    • Designing: Choose from a set of mobile-friendly templates or access the CSS editor to design the website manually.
    • Custom Domain: Promote business brand and allow customers and search engines to access the website easily. Showcase branding across the site with built-in promotional tools.
    • Product Pages: Customize products, upload images, write product descriptions and add subcategories. Highlight discounted products on the homepage and use the content editor to create interactive slideshows and transitions. Employ SEO to improve search engine rankings.
    • Search Tab: Allow customers to search the inventory and streamline the navigation process with quick search and customizable filters.
    • Security: Operate securely with an SSL-certified website and a PCI DSS compliant payment processor that ensures 99.99% uptime for customers.
  • Product Sales: Boost online sales and streamline business operations:
    • Payment Processing: Accept credit cards, cash, wire payments and electronic checks, along with all major digital wallets like PayPal, Amazon Wallet, Stripe and more. Streamline the checkout process, accept multiple currencies and set up a recurring payment collector for a subscription-based business model.
    • Inventory Management: Monitor product status, reorder quantities and remaining stock, verify amounts and receive low stock alerts. Quickly update inventory by uploading CSV files. Create custom barcodes for products for easy identification.
    • Order Processing: Process phone, website and mobile orders. Set up warehouse locations and keep track of returns. Receive updates for chargebacks and claims against the business.
    • Shipping: Specify shipping types, provide signatures, offer special discounts, set shipping rates and provide flat-rate shipping options. Leverage available integrations for seamless dropshipping.
    • Tax Calculator: Automate tax calculation based on region, currency and regulations. Stay up-to-date and receive tips on reducing tax costs.
    • Related Products: Entice customers to buy more by displaying related products based on their last purchase.
  • CRM: Improve customer engagement and relationships. Manage sales tickets, route them to the concerned departments, monitor customer reviews and respond to feedback from a centralized platform.
  • Mobile App: Manage stores, update inventory, interact with associates and customers, and generate reports with a mobile app compatible with both Android and iOS devices.
  • Growth Hacking: Rapidly scale business and drive growth through digital marketing and leveraging insights.
    • Listings: Showcase products on major marketplaces like Facebook Marketplace, eBay, Amazon and more. Make changes to listings from the dashboard and link social media accounts to promote on Instagram, Twitter and more.
    • ROI Tracking: Accurately estimate the value of investments with comprehensive ROI tracking, based on ad campaigns, newsletters and affiliates.
    • Reporting: Create personalized reports to drill down on critical areas. Receive insights on abandoned and live carts, purchases, product views, CRM tickets submitted, and more.
    • Discounts and Gift Cards: Set the starting time, duration and percentage or amount of a discount. Create customizable gift cards with business colors and logos. Set up deals of the day to push sales of stagnant stock.
    • Newsletter: Create and send custom newsletters and keep customers in the loop.
    • SEO: Manage metadata and let search engines crawl every corner of the site with sitemap indexing. Prevent specific pages from being crawled with editable robots.txt files.
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  • PIM: Manage unlimited SKUs with unlimited fields for product information. Sync accurate data across various distribution channels. 
    • Master Data Management: Add business-specific attributes to products, including manufacturer, brand, pricing, availability/quantity, dimensions, descriptions, keywords, images, relations, alternate options, accessories and more.  
    • Taxonomy: Define hierarchies, assign attributes, add products to multiple categories and maintain various taxonomies. 
    • Digital Asset Management: Store, manage and search every digital asset, including pictures, videos, documents, spreadsheets and more. Offers editing tools to maintain specific sizes and compressions for each distribution channel. 
    • Bundling: Group similar products together and include relations like spare parts, accessories, “people who bought this also bought this” suggestions and more. 
    • Information Flow: Design workflows from product engineering to post-sales service using drag-and-drop tools. 
    • Targeted Content: Showcase specific information to certain markets and vendors for a personalized experience. 
  • CMS: Create a consistent and personalized customer experience across websites and sales channels. 
