Looker vs Domo Everywhere

Looker is a forerunner in the business intelligence field for a reason; it generates reports that include easy sharing via link, automatic scheduling and a level of granular detail that allows for deeper analysis below the surface. It excels in its filter and drill-down features and creates unique URLs when users make changes to data, leading to enhanced sharing. However, one of its biggest strengths could also be considered one of its biggest weaknesses: its proprietary programming language, LookML which is used to construct SQL queries in the platform. While a flexible and powerful data querying language, of course, LookML isn’t the most accessible to non-technical users, which means that Looker requires an IT or data team to access its full capabilities and has a steep learning curve. Users also note that its data visualizations, while simple and easy to understand, are quite basic and lacking in customization options, particularly in comparison to competitors. Some users say that it may be more appropriate for internal reporting than presentation to shareholders and end-users because of its bare-bones visualization options. However, Looker truly shines when used by enterprises, with its scalability and data accessibility making it a stellar solution that can align departments and provide thousands of users access to data insights. Its price point reflects this, with its pricing being prohibitive to startups as about 88% of users who comment on its cost remark. Overall, Looker is a solid pick for larger businesses that have a team of power users who can maximize its functionality and set it up to deliver to employees across an entire organization.

For users with typical embedded analytics needs, Domo Everywhere presents a mixed bag. Fans rave about its ease of use and visual storytelling tools, enabling anyone to explore data without coding - "Like having a personal data chef," gushed one reviewer. Its ability to unify data from various sources is another major pull, breaking down silos and offering "a single source of truth" for complex operations. However, Domo isn't without its detractors. Some find the learning curve for advanced features like custom visualizations "steeper than a Matterhorn climb," requiring technical expertise beyond basic analysis. Concerns also linger about its offline capabilities, with internet connectivity still crucial for most functionalities - "a deal-breaker for field teams," noted another user. While pricing starts reasonably, advanced features and high data volumes can quickly inflate costs, making some feel Domo becomes "pricey for its complexity" compared to alternatives like Looker or Tableau. Ultimately, Domo Everywhere shines for its intuitiveness and data unification, empowering non-technical users with valuable insights. However, its limitations in offline access, advanced features, and potential cost escalation leave some users yearning for a more well-rounded package. As one reviewer put it, "Domo is like a Ferrari: powerful and flashy, but not everyone needs a race car for their daily commute." So, if your embedded analytics needs prioritize accessibility and a holistic view, Domo could be your champion. But for those needing robust offline functionality, advanced customization, or a more budget-friendly option, exploring other contenders might be the wiser route.