Wix vs SquareSpace

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Our analysts compared Wix vs SquareSpace based on data from our 400+ point analysis of eCommerce Platforms, user reviews and our own crowdsourced data from our free software selection platform.

Wix Software Tool

Product Basics

Wix is a comprehensive software platform designed to facilitate website creation and content management, making it an ideal solution for individuals and small to medium-sized businesses seeking to establish or enhance their online presence. With its user-friendly interface, Wix caters to users who may not have extensive technical skills, offering a wide range of customizable templates and drag-and-drop features that simplify the process of designing a professional-looking website. Among its key benefits are the ease of use, flexibility in design, and a robust suite of tools that support SEO, e-commerce, and social media integration. Wix stands out in the market for its ability to balance simplicity with powerful functionality, providing users with the resources they need to create, manage, and grow their online presence effectively. Pricing for Wix varies, with options ranging from basic free plans to more advanced subscriptions that are billed monthly, catering to different needs and budgets.

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Squarespace is a website builder that helps create portfolios and blogs, track web traffic and manage content on mobile applications or desktop. It offers customizable templates, product merchandising, custom CSS, inventory management and more. Other attributes include scheduling, email marketing and commenting. Users can track orders, manage taxes, handle payments, analyze sales and design logos and manage social media posts. It is helpful for small businesses, photographers, bloggers, artists, restaurants, musicians, wedding planners and students. 
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$16 Monthly
Get a free price quote
Tailored to your specific needs
$16 Monthly
Get a free price quote
Tailored to your specific needs
Small 
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Medium 
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Large 
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Small 
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Medium 
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Large 
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Boost Speed and Performance: Design well-optimized websites and improve time to first byte (TTBA). Regularly cache static content using the content distribution network. 
  • Easily Design Professional Websites: Quickly design personalized websites using a template library and drag-and-drop interface. Templates range from corporate boilerplates and eCommerce sites to travel, tourism and food websites. Supports supplementary coding and mobile optimizations. 
  • Enhance Customer Experience: Design website and logo with business colors to create brand awareness. Add unique plugins and add-ons like payment processors, chatbots and digital media generators to improve the overall customer experience. 
  • Give Shoppers Peace of Mind: Build SSL-certified websites. Provides free HTTPS sites for safe online payments, personal information sharing and more. 
  • Streamline Marketing: Fill accurate metadata, create detailed sitemaps and customize each URL for improved SEO. Automate SEO workflows, create multiple social media posts and perform targeted email marketing from the dashboard. 
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  • Quick Setup: Purchase a domain or transfer to an existing one and launch an online store with a few clicks. 
  • Automate Backend Maintenance: The vendor manages overall performance and security updates. Update purchased plugins and add-ons automatically according to needs. 
  • No-Code Content Layout: Make new pages, layouts and content without complicated coding using the drag-and-drop editor. 
  • Centralize Management: Localize marketing, analytics, payment processing and social media workflows in a unified platform. Monitor developments and functioning from the dashboard. 
  • Enhance Customer Experience: Build a secure environment for transactions, provide multimedia descriptions for products and services, create member zones, and manage paid content. 
  • Build Brand Awareness: Design emails with website content, track responses and maintain contact information. Generate leads, streamline metadata and boost social media posts using SEO and social media tools. 
  • Create Engaging Content: Record, edit, share and track quality videos on multiple channels via a video studio mobile app. 
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  • Website: Use Wix ADI (Artificial Design Intelligence) to automatically create a website or choose from more than 500 templates and 100 fonts to design a custom website with drag-and-drop abilities. Make them mobile-friendly, and add animations, images, text, videos and scroll effects like parallax, fade-in, zoom-in and more. 
    • Online Store: Showcase and sell products, track and manage inventory, and handle online stores. 