    • Page Builder: Offers a WYSIWYG interface to create wireframes and insert HTML elements like graphics, texts, banners, widgets and more. 
    • SEO Tools: Customize URL structures, create redirects, configure page parameters and more. 
    • Widgets: Boost engagement using dynamic buttons, dialog boxes, pop-up windows, featured products, event pages, social media feeds and more. 
    • Event Management: Schedule events, manage reservations with an interactive calendar, embed events on websites and easily accept payments. Reflects event changes on every deployed widget. 
    • Image Library: Offers a library of stock photos and storage space for sitemaps, business logos, banners and more. 
    • Blog: Host and publish content from a centralized dashboard. 
    • Forms: Design forms like RFQ submissions, newsletter subscriptions and more and specify any number of fields. 
  • Site Search: Streamline customers’ path-to-purchase with intelligent site search powered by Solr. 
    • Predictive Search: Display the most relevant results based on the first few characters entered in the search bar. 
    • Alternate Suggestions: Define synonyms for product names and display “Did you mean” suggestions in case of misspelled search terms. 
    • Filtering: Provides multiple fields for filtering product attributes like brand, style, size, manufacturer, and more. 
    • Image Preview: Display images within the predictive search box to help customers locate products before typing the search term. 
    • Promotions: Showcase banners, featured products and scheduled events in the predictive search box. 
    • Results Page: Customize the search results page by selecting grid or list views, specifying how many items display at a time and more. 
    • Search Analytics: Tweak and improve search experiences by tracking popular searches, trending terms, unsuccessful searches and searches with no results. 
    • Configurable Search: Customize the search algorithm, prioritize particular products and track the impact of changes. 
  • Analytics: Track multiple KPIs, including conversion rates, abandoned carts, bounce rates, user flows and more. 
    • Visits Over Time: Create snapshots of visits over a specific timeframe, set goals for trending up the number of unique visitors and correlate events like promotions, campaigns and more. 
    • Visitor Profiles: Generate detailed visitor profiles that include purchase history, frequency of site visits, devices used and locations. 
    • Site Traffic: Measure traffic related to completed sales. Track content, identify content that’s not performing well and improve engagement through tweaks. 
    • Heatmaps: Get a visual representation of customer behavior and engagement with the business website. 
    • Funnels: Design navigation paths and traffic funnels. 
    • Onsite Search: Identify high-sales volume search terms and incorporate them into onsite content. 
  • Commerce: Supports purchase orders, multiple levels of approval, quick order pads, easy access to lines of credit and more. 
    • Business Accounts: Clients can set up multiple user accounts, control access levels and design approval workflows. 
    • Shopping Cart: Add items, continue shopping, delete items, save and duplicate carts, and proceed to checkout with a few clicks. 
    • Quick Orders: Quickly build carts by uploading .CSV files or copy-pasting content from a spreadsheet to the order pad. 
    • RFQ Portals: Customers can request multiple-item quotes. Automatically send emails to the sales team upon form submission. 
    • Anonymous Shopping: Allow anonymous credit card shopping or restrict sales to only registered customers. 
    • Favorite Products: Customers can create a list of frequently purchased items. 
    • Payment: Enable flexible payment via purchase orders, credit cards or PayPal. Connect with other digital wallets from the integrations marketplace. 
    • Shipping: Offers flexible fulfillment options via FedEx, UPS, personal trucks, BOPIS and more. 
    • Self Service: Connect with a CPQ module to automate quoting and negotiation. Customers can place orders directly through their procurement system with self-configurable punch-out portals. 
  • Mobile: Generate a mobile app code in sync with the eCommerce site within a day and eliminate lengthy development periods. 
    • Image Search: Use the mobile camera to take pictures of an item and search the catalog with images. 
    • Barcode Scanner: Scan barcodes, locate items and place orders quickly. 
    • Voice Search: Speak directly to the app and get instant results with a VoLTE-enabled mobile device. 
    • Offline Shopping Cart: Use the barcode scanner offline or manually add products to the cart for online purchases. 
    • Fingerprint Security: Scan fingerprints to access sensitive information like invoice history, scheduled orders and more. 
    • Location: Locate the nearest stores and receive driving instructions using GPS. 
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Product Ranking