    • Blog: Create and edit blog posts, view and manage comments, and add multiple writers. 
    • Music: Showcase albums, playlists and tracks on a customizable music player. Allow customers to directly share and buy music from the website and keep track of the most shared, played, downloaded and purchased songs. 
    • Photography: Display images and autoplay videos in more than 30 kinds of galleries, set image quality and sharpness, and protect content using passwords and watermarks. 
    • Video: Manage, create and customize video channels, add videos from computers or social media, and rent, sell or offer monthly subscriptions. 
    • Events: Customize, create and share email invites, track RSVPs, manage and edit guest details, and sell event tickets. 
    • Restaurants: Create a personalized menu with customized pricing and images. Accept orders and manage reservations online, and set an auto-confirmation email. 
  • Domain: Connect or create a custom domain name and get a personalized email ID. 
  • Analytics: Track site performance, statistics, visitors, sales and more. 
  • Contact Management: Manage and collect contact and subscriber information in a single space. 
  • Login and Chat: Allow customers or members to access password-protected pages. Communicate with site visitors via live chat. 
  • Social Media: Connect accounts with Twitter, Pinterest, Facebook and other social media platforms. Share blogs, pictures and videos at the same time. 
  • Security: Secure websites and boost SEO with SSL certification. 
  • Payments: Accept payments online via PayPal and credit cards, and offline without commission. 
  • Shipping and Tax: Determine and customize taxation and shipping rules based on location. Also, offer free shipping and dropshipping. 
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  • Templates and Design Tools: Access customizable templates that support all major content types, like blogs, galleries, pages, calendars and more. Use the latest HTML, Javascript and CSS transcripts to edit templates. Use customized color palettes, video and background banners, images via Unsplash, Google and TypeKit fonts, a built-in photo editor and more. 
  • Layout and Pages: Use pre-designed structures to create websites and add blocks, menus, links, maps, forms, files, buttons, charts, custom codes and social media icons. Duplicate text pages, use CSS editor and create custom redirect pages. Design websites that automatically adapt to the device it is accessed on without changing the overall style of the website. 
  • Commenting System: Incorporate a commenting system that helps with community management, flagging spam messages, disabling comments, threading comments, counting individual likes and moderating content. 
  • Multiple Contributors and Access Levels: Restrict permission to access based on role and use a single login to handle multiple sites simultaneously. Provide access levels, including content editing, reporting, store managing, administrating, billing and more. 
  • Passwords and Page Lock: Lock websites with a password while editing it, use a password to create private sections and customize page displays for visitors when locked by a password. 
  • Built-In Mobile Websites: Design websites that automatically adapt to the device it is accessed on without changing the overall style of the website. 
  • App: Use an app available on Android and iOS to manage websites, add or edit pages, add images, write and edit blogs and review traffic analytics. Manage inventory, orders and customers as well as add products and issue returns while on the go. 
  • Extensions: Use third-party tools to manage sales transactions, handle inventory and accounting, file taxes, streamline bookkeeping, promote products, ship products and more. Connect with Google Analytics and Disqus. 
  • Blogging: Publish, draft, schedule and mark posts for review. Use markdown block to add text, change layouts as per the blog content and automate the process of reformatting content for email campaigns. Manage audio blocks, blog post options and podcast support for better visibility. Save excerpts and source URLs, use accelerated mobile pages to create lightweight web pages, add subscribe buttons, access built-in RSS feeds and link titles to external URLs. 
  • Portfolios: Drag and drop images, add videos and audio files to pages or blog posts, and set videos or images as backgrounds. Access a built-in image editor, create landing pages with links to sub-pages, use lightbox to highlight images, define focal points for images and auto-fill tags, tiles and descriptions when importing images. 
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Product Ranking

#4

among all
eCommerce Platforms

#5

among all
eCommerce Platforms

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Analyst Rating Summary

90
88
89
94
97
100
97
87
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Marketing and Search Engine Optimization
Platform Capability
Reporting and Analytics
Shipping
Storefront
Checkout
Marketing and Search Engine Optimization
Platform Capability
Shipping
Storefront

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Wix
SquareSpace
+ Add Product + Add Product
Catalog And Product Management Checkout Inventory Management Marketing And Search Engine Optimization Order Management Payments Platform Capability Reporting And Analytics Sales Channel Shipping Storefront 89 97 97 100 80 83 100 100 69 100 100 94 100 87 100 84 66 100 80 65 100 100 0 25 50 75 100
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80%
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82%
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82%
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64%
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36%
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71%
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29%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

90%
0%
10%
70%
0%
30%

User Sentiment Summary

Great User Sentiment 6921 reviews
Excellent User Sentiment 5450 reviews
87%
of users recommend this product

Wix has a 'great' User Satisfaction Rating of 87% when considering 6921 user reviews from 3 recognized software review sites.

91%
of users recommend this product

SquareSpace has a 'excellent' User Satisfaction Rating of 91% when considering 5450 user reviews from 4 recognized software review sites.

4.2 (1258)
4.4 (870)
n/a
4.57 (2539)
4.4 (5553)
4.6 (1944)
4.1 (110)
4.2 (97)

Awards

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SquareSpace stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Website Builder: Offers an intuitive and feature-rich drag-and-drop website editor, according to 93% of reviews on the site building process.
Templates: Wix provides a wide range of state-of-the-art website templates, according to 100% of users who reviewed the template library.
Easy to Launch Website: About 90% of users reviewing ease of use said they had no trouble launching websites without prior technical knowledge.
Cost: It’s a cheaper option than its competitors, according to 72% of reviews on this aspect.
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Website Builder: It’s simple to create a professional website without any coding using the drag-and-drop editor, according to 70% of users mentioning this feature.
Ease of Use: The platform is intuitive and straightforward, according to 100% of users mentioning this aspect.
Domain: Squarespace helps transfer existing domains without any hassle, according to 90% of reviews mentioning domains.
Customer Support: Vendor’s support team offers quick and quality responses, as noted by 92% of reviews on customer support.
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Scalability: Inability to access the source code can hinder operational scalability, according to 94% of reviews on backend connectivity.
Add-Ons and Plugins: Most essential features are expensive and only available as add-ons, according to 100% of reviews on this element.
Mobile Optimization: Optimizing websites for mobile devices is complicated and requires professional assistance, according to 92% of reviews on this feature.
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Rigidity: The drag-and-drop website editor lacks customization features, according to all users discussing personal customizations.
Cost: According to 92% of users reviewing the pricing structure, the solution is costlier than its competitors based on the features provided.
Performance Speed: 82% of users who mentioned this element said that the platform uses a lot of RAM while running and is prone to crashes.
Data Analytics: In-depth analytics is only available with the enterprise pricing plan, according to 67% of reviews discussing this aspect.
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Wix offers intuitive drag-and-drop editors and a rich library of designer templates. Users have identified the drag-and-drop editor and intuitive UI as Wix’s standout features. It aids website design without complicated coding and allows users to maintain analytics and manage content with a few clicks from the dashboard. However, reviews mention that users can’t access the source code, and website designers can only use predefined customizations where personalization isn’t possible. Also, critical features like payment processing, WordPress plugins, personal email domain and others come as paid add-ons or plugins. It can be a less economical option for businesses with large inventories, comprehensive websites and rapid scaling plans. However, the templates are well-crafted and ideal for new businesses to design unique landing pages and boost their digital presence at a comparatively low cost.

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Squarespace helps businesses and individuals promote their brands digitally by launching professional websites and integrating every social account in a unified platform. According to reviews, the drag-and-drop website builder and intuitive user interface are the primary pros of the software.But, users have noted that the drag-and-drop editor lacks intricate customizations like moving image blocks, using multiple fonts, changing website structures and more. If you’re looking to deploy the software, we advise having technical expertise in WordPress coding or CSS editing for in-depth personalization. In conclusion, Squarespace is ideal for creating fashionable landing pages for individuals and smaller businesses, especially those looking for a simple option. It’s less effective for larger organizations with big inventory and that need hyper-detailed websites.

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Screenshots

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