#28

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eCommerce Platforms

#95

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eCommerce Platforms

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 92 84 59 94 83 63 100 100 67 73 97 0 25 50 75 100
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User Sentiment Summary

Good User Sentiment 169 reviews
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72%
of users recommend this product

Volusion has a 'good' User Satisfaction Rating of 72% when considering 169 user reviews from 5 recognized software review sites.

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Synopsis of User Ratings and Reviews

Easy to Use: Volusion is known for its user-friendly interface, making it a good choice for beginners with limited technical expertise. The platform offers drag-and-drop functionality and intuitive design tools, allowing users to easily build and customize their online stores without needing to code.
Built-in Features: Volusion provides a comprehensive suite of built-in features, including marketing tools, SEO options, and payment processing capabilities. This eliminates the need for extensive third-party integrations, streamlining the setup and management of online businesses.
Scalability: Volusion offers various pricing plans to accommodate businesses of different sizes and growth stages. As businesses expand their product offerings and customer base, they can easily upgrade their plans to access additional features and resources.
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Easy to Use: Users praise Unilog's intuitive interface, finding it easy to navigate and manage their online stores. They highlight the platform's user-friendliness, making it simple to perform tasks like adding products and processing orders.
Comprehensive Features: Unilog is lauded for its wide array of features that cater to diverse eCommerce needs. Users appreciate the platform's built-in tools for marketing, inventory management, and customer relationship management, eliminating the need for multiple third-party integrations.
Reliable Performance: Users consistently report Unilog's stability and uptime, ensuring their online stores are always accessible to customers. They value the platform's dependable performance, which is crucial for maintaining a positive customer experience and maximizing sales.
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Limited Design Flexibility: Volusion's templates can feel restrictive for users who want more control over their online store's appearance and functionality. Customizing beyond the provided options often requires coding knowledge or hiring a developer, which can be a barrier for some users.
Transaction Fees: Unlike some competitors, Volusion charges transaction fees on all plans, including higher-tier ones. This can eat into your profit margins, especially if you have a high volume of sales or sell lower-priced items.
App Store Limitations: The app store offers fewer options compared to other platforms, potentially limiting the ability to extend your store's functionality with third-party tools and integrations.
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Difficult to Use: Some users find the platform's interface and navigation to be complex and not intuitive, making it challenging to perform tasks efficiently.
Limited Customization: Users express frustration with the limited ability to customize the platform to align with their specific branding and design preferences.
Lack of Features: Certain essential eCommerce features are reportedly missing or underdeveloped in Unilog, limiting users' ability to fully manage their online businesses.
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Volusion has been making waves in the eCommerce world, but is it the right fit for your business? Let's dive into what users have been saying over the past year. Volusion's user-friendly interface is a major draw, especially for those new to eCommerce. The drag-and-drop functionality makes building and customizing your online store a breeze, even without coding experience. This ease of use is a significant advantage over more complex platforms like Shopify or Magento, which often require a steeper learning curve. However, Volusion's simplicity can also be a drawback for larger businesses with more complex needs. Some users report that Volusion lacks the advanced features and scalability required for high-volume stores or those with intricate product variations. Another key consideration is pricing. Volusion's plans can be pricier compared to competitors, which might deter budget-conscious entrepreneurs. But, for those who value ease of use and a comprehensive set of built-in features, Volusion's pricing might be justifiable. The platform offers a range of tools for inventory management, payment processing, SEO optimization, and marketing, eliminating the need for multiple third-party apps, which can add up in cost and complexity. So, who is Volusion best suited for? It's ideal for small to medium-sized businesses and solopreneurs seeking a user-friendly platform with a wide range of built-in features. If you're looking for an intuitive solution to get your online store up and running quickly, Volusion is worth considering. However, if you anticipate rapid growth or require highly specialized features, you might want to explore more robust platforms. Remember, the eCommerce landscape is constantly evolving, so be sure to check for the latest updates and offerings before making your final decision.

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Users praise Unilog for its user-friendliness, even for those who aren't tech-savvy. They appreciate the platform's wide range of features, which streamline many aspects of eCommerce management. One of the key differentiating factors is its robust B2B workflow capabilities, including user roles and permissions and account management features, which are particularly beneficial for businesses operating in the B2B space. However, some users have pointed out that while the platform offers a lot of features, some of them could be more intuitive and require a bit of a learning curve. Overall, Unilog seems best suited for mid-market distributors, manufacturers, and wholesalers who need a comprehensive, user-friendly platform to manage their online businesses, especially those heavily involved in B2B transactions. The platform's focus on B2B features makes it a strong contender in this market segment.

